Safe (2012)

Safe poster
Theatrical Performance
Domestic Box Office $17,142,080Details
International Box Office $24,353,133Details
Worldwide Box Office $41,495,213
Home Market Performance
Est. Domestic DVD Sales $6,578,666 Details
Est. Domestic Blu-ray Sales $3,347,007 Details
Total Est. Domestic Video Sales $9,925,673
OpusData ID: 148530100
Further financial details...

Synopsis

A second-rate cage fighter on the mixed martial arts circuit, Luke Wright lives a numbing life of routine beatings and chump change...until the day he blows a rigged fight. Wanting to make an example of him, the Russian Mafia murders his family and banishes him from his life forever, leaving Luke to wander the streets of New York destitute, haunted by guilt, and tormented by the knowledge that he will always be watched, and anyone he develops a relationship with will also be killed. But when he witnesses a frightened twelve-year-old Chinese girl, Mei, being pursued by the same gangsters who killed his wife, Luke impulsively jumps to action...and straight into the heart of a deadly high-stakes war. Mei, he discovers, is no ordinary girl, but an orphaned math prodigy forced to work for the Triads as a "counter." He discovers she holds in her memory a priceless numerical code that the Triads, the Russian mob and a corrupt faction of the NYPD will kill for. Realizing he's the only person Mei can trust, Luke tears a swath through the city's brutal underworld to save an innocent girl's life...and perhaps even redeem his own.

Metrics

Opening Weekend:$7,892,539 (46.0% of total gross)
Legs:2.17 (domestic box office/biggest weekend)
Domestic Share:41.3% (domestic box office/worldwide)
Production Budget:$33,000,000 (worldwide box office is 1.3 times production budget)
Theater counts:2,266 opening theaters/2,271 max. theaters, 3.2 weeks average run per theater
Infl. Adj. Dom. BO $24,356,390

Latest Ranking on Cumulative Box Office Lists


Movie Details

Domestic Releases: April 27th, 2012 (Wide) by Lionsgate
Video Release: September 4th, 2012 by Lionsgate Home Entertainment, released as Safe
MPAA Rating: R for strong violence throughout, and for language.
(Rating bulletin 2177, 6/22/2011)
Running Time: 95 minutes
Comparisons: Create your own comparison chart…
Keywords: Organized Crime, Kidnap, Corrupt Cops, Martial Arts, Mixed Martial Arts, Death of a Spouse or Fiancée / Fiancé, Death of a Son or Daughter, Revenge, Child Prodigy, Action Thriller
Source:Original Screenplay
Genre:Action
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Lionsgate, IM Global, Automatik, Lawrence Bender, Trigger Street Productions, 87Eleven Inc.
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 27, 2012 6 $7,892,539   2,266 $3,483   $7,892,539 1
May 4, 2012 7 $2,677,125 -66% 2,271 $1,179   $13,080,883 2
May 11, 2012 10 $1,447,174 -46% 1,690 $856   $15,717,429 3
May 18, 2012 22 $294,177 -80% 503 $585   $16,589,950 4
May 25, 2012 36 $62,175 -79% 112 $555   $16,799,128 5
Jun 1, 2012 33 $104,080 +67% 175 $595   $16,940,792 6
Jun 8, 2012 38 $54,280 -48% 111 $489   $17,051,468 7
Jun 15, 2012 44 $35,501 -35% 76 $467   $17,120,019 8

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Apr 27, 2012 6 $2,620,179     2,266 $1,156   $2,620,179 1
Apr 28, 2012 6 $3,131,705 +20%   2,266 $1,382   $5,751,884 2
Apr 29, 2012 6 $2,140,655 -32%   2,266 $945   $7,892,539 3
Apr 30, 2012 5 $644,504 -70%   2,266 $284   $8,537,043 4
May 1, 2012 5 $832,934 +29%   2,266 $368   $9,369,977 5
May 2, 2012 5 $556,763 -33%   2,266 $246   $9,926,740 6
May 3, 2012 5 $477,018 -14%   2,266 $211   $10,403,758 7
May 4, 2012 8 $846,712 +78% -68% 2,271 $373   $11,250,470 8
May 5, 2012 9 $1,003,142 +18% -68% 2,271 $442   $12,253,612 9
May 6, 2012 7 $827,271 -18% -61% 2,271 $364   $13,080,883 10
May 7, 2012 7 $264,963 -68% -59% 2,271 $117   $13,345,846 11
May 8, 2012 6 $377,155 +42% -55% 2,271 $166   $13,723,001 12
May 9, 2012 8 $276,894 -27% -50% 2,271 $122   $13,999,895 13
May 10, 2012 8 $270,360 -2% -43% 2,271 $119   $14,270,255 14
May 11, 2012 11 $387,338 +43% -54% 1,690 $229   $14,657,593 15
May 12, 2012 10 $553,537 +43% -45% 1,690 $328   $15,211,130 16
May 13, 2012 11 $506,299 -9% -39% 1,690 $300   $15,717,429 17
May 14, 2012 9 $160,041 -68% -40% 1,690 $95   $15,877,470 18
May 15, 2012 9 $212,344 +33% -44% 1,690 $126   $16,089,814 19
May 16, 2012 12 $107,369 -49% -61% 1,690 $64   $16,197,183 20
May 17, 2012 12 $98,590 -8% -64% 1,690 $58   $16,295,773 21
May 18, 2012 - $75,561 -23% -80% 503 $150   $16,371,334 22
May 19, 2012 - $116,010 +54% -79% 503 $231   $16,487,344 23
May 20, 2012 - $102,606 -12% -80% 503 $204   $16,589,950 24
May 21, 2012 - $38,557 -62% -76% 503 $77   $16,628,507 25
May 22, 2012 - $40,821 +6% -81% 503 $81   $16,669,328 26
May 23, 2012 - $33,605 -18% -69% 503 $67   $16,702,933 27
May 24, 2012 - $34,020 +1% -65% 503 $68   $16,736,953 28
May 25, 2012 - $15,806 -54% -79% 112 $141   $16,752,759 29
May 26, 2012 - $23,267 +47% -80% 112 $208   $16,776,026 30
May 27, 2012 - $23,102 -1% -77% 112 $206   $16,799,128 31
May 28, 2012 - $14,441 -37% -63% 112 $129   $16,813,569 32
May 29, 2012 - $8,236 -43% -80% 112 $74   $16,821,805 33
May 30, 2012 - $7,903 -4% -76% 112 $71   $16,829,708 34
May 31, 2012 - $7,004 -11% -79% 112 $63   $16,836,712 35
Jun 1, 2012 - $29,023 +314% +84% 175 $166   $16,865,735 36
Jun 2, 2012 - $42,794 +47% +84% 175 $245   $16,908,529 37
Jun 3, 2012 - $32,263 -25% +40% 175 $184   $16,940,792 38
Jun 4, 2012 - $13,868 -57% -4% 175 $79   $16,954,660 39
Jun 5, 2012 - $15,364 +11% +87% 175 $88   $16,970,024 40
Jun 6, 2012 - $13,717 -11% +74% 175 $78   $16,983,741 41
Jun 7, 2012 - $13,447 -2% +92% 175 $77   $16,997,188 42
Jun 8, 2012 - $15,450 +15% -47% 111 $139   $17,012,638 43
Jun 9, 2012 - $19,976 +29% -53% 111 $180   $17,032,614 44
Jun 10, 2012 - $18,854 -6% -42% 111 $170   $17,051,468 45
Jun 11, 2012 - $8,645 -54% -38% 111 $78   $17,060,113 46
Jun 12, 2012 - $8,529 -1% -44% 111 $77   $17,068,642 47
Jun 13, 2012 - $7,973 -7% -42% 111 $72   $17,076,615 48
Jun 14, 2012 - $7,903 -1% -41% 111 $71   $17,084,518 49
Jun 15, 2012 - $9,288 +18% -40% 76 $122   $17,093,806 50
Jun 16, 2012 - $14,678 +58% -27% 76 $193   $17,108,484 51
Jun 17, 2012 - $11,535 -21% -39% 76 $152   $17,120,019 52
Jun 18, 2012 - $5,156 -55% -40% 76 $68   $17,125,175 53
Jun 19, 2012 - $5,329 +3% -38% 76 $70   $17,130,504 54
Jun 20, 2012 - $5,428 +2% -32% 76 $71   $17,135,932 55
Jun 21, 2012 - $6,148 +13% -22% 76 $81   $17,142,080 56

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 27, 2012 6 $10,403,758   2,266 $4,591   $10,403,758 1
May 4, 2012 7 $3,866,497 -63% 2,271 $1,703   $14,270,255 2
May 11, 2012 11 $2,025,518 -48% 1,690 $1,199   $16,295,773 3
May 18, 2012 21 $441,180 -78% 503 $877   $16,736,953 4
May 25, 2012 36 $99,759 -77% 112 $891   $16,836,712 5
Jun 1, 2012 32 $160,476 +61% 175 $917   $16,997,188 6
Jun 8, 2012 39 $87,330 -46% 111 $787   $17,084,518 7
Jun 15, 2012 42 $57,562 -34% 76 $757   $17,142,080 8

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Sep 9, 20123173,191 173,191$2,913,073$2,913,0731
Sep 16, 20121951,891-70% 225,082$784,592$3,697,6652
Sep 23, 20122714,784-72% 239,866$230,630$3,928,2953
Sep 30, 2012228,135-45% 248,001$126,825$4,055,1204
Oct 7, 2012257,729-5% 255,730$119,490$4,174,6105

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Sep 9, 2012377,961 77,961$1,585,718$1,585,7181
Sep 16, 2012920,827-73% 98,788$416,338$2,002,0562
Sep 23, 20121213,716-34% 112,504$274,036$2,276,0923

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services at a cost. For more information, please contact us at research@the-numbers.com.

Leading Cast

Jason Statham    Luke Wright
Catherine Chan    Mei

Supporting Cast

Robert John Burke    Captian Wolf
Chris Sarandon    Mayor Tramello
Anson Mount    Alex Rosen
James Hong    Han Jiao
Reggie Lee    Quan Chang
Sandor Tecsy    Emile Docheski
Joseph Sikora    Vassily Docheski
Danny Hoch    Julius Borkow
Matt O'Toole    Detective Lasky

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Boaz Yakin    Director
Boaz Yakin    Screenwriter
Lawrence Bender    Producer
Dana Brunetti    Producer
Stuart Ford    Executive Producer
Brian Kavanaugh-Jones    Executive Producer
Kevin Spacey    Executive Producer
Deepak Nayar    Executive Producer
Joseph N. Zolfo    Co-Producer
Stefan Czapsky    Director of Photography
Joseph Nemec III    Production Designer
Frederic Thoraval    Editor
Ann Roth    Costume Designer
Michelle Matland    Co-Costume Designer
Douglas Aibel    Casting Director
Mark Mothersbaugh    Composer
Liz Gallacher    Music Supervisor
Dror Mohar    Sound Designer
Wylie Stateman    Sound Designer
Chad Stahelski    Action Choreographer
Dan Hegeman    Sound Editor
Hector Gika    Sound Editor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

A second-rate cage fighter on the mixed martial arts circuit, Luke Wright lives a numbing life of routine beatings and chump change...until the day he blows a rigged fight. Wanting to make an example of him, the Russian Mafia murders his family and banishes him from his life forever, leaving Luke to wander the streets of New York destitute, haunted by guilt, and tormented by the knowledge that he will always be watched, and anyone he develops a relationship with will also be killed. But when he witnesses a frightened twelve-year-old Chinese girl, Mei, being pursued by the same gangsters who killed his wife, Luke impulsively jumps to action...and straight into the heart of a deadly high-stakes war. Mei, he discovers, is no ordinary girl, but an orphaned math prodigy forced to work for the Triads as a "counter." He discovers she holds in her memory a priceless numerical code that the Triads, the Russian mob and a corrupt faction of the NYPD will kill for. Realizing he's the only person Mei can trust, Luke tears a swath through the city's brutal underworld to save an innocent girl's life...and perhaps even redeem his own.

Metrics

Opening Weekend:$7,892,539 (46.0% of total gross)
Legs:2.17 (domestic box office/biggest weekend)
Domestic Share:41.3% (domestic box office/worldwide)
Production Budget:$33,000,000 (worldwide box office is 1.3 times production budget)
Theater counts:2,266 opening theaters/2,271 max. theaters, 3.2 weeks average run per theater
Infl. Adj. Dom. BO $24,356,390

Latest Ranking on Cumulative Box Office Lists


Movie Details

Domestic Releases: April 27th, 2012 (Wide) by Lionsgate
Video Release: September 4th, 2012 by Lionsgate Home Entertainment, released as Safe
MPAA Rating: R for strong violence throughout, and for language.
(Rating bulletin 2177, 6/22/2011)
Running Time: 95 minutes
Comparisons: Create your own comparison chart…
Keywords: Organized Crime, Kidnap, Corrupt Cops, Martial Arts, Mixed Martial Arts, Death of a Spouse or Fiancée / Fiancé, Death of a Son or Daughter, Revenge, Child Prodigy, Action Thriller
Source:Original Screenplay
Genre:Action
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Lionsgate, IM Global, Automatik, Lawrence Bender, Trigger Street Productions, 87Eleven Inc.
Production Countries: United States
Languages: English

Leading Cast

Jason Statham    Luke Wright
Catherine Chan    Mei

Supporting Cast

Robert John Burke    Captian Wolf
Chris Sarandon    Mayor Tramello
Anson Mount    Alex Rosen
James Hong    Han Jiao
Reggie Lee    Quan Chang
Sandor Tecsy    Emile Docheski
Joseph Sikora    Vassily Docheski
Danny Hoch    Julius Borkow
Matt O'Toole    Detective Lasky

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Boaz Yakin    Director
Boaz Yakin    Screenwriter
Lawrence Bender    Producer
Dana Brunetti    Producer
Stuart Ford    Executive Producer
Brian Kavanaugh-Jones    Executive Producer
Kevin Spacey    Executive Producer
Deepak Nayar    Executive Producer
Joseph N. Zolfo    Co-Producer
Stefan Czapsky    Director of Photography
Joseph Nemec III    Production Designer
Frederic Thoraval    Editor
Ann Roth    Costume Designer
Michelle Matland    Co-Costume Designer
Douglas Aibel    Casting Director
Mark Mothersbaugh    Composer
Liz Gallacher    Music Supervisor
Dror Mohar    Sound Designer
Wylie Stateman    Sound Designer
Chad Stahelski    Action Choreographer
Dan Hegeman    Sound Editor
Hector Gika    Sound Editor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 27, 2012 6 $7,892,539   2,266 $3,483   $7,892,539 1
May 4, 2012 7 $2,677,125 -66% 2,271 $1,179   $13,080,883 2
May 11, 2012 10 $1,447,174 -46% 1,690 $856   $15,717,429 3
May 18, 2012 22 $294,177 -80% 503 $585   $16,589,950 4
May 25, 2012 36 $62,175 -79% 112 $555   $16,799,128 5
Jun 1, 2012 33 $104,080 +67% 175 $595   $16,940,792 6
Jun 8, 2012 38 $54,280 -48% 111 $489   $17,051,468 7
Jun 15, 2012 44 $35,501 -35% 76 $467   $17,120,019 8

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Apr 27, 2012 6 $2,620,179     2,266 $1,156   $2,620,179 1
Apr 28, 2012 6 $3,131,705 +20%   2,266 $1,382   $5,751,884 2
Apr 29, 2012 6 $2,140,655 -32%   2,266 $945   $7,892,539 3
Apr 30, 2012 5 $644,504 -70%   2,266 $284   $8,537,043 4
May 1, 2012 5 $832,934 +29%   2,266 $368   $9,369,977 5
May 2, 2012 5 $556,763 -33%   2,266 $246   $9,926,740 6
May 3, 2012 5 $477,018 -14%   2,266 $211   $10,403,758 7
May 4, 2012 8 $846,712 +78% -68% 2,271 $373   $11,250,470 8
May 5, 2012 9 $1,003,142 +18% -68% 2,271 $442   $12,253,612 9
May 6, 2012 7 $827,271 -18% -61% 2,271 $364   $13,080,883 10
May 7, 2012 7 $264,963 -68% -59% 2,271 $117   $13,345,846 11
May 8, 2012 6 $377,155 +42% -55% 2,271 $166   $13,723,001 12
May 9, 2012 8 $276,894 -27% -50% 2,271 $122   $13,999,895 13
May 10, 2012 8 $270,360 -2% -43% 2,271 $119   $14,270,255 14
May 11, 2012 11 $387,338 +43% -54% 1,690 $229   $14,657,593 15
May 12, 2012 10 $553,537 +43% -45% 1,690 $328   $15,211,130 16
May 13, 2012 11 $506,299 -9% -39% 1,690 $300   $15,717,429 17
May 14, 2012 9 $160,041 -68% -40% 1,690 $95   $15,877,470 18
May 15, 2012 9 $212,344 +33% -44% 1,690 $126   $16,089,814 19
May 16, 2012 12 $107,369 -49% -61% 1,690 $64   $16,197,183 20
May 17, 2012 12 $98,590 -8% -64% 1,690 $58   $16,295,773 21
May 18, 2012 - $75,561 -23% -80% 503 $150   $16,371,334 22
May 19, 2012 - $116,010 +54% -79% 503 $231   $16,487,344 23
May 20, 2012 - $102,606 -12% -80% 503 $204   $16,589,950 24
May 21, 2012 - $38,557 -62% -76% 503 $77   $16,628,507 25
May 22, 2012 - $40,821 +6% -81% 503 $81   $16,669,328 26
May 23, 2012 - $33,605 -18% -69% 503 $67   $16,702,933 27
May 24, 2012 - $34,020 +1% -65% 503 $68   $16,736,953 28
May 25, 2012 - $15,806 -54% -79% 112 $141   $16,752,759 29
May 26, 2012 - $23,267 +47% -80% 112 $208   $16,776,026 30
May 27, 2012 - $23,102 -1% -77% 112 $206   $16,799,128 31
May 28, 2012 - $14,441 -37% -63% 112 $129   $16,813,569 32
May 29, 2012 - $8,236 -43% -80% 112 $74   $16,821,805 33
May 30, 2012 - $7,903 -4% -76% 112 $71   $16,829,708 34
May 31, 2012 - $7,004 -11% -79% 112 $63   $16,836,712 35
Jun 1, 2012 - $29,023 +314% +84% 175 $166   $16,865,735 36
Jun 2, 2012 - $42,794 +47% +84% 175 $245   $16,908,529 37
Jun 3, 2012 - $32,263 -25% +40% 175 $184   $16,940,792 38
Jun 4, 2012 - $13,868 -57% -4% 175 $79   $16,954,660 39
Jun 5, 2012 - $15,364 +11% +87% 175 $88   $16,970,024 40
Jun 6, 2012 - $13,717 -11% +74% 175 $78   $16,983,741 41
Jun 7, 2012 - $13,447 -2% +92% 175 $77   $16,997,188 42
Jun 8, 2012 - $15,450 +15% -47% 111 $139   $17,012,638 43
Jun 9, 2012 - $19,976 +29% -53% 111 $180   $17,032,614 44
Jun 10, 2012 - $18,854 -6% -42% 111 $170   $17,051,468 45
Jun 11, 2012 - $8,645 -54% -38% 111 $78   $17,060,113 46
Jun 12, 2012 - $8,529 -1% -44% 111 $77   $17,068,642 47
Jun 13, 2012 - $7,973 -7% -42% 111 $72   $17,076,615 48
Jun 14, 2012 - $7,903 -1% -41% 111 $71   $17,084,518 49
Jun 15, 2012 - $9,288 +18% -40% 76 $122   $17,093,806 50
Jun 16, 2012 - $14,678 +58% -27% 76 $193   $17,108,484 51
Jun 17, 2012 - $11,535 -21% -39% 76 $152   $17,120,019 52
Jun 18, 2012 - $5,156 -55% -40% 76 $68   $17,125,175 53
Jun 19, 2012 - $5,329 +3% -38% 76 $70   $17,130,504 54
Jun 20, 2012 - $5,428 +2% -32% 76 $71   $17,135,932 55
Jun 21, 2012 - $6,148 +13% -22% 76 $81   $17,142,080 56

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 27, 2012 6 $10,403,758   2,266 $4,591   $10,403,758 1
May 4, 2012 7 $3,866,497 -63% 2,271 $1,703   $14,270,255 2
May 11, 2012 11 $2,025,518 -48% 1,690 $1,199   $16,295,773 3
May 18, 2012 21 $441,180 -78% 503 $877   $16,736,953 4
May 25, 2012 36 $99,759 -77% 112 $891   $16,836,712 5
Jun 1, 2012 32 $160,476 +61% 175 $917   $16,997,188 6
Jun 8, 2012 39 $87,330 -46% 111 $787   $17,084,518 7
Jun 15, 2012 42 $57,562 -34% 76 $757   $17,142,080 8

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Sep 9, 20123173,191 173,191$2,913,073$2,913,0731
Sep 16, 20121951,891-70% 225,082$784,592$3,697,6652
Sep 23, 20122714,784-72% 239,866$230,630$3,928,2953
Sep 30, 2012228,135-45% 248,001$126,825$4,055,1204
Oct 7, 2012257,729-5% 255,730$119,490$4,174,6105

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Sep 9, 2012377,961 77,961$1,585,718$1,585,7181
Sep 16, 2012920,827-73% 98,788$416,338$2,002,0562
Sep 23, 20121213,716-34% 112,504$274,036$2,276,0923

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services at a cost. For more information, please contact us at research@the-numbers.com.