Safe (2012)
| Theatrical Performance | ||
| Domestic Box Office | $17,142,080 | Details |
| International Box Office | $24,353,133 | |
| Worldwide Box Office | $41,495,213 | |
| Domestic Physical Disc Sales | ||
| DVD Sales (estimated) | $6,582,691 | |
| Blu-ray Sales (estimated) | $3,350,323 | |
| Total | $9,933,014 | |
| Further financial details... | ||
Synopsis
A second-rate cage fighter on the mixed martial arts circuit, Luke Wright lives a numbing life of routine beatings and chump change...until the day he blows a rigged fight. Wanting to make an example of him, the Russian Mafia murders his family and banishes him from his life forever, leaving Luke to wander the streets of New York destitute, haunted by guilt, and tormented by the knowledge that he will always be watched, and anyone he develops a relationship with will also be killed. But when he witnesses a frightened twelve-year-old Chinese girl, Mei, being pursued by the same gangsters who killed his wife, Luke impulsively jumps to action...and straight into the heart of a deadly high-stakes war. Mei, he discovers, is no ordinary girl, but an orphaned math prodigy forced to work for the Triads as a "counter." He discovers she holds in her memory a priceless numerical code that the Triads, the Russian mob and a corrupt faction of the NYPD will kill for. Realizing he's the only person Mei can trust, Luke tears a swath through the city's brutal underworld to save an innocent girl's life...and perhaps even redeem his own.
Metrics
| Opening Weekend: | $7,892,539 (46.0% of total gross) |
| Legs: | 2.17 (domestic box office/biggest weekend) |
| Domestic Share: | 41.3% (domestic box office/worldwide) |
| Production Budget: | $33,000,000 (worldwide box office is 1.3 times production budget) |
| Theater counts: | 2,266 opening theaters/2,271 max. theaters, 3.2 weeks average run per theater |
| Infl. Adj. Dom. BO | $25,756,195 |
Movie Details
| Domestic Releases: | April 27th, 2012 (Wide) by Lionsgate |
| Video Release: | September 4th, 2012 by Lionsgate Home Entertainment, released as Safe |
| MPA Rating: | R for strong violence throughout, and for language. (Rating bulletin 2177, 6/22/2011) |
| Running Time: | 95 minutes |
| Plot point: | Child Prodigy, Corrupt Cops, Death of a Son or Daughter, Death of a Spouse or Fiancée / Fiancé, Kidnap, Martial Arts, Mixed Martial Arts, Revenge |
| Social setting: | Organized Crime |
| Subgenre: | Action Thriller |
| Source: | Original Screenplay |
| Genre: | Action |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Lionsgate, IM Global, Automatik, Lawrence Bender, Trigger Street Productions, 87Eleven Inc. |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Apr 27, 2012 | 6 | $7,892,539 | 2,266 | $3,483 | $7,892,539 | 1 | |
| May 4, 2012 | 7 | $2,677,125 | -66% | 2,271 | $1,179 | $13,080,883 | 2 |
| May 11, 2012 | 10 | $1,447,174 | -46% | 1,690 | $856 | $15,717,429 | 3 |
| May 18, 2012 | 22 | $294,177 | -80% | 503 | $585 | $16,589,950 | 4 |
| May 25, 2012 | 36 | $62,175 | -79% | 112 | $555 | $16,799,128 | 5 |
| Jun 1, 2012 | 33 | $104,080 | +67% | 175 | $595 | $16,940,792 | 6 |
| Jun 8, 2012 | 38 | $54,280 | -48% | 111 | $489 | $17,051,468 | 7 |
| Jun 15, 2012 | 44 | $35,501 | -35% | 76 | $467 | $17,120,019 | 8 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Apr 27, 2012 | 6 | $2,620,179 | 2,266 | $1,156 | $2,620,179 | 1 | ||
| Apr 28, 2012 | 6 | $3,131,705 | +20% | 2,266 | $1,382 | $5,751,884 | 2 | |
| Apr 29, 2012 | 6 | $2,140,655 | -32% | 2,266 | $945 | $7,892,539 | 3 | |
| Apr 30, 2012 | 5 | $644,504 | -70% | 2,266 | $284 | $8,537,043 | 4 | |
| May 1, 2012 | 5 | $832,934 | +29% | 2,266 | $368 | $9,369,977 | 5 | |
| May 2, 2012 | 5 | $556,763 | -33% | 2,266 | $246 | $9,926,740 | 6 | |
| May 3, 2012 | 5 | $477,018 | -14% | 2,266 | $211 | $10,403,758 | 7 | |
| May 4, 2012 | 8 | $846,712 | +78% | -68% | 2,271 | $373 | $11,250,470 | 8 |
| May 5, 2012 | 9 | $1,003,142 | +18% | -68% | 2,271 | $442 | $12,253,612 | 9 |
| May 6, 2012 | 7 | $827,271 | -18% | -61% | 2,271 | $364 | $13,080,883 | 10 |
| May 7, 2012 | 7 | $264,963 | -68% | -59% | 2,271 | $117 | $13,345,846 | 11 |
| May 8, 2012 | 6 | $377,155 | +42% | -55% | 2,271 | $166 | $13,723,001 | 12 |
| May 9, 2012 | 8 | $276,894 | -27% | -50% | 2,271 | $122 | $13,999,895 | 13 |
| May 10, 2012 | 8 | $270,360 | -2% | -43% | 2,271 | $119 | $14,270,255 | 14 |
| May 11, 2012 | 11 | $387,338 | +43% | -54% | 1,690 | $229 | $14,657,593 | 15 |
| May 12, 2012 | 10 | $553,537 | +43% | -45% | 1,690 | $328 | $15,211,130 | 16 |
| May 13, 2012 | 11 | $506,299 | -9% | -39% | 1,690 | $300 | $15,717,429 | 17 |
| May 14, 2012 | 9 | $160,041 | -68% | -40% | 1,690 | $95 | $15,877,470 | 18 |
| May 15, 2012 | 9 | $212,344 | +33% | -44% | 1,690 | $126 | $16,089,814 | 19 |
| May 16, 2012 | 12 | $107,369 | -49% | -61% | 1,690 | $64 | $16,197,183 | 20 |
| May 17, 2012 | 12 | $98,590 | -8% | -64% | 1,690 | $58 | $16,295,773 | 21 |
| May 18, 2012 | - | $75,561 | -23% | -80% | 503 | $150 | $16,371,334 | 22 |
| May 19, 2012 | - | $116,010 | +54% | -79% | 503 | $231 | $16,487,344 | 23 |
| May 20, 2012 | - | $102,606 | -12% | -80% | 503 | $204 | $16,589,950 | 24 |
| May 21, 2012 | - | $38,557 | -62% | -76% | 503 | $77 | $16,628,507 | 25 |
| May 22, 2012 | - | $40,821 | +6% | -81% | 503 | $81 | $16,669,328 | 26 |
| May 23, 2012 | - | $33,605 | -18% | -69% | 503 | $67 | $16,702,933 | 27 |
| May 24, 2012 | - | $34,020 | +1% | -65% | 503 | $68 | $16,736,953 | 28 |
| May 25, 2012 | - | $15,806 | -54% | -79% | 112 | $141 | $16,752,759 | 29 |
| May 26, 2012 | - | $23,267 | +47% | -80% | 112 | $208 | $16,776,026 | 30 |
| May 27, 2012 | - | $23,102 | -1% | -77% | 112 | $206 | $16,799,128 | 31 |
| May 28, 2012 | - | $14,441 | -37% | -63% | 112 | $129 | $16,813,569 | 32 |
| May 29, 2012 | - | $8,236 | -43% | -80% | 112 | $74 | $16,821,805 | 33 |
| May 30, 2012 | - | $7,903 | -4% | -76% | 112 | $71 | $16,829,708 | 34 |
| May 31, 2012 | - | $7,004 | -11% | -79% | 112 | $63 | $16,836,712 | 35 |
| Jun 1, 2012 | - | $29,023 | +314% | +84% | 175 | $166 | $16,865,735 | 36 |
| Jun 2, 2012 | - | $42,794 | +47% | +84% | 175 | $245 | $16,908,529 | 37 |
| Jun 3, 2012 | - | $32,263 | -25% | +40% | 175 | $184 | $16,940,792 | 38 |
| Jun 4, 2012 | - | $13,868 | -57% | -4% | 175 | $79 | $16,954,660 | 39 |
| Jun 5, 2012 | - | $15,364 | +11% | +87% | 175 | $88 | $16,970,024 | 40 |
| Jun 6, 2012 | - | $13,717 | -11% | +74% | 175 | $78 | $16,983,741 | 41 |
| Jun 7, 2012 | - | $13,447 | -2% | +92% | 175 | $77 | $16,997,188 | 42 |
| Jun 8, 2012 | - | $15,450 | +15% | -47% | 111 | $139 | $17,012,638 | 43 |
| Jun 9, 2012 | - | $19,976 | +29% | -53% | 111 | $180 | $17,032,614 | 44 |
| Jun 10, 2012 | - | $18,854 | -6% | -42% | 111 | $170 | $17,051,468 | 45 |
| Jun 11, 2012 | - | $8,645 | -54% | -38% | 111 | $78 | $17,060,113 | 46 |
| Jun 12, 2012 | - | $8,529 | -1% | -44% | 111 | $77 | $17,068,642 | 47 |
| Jun 13, 2012 | - | $7,973 | -7% | -42% | 111 | $72 | $17,076,615 | 48 |
| Jun 14, 2012 | - | $7,903 | -1% | -41% | 111 | $71 | $17,084,518 | 49 |
| Jun 15, 2012 | - | $9,288 | +18% | -40% | 76 | $122 | $17,093,806 | 50 |
| Jun 16, 2012 | - | $14,678 | +58% | -27% | 76 | $193 | $17,108,484 | 51 |
| Jun 17, 2012 | - | $11,535 | -21% | -39% | 76 | $152 | $17,120,019 | 52 |
| Jun 18, 2012 | - | $5,156 | -55% | -40% | 76 | $68 | $17,125,175 | 53 |
| Jun 19, 2012 | - | $5,329 | +3% | -38% | 76 | $70 | $17,130,504 | 54 |
| Jun 20, 2012 | - | $5,428 | +2% | -32% | 76 | $71 | $17,135,932 | 55 |
| Jun 21, 2012 | - | $6,148 | +13% | -22% | 76 | $81 | $17,142,080 | 56 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Apr 27, 2012 | 6 | $10,403,758 | 2,266 | $4,591 | $10,403,758 | 1 | |
| May 4, 2012 | 7 | $3,866,497 | -63% | 2,271 | $1,703 | $14,270,255 | 2 |
| May 11, 2012 | 11 | $2,025,518 | -48% | 1,690 | $1,199 | $16,295,773 | 3 |
| May 18, 2012 | 21 | $441,180 | -78% | 503 | $877 | $16,736,953 | 4 |
| May 25, 2012 | 36 | $99,759 | -77% | 112 | $891 | $16,836,712 | 5 |
| Jun 1, 2012 | 32 | $160,476 | +61% | 175 | $917 | $16,997,188 | 6 |
| Jun 8, 2012 | 39 | $87,330 | -46% | 111 | $787 | $17,084,518 | 7 |
| Jun 15, 2012 | 42 | $57,562 | -34% | 76 | $757 | $17,142,080 | 8 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
A second-rate cage fighter on the mixed martial arts circuit, Luke Wright lives a numbing life of routine beatings and chump change...until the day he blows a rigged fight. Wanting to make an example of him, the Russian Mafia murders his family and banishes him from his life forever, leaving Luke to wander the streets of New York destitute, haunted by guilt, and tormented by the knowledge that he will always be watched, and anyone he develops a relationship with will also be killed. But when he witnesses a frightened twelve-year-old Chinese girl, Mei, being pursued by the same gangsters who killed his wife, Luke impulsively jumps to action...and straight into the heart of a deadly high-stakes war. Mei, he discovers, is no ordinary girl, but an orphaned math prodigy forced to work for the Triads as a "counter." He discovers she holds in her memory a priceless numerical code that the Triads, the Russian mob and a corrupt faction of the NYPD will kill for. Realizing he's the only person Mei can trust, Luke tears a swath through the city's brutal underworld to save an innocent girl's life...and perhaps even redeem his own.
Metrics
| Opening Weekend: | $7,892,539 (46.0% of total gross) |
| Legs: | 2.17 (domestic box office/biggest weekend) |
| Domestic Share: | 41.3% (domestic box office/worldwide) |
| Production Budget: | $33,000,000 (worldwide box office is 1.3 times production budget) |
| Theater counts: | 2,266 opening theaters/2,271 max. theaters, 3.2 weeks average run per theater |
| Infl. Adj. Dom. BO | $25,756,195 |
Movie Details
| Domestic Releases: | April 27th, 2012 (Wide) by Lionsgate |
| Video Release: | September 4th, 2012 by Lionsgate Home Entertainment, released as Safe |
| MPA Rating: | R for strong violence throughout, and for language. (Rating bulletin 2177, 6/22/2011) |
| Running Time: | 95 minutes |
| Plot point: | Child Prodigy, Corrupt Cops, Death of a Son or Daughter, Death of a Spouse or Fiancée / Fiancé, Kidnap, Martial Arts, Mixed Martial Arts, Revenge |
| Social setting: | Organized Crime |
| Subgenre: | Action Thriller |
| Source: | Original Screenplay |
| Genre: | Action |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Lionsgate, IM Global, Automatik, Lawrence Bender, Trigger Street Productions, 87Eleven Inc. |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Apr 27, 2012 | 6 | $7,892,539 | 2,266 | $3,483 | $7,892,539 | 1 | |
| May 4, 2012 | 7 | $2,677,125 | -66% | 2,271 | $1,179 | $13,080,883 | 2 |
| May 11, 2012 | 10 | $1,447,174 | -46% | 1,690 | $856 | $15,717,429 | 3 |
| May 18, 2012 | 22 | $294,177 | -80% | 503 | $585 | $16,589,950 | 4 |
| May 25, 2012 | 36 | $62,175 | -79% | 112 | $555 | $16,799,128 | 5 |
| Jun 1, 2012 | 33 | $104,080 | +67% | 175 | $595 | $16,940,792 | 6 |
| Jun 8, 2012 | 38 | $54,280 | -48% | 111 | $489 | $17,051,468 | 7 |
| Jun 15, 2012 | 44 | $35,501 | -35% | 76 | $467 | $17,120,019 | 8 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Apr 27, 2012 | 6 | $2,620,179 | 2,266 | $1,156 | $2,620,179 | 1 | ||
| Apr 28, 2012 | 6 | $3,131,705 | +20% | 2,266 | $1,382 | $5,751,884 | 2 | |
| Apr 29, 2012 | 6 | $2,140,655 | -32% | 2,266 | $945 | $7,892,539 | 3 | |
| Apr 30, 2012 | 5 | $644,504 | -70% | 2,266 | $284 | $8,537,043 | 4 | |
| May 1, 2012 | 5 | $832,934 | +29% | 2,266 | $368 | $9,369,977 | 5 | |
| May 2, 2012 | 5 | $556,763 | -33% | 2,266 | $246 | $9,926,740 | 6 | |
| May 3, 2012 | 5 | $477,018 | -14% | 2,266 | $211 | $10,403,758 | 7 | |
| May 4, 2012 | 8 | $846,712 | +78% | -68% | 2,271 | $373 | $11,250,470 | 8 |
| May 5, 2012 | 9 | $1,003,142 | +18% | -68% | 2,271 | $442 | $12,253,612 | 9 |
| May 6, 2012 | 7 | $827,271 | -18% | -61% | 2,271 | $364 | $13,080,883 | 10 |
| May 7, 2012 | 7 | $264,963 | -68% | -59% | 2,271 | $117 | $13,345,846 | 11 |
| May 8, 2012 | 6 | $377,155 | +42% | -55% | 2,271 | $166 | $13,723,001 | 12 |
| May 9, 2012 | 8 | $276,894 | -27% | -50% | 2,271 | $122 | $13,999,895 | 13 |
| May 10, 2012 | 8 | $270,360 | -2% | -43% | 2,271 | $119 | $14,270,255 | 14 |
| May 11, 2012 | 11 | $387,338 | +43% | -54% | 1,690 | $229 | $14,657,593 | 15 |
| May 12, 2012 | 10 | $553,537 | +43% | -45% | 1,690 | $328 | $15,211,130 | 16 |
| May 13, 2012 | 11 | $506,299 | -9% | -39% | 1,690 | $300 | $15,717,429 | 17 |
| May 14, 2012 | 9 | $160,041 | -68% | -40% | 1,690 | $95 | $15,877,470 | 18 |
| May 15, 2012 | 9 | $212,344 | +33% | -44% | 1,690 | $126 | $16,089,814 | 19 |
| May 16, 2012 | 12 | $107,369 | -49% | -61% | 1,690 | $64 | $16,197,183 | 20 |
| May 17, 2012 | 12 | $98,590 | -8% | -64% | 1,690 | $58 | $16,295,773 | 21 |
| May 18, 2012 | - | $75,561 | -23% | -80% | 503 | $150 | $16,371,334 | 22 |
| May 19, 2012 | - | $116,010 | +54% | -79% | 503 | $231 | $16,487,344 | 23 |
| May 20, 2012 | - | $102,606 | -12% | -80% | 503 | $204 | $16,589,950 | 24 |
| May 21, 2012 | - | $38,557 | -62% | -76% | 503 | $77 | $16,628,507 | 25 |
| May 22, 2012 | - | $40,821 | +6% | -81% | 503 | $81 | $16,669,328 | 26 |
| May 23, 2012 | - | $33,605 | -18% | -69% | 503 | $67 | $16,702,933 | 27 |
| May 24, 2012 | - | $34,020 | +1% | -65% | 503 | $68 | $16,736,953 | 28 |
| May 25, 2012 | - | $15,806 | -54% | -79% | 112 | $141 | $16,752,759 | 29 |
| May 26, 2012 | - | $23,267 | +47% | -80% | 112 | $208 | $16,776,026 | 30 |
| May 27, 2012 | - | $23,102 | -1% | -77% | 112 | $206 | $16,799,128 | 31 |
| May 28, 2012 | - | $14,441 | -37% | -63% | 112 | $129 | $16,813,569 | 32 |
| May 29, 2012 | - | $8,236 | -43% | -80% | 112 | $74 | $16,821,805 | 33 |
| May 30, 2012 | - | $7,903 | -4% | -76% | 112 | $71 | $16,829,708 | 34 |
| May 31, 2012 | - | $7,004 | -11% | -79% | 112 | $63 | $16,836,712 | 35 |
| Jun 1, 2012 | - | $29,023 | +314% | +84% | 175 | $166 | $16,865,735 | 36 |
| Jun 2, 2012 | - | $42,794 | +47% | +84% | 175 | $245 | $16,908,529 | 37 |
| Jun 3, 2012 | - | $32,263 | -25% | +40% | 175 | $184 | $16,940,792 | 38 |
| Jun 4, 2012 | - | $13,868 | -57% | -4% | 175 | $79 | $16,954,660 | 39 |
| Jun 5, 2012 | - | $15,364 | +11% | +87% | 175 | $88 | $16,970,024 | 40 |
| Jun 6, 2012 | - | $13,717 | -11% | +74% | 175 | $78 | $16,983,741 | 41 |
| Jun 7, 2012 | - | $13,447 | -2% | +92% | 175 | $77 | $16,997,188 | 42 |
| Jun 8, 2012 | - | $15,450 | +15% | -47% | 111 | $139 | $17,012,638 | 43 |
| Jun 9, 2012 | - | $19,976 | +29% | -53% | 111 | $180 | $17,032,614 | 44 |
| Jun 10, 2012 | - | $18,854 | -6% | -42% | 111 | $170 | $17,051,468 | 45 |
| Jun 11, 2012 | - | $8,645 | -54% | -38% | 111 | $78 | $17,060,113 | 46 |
| Jun 12, 2012 | - | $8,529 | -1% | -44% | 111 | $77 | $17,068,642 | 47 |
| Jun 13, 2012 | - | $7,973 | -7% | -42% | 111 | $72 | $17,076,615 | 48 |
| Jun 14, 2012 | - | $7,903 | -1% | -41% | 111 | $71 | $17,084,518 | 49 |
| Jun 15, 2012 | - | $9,288 | +18% | -40% | 76 | $122 | $17,093,806 | 50 |
| Jun 16, 2012 | - | $14,678 | +58% | -27% | 76 | $193 | $17,108,484 | 51 |
| Jun 17, 2012 | - | $11,535 | -21% | -39% | 76 | $152 | $17,120,019 | 52 |
| Jun 18, 2012 | - | $5,156 | -55% | -40% | 76 | $68 | $17,125,175 | 53 |
| Jun 19, 2012 | - | $5,329 | +3% | -38% | 76 | $70 | $17,130,504 | 54 |
| Jun 20, 2012 | - | $5,428 | +2% | -32% | 76 | $71 | $17,135,932 | 55 |
| Jun 21, 2012 | - | $6,148 | +13% | -22% | 76 | $81 | $17,142,080 | 56 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Apr 27, 2012 | 6 | $10,403,758 | 2,266 | $4,591 | $10,403,758 | 1 | |
| May 4, 2012 | 7 | $3,866,497 | -63% | 2,271 | $1,703 | $14,270,255 | 2 |
| May 11, 2012 | 11 | $2,025,518 | -48% | 1,690 | $1,199 | $16,295,773 | 3 |
| May 18, 2012 | 21 | $441,180 | -78% | 503 | $877 | $16,736,953 | 4 |
| May 25, 2012 | 36 | $99,759 | -77% | 112 | $891 | $16,836,712 | 5 |
| Jun 1, 2012 | 32 | $160,476 | +61% | 175 | $917 | $16,997,188 | 6 |
| Jun 8, 2012 | 39 | $87,330 | -46% | 111 | $787 | $17,084,518 | 7 |
| Jun 15, 2012 | 42 | $57,562 | -34% | 76 | $757 | $17,142,080 | 8 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.