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Serena (2015)

Serena poster
Theatrical Performance
Domestic Box Office $176,391Details
Home Market Performance
Est. Domestic DVD Sales $989,316 Details
Est. Domestic Blu-ray Sales $172,179 Details
Total Est. Domestic Video Sales $1,161,495
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer


North Carolina mountains at the end of the 1920s – George and Serena Pemberton, love-struck newly-weds, begin to build a timber empire. Serena soon proves herself to be equal to any man: overseeing loggers, hunting rattle-snakes, even saving a man’s life in the wilderness. With power and influence now in their hands, the Pembertons refuse to let anyone stand in the way of their inflated love and ambitions. However, once Serena discovers George’s hidden past and faces an unchangeable fate of her own, the Pemberton’s passionate marriage begins to unravel leading toward a dramatic reckoning.


Latest Ranking on Cumulative Box Office Lists

Movie Details

Domestic Releases: March 27th, 2015 (Limited) by Magnolia Pictures
Video Release: February 26th, 2015 by Magnolia Home Entertainment
MPAA Rating: R for some violence and sexuality.
(Rating bulletin 2350, 11/26/2014)
Running Time: 109 minutes
Comparisons: vs. Aloha
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Keywords: Early / Simultaneous Video on Demand release, White Collar Crime, 1920s, The Past Catching up with You, Cover Up
Source:Based on Fiction Book/Short Story
Production Method:Live Action
Creative Type:Historical Fiction
Production Companies: Nick Wechsler, Chockstone Pictures, Anton Capital Entertainment
Production Countries: United States

Leading Cast


Supporting Cast

Rhys Ifans    Galloway
Toby Jones    Sheriff McDowell
David Dencik    Buchanan
Sean Harris    Campbell
Ana Ularu    Rachel

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Christopher Kyle    Screenwriter
Ron Rash    Based on the Novel by
Nick Wechsler    Producer
Susanne Bier    Producer
Steve Schwartz    Producer
Paula Mae Schwartz    Producer
Todd Wagner    Producer
Ron Halpern    Producer
Ben Cosgrove    Producer
Peter McAleese    Executive Producer
Mark Cuban    Executive Producer
Olivier Courson    Executive Producer
Richard Bridgland    Production Designer
Morton Soborg    Director of Photography
Signe Sejlund    Costume Designer
Graham Johnston    Make-up and Hair Designer
Tomas Belohradsky    Sound Recordist
Jina Jay    Casting Director
Johan Soderqvist    Composer
Susan Jacobs    Music Supervisor

Home Market Numbers: Kings Among Men

July 4th, 2015

The Kingsman: Secret Service

It was a busy week in real life, with the July Preview, Canada Day, and July 4th holidays messing with schedules. Because of that, the home market numbers were late this week. However, this week's numbers will be up in the next two days, so it was a very short disruption. That said, there's not much to talk about when it comes to new releases on the home video sales charts for the week ending June 14. Sure, The Kingsman: Secret Service earned first place on the home market chart, but there was only one other new release in the top five and only a few others in the top 30. The number one release of the week sold 591,000 units and generated $10.29 million in consumer spending. This includes an opening week Blu-ray share of 51%. Anything above 50% is worth celebrating; however, the overall numbers are still lower than anticipated. More...

Home Market Releases for June 9th, 2015

June 8th, 2015

Red Army

It is a good week, but not a great week on the home market. There's really only one major release to talk about, Kingsman: The Secret Service. It is also one of the best releases of the week and one of a trio of Pick of the Week contenders that earned between 70% and 80% positive reviews. The other two are The Duff and The Sisterhood of Night. All three are worth picking up, but the winner of the Pick of the Week title is Red Army on DVD or Blu-ray / Video on Demand. More...

Per Theater Chart: Young and Healthy

April 1st, 2015

While We're Young poster

While We're Young has set a new record for 2015 earning the best per theater average for a film that opened in 2015 with an average of $56,922 in four theaters. The most negative thing you can say about this result was that it wasn't that unexpected, as several Noah Baumbach films have earned similar opening weekend per theaters averages. Up next was the first of two wide releases in the $10,000 club, Home, with an average of $14,053. The Salt of the Earth earned an average of $11,234 in four theaters. This is excellent for a documentary. The final film in the $10,000 club was the second wide release on this week's list, Get Hard, which pulled in an average of $10,647. More...

Limited Releases: Feeling Serene

March 27th, 2015

Serena poster

It's a pretty good week as far as limited releases are concerned with a number of them earning excellent reviews. Unfortunately, the biggest in terms of cast and theater count is Serena, but its reviews are among the worst of the week. Hopefully films like Serena (Reviews) or Man from Reno (Reviews) can pick up the slack. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
2015/03/27 30 $100,090   59 $1,696   $100,090 1
2015/04/03 53 $23,802 -76% 32 $744   $156,928 2
2015/04/10 89 $1,623 -93% 6 $271   $170,931 3
2015/04/17 95 $638 -61% 4 $160   $172,968 4
2015/04/24 112 $287 -55% 2 $144   $174,448 5
2015/05/01 92 $366 +28% 2 $183   $175,210 6
2015/05/08 89 $233 -36% 1 $233   $176,305 7

Daily Box Office Performance

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
2015/03/27 33 $133,126   59 $2,256   $133,126 1
2015/04/03 53 $36,182 -73% 32 $1,131   $169,308 2
2015/04/10 92 $3,022 -92% 6 $504   $172,330 3
2015/04/17 99 $1,831 -39% 4 $458   $174,161 4
2015/04/24 114 $683 -63% 2 $342   $174,844 5
2015/05/01 88 $1,228 +80% 2 $614   $176,072 6
2015/05/08 99 $319 -74% 1 $319   $176,391 7

Weekly US DVD Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
6/14/20151132,574 32,574$349,845$349,84516

Weekly US Blu-ray Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
6/14/2015177,068 7,068$97,179$97,17916

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at