Spell (2020)
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| Theatrical Performance | ||
| Domestic Box Office | $500,104 | Details |
| Domestic Physical Disc Sales | ||
| DVD Sales (estimated) | $1,219,520 | |
| Blu-ray Sales (estimated) | $895,367 | |
| Total | $2,114,887 | |
| Further financial details... | ||
Synopsis
While flying to his father’s funeral in rural Appalachia, an intense storm causes Marquis (Omari Hardwick) to lose control of the plane carrying him and his family. He awakens wounded, alone and trapped in Ms. Eloise’s (Loretta Devine) attic, who claims she can nurse him back to health with the Boogity, a Hoodoo figure she has made from his blood and skin. Unable to call for help, Marquis desperately tries to outwit and break free from her dark magic and save his family from a sinister ritual before the rise of the blood moon.
Metrics
| Opening Weekend: | $206,591 (41.3% of total gross) |
| Legs: | 2.42 (domestic box office/biggest weekend) |
| Domestic Share: | 100.0% (domestic box office/worldwide) |
| Theater counts: | 369 opening theaters/369 max. theaters, 2.4 weeks average run per theater |
| Infl. Adj. Dom. BO | $651,557 |
Movie Details
| Domestic Releases: | October 30th, 2020 (Limited) by Paramount Pictures |
| International Releases: | August 28th, 2020 (Wide) (United Kingdom)
May 27th, 2021 (Wide) (Germany) |
| Video Release: | October 30th, 2020 by Paramount Home Video |
| MPA Rating: | R for violence, disturbing/bloody images, and language. (Rating bulletin 2649 (cert#52804), 9/30/2020) |
| Running Time: | 91 minutes |
| Geographical setting: | Appalachia |
| Plot point: | Accidental Injury, Adult Child Dealing with the Death of a Parent, Nurse, Occult, Plane Crash, Voodoo |
| Subgenre: | Isolation Horror |
| Source: | Original Screenplay |
| Genre: | Horror |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Paramount Players, LINK Entertainment, MC8 Entertainment |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Oct 30, 2020 | 10 | $206,591 | 369 | $560 | $206,591 | 1 | |
| Nov 6, 2020 | 9 | $135,151 | -35% | 368 | $367 | $392,894 | 2 |
| Nov 13, 2020 | - | $54,472 | -60% | 159 | $343 | $484,713 | 3 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Oct 30, 2020 | - | $71,434 | 369 | $194 | $71,434 | 1 | ||
| Oct 31, 2020 | - | $89,321 | +25% | 369 | $242 | $160,755 | 2 | |
| Nov 1, 2020 | - | $45,836 | -49% | 369 | $124 | $206,591 | 3 | |
| Nov 2, 2020 | - | $12,551 | -73% | 369 | $34 | $219,142 | 4 | |
| Nov 3, 2020 | - | $12,668 | +1% | 369 | $34 | $231,810 | 5 | |
| Nov 4, 2020 | - | $11,246 | -11% | 369 | $30 | $243,056 | 6 | |
| Nov 5, 2020 | - | $14,687 | +31% | 369 | $40 | $257,743 | 7 | |
| Nov 6, 2020 | - | $42,459 | +189% | -41% | 368 | $115 | $300,202 | 8 |
| Nov 7, 2020 | - | $63,685 | +50% | -29% | 368 | $173 | $363,887 | 9 |
| Nov 8, 2020 | - | $29,007 | -54% | -37% | 368 | $79 | $392,894 | 10 |
| Nov 9, 2020 | - | $9,054 | -69% | -28% | 368 | $25 | $401,948 | 11 |
| Nov 10, 2020 | - | $10,356 | +14% | -18% | 368 | $28 | $412,304 | 12 |
| Nov 11, 2020 | - | $10,493 | +1% | -7% | 368 | $29 | $422,797 | 13 |
| Nov 12, 2020 | - | $7,444 | -29% | -49% | 368 | $20 | $430,241 | 14 |
| Nov 13, 2020 | - | $17,561 | +136% | -59% | 159 | $110 | $447,802 | 15 |
| Nov 14, 2020 | - | $25,636 | +46% | -60% | 159 | $161 | $473,438 | 16 |
| Nov 15, 2020 | - | $11,275 | -56% | -61% | 159 | $71 | $484,713 | 17 |
| Nov 16, 2020 | - | $3,311 | -71% | -63% | 159 | $21 | $488,024 | 18 |
| Nov 17, 2020 | - | $4,215 | +27% | -59% | 159 | $27 | $492,239 | 19 |
| Nov 18, 2020 | - | $2,575 | -39% | -75% | 159 | $16 | $494,814 | 20 |
| Nov 19, 2020 | - | $5,290 | +105% | -29% | 159 | $33 | $500,104 | 21 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Oct 30, 2020 | - | $257,743 | 369 | $698 | $257,743 | 1 | |
| Nov 6, 2020 | - | $172,498 | -33% | 368 | $469 | $430,241 | 2 |
| Nov 13, 2020 | - | $69,863 | -59% | 159 | $439 | $500,104 | 3 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
While flying to his father’s funeral in rural Appalachia, an intense storm causes Marquis (Omari Hardwick) to lose control of the plane carrying him and his family. He awakens wounded, alone and trapped in Ms. Eloise’s (Loretta Devine) attic, who claims she can nurse him back to health with the Boogity, a Hoodoo figure she has made from his blood and skin. Unable to call for help, Marquis desperately tries to outwit and break free from her dark magic and save his family from a sinister ritual before the rise of the blood moon.
Metrics
| Opening Weekend: | $206,591 (41.3% of total gross) |
| Legs: | 2.42 (domestic box office/biggest weekend) |
| Domestic Share: | 100.0% (domestic box office/worldwide) |
| Theater counts: | 369 opening theaters/369 max. theaters, 2.4 weeks average run per theater |
| Infl. Adj. Dom. BO | $651,557 |
Movie Details
| Domestic Releases: | October 30th, 2020 (Limited) by Paramount Pictures |
| International Releases: | August 28th, 2020 (Wide) (United Kingdom)
May 27th, 2021 (Wide) (Germany) |
| Video Release: | October 30th, 2020 by Paramount Home Video |
| MPA Rating: | R for violence, disturbing/bloody images, and language. (Rating bulletin 2649 (cert#52804), 9/30/2020) |
| Running Time: | 91 minutes |
| Geographical setting: | Appalachia |
| Plot point: | Accidental Injury, Adult Child Dealing with the Death of a Parent, Nurse, Occult, Plane Crash, Voodoo |
| Subgenre: | Isolation Horror |
| Source: | Original Screenplay |
| Genre: | Horror |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Paramount Players, LINK Entertainment, MC8 Entertainment |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Oct 30, 2020 | 10 | $206,591 | 369 | $560 | $206,591 | 1 | |
| Nov 6, 2020 | 9 | $135,151 | -35% | 368 | $367 | $392,894 | 2 |
| Nov 13, 2020 | - | $54,472 | -60% | 159 | $343 | $484,713 | 3 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Oct 30, 2020 | - | $71,434 | 369 | $194 | $71,434 | 1 | ||
| Oct 31, 2020 | - | $89,321 | +25% | 369 | $242 | $160,755 | 2 | |
| Nov 1, 2020 | - | $45,836 | -49% | 369 | $124 | $206,591 | 3 | |
| Nov 2, 2020 | - | $12,551 | -73% | 369 | $34 | $219,142 | 4 | |
| Nov 3, 2020 | - | $12,668 | +1% | 369 | $34 | $231,810 | 5 | |
| Nov 4, 2020 | - | $11,246 | -11% | 369 | $30 | $243,056 | 6 | |
| Nov 5, 2020 | - | $14,687 | +31% | 369 | $40 | $257,743 | 7 | |
| Nov 6, 2020 | - | $42,459 | +189% | -41% | 368 | $115 | $300,202 | 8 |
| Nov 7, 2020 | - | $63,685 | +50% | -29% | 368 | $173 | $363,887 | 9 |
| Nov 8, 2020 | - | $29,007 | -54% | -37% | 368 | $79 | $392,894 | 10 |
| Nov 9, 2020 | - | $9,054 | -69% | -28% | 368 | $25 | $401,948 | 11 |
| Nov 10, 2020 | - | $10,356 | +14% | -18% | 368 | $28 | $412,304 | 12 |
| Nov 11, 2020 | - | $10,493 | +1% | -7% | 368 | $29 | $422,797 | 13 |
| Nov 12, 2020 | - | $7,444 | -29% | -49% | 368 | $20 | $430,241 | 14 |
| Nov 13, 2020 | - | $17,561 | +136% | -59% | 159 | $110 | $447,802 | 15 |
| Nov 14, 2020 | - | $25,636 | +46% | -60% | 159 | $161 | $473,438 | 16 |
| Nov 15, 2020 | - | $11,275 | -56% | -61% | 159 | $71 | $484,713 | 17 |
| Nov 16, 2020 | - | $3,311 | -71% | -63% | 159 | $21 | $488,024 | 18 |
| Nov 17, 2020 | - | $4,215 | +27% | -59% | 159 | $27 | $492,239 | 19 |
| Nov 18, 2020 | - | $2,575 | -39% | -75% | 159 | $16 | $494,814 | 20 |
| Nov 19, 2020 | - | $5,290 | +105% | -29% | 159 | $33 | $500,104 | 21 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Oct 30, 2020 | - | $257,743 | 369 | $698 | $257,743 | 1 | |
| Nov 6, 2020 | - | $172,498 | -33% | 368 | $469 | $430,241 | 2 |
| Nov 13, 2020 | - | $69,863 | -59% | 159 | $439 | $500,104 | 3 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.