Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Weekend predictions: $50 million the goal for Maverick

June 3rd, 2022

With no new films playing in over 1,000 theaters this weekend, Top Gun: Maverick doesn’t face much competition in its second weekend. It could still fall dramatically though, given it posted big numbers from previews (which are included in its opening-weekend $126 million total), and it was a perfect fit for Memorial Day weekend. Some repeat business from ultra fans could stem the losses, but our model thinks anything over $50 million would be a good total this time around. More...

Weekend estimates: Eternals’ good hold keeps it on top

November 14th, 2021

Eternals will, as expected, come out on top at the box office this weekend, but it’ll do so by a healthier margin than expected thanks to a decent hold, and a very slight under-performance by Clifford the Big Red Dog through the weekend. Eternals is set to earn $27.5 million, according to Disney’s Sunday-morning projection, which will take it to $118.8 million domestically. That makes it one of the top 10 films of 2021 already, with quite a way to run. More...

Weekend estimates: Eternals out the gate with a strong $71 million

November 7th, 2021

The Marvel Cinematic Universe’s 26th outing is opening this weekend very much in line with similar releases in the franchise. Eternals will land with $71 million domestically, according to Disney’s Sunday-morning estimate. That’s about $4 million less than Shang-Chi earned in September, which was in turn about $5 million less than Black Widow’s $80-million opening in July. But it’s also very much in line with what Doctor Strange opened with before the pandemic. In short, the MCU looks to be doing fine. More...

Weekend predictions: Eternals’ $9.5 million in previews points to weekend in the mid-70s

November 5th, 2021

Disney’s Eternals, the latest outing for the MCU, got off to a strong start on Thursday evening, with $9.5 million in preview earnings, according to the studio. That’s a bit more than Shang-Chi’s $8.8 million, but somewhat less than the $13.2 million earned by Black Widow. That points to an opening weekend in the mid-$70 millions. More...

Spencer trailer

September 30th, 2021

Drama starring Kristen Stewart opens in theaters on November 5 ... Full Movie Details.

December, 1991: The Prince and Princess of Wales’ marriage has long since grown cold. Though rumours of affairs and a divorce abound, peace is ordained for the Christmas festivities at Sandringham Estate. There’s eating and drinking, shooting and hunting. Diana knows the game. This year, things will be a whole lot different. More...