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Superbad (2007)

Theatrical Performance
Domestic Box Office $121,463,226Details
International Box Office $48,491,916Details
Worldwide Box Office $169,955,142
Home Market Performance
Est. Domestic DVD Sales $137,243,956 Details
Est. Domestic Blu-ray Sales $3,581,920 Details
Total Est. Domestic Video Sales $140,825,876
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer


Latest Ranking on Cumulative Box Office Lists

Movie Details

Production Budget:$17,500,000
Domestic Releases: August 17th, 2007 (Wide) by Sony Pictures
Video Release: December 4th, 2007 by Sony Pictures Home Entertainment
MPAA Rating: R for pervasive crude and sexual content, strong language, drinking, some drug use and a fantasy/comic violent image - all involving teens
Running Time: 112 minutes
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Keywords: Coming of Age, Judd Apatow Buddy Comedy
Source:Original Screenplay
Production Method:Live Action
Creative Type:Contemporary Fiction
Production Companies: Columbia Pictures, Judd Apatow
Production Countries: United States

Ranking on other Records and Milestones

Days In
Fastest to $100m 393 $101,266,847 Sep 7, 2007 23
Labor Day (All Movies, 3-Day) 18 $12,466,846 Aug 31, 2007 17
Labor Day (All Movies, 3-Day, Inflation Adjusted) 46 $16,254,013 Aug 31, 2007 17
Labor Day (All Movies, 4-Day, Fri-Mon) 16 $15,852,355 Aug 31, 2007 17
Labor Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 21 $20,667,969 Aug 31, 2007 17
Fastest to $50m 381 $50,572,274 Aug 17, 2007 7
Biggest Domestic August Weekend 31 $33,052,411 Aug 17, 2007 3
Top Comedy Weekend Domestic 55 $33,052,411 Aug 17, 2007 3
Top R Weekend Domestic 87 $33,052,411 Aug 17, 2007 3
Top Sony Pictures Weekend Domestic 71 $33,052,411 Aug 17, 2007 3
Biggest Domestic August Day 75 $12,336,202 Aug 17, 2007 1

Leading Cast


Supporting Cast

Seth Rogen    Officer Michaels
Bill Hader    Officer Slater
Martha MacIsaac    Becca
Emma Stone    Jules
Aviva    Nicola
Joe Lo Truglio    Francis the Driver
Kevin Corrigan    Mark

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Seth Rogen    Screenwriter
Evan Goldberg    Screenwriter
Judd Apatow    Producer
Shauna Robertson    Producer
Seth Rogen    Executive Producer
Evan Goldberg    Executive Producer
Dara Weintraub    Co-Producer
Russ Alsobrook    Cinematographer
William Kerr    Editor
Lyle Workman    Composer
Jonathan Karp    Music Supervisor
Chris Spellman    Production Designer
Gerald Sullivan    Art Director
Alicia Maccarone    Set Designer
Natalie Richards    Set Designer
Robert Kensinger    Set Decorator
Debra McGuire    Costume Designer
Harrison D. Marsh    Sound Mixer
George Anderson    Supervising Sound Editor
Marc Fishman    Supervising Sound Mixer
Tony Lamberti    Supervising Sound Mixer
Scott Andrew Robertson    Assistant Director
Allison Jones    Casting Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales - Shopping Season is Officially Over

January 14th, 2008

Not a single DVD sold a million units or more this week, but there were three new releases to reach the top five on this week's sales chart. This includes Resident Evil: Extinction, which sold 856,000 units to place first with opening week revenue of $16.03 million. More...

DVD Rentals - No New Release can Top Ultimate

December 31st, 2007

There were 12 new releases to chart this week, including 6 in the top ten alone; however, The Bourne Ultimatum remained in first place with $12.76 million in rentals for the week and $28.20 million in total. More...

DVD Sales - Potter Is Magic on the Home Market

December 24th, 2007

New releases earned the top three spots on the sales chart this week, including Harry Potter and the Order of the Phoenix, which sold 5.26 million units for a total of $108.48 million in opening week revenue. More...

DVD Rentals - Bourne the Ultimate Rental of the Week

December 24th, 2007

New releases lead the way on the rental chart but it was The Bourne Ultimatum that came out in first place with $15.44 million in rentals, which is one of the best opening weeks this year. More...

DVD Sales - Pirates Find Plenty of Booty on the Home Market

December 17th, 2007

Only five new releases landed on the sales chart this week, but that included the top two sellers. Leading the way was Pirates of the Caribbean - At World's End with a year's best weekly sales of 7.35 million units and total revenue of $145.06 million, which crushes The Transformers' opening week by nearly 2 million units. In fact, after just one week, At World's End is in fourth place for the whole year. At this pace, it could be the biggest seller of the year by next week. More...

DVD Rentals - Superbad is Super but Pirates were not Bad

December 17th, 2007

Like it was on the sales chart, new releases took the top two spots on the DVD rental chart. However, they finished in the opposite order as Superbad beat out Pirates of the Caribbean - At World's End $13.97 million to $9.54 million. Superbad's performance here compared to its performance on the sales chart may be explained either as a clear case of Try-Before-You-Buy, or it may be a lot of people interested in seeing it are expecting to get it for Christmas. More...

DVD Releases for December 4, 2007

December 4th, 2007

This week was not as busy as I was expecting. Perhaps the thought of going against Pirates of the Caribbean: At World's End 2-Disc Collector's Edition or on Blu-Ray was enough to scare away the competition. However, while that is a formidable release, it is not this week's DVD Pick of the Week. For that, we have Superbad - Unrated 2-Disc Edition or Unrated Blu-Ray Edition. If you have a Blu-Ray player, that edition is worth the extra money, but it is not the kind of release worth upgrading for. More...

2007 - Holiday Gift Guide - Part I

December 2nd, 2007

It's the first of December. (At least it was when I was writing this intro the first time. I was only going to do a dozen or so releases, but the list ballooned well out of control.) This week kicks off our second annual Holiday Gift Guide with a look at some high definition releases, because nothing says holidays like a format war. More...

International Details - Stardust still Ascending

November 18th, 2007

Stardust fell out of the top five, but still added $5.80 million on 2327 screens in 48 markets lifting its running tally to $83.50 million. Its best market remained the U.K. where it climbed a spot to second place with $2.66 million on 459 screens for a total of $23.59 million. The film has no major openings left, but $100 million internationally is still within reach. More...

International Details - Surf's Time is Not Up

November 11th, 2007

Surf's Up grew by 77% in France adding $3.44 million on 628 screens over the weekend for a total of $7.36 million in total. This growth was due to the Toussaint holiday while it was enough to lift the film's weekend box office to $5.84 million on 1996 screens in 32 markets for a total of $72.34 million. The film has yet to open in Scandinavia as well as Japan and should hit $100 million internationally before it is done, which is significantly more than the $58.87 million it earned domestically, but not enough to show a profit just yet. More...

International Details - Orphans Still Strong

November 4th, 2007

The Orphanage may have fallen out of the top five internationally, but it remained the top draw in Spain with $4.11 million on 373 screens over the weekend for a three-week total of $20.78 million. This is more than Ratatouille has earned in that market after three months of release and equivalent to $200 to $300 million here. It won't make $200 to $300 million here, in fact, it might not make $20 million here. It all depends on how well it does with critics and award committees. More...

International Details - Superbad Neither Super Nor Bad

October 28th, 2007

Superbad climbed into sixth place with $4.26 million on 1836 screens in 27 markets for a total of $31.79 million. Most of that growth came from Spain where the film debuted in second place with $2.24 million on 350 screens while it also opened in Brazil with $511,000 on 192 screens. The film doesn't have many major markets left to open in, but it has already earned more than most comparable films do during their entire run. More...

International Details - Another Bollywood Blockbuster

October 21st, 2007

Bhool Bhulaiyaa became the latest in a long line of Indian films to strike it rich on the international box office as it scored sixth place with $4.59 million on 756 screens in 17 markets. The supernatural comedy even scored a top ten finish in Britain with $600,000 on 45 screens topping a few major Hollywood releases that week. More...

International Details - Heartbreak for the Kid

October 14th, 2007

The Heartbreak Kid missed the top five by less than $20,000 over the weekend earning $5.74 million on 819 screens in 4 markets during its opening weekend on the international charts. This includes openings in to major markets including the U.K. where it opened in first place with $2.52 million on 409 screens, but this was still a disappointing debut, much like it was domestically. Conversely, the film opened in second place in Russia with $2.31 million on 360 screens, but this is a much better performance compared to the overall box office size of the marketplace. More...

International Details - Winning by a Hair

October 7th, 2007

Hairspray managed to climb into sixth place by the narrowest of margins earning $4.59 million on 2073 screens in 37 markets for a running tally of $54.35 million. This includes a third place, $1.36 million opening on 302 screens in Italy, which is close to its opening domestically, when you take into account the relative size of the two markets. On the other hand, many muscials prove to be difficult to market internationally and it was never likely that this film would match its domestic run. However, it has already made enough to be considered a financial success. More...

International Top Five - Shakeup in the Top Five

September 26th, 2007

This week, three of the top five films were not in the top five last week, but despite all of the changes, The Bourne Ultimatum still earned an easy win. Over the weekend the spy thriller added $14.16 million on 3902 screens in 49 markets for a total of $145.59 million. The film had very few openings this past weekend, but did come out in first place in Portugal with $364,000 on 56 screens. The film was able to remain in first place in a number of markets, including France at $2.60 million on 510 screens for a total $7.53 million and Germany at $1.68 million on 717 screens for a total of $11.09 million. The film does have a few more markets to open in, (including Italy and Japan), and given its strong holds, it should hit $200 million before long and should earn more than the previous two installments of the franchise combined. More...

Brave or Foolish?

September 17th, 2007

The weekend was, for the most part, very predictable with The Brave One opening a little softer that expected while D-War opened a little stronger. However, overall there are not many surprises worth talking about. This includes the overall box office, which brought in $79 million over the weekend. This was 1% lower than last weekend, but 1% above the same weekend last year. However, at this pace the box office's winning streak over last year will end next weekend. More...

Will Audiences be Brave Enough to Check out the New Releases?

September 13th, 2007

The September slump continues as none of the three wide releases look all that promising. The best of the bunch, The Brave One, is earning only average reviews, and we could have not a single film topping 50% positive. More...

Yuma On Track, Others Miss the Mark

September 11th, 2007

The weekend after Labor Day is often the worst weekend of the year. Let's hope that's true this year as the overall box office was down to just $80 million, which was a drop-off of 32% from last weekend. On the other hand, it was up $10 million from the same weekend last year, which is a great sign for 2007's chances at breaking more records. More...

With Autumn Comes the Fall

September 6th, 2007

The weekend after Labor Day. There are few times in the year where the box office is weaker. Strangely, this year we have not one, but two films coming out that are earning overall positive reviews and both have a shot at the top spot. More...

Halloween has Furious Beginning

September 4th, 2007

The summer ended on a strong note, including a record-breaking opening by Halloween. Overall the box office earning $118 million over the 3-day weekend, which was up 8% from last weekend and 16% from the same weekend last year. Over 4 days, the box office total was $149 million, up 15% from last year. With records broken for total box office, number of $300 million movies, number of $200 million movies, and more, this is a summer most movie executives will deeply miss. More...

Halloween Makes Unseasonal Debut, and Breaks Labor Day Record

September 3rd, 2007

Opening Halloween at the beginning of September wasn't such a bad move after all. The horror flick beat expectations to earn a record $26.5 million over the 3-day portion of the Labor Day weekend, and $31 million over four days, according to studio estimates released on Monday. That left the rest of the movie field in the dust, although Superbad earned a respectable $12.5 million Friday-Sunday and $15.6 million over the four day holiday weekend, and Balls of Fury made a decent start with $11.3 million (3-day)/$13.8 million (4-day). More...

Weekend Releases are no Labor of Love

August 30th, 2007

The Labor Day long weekend is the final weekend of the summer, but it is not the strongest. In fact, it is widely considered the weakest long weekend of the year and the three films opening this weekend are unlikely to change that perception. More...

Holdovers were Super while New Releases were Bad

August 27th, 2007

Holdovers went one-two-three on the box office chart this week, which is not a completely uncommon event. However, with six wide or wide-ish releases, you would think at least one could finish in the top three. The collapse of the new releases helped keep the overall box office down to $108 million, which was 17% lower than last weekend. However, that is still 4% higher than the same weekend last year and keeps summer 2007 on a record-setting pace. In fact, it has hit $4 billion for the first time ever, so there's plenty of reasons to celebrate. More...

Weekend Estimates - Holdovers Dominate the Chart

August 26th, 2007

Three holdovers took the top three spots on the box office chart this weekend, according to studio estimates released on Sunday. Top of the pack was Superbad, which dropped a very respectable 45% in its second weekend in release, to earn approximately $18 million. Second was The Bourne Ultimatum, which fell only 38% in its fourth weekend to earn $12.4 million. That was a rounding error ahead of Rush Hour 3, which took an estimated $12.25 million. More...

Holdovers and New Releases go to War

August 24th, 2007

As the summer ends, there is a rush to dump failed projects on the market. This weekend there are five films opening up in various degrees of wide release from a few hundred to a couple of thousand. However, while there's a lot of competition, Superbad has the inside track to repeat on top. More...

Documentaries are Super on the Per Theater Chart

August 21st, 2007

A handful of films crossed the $10,000 mark this past weekend led by The 11th Hour with just over $60,000 in 4 theaters for an average of $15,213. This is an impressive, but well below the opening of An Inconvenient Truth, which averaged more than The 11th Hour made in total. Send a Bullet was second with an estimated $13,000 in one theater. The overall box office leader, Superbad, placed third, averaging $11,212 in just under 3,000 theaters. The King of Kong was the only other film to top $10,000 and the third documentary to reach that milestone this weekend. It earned just over $50,000 in 5 theaters for an average of $10,299. More...

Superbad Extends Summer

August 20th, 2007

Summer abruptly ends during August, sometimes before the month even really begins. Even in the best years, you only get Summer-like openings during the first two weeks. However, this year we got a third Summer weekend, as Superbad opened with more than Evan Almighty's debut figure in late June. Granted, the overall box office dropped to $130 million, which was 15% decline from last weekend. However, that's still a softer decline than expected, an 18% improvement from last year, and enough to say it is still summertime. Enjoy it while it lasts. More...

Weekend Estimates - Superbad has Supergood Opening

August 19th, 2007

The Summer season might be winding down, but Superbad proved this weekend that there's still good money to be made by the right movie. It opened with an estimated $31.2 million, putting it on par with the opening of Evan Almighty back in June, while playing in 700 fewer theaters. With decent word of mouth, it should comfortably top $100 million at the box office. More...

Movie Website Updates for August 12 - August 18, 2007

August 18th, 2007

Busy week with more than 30 sites featured on the list. However, none really stand our as award-worthy; in fact, most only stand because of a lack of style. Hopefully as the fall season progresses and we near the holidays, we will get bigger and better sites launching. More...

The End of a Super Summer

August 16th, 2007

This weekend we will have the weakest number one film since at least June 22nd when Evan Almighty opened, and mostly likely since before the summer started. But there are still some interesting stories to follow and possibly the last $100 million film to open until November. More...

2007 Preview: August

August 1st, 2007

August marks the unofficial end of the lucrative summer box office season. The only question is when will it end. Studios usually hope for two summer-like weekends, and sometimes they can squeeze in three. Other times they can only get one, or none. Sadly, this year the August offerings are not particularly strong with only two that have a real shot at $100 million or more, and three or four others that should earn good reviews (and one of those has since been pulled from the schedule). Most of the rest are films that probably seemed like a good idea at the time but didn't work out and those that were a mistake from day one. More...

Movie Website Updates for June 24 - June 30, 2007

June 30th, 2007

One of the slowest weeks I can remember for this list, but at least we have a top-notch site to give the Weekly Website Award to: Ratatouille - Official Site. More...

Movie Website Updates for April 22 - April 28, 2007

April 29th, 2007

It's a slow week in terms of the cream-of-the-crop sites. There are a few that look like they could be award-worthy once they have a few more updates, but for the most part this week we have a collection that is rather average. There was one stand-out site, Evan Almighty - Official Site, and it was the only choice for the Weekly Website Award. More...

Movie Website Updates for March 31 - April 7, 2007

April 7th, 2007

It's the Saturday after Good Friday, which explains why this column was delayed one day. But while the Friday was good, this week's sites were mediocre, at least they were compared to high expectations. If this was January, it would be a great list. However, at this point of the year I'm expecting one potential summer blockbuster to have a major website launch each week, and that didn't happen this time. We still had an award-worthy effort with Grindhouse - Official Site. More...

New Movie US Release Dates - November 5, 2006

November 5th, 2006

This week's round of new movie release information contains release dates for National Treasure 2, Chronicles of Narnia: Prince Caspian, some DreamWorks digital animation movies and more. More...

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
2007/08/17 1 $33,052,411   2,948 $11,212   $33,052,411 1
2007/08/24 1 $18,044,369 -45% 2,948 $6,121   $68,616,643 2
2007/08/31 2 $12,466,846 -31% 3,002 $4,153   $89,301,641 3
2007/09/07 3 $7,551,822 -39% 3,069 $2,461   $103,219,381 4
2007/09/14 4 $5,105,184 -32% 2,910 $1,754   $111,241,228 5
2007/09/21 8 $3,110,322 -39% 2,305 $1,349   $116,181,146 6
2007/09/28 13 $1,633,952 -47% 1,517 $1,077   $118,858,438 7
2007/10/05 19 $882,942 -46% 756 $1,168   $120,338,762 8
2007/10/12 29 $406,503 -54% 369 $1,102   $121,139,257 9
2007/10/19 37 $171,550 -58% 175 $980   $121,463,226 10

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2007/08/17 1 $12,336,202   2,948 $4,185   $12,336,202 1
2007/08/18 1 $10,448,720 -15% 2,948 $3,544   $22,784,922 2
2007/08/19 1 $10,267,489 -2% 2,948 $3,483   $33,052,411 3
2007/08/20 1 $5,444,824 -47% 2,948 $1,847   $38,497,235 4
2007/08/21 1 $4,755,124 -13% 2,948 $1,613   $43,252,359 5
2007/08/22 1 $3,853,382 -19% 2,948 $1,307   $47,105,741 6
2007/08/23 1 $3,466,533 -10% 2,948 $1,176   $50,572,274 7
2007/08/24 1 $5,669,636 +64% 2,948 $1,923   $56,241,910 8
2007/08/25 1 $6,675,757 +18% 2,948 $2,265   $62,917,667 9
2007/08/26 1 $5,698,976 -15% 2,948 $1,933   $68,616,643 10
2007/08/27 1 $2,418,980 -58% 2,948 $821   $71,035,623 11
2007/08/28 1 $2,184,068 -10% 2,948 $741   $73,219,691 12
2007/08/29 1 $1,880,985 -14% 2,948 $638   $75,100,676 13
2007/08/30 1 $1,734,119 -8% 2,948 $588   $76,834,795 14
2007/08/31 2 $3,466,637 +100% 3,002 $1,155   $80,301,432 15
2007/09/01 2 $4,260,564 +23% 3,002 $1,419   $84,561,996 16
2007/09/02 2 $4,739,645 +11% 3,002 $1,579   $89,301,641 17
2007/09/03 2 $3,385,509 -29% 3,002 $1,128   $92,687,150 18
2007/09/04 2 $1,118,153 -67% 3,002 $372   $93,805,303 19
2007/09/05 2 $976,637 -13% 3,002 $325   $94,781,940 20
2007/09/06 2 $885,619 -9% 3,002 $295   $95,667,559 21
2007/09/07 3 $2,393,551 +170% 3,069 $780   $98,061,110 22
2007/09/08 3 $3,205,737 +34% 3,069 $1,045   $101,266,847 23
2007/09/09 3 $1,952,534 -39% 3,069 $636   $103,219,381 24
2007/09/10 2 $683,631 -65% 3,069 $223   $103,903,012 25
2007/09/11 2 $784,683 +15% 3,069 $256   $104,687,695 26
2007/09/12 2 $721,581 -8% 3,069 $235   $105,409,276 27
2007/09/13 2 $726,768 +1% 3,069 $237   $106,136,044 28
2007/09/14 4 $1,664,785 +129% 2,910 $572   $107,800,829 29
2007/09/15 4 $2,212,759 +33% 2,910 $760   $110,013,588 30
2007/09/16 5 $1,227,640 -45% 2,910 $422   $111,241,228 31
2007/09/17 4 $446,084 -64% 2,910 $153   $111,687,312 32
2007/09/18 4 $485,578 +9% 2,910 $167   $112,172,890 33
2007/09/19 4 $443,847 -9% 2,910 $153   $112,616,737 34
2007/09/20 4 $454,087 +2% 2,910 $156   $113,070,824 35
2007/09/21 8 $998,441 +120% 2,305 $433   $114,069,265 36
2007/09/22 9 $1,368,155 +37% 2,305 $594   $115,437,420 37
2007/09/23 9 $743,726 -46% 2,305 $323   $116,181,146 38
2007/09/24 6 $261,612 -65% 2,305 $113   $116,442,758 39
2007/09/25 6 $267,521 +2% 2,305 $116   $116,710,279 40
2007/09/26 6 $259,160 -3% 2,305 $112   $116,969,439 41
2007/09/27 6 $255,047 -2% 2,305 $111   $117,224,486 42
2007/10/01 11 $143,992   1,517 $95   $119,002,430 46
2007/10/02 10 $165,383 +15% 1,517 $109   $119,167,813 47
2007/10/03 11 $143,332 -13% 1,517 $94   $119,311,145 48
2007/10/04 10 $144,675 +1% 1,517 $95   $119,455,820 49

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
2007/08/17 1 $50,572,274   2,948 $17,155   $50,572,274 1
2007/08/24 1 $26,262,521 -48% 2,948 $8,909   $76,834,795 2
2007/08/31 2 $18,832,764 -28% 3,002 $6,273   $95,667,559 3
2007/09/07 3 $10,468,485 -44% 3,069 $3,411   $106,136,044 4
2007/09/14 4 $6,934,780 -34% 2,910 $2,383   $113,070,824 5
2007/09/21 8 $4,153,662 -40% 2,305 $1,802   $117,224,486 6
2007/09/28 13 $2,231,334 -46% 1,517 $1,471   $119,455,820 7
2007/10/05 20 $1,276,934 -43% 756 $1,689   $120,732,754 8
2007/10/12 29 $558,922 -56% 369 $1,515   $121,291,676 9
2007/10/19 42 $171,550 -69% 175 $980   $121,463,226 10

International Cumulative Box Office Records

Worldwide Cumulative Box Office Records

Weekly US DVD Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
12/9/200722,982,975 2,982,975$58,983,856$58,983,8561
12/16/200751,328,285-55% 4,311,260$26,301,106$85,284,9622
12/23/20077996,963-25% 5,308,223$19,351,052$104,636,0143
12/30/20078455,323-54% 5,763,546$8,651,137$113,287,1514
1/6/200810154,363-66% 5,917,909$3,044,038$116,331,1895
1/13/20081599,774-35% 6,017,683$1,874,753$118,205,9426
1/20/20081187,559-12% 6,105,242$1,674,128$119,880,0717
1/27/20081060,907-30% 6,166,149$1,085,972$120,966,0428
2/3/20081259,037-3% 6,225,186$943,960$121,910,0039
2/10/20081446,142-22% 6,271,328$836,554$122,746,55710
2/17/20082263,582+38% 6,334,910$1,173,724$123,920,28111
2/24/20082635,731-44% 6,370,641$592,248$124,512,52912
11/30/200816252,103 7,002,381$2,639,014$133,753,15552

Weekly US Blu-ray Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
9/5/20101410,153 10,153$140,620$140,620144
9/12/2010206,484-36% 16,637$87,213$227,833145

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at