The Switch (2010)
| Theatrical Performance | ||
| Domestic Box Office | $27,758,465 | Details |
| International Box Office | $22,100,000 | |
| Worldwide Box Office | $49,858,465 | |
| Domestic Physical Disc Sales | ||
| DVD Sales (estimated) | $8,839,078 | |
| Blu-ray Sales (estimated) | $991,107 | |
| Total | $9,830,185 | |
| Further financial details... | ||
Synopsis
A 40-year-old unmarried woman decides to become pregnant by inseminating herself with a turkey baster. What she doesn't know is that the sperm is from her best friend, who must live with the secret that the child is his.
Metrics
| Opening Weekend: | $8,436,713 (30.4% of total gross) |
| Legs: | 3.29 (domestic box office/biggest weekend) |
| Domestic Share: | 55.7% (domestic box office/worldwide) |
| Production Budget: | $19,000,000 (worldwide box office is 2.6 times production budget) |
| Theater counts: | 2,012 opening theaters/2,017 max. theaters, 4.9 weeks average run per theater |
| Infl. Adj. Dom. BO | $42,077,469 |
Movie Details
| Domestic Releases: | August 20th, 2010 (Wide) by Miramax |
| Video Release: | March 15th, 2011 by Lionsgate Home Entertainment |
| MPA Rating: | PG-13 for mature thematic content, sexual material including dialogue, some nudity, drug use and language (Rating bulletin 2109, 2/24/2010) |
| Running Time: | 101 minutes |
| Plot point: | Relationships Gone Wrong, Romance, Unconventional Pregnancies, Unexpected Families |
| Subgenre: | Romantic Comedy |
| Source: | Original Screenplay |
| Genre: | Romantic Comedy |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Miramax Films, Mandate Pictures, Bona Fide, Echo Films |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 20, 2010 | 7 | $8,436,713 | 2,012 | $4,193 | $8,436,713 | 1 | |
| Aug 27, 2010 | 9 | $4,583,481 | -46% | 2,017 | $2,272 | $14,831,771 | 2 |
| Sep 3, 2010 | 12 | $3,119,557 | -32% | 1,885 | $1,655 | $21,494,557 | 3 |
| Sep 10, 2010 | 12 | $2,001,103 | -36% | 1,595 | $1,255 | $25,005,832 | 4 |
| Sep 17, 2010 | 16 | $930,037 | -54% | 1,158 | $803 | $26,600,152 | 5 |
| Sep 24, 2010 | 24 | $293,433 | -68% | 511 | $574 | $27,207,766 | 6 |
| Oct 1, 2010 | 41 | $98,190 | -67% | 242 | $406 | $27,422,357 | 7 |
| Oct 8, 2010 | 54 | $36,446 | -63% | 103 | $354 | $27,505,693 | 8 |
| Oct 15, 2010 | 57 | $21,071 | -42% | 58 | $363 | $27,544,132 | 9 |
| Oct 22, 2010 | 69 | $11,189 | -47% | 26 | $430 | $27,565,184 | 10 |
| Oct 29, 2010 | 78 | $6,634 | -41% | 17 | $390 | $27,576,134 | 11 |
| Nov 5, 2010 | 37 | $82,162 | +1,138% | 120 | $685 | $27,661,927 | 12 |
| Nov 12, 2010 | 39 | $57,438 | -30% | 118 | $487 | $27,758,465 | 13 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Aug 20, 2010 | 7 | $2,701,800 | 2,012 | $1,343 | $2,701,800 | 1 | ||
| Aug 21, 2010 | 7 | $3,331,873 | +23% | 2,012 | $1,656 | $6,033,673 | 2 | |
| Aug 22, 2010 | 9 | $2,403,040 | -28% | 2,012 | $1,194 | $8,436,713 | 3 | |
| Aug 23, 2010 | 8 | $888,502 | -63% | 2,012 | $442 | $9,325,215 | 4 | |
| Aug 24, 2010 | 7 | $1,027,654 | +16% | 2,012 | $511 | $10,352,869 | 5 | |
| Aug 25, 2010 | 8 | $789,301 | -23% | 2,012 | $392 | $11,142,170 | 6 | |
| Aug 26, 2010 | 7 | $684,358 | -13% | 2,012 | $340 | $11,826,528 | 7 | |
| Aug 27, 2010 | 7 | $1,459,576 | +113% | -46% | 2,017 | $724 | $13,286,104 | 8 |
| Aug 28, 2010 | 9 | $1,950,867 | +34% | -41% | 2,017 | $967 | $15,236,971 | 9 |
| Aug 29, 2010 | 11 | $1,173,038 | -40% | -51% | 2,017 | $582 | $16,410,009 | 10 |
| Aug 30, 2010 | 8 | $450,807 | -62% | -49% | 2,017 | $224 | $16,860,816 | 11 |
| Aug 31, 2010 | 6 | $623,238 | +38% | -39% | 2,017 | $309 | $17,484,054 | 12 |
| Sep 1, 2010 | 8 | $447,179 | -28% | -43% | 2,017 | $222 | $17,931,233 | 13 |
| Sep 2, 2010 | 8 | $443,907 | -1% | -35% | 2,017 | $220 | $18,375,140 | 14 |
| Sep 3, 2010 | 11 | $851,645 | +92% | -42% | 1,885 | $452 | $19,226,785 | 15 |
| Sep 4, 2010 | 13 | $1,151,107 | +35% | -41% | 1,885 | $611 | $20,377,892 | 16 |
| Sep 5, 2010 | 12 | $1,116,805 | -3% | -5% | 1,885 | $592 | $21,494,697 | 17 |
| Sep 6, 2010 | 12 | $797,504 | -29% | +77% | 1,885 | $423 | $22,292,201 | 18 |
| Sep 7, 2010 | 10 | $253,262 | -68% | -59% | 1,885 | $134 | $22,545,463 | 19 |
| Sep 8, 2010 | 10 | $221,728 | -12% | -50% | 1,885 | $118 | $22,767,191 | 20 |
| Sep 9, 2010 | 10 | $237,538 | +7% | -46% | 1,885 | $126 | $23,004,729 | 21 |
| Sep 10, 2010 | 11 | $632,693 | +166% | -26% | 1,595 | $397 | $23,637,422 | 22 |
| Sep 11, 2010 | 12 | $920,529 | +45% | -20% | 1,595 | $577 | $24,557,951 | 23 |
| Sep 12, 2010 | 13 | $447,881 | -51% | -60% | 1,595 | $281 | $25,005,832 | 24 |
| Sep 13, 2010 | 11 | $135,329 | -70% | -83% | 1,595 | $85 | $25,141,161 | 25 |
| Sep 14, 2010 | 11 | $192,942 | +43% | -24% | 1,595 | $121 | $25,334,103 | 26 |
| Sep 15, 2010 | 11 | $162,225 | -16% | -27% | 1,595 | $102 | $25,496,328 | 27 |
| Sep 16, 2010 | 11 | $173,787 | +7% | -27% | 1,595 | $109 | $25,670,115 | 28 |
| Sep 17, 2010 | 15 | $297,296 | +71% | -53% | 1,158 | $257 | $25,967,411 | 29 |
| Sep 18, 2010 | 17 | $418,144 | +41% | -55% | 1,158 | $361 | $26,385,555 | 30 |
| Sep 19, 2010 | 17 | $214,597 | -49% | -52% | 1,158 | $185 | $26,600,152 | 31 |
| Sep 20, 2010 | - | $67,185 | -69% | -50% | 1,158 | $58 | $26,667,337 | 32 |
| Sep 21, 2010 | - | $86,709 | +29% | -55% | 1,158 | $75 | $26,754,046 | 33 |
| Sep 22, 2010 | - | $78,676 | -9% | -52% | 1,158 | $68 | $26,832,722 | 34 |
| Sep 23, 2010 | - | $81,611 | +4% | -53% | 1,158 | $70 | $26,914,333 | 35 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 20, 2010 | 9 | $10,248,290 | 2,012 | $5,094 | $10,248,290 | 1 | |
| Aug 27, 2010 | 6 | $8,126,710 | -21% | 2,017 | $4,029 | $18,375,000 | 2 |
| Sep 3, 2010 | 11 | $4,629,729 | -43% | 1,885 | $2,456 | $23,004,729 | 3 |
| Sep 10, 2010 | 11 | $2,665,386 | -42% | 1,595 | $1,671 | $25,670,115 | 4 |
| Sep 17, 2010 | 15 | $1,244,218 | -53% | 1,158 | $1,074 | $26,914,333 | 5 |
| Sep 24, 2010 | 24 | $409,834 | -67% | 511 | $802 | $27,324,167 | 6 |
| Oct 1, 2010 | 41 | $145,080 | -65% | 242 | $600 | $27,469,247 | 7 |
| Oct 8, 2010 | 54 | $53,814 | -63% | 103 | $522 | $27,523,061 | 8 |
| Oct 15, 2010 | 63 | $25,698 | -52% | 58 | $443 | $27,548,759 | 9 |
| Oct 22, 2010 | 66 | $20,741 | -19% | 26 | $798 | $27,569,500 | 10 |
| Oct 29, 2010 | 75 | $10,265 | -51% | 17 | $604 | $27,579,765 | 11 |
| Nov 5, 2010 | 39 | $121,262 | +1,081% | 120 | $1,011 | $27,701,027 | 12 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
A 40-year-old unmarried woman decides to become pregnant by inseminating herself with a turkey baster. What she doesn't know is that the sperm is from her best friend, who must live with the secret that the child is his.
Metrics
| Opening Weekend: | $8,436,713 (30.4% of total gross) |
| Legs: | 3.29 (domestic box office/biggest weekend) |
| Domestic Share: | 55.7% (domestic box office/worldwide) |
| Production Budget: | $19,000,000 (worldwide box office is 2.6 times production budget) |
| Theater counts: | 2,012 opening theaters/2,017 max. theaters, 4.9 weeks average run per theater |
| Infl. Adj. Dom. BO | $42,077,469 |
Movie Details
| Domestic Releases: | August 20th, 2010 (Wide) by Miramax |
| Video Release: | March 15th, 2011 by Lionsgate Home Entertainment |
| MPA Rating: | PG-13 for mature thematic content, sexual material including dialogue, some nudity, drug use and language (Rating bulletin 2109, 2/24/2010) |
| Running Time: | 101 minutes |
| Plot point: | Relationships Gone Wrong, Romance, Unconventional Pregnancies, Unexpected Families |
| Subgenre: | Romantic Comedy |
| Source: | Original Screenplay |
| Genre: | Romantic Comedy |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Miramax Films, Mandate Pictures, Bona Fide, Echo Films |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 20, 2010 | 7 | $8,436,713 | 2,012 | $4,193 | $8,436,713 | 1 | |
| Aug 27, 2010 | 9 | $4,583,481 | -46% | 2,017 | $2,272 | $14,831,771 | 2 |
| Sep 3, 2010 | 12 | $3,119,557 | -32% | 1,885 | $1,655 | $21,494,557 | 3 |
| Sep 10, 2010 | 12 | $2,001,103 | -36% | 1,595 | $1,255 | $25,005,832 | 4 |
| Sep 17, 2010 | 16 | $930,037 | -54% | 1,158 | $803 | $26,600,152 | 5 |
| Sep 24, 2010 | 24 | $293,433 | -68% | 511 | $574 | $27,207,766 | 6 |
| Oct 1, 2010 | 41 | $98,190 | -67% | 242 | $406 | $27,422,357 | 7 |
| Oct 8, 2010 | 54 | $36,446 | -63% | 103 | $354 | $27,505,693 | 8 |
| Oct 15, 2010 | 57 | $21,071 | -42% | 58 | $363 | $27,544,132 | 9 |
| Oct 22, 2010 | 69 | $11,189 | -47% | 26 | $430 | $27,565,184 | 10 |
| Oct 29, 2010 | 78 | $6,634 | -41% | 17 | $390 | $27,576,134 | 11 |
| Nov 5, 2010 | 37 | $82,162 | +1,138% | 120 | $685 | $27,661,927 | 12 |
| Nov 12, 2010 | 39 | $57,438 | -30% | 118 | $487 | $27,758,465 | 13 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Aug 20, 2010 | 7 | $2,701,800 | 2,012 | $1,343 | $2,701,800 | 1 | ||
| Aug 21, 2010 | 7 | $3,331,873 | +23% | 2,012 | $1,656 | $6,033,673 | 2 | |
| Aug 22, 2010 | 9 | $2,403,040 | -28% | 2,012 | $1,194 | $8,436,713 | 3 | |
| Aug 23, 2010 | 8 | $888,502 | -63% | 2,012 | $442 | $9,325,215 | 4 | |
| Aug 24, 2010 | 7 | $1,027,654 | +16% | 2,012 | $511 | $10,352,869 | 5 | |
| Aug 25, 2010 | 8 | $789,301 | -23% | 2,012 | $392 | $11,142,170 | 6 | |
| Aug 26, 2010 | 7 | $684,358 | -13% | 2,012 | $340 | $11,826,528 | 7 | |
| Aug 27, 2010 | 7 | $1,459,576 | +113% | -46% | 2,017 | $724 | $13,286,104 | 8 |
| Aug 28, 2010 | 9 | $1,950,867 | +34% | -41% | 2,017 | $967 | $15,236,971 | 9 |
| Aug 29, 2010 | 11 | $1,173,038 | -40% | -51% | 2,017 | $582 | $16,410,009 | 10 |
| Aug 30, 2010 | 8 | $450,807 | -62% | -49% | 2,017 | $224 | $16,860,816 | 11 |
| Aug 31, 2010 | 6 | $623,238 | +38% | -39% | 2,017 | $309 | $17,484,054 | 12 |
| Sep 1, 2010 | 8 | $447,179 | -28% | -43% | 2,017 | $222 | $17,931,233 | 13 |
| Sep 2, 2010 | 8 | $443,907 | -1% | -35% | 2,017 | $220 | $18,375,140 | 14 |
| Sep 3, 2010 | 11 | $851,645 | +92% | -42% | 1,885 | $452 | $19,226,785 | 15 |
| Sep 4, 2010 | 13 | $1,151,107 | +35% | -41% | 1,885 | $611 | $20,377,892 | 16 |
| Sep 5, 2010 | 12 | $1,116,805 | -3% | -5% | 1,885 | $592 | $21,494,697 | 17 |
| Sep 6, 2010 | 12 | $797,504 | -29% | +77% | 1,885 | $423 | $22,292,201 | 18 |
| Sep 7, 2010 | 10 | $253,262 | -68% | -59% | 1,885 | $134 | $22,545,463 | 19 |
| Sep 8, 2010 | 10 | $221,728 | -12% | -50% | 1,885 | $118 | $22,767,191 | 20 |
| Sep 9, 2010 | 10 | $237,538 | +7% | -46% | 1,885 | $126 | $23,004,729 | 21 |
| Sep 10, 2010 | 11 | $632,693 | +166% | -26% | 1,595 | $397 | $23,637,422 | 22 |
| Sep 11, 2010 | 12 | $920,529 | +45% | -20% | 1,595 | $577 | $24,557,951 | 23 |
| Sep 12, 2010 | 13 | $447,881 | -51% | -60% | 1,595 | $281 | $25,005,832 | 24 |
| Sep 13, 2010 | 11 | $135,329 | -70% | -83% | 1,595 | $85 | $25,141,161 | 25 |
| Sep 14, 2010 | 11 | $192,942 | +43% | -24% | 1,595 | $121 | $25,334,103 | 26 |
| Sep 15, 2010 | 11 | $162,225 | -16% | -27% | 1,595 | $102 | $25,496,328 | 27 |
| Sep 16, 2010 | 11 | $173,787 | +7% | -27% | 1,595 | $109 | $25,670,115 | 28 |
| Sep 17, 2010 | 15 | $297,296 | +71% | -53% | 1,158 | $257 | $25,967,411 | 29 |
| Sep 18, 2010 | 17 | $418,144 | +41% | -55% | 1,158 | $361 | $26,385,555 | 30 |
| Sep 19, 2010 | 17 | $214,597 | -49% | -52% | 1,158 | $185 | $26,600,152 | 31 |
| Sep 20, 2010 | - | $67,185 | -69% | -50% | 1,158 | $58 | $26,667,337 | 32 |
| Sep 21, 2010 | - | $86,709 | +29% | -55% | 1,158 | $75 | $26,754,046 | 33 |
| Sep 22, 2010 | - | $78,676 | -9% | -52% | 1,158 | $68 | $26,832,722 | 34 |
| Sep 23, 2010 | - | $81,611 | +4% | -53% | 1,158 | $70 | $26,914,333 | 35 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 20, 2010 | 9 | $10,248,290 | 2,012 | $5,094 | $10,248,290 | 1 | |
| Aug 27, 2010 | 6 | $8,126,710 | -21% | 2,017 | $4,029 | $18,375,000 | 2 |
| Sep 3, 2010 | 11 | $4,629,729 | -43% | 1,885 | $2,456 | $23,004,729 | 3 |
| Sep 10, 2010 | 11 | $2,665,386 | -42% | 1,595 | $1,671 | $25,670,115 | 4 |
| Sep 17, 2010 | 15 | $1,244,218 | -53% | 1,158 | $1,074 | $26,914,333 | 5 |
| Sep 24, 2010 | 24 | $409,834 | -67% | 511 | $802 | $27,324,167 | 6 |
| Oct 1, 2010 | 41 | $145,080 | -65% | 242 | $600 | $27,469,247 | 7 |
| Oct 8, 2010 | 54 | $53,814 | -63% | 103 | $522 | $27,523,061 | 8 |
| Oct 15, 2010 | 63 | $25,698 | -52% | 58 | $443 | $27,548,759 | 9 |
| Oct 22, 2010 | 66 | $20,741 | -19% | 26 | $798 | $27,569,500 | 10 |
| Oct 29, 2010 | 75 | $10,265 | -51% | 17 | $604 | $27,579,765 | 11 |
| Nov 5, 2010 | 39 | $121,262 | +1,081% | 120 | $1,011 | $27,701,027 | 12 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.