That Awkward Moment (2014)

Theatrical Performance
Domestic Box Office $26,068,955Details
International Box Office $27,000,000
Worldwide Box Office $53,068,955
Domestic Physical Disc Sales
DVD Sales (estimated) $3,494,446
Blu-ray Sales (estimated) $1,333,468
Total $4,827,914
Further financial details...

Synopsis

Three best friends find themselves where we’ve all been—at that confusing moment in every dating relationship when you have to decide “So… where is this going?”

Metrics

Opening Weekend:$8,742,109 (33.5% of total gross)
Legs:2.98 (domestic box office/biggest weekend)
Domestic Share:49.1% (domestic box office/worldwide)
Production Budget:$8,000,000 (worldwide box office is 6.6 times production budget)
Theater counts:2,809 opening theaters/2,809 max. theaters, 3.5 weeks average run per theater
Infl. Adj. Dom. BO $38,162,147

Movie Details

Domestic Releases: January 31st, 2014 (Wide) by FilmDistrict
International Releases: February 7th, 2014 (Wide) (Russia (CIS))
May 15th, 2014 (Wide) (Mexico)
July 3rd, 2014 (Wide) (Uruguay)
July 25th, 2014 (Wide) (Colombia)
Video Release: May 13th, 2014 by Sony Pictures Home Entertainment
MPA Rating: R for sexual content and language throughout.
(Rating bulletin 2287, 8/28/2013)
Running Time: 94 minutes
Cast, crew, or production detail: Voiceover/Narration
Plot point: Non-Chronological, Relationship Advice, Relationships Gone Wrong, Romance
Subgenre: Romantic Comedy
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: TreeHouse Pictures, Aversano Films, What If It Barks Films, Ninjas Runnin' Wild Productions, Virgin
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 31, 2014 3 $8,742,109   2,809 $3,112   $8,742,109 1
Feb 7, 2014 6 $5,237,186 -40% 2,809 $1,864   $16,545,221 2
Feb 14, 2014 10 $3,480,453 -34% 1,922 $1,811   $21,543,399 3
Feb 21, 2014 13 $1,385,146 -60% 1,208 $1,147   $24,053,688 4
Feb 28, 2014 21 $558,391 -60% 608 $918   $25,081,264 5
Mar 7, 2014 27 $219,169 -61% 188 $1,166   $25,587,795 6
Mar 14, 2014 32 $129,506 -41% 188 $689   $25,844,227 7
Mar 21, 2014 41 $71,309 -45% 93 $767   $25,974,310 8
Mar 28, 2014 47 $42,143 -41% 68 $620   $26,049,082 9

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 31, 2014 2 $3,952,358     2,809 $1,407   $3,952,358 1
Feb 1, 2014 5 $3,757,088 -5%   2,809 $1,338   $7,709,446 2
Feb 2, 2014 4 $1,032,663 -73%   2,809 $368   $8,742,109 3
Feb 3, 2014 3 $610,084 -41%   2,809 $217   $9,352,193 4
Feb 4, 2014 2 $777,704 +27%   2,809 $277   $10,129,897 5
Feb 5, 2014 4 $567,360 -27%   2,809 $202   $10,697,257 6
Feb 6, 2014 2 $610,778 +8%   2,809 $217   $11,308,035 7
Feb 7, 2014 4 $1,724,174 +182% -56% 2,809 $614   $13,032,209 8
Feb 8, 2014 6 $2,339,531 +36% -38% 2,809 $833   $15,371,740 9
Feb 9, 2014 6 $1,173,481 -50% +14% 2,809 $418   $16,545,221 10
Feb 10, 2014 6 $362,052 -69% -41% 2,809 $129   $16,907,273 11
Feb 11, 2014 4 $472,847 +31% -39% 2,809 $168   $17,380,120 12
Feb 12, 2014 5 $322,049 -32% -43% 2,809 $115   $17,702,169 13
Feb 13, 2014 6 $360,777 +12% -41% 2,809 $128   $18,062,946 14
Feb 14, 2014 9 $1,536,844 +326% -11% 1,922 $800   $19,599,790 15
Feb 15, 2014 10 $1,137,470 -26% -51% 1,922 $592   $20,737,260 16
Feb 16, 2014 10 $806,139 -29% -31% 1,922 $419   $21,543,399 17
Feb 17, 2014 11 $417,532 -48% +15% 1,922 $217   $21,960,931 18
Feb 18, 2014 9 $281,784 -33% -40% 1,922 $147   $22,242,715 19
Feb 19, 2014 10 $211,737 -25% -34% 1,922 $110   $22,454,452 20
Feb 20, 2014 10 $214,090 +1% -41% 1,922 $111   $22,668,542 21
Feb 21, 2014 12 $477,078 +123% -69% 1,208 $395   $23,145,620 22
Feb 22, 2014 13 $605,943 +27% -47% 1,208 $502   $23,751,563 23
Feb 23, 2014 16 $302,125 -50% -63% 1,208 $250   $24,053,688 24
Feb 24, 2014 15 $105,786 -65% -75% 1,208 $88   $24,159,474 25
Feb 25, 2014 14 $150,395 +42% -47% 1,208 $124   $24,309,869 26
Feb 26, 2014 15 $111,276 -26% -47% 1,208 $92   $24,421,145 27
Feb 27, 2014 15 $101,728 -9% -52% 1,208 $84   $24,522,873 28
Feb 28, 2014 - $201,140 +98% -58% 608 $331   $24,724,013 29
Mar 1, 2014 - $242,529 +21% -60% 608 $399   $24,966,542 30
Mar 2, 2014 - $114,722 -53% -62% 608 $189   $25,081,264 31
Mar 3, 2014 - $58,891 -49% -44% 608 $97   $25,140,155 32
Mar 4, 2014 - $97,180 +65% -35% 608 $160   $25,237,335 33
Mar 5, 2014 - $63,109 -35% -43% 608 $104   $25,300,444 34
Mar 6, 2014 - $68,182 +8% -33% 608 $112   $25,368,626 35
Mar 7, 2014 - $78,168 +15% -61% 188 $416   $25,446,794 36
Mar 8, 2014 - $94,410 +21% -61% 188 $502   $25,541,204 37
Mar 9, 2014 - $46,591 -51% -59% 188 $248   $25,587,795 38
Mar 10, 2014 - $29,117 -38% -51% 188 $155   $25,616,912 39
Mar 11, 2014 - $44,275 +52% -54% 188 $236   $25,661,187 40
Mar 12, 2014 - $22,433 -49% -64% 188 $119   $25,683,620 41
Mar 13, 2014 - $31,101 +39% -54% 188 $165   $25,714,721 42
Mar 14, 2014 - $47,990 +54% -39% 122 $393   $25,762,711 43
Mar 15, 2014 - $56,234 +17% -40% 122 $461   $25,818,945 44
Mar 16, 2014 - $25,282 -55% -46% 122 $207   $25,844,227 45
Mar 17, 2014 - $11,340 -55% -61% 122 $93   $25,855,567 46
Mar 18, 2014 - $20,561 +81% -54% 122 $169   $25,876,128 47
Mar 19, 2014 - $15,065 -27% -33% 122 $123   $25,891,193 48
Mar 20, 2014 - $11,808 -22% -62% 122 $97   $25,903,001 49
Mar 21, 2014 - $23,910 +102% -50% 93 $257   $25,926,911 50
Mar 22, 2014 - $31,262 +31% -44% 93 $336   $25,958,173 51
Mar 23, 2014 - $16,137 -48% -36% 93 $174   $25,974,310 52
Mar 24, 2014 - $6,740 -58% -41% 93 $72   $25,981,050 53
Mar 25, 2014 - $10,059 +49% -51% 93 $108   $25,991,109 54
Mar 26, 2014 - $8,101 -19% -46% 93 $87   $25,999,210 55
Mar 27, 2014 - $7,729 -5% -35% 93 $83   $26,006,939 56
Mar 28, 2014 - $14,792 +91% -38% 68 $218   $26,021,731 57
Mar 29, 2014 - $19,041 +29% -39% 68 $280   $26,040,772 58
Mar 30, 2014 - $8,310 -56% -49% 68 $122   $26,049,082 59
Mar 31, 2014 - $3,903 -53% -42% 68 $57   $26,052,985 60
Apr 1, 2014 - $5,820 +49% -42% 68 $86   $26,058,805 61
Apr 2, 2014 - $4,673 -20% -42% 68 $69   $26,063,478 62
Apr 3, 2014 - $5,477 +17% -29% 68 $81   $26,068,955 63

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 31, 2014 2 $11,308,035   2,809 $4,026   $11,308,035 1
Feb 7, 2014 6 $6,754,911 -40% 2,809 $2,405   $18,062,946 2
Feb 14, 2014 10 $4,605,596 -32% 1,922 $2,396   $22,668,542 3
Feb 21, 2014 14 $1,854,331 -60% 1,208 $1,535   $24,522,873 4
Feb 28, 2014 21 $845,753 -54% 608 $1,391   $25,368,626 5
Mar 7, 2014 27 $346,095 -59% 188 $1,841   $25,714,721 6
Mar 14, 2014 31 $188,280 -46% 188 $1,001   $25,903,001 7
Mar 21, 2014 41 $103,938 -45% 93 $1,118   $26,006,939 8
Mar 28, 2014 45 $62,016 -40% 68 $912   $26,068,955 9

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.


Synopsis

Three best friends find themselves where we’ve all been—at that confusing moment in every dating relationship when you have to decide “So… where is this going?”

Metrics

Opening Weekend:$8,742,109 (33.5% of total gross)
Legs:2.98 (domestic box office/biggest weekend)
Domestic Share:49.1% (domestic box office/worldwide)
Production Budget:$8,000,000 (worldwide box office is 6.6 times production budget)
Theater counts:2,809 opening theaters/2,809 max. theaters, 3.5 weeks average run per theater
Infl. Adj. Dom. BO $38,162,147

Movie Details

Domestic Releases: January 31st, 2014 (Wide) by FilmDistrict
International Releases: February 7th, 2014 (Wide) (Russia (CIS))
May 15th, 2014 (Wide) (Mexico)
July 3rd, 2014 (Wide) (Uruguay)
July 25th, 2014 (Wide) (Colombia)
Video Release: May 13th, 2014 by Sony Pictures Home Entertainment
MPA Rating: R for sexual content and language throughout.
(Rating bulletin 2287, 8/28/2013)
Running Time: 94 minutes
Cast, crew, or production detail: Voiceover/Narration
Plot point: Non-Chronological, Relationship Advice, Relationships Gone Wrong, Romance
Subgenre: Romantic Comedy
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: TreeHouse Pictures, Aversano Films, What If It Barks Films, Ninjas Runnin' Wild Productions, Virgin
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 31, 2014 3 $8,742,109   2,809 $3,112   $8,742,109 1
Feb 7, 2014 6 $5,237,186 -40% 2,809 $1,864   $16,545,221 2
Feb 14, 2014 10 $3,480,453 -34% 1,922 $1,811   $21,543,399 3
Feb 21, 2014 13 $1,385,146 -60% 1,208 $1,147   $24,053,688 4
Feb 28, 2014 21 $558,391 -60% 608 $918   $25,081,264 5
Mar 7, 2014 27 $219,169 -61% 188 $1,166   $25,587,795 6
Mar 14, 2014 32 $129,506 -41% 188 $689   $25,844,227 7
Mar 21, 2014 41 $71,309 -45% 93 $767   $25,974,310 8
Mar 28, 2014 47 $42,143 -41% 68 $620   $26,049,082 9

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 31, 2014 2 $3,952,358     2,809 $1,407   $3,952,358 1
Feb 1, 2014 5 $3,757,088 -5%   2,809 $1,338   $7,709,446 2
Feb 2, 2014 4 $1,032,663 -73%   2,809 $368   $8,742,109 3
Feb 3, 2014 3 $610,084 -41%   2,809 $217   $9,352,193 4
Feb 4, 2014 2 $777,704 +27%   2,809 $277   $10,129,897 5
Feb 5, 2014 4 $567,360 -27%   2,809 $202   $10,697,257 6
Feb 6, 2014 2 $610,778 +8%   2,809 $217   $11,308,035 7
Feb 7, 2014 4 $1,724,174 +182% -56% 2,809 $614   $13,032,209 8
Feb 8, 2014 6 $2,339,531 +36% -38% 2,809 $833   $15,371,740 9
Feb 9, 2014 6 $1,173,481 -50% +14% 2,809 $418   $16,545,221 10
Feb 10, 2014 6 $362,052 -69% -41% 2,809 $129   $16,907,273 11
Feb 11, 2014 4 $472,847 +31% -39% 2,809 $168   $17,380,120 12
Feb 12, 2014 5 $322,049 -32% -43% 2,809 $115   $17,702,169 13
Feb 13, 2014 6 $360,777 +12% -41% 2,809 $128   $18,062,946 14
Feb 14, 2014 9 $1,536,844 +326% -11% 1,922 $800   $19,599,790 15
Feb 15, 2014 10 $1,137,470 -26% -51% 1,922 $592   $20,737,260 16
Feb 16, 2014 10 $806,139 -29% -31% 1,922 $419   $21,543,399 17
Feb 17, 2014 11 $417,532 -48% +15% 1,922 $217   $21,960,931 18
Feb 18, 2014 9 $281,784 -33% -40% 1,922 $147   $22,242,715 19
Feb 19, 2014 10 $211,737 -25% -34% 1,922 $110   $22,454,452 20
Feb 20, 2014 10 $214,090 +1% -41% 1,922 $111   $22,668,542 21
Feb 21, 2014 12 $477,078 +123% -69% 1,208 $395   $23,145,620 22
Feb 22, 2014 13 $605,943 +27% -47% 1,208 $502   $23,751,563 23
Feb 23, 2014 16 $302,125 -50% -63% 1,208 $250   $24,053,688 24
Feb 24, 2014 15 $105,786 -65% -75% 1,208 $88   $24,159,474 25
Feb 25, 2014 14 $150,395 +42% -47% 1,208 $124   $24,309,869 26
Feb 26, 2014 15 $111,276 -26% -47% 1,208 $92   $24,421,145 27
Feb 27, 2014 15 $101,728 -9% -52% 1,208 $84   $24,522,873 28
Feb 28, 2014 - $201,140 +98% -58% 608 $331   $24,724,013 29
Mar 1, 2014 - $242,529 +21% -60% 608 $399   $24,966,542 30
Mar 2, 2014 - $114,722 -53% -62% 608 $189   $25,081,264 31
Mar 3, 2014 - $58,891 -49% -44% 608 $97   $25,140,155 32
Mar 4, 2014 - $97,180 +65% -35% 608 $160   $25,237,335 33
Mar 5, 2014 - $63,109 -35% -43% 608 $104   $25,300,444 34
Mar 6, 2014 - $68,182 +8% -33% 608 $112   $25,368,626 35
Mar 7, 2014 - $78,168 +15% -61% 188 $416   $25,446,794 36
Mar 8, 2014 - $94,410 +21% -61% 188 $502   $25,541,204 37
Mar 9, 2014 - $46,591 -51% -59% 188 $248   $25,587,795 38
Mar 10, 2014 - $29,117 -38% -51% 188 $155   $25,616,912 39
Mar 11, 2014 - $44,275 +52% -54% 188 $236   $25,661,187 40
Mar 12, 2014 - $22,433 -49% -64% 188 $119   $25,683,620 41
Mar 13, 2014 - $31,101 +39% -54% 188 $165   $25,714,721 42
Mar 14, 2014 - $47,990 +54% -39% 122 $393   $25,762,711 43
Mar 15, 2014 - $56,234 +17% -40% 122 $461   $25,818,945 44
Mar 16, 2014 - $25,282 -55% -46% 122 $207   $25,844,227 45
Mar 17, 2014 - $11,340 -55% -61% 122 $93   $25,855,567 46
Mar 18, 2014 - $20,561 +81% -54% 122 $169   $25,876,128 47
Mar 19, 2014 - $15,065 -27% -33% 122 $123   $25,891,193 48
Mar 20, 2014 - $11,808 -22% -62% 122 $97   $25,903,001 49
Mar 21, 2014 - $23,910 +102% -50% 93 $257   $25,926,911 50
Mar 22, 2014 - $31,262 +31% -44% 93 $336   $25,958,173 51
Mar 23, 2014 - $16,137 -48% -36% 93 $174   $25,974,310 52
Mar 24, 2014 - $6,740 -58% -41% 93 $72   $25,981,050 53
Mar 25, 2014 - $10,059 +49% -51% 93 $108   $25,991,109 54
Mar 26, 2014 - $8,101 -19% -46% 93 $87   $25,999,210 55
Mar 27, 2014 - $7,729 -5% -35% 93 $83   $26,006,939 56
Mar 28, 2014 - $14,792 +91% -38% 68 $218   $26,021,731 57
Mar 29, 2014 - $19,041 +29% -39% 68 $280   $26,040,772 58
Mar 30, 2014 - $8,310 -56% -49% 68 $122   $26,049,082 59
Mar 31, 2014 - $3,903 -53% -42% 68 $57   $26,052,985 60
Apr 1, 2014 - $5,820 +49% -42% 68 $86   $26,058,805 61
Apr 2, 2014 - $4,673 -20% -42% 68 $69   $26,063,478 62
Apr 3, 2014 - $5,477 +17% -29% 68 $81   $26,068,955 63

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 31, 2014 2 $11,308,035   2,809 $4,026   $11,308,035 1
Feb 7, 2014 6 $6,754,911 -40% 2,809 $2,405   $18,062,946 2
Feb 14, 2014 10 $4,605,596 -32% 1,922 $2,396   $22,668,542 3
Feb 21, 2014 14 $1,854,331 -60% 1,208 $1,535   $24,522,873 4
Feb 28, 2014 21 $845,753 -54% 608 $1,391   $25,368,626 5
Mar 7, 2014 27 $346,095 -59% 188 $1,841   $25,714,721 6
Mar 14, 2014 31 $188,280 -46% 188 $1,001   $25,903,001 7
Mar 21, 2014 41 $103,938 -45% 93 $1,118   $26,006,939 8
Mar 28, 2014 45 $62,016 -40% 68 $912   $26,068,955 9

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.