Tooth Fairy (2010)

The Tooth Fairy poster
Theatrical Performance
Domestic Box Office $60,022,256Details
International Box Office $52,588,130Details
Worldwide Box Office $112,610,386
Home Market Performance
Est. Domestic DVD Sales $23,381,160 Details
Est. Domestic Blu-ray Sales $2,669,089 Details
Total Est. Domestic Video Sales $26,050,249
Further financial details...

Metrics

Opening Weekend:$14,010,409 (23.3% of total gross)
Legs:4.28 (domestic box office/biggest weekend)
Domestic Share:53.3% (domestic box office/worldwide)
Production Budget:$48,000,000 (worldwide box office is 2.3 times production budget)
Theater counts:3,344 opening theaters/3,345 max. theaters, 6.7 weeks average run per theater
Infl. Adj. Dom. BO $82,007,600

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,501-1,600) 1,515 $60,022,256
All Time International Box Office (Rank 1,901-2,000) 1,904 $52,588,130
All Time Worldwide Box Office (Rank 1,601-1,700) 1,643 $112,610,386

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play
Vudu:Vudu

Movie Details

Domestic Releases: January 22nd, 2010 (Wide) by 20th Century Fox, released as The Tooth Fairy
Video Release: May 4th, 2010 by Fox Home Entertainment
MPAA Rating: PG For mild language, some rude humor and sports action
Running Time: 101 minutes
Comparisons: vs. Avatar
Create your own comparison chart…
Keywords: Family Adventure
Source:Original Screenplay
Genre:Adventure
Production Method:Live Action
Creative Type:Fantasy
Production/Financing Companies: 20th Century Fox, Walden Media, Mayhem Pictures, Blumhouse
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Washington's Birthday (All Movies, 3-Day) 209 $6,054,257 Feb 12, 2010 24
Washington's Birthday (All Movies, 3-Day, Inflation Adjusted) 280 $8,670,863 Feb 12, 2010 24
Washington's Birthday (All Movies, 4-Day, Fri-Mon) 148 $8,005,767 Feb 12, 2010 24
Washington's Birthday (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 155 $11,465,805 Feb 12, 2010 24
Super Bowl (All Movies, 3-Day) 105 $6,629,595 Feb 5, 2010 17
Super Bowl (All Movies, 3-Day, Inflation Adjusted) 175 $9,494,859 Feb 5, 2010 17
Leggiest Opening Weekend 88 3.95 Jan 22, 2010 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 22, 2010 4 $14,010,409   3,344 $4,190   $14,010,409 1
Jan 29, 2010 4 $9,998,109 -29% 3,345 $2,989   $26,104,387 2
Feb 5, 2010 5 $6,629,595 -34% 3,218 $2,060   $24,462,568 3
Feb 12, 2010 6 $6,054,257 -9% 2,748 $2,203   $41,982,992 4
Feb 19, 2010 7 $4,354,280 -28% 2,523 $1,726   $49,721,400 5
Feb 26, 2010 9 $3,425,333 -21% 2,249 $1,523   $53,841,454 6
Mar 5, 2010 11 $1,684,408 -51% 1,734 $971   $56,240,052 7
Mar 12, 2010 17 $685,294 -59% 737 $930   $57,246,086 8
Mar 19, 2010 24 $261,113 -62% 372 $702   $57,958,555 9
Mar 26, 2010 27 $223,178 -15% 305 $732   $58,263,131 10
Apr 2, 2010 27 $185,112 -17% 272 $681   $58,565,813 11
Apr 9, 2010 25 $191,900 +4% 219 $876   $58,901,756 12
Apr 16, 2010 26 $195,650 +2% 232 $843   $59,130,289 13
Apr 23, 2010 27 $185,447 -5% 215 $863   $59,362,147 14
Apr 30, 2010 30 $160,397 -14% 186 $862   $59,564,554 15
May 7, 2010 33 $118,750 -26% 160 $742   $59,713,576 16
May 14, 2010 36 $82,575 -30% 132 $626   $59,828,427 17
May 21, 2010 40 $53,553 -35% 115 $466   $59,903,077 18
May 28, 2010 49 $30,399 -43% 76 $400   $59,954,886 19
Jun 4, 2010 60 $17,070 -44% 46 $371   $59,995,005 20
Jun 11, 2010 84 $4,641 -73% 13 $357   $60,013,411 21
Jun 18, 2010 93 $2,603 -44% 11 $237   $60,020,099 22

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 22, 2010 4 $3,544,512     3,344 $1,060   $3,544,512 1
Jan 23, 2010 4 $6,751,764 +90%   3,344 $2,019   $10,296,276 2
Jan 24, 2010 3 $3,714,133 -45%   3,344 $1,111   $14,010,409 3
Jan 25, 2010 4 $647,233 -83%   3,344 $194   $14,657,642 4
Jan 26, 2010 7 $542,789 -16%   3,344 $162   $15,200,431 5
Jan 27, 2010 7 $442,523 -18%   3,344 $132   $15,642,954 6
Jan 28, 2010 7 $463,324 +5%   3,344 $139   $16,106,278 7
Jan 29, 2010 5 $2,245,658 +385% -37% 3,345 $671   $18,351,936 8
Jan 30, 2010 4 $4,690,645 +109% -31% 3,345 $1,402   $23,042,581 9
Jan 31, 2010 3 $3,061,806 -35% -18% 3,345 $915   $26,104,387 10
Feb 1, 2010 6 $527,259 -83% -19% 3,345 $158   $26,631,646 11
Feb 2, 2010 6 $456,290 -13% -16% 3,345 $136   $27,087,936 12
Feb 3, 2010 6 $401,343 -12% -9% 3,345 $120   $27,489,279 13
Feb 4, 2010 6 $343,694 -14% -26% 3,345 $103   $27,832,973 14
Feb 5, 2010 6 $1,635,295 +376% -27% 3,218 $508   $29,468,268 15
Feb 6, 2010 4 $3,479,723 +113% -26% 3,218 $1,081   $32,947,991 16
Feb 7, 2010 3 $1,514,577 -56% -51% 3,218 $471   $34,462,568 17
Feb 8, 2010 6 $410,238 -73% -22% 3,218 $127   $34,872,806 18
Feb 9, 2010 8 $347,618 -15% -24% 3,218 $108   $35,220,424 19
Feb 10, 2010 8 $305,698 -12% -24% 3,218 $95   $35,526,122 20
Feb 11, 2010 7 $402,613 +32% +17% 3,218 $125   $35,928,735 21
Feb 12, 2010 6 $1,267,999 +215% -22% 2,748 $461   $37,196,734 22
Feb 13, 2010 6 $2,341,387 +85% -33% 2,748 $852   $39,538,121 23
Feb 14, 2010 6 $2,444,871 +4% +61% 2,748 $890   $41,982,992 24
Feb 15, 2010 6 $1,951,510 -20% +376% 2,748 $710   $43,934,502 25
Feb 16, 2010 6 $537,793 -72% +55% 2,748 $196   $44,472,295 26
Feb 17, 2010 6 $444,900 -17% +46% 2,748 $162   $44,917,195 27
Feb 18, 2010 6 $449,925 +1% +12% 2,748 $164   $45,367,120 28
Feb 19, 2010 7 $1,059,260 +135% -16% 2,523 $420   $46,426,380 29
Feb 20, 2010 7 $2,059,057 +94% -12% 2,523 $816   $48,485,437 30
Feb 21, 2010 7 $1,235,963 -40% -49% 2,523 $490   $49,721,400 31
Feb 22, 2010 10 $182,932 -85% -91% 2,523 $73   $49,904,332 32
Feb 23, 2010 10 $178,397 -2% -67% 2,523 $71   $50,082,729 33
Feb 24, 2010 10 $162,031 -9% -64% 2,523 $64   $50,244,760 34
Feb 25, 2010 10 $171,361 +6% -62% 2,523 $68   $50,416,121 35
Feb 26, 2010 9 $733,128 +328% -31% 2,249 $326   $51,149,249 36
Feb 27, 2010 9 $1,729,315 +136% -16% 2,249 $769   $52,878,564 37
Feb 28, 2010 9 $962,890 -44% -22% 2,249 $428   $53,841,454 38
Mar 1, 2010 10 $189,176 -80% +3% 2,249 $84   $54,030,630 39
Mar 2, 2010 10 $188,174 -1% +5% 2,249 $84   $54,218,804 40
Mar 3, 2010 10 $170,797 -9% +5% 2,249 $76   $54,389,601 41
Mar 4, 2010 10 $166,043 -3% -3% 2,249 $74   $54,555,644 42
Mar 5, 2010 - $407,755 +146% -44% 1,734 $235   $54,963,399 43
Mar 6, 2010 - $808,658 +98% -53% 1,734 $466   $55,772,057 44
Mar 7, 2010 - $467,995 -42% -51% 1,734 $270   $56,240,052 45
Mar 8, 2010 - $74,460 -84% -61% 1,734 $43   $56,314,512 46
Mar 9, 2010 - $81,546 +10% -57% 1,734 $47   $56,396,058 47
Mar 10, 2010 - $75,822 -7% -56% 1,734 $44   $56,471,880 48
Mar 11, 2010 - $88,912 +17% -46% 1,734 $51   $56,560,792 49
Mar 12, 2010 - $156,787 +76% -62% 737 $213   $56,717,579 50
Mar 13, 2010 - $322,212 +106% -60% 737 $437   $57,039,791 51
Mar 14, 2010 - $206,295 -36% -56% 737 $280   $57,246,086 52
Mar 15, 2010 - $99,027 -52% +33% 737 $134   $57,345,113 53
Mar 16, 2010 - $133,358 +35% +64% 737 $181   $57,478,471 54
Mar 17, 2010 - $112,815 -15% +49% 737 $153   $57,591,286 55
Mar 18, 2010 - $106,156 -6% +19% 737 $144   $57,697,442 56
Mar 19, 2010 - $86,776 -18% -45% 372 $233   $57,784,218 57
Mar 20, 2010 - $105,532 +22% -67% 372 $284   $57,889,750 58
Mar 21, 2010 - $68,805 -35% -67% 372 $185   $57,958,555 59
Mar 22, 2010 - $20,191 -71% -80% 372 $54   $57,978,746 60
Mar 23, 2010 - $20,537 +2% -85% 372 $55   $57,999,283 61
Mar 24, 2010 - $18,383 -10% -84% 372 $49   $58,017,666 62
Mar 25, 2010 - $22,287 +21% -79% 372 $60   $58,039,953 63
Mar 26, 2010 - $67,678 +204% -22% 305 $222   $58,107,631 64
Mar 27, 2010 - $99,503 +47% -6% 305 $326   $58,207,134 65
Mar 28, 2010 - $55,997 -44% -19% 305 $184   $58,263,131 66
Mar 29, 2010 - $24,923 -55% +23% 305 $82   $58,288,054 67
Mar 30, 2010 - $30,716 +23% +50% 305 $101   $58,318,770 68
Mar 31, 2010 - $25,860 -16% +41% 305 $85   $58,344,630 69
Apr 1, 2010 - $36,071 +39% +62% 305 $118   $58,380,701 70
Apr 2, 2010 - $79,270 +120% +17% 272 $291   $58,459,971 71
Apr 3, 2010 - $71,113 -10% -29% 272 $261   $58,531,084 72
Apr 4, 2010 - $34,729 -51% -38% 272 $128   $58,565,813 73
Apr 5, 2010 - $38,427 +11% +54% 272 $141   $58,604,240 74
Apr 6, 2010 - $35,912 -7% +17% 272 $132   $58,640,152 75
Apr 7, 2010 - $33,193 -8% +28% 272 $122   $58,673,345 76
Apr 8, 2010 - $36,511 +10% +1% 272 $134   $58,709,856 77
Apr 9, 2010 - $58,401 +60% -26% 219 $267   $58,768,257 78
Apr 10, 2010 - $85,460 +46% +20% 219 $390   $58,853,717 79
Apr 11, 2010 - $48,039 -44% +38% 219 $219   $58,901,756 80
Apr 12, 2010 - $8,070 -83% -79% 219 $37   $58,909,826 81
Apr 13, 2010 - $9,954 +23% -72% 219 $45   $58,919,780 82
Apr 14, 2010 - $7,266 -27% -78% 219 $33   $58,927,046 83
Apr 15, 2010 - $7,593 +5% -79% 219 $35   $58,934,639 84
Apr 16, 2010 - $50,195 +561% -14% 232 $216   $58,984,834 85
Apr 17, 2010 - $93,194 +86% +9% 232 $402   $59,078,028 86
Apr 18, 2010 - $52,261 -44% +9% 232 $225   $59,130,289 87
Apr 19, 2010 - $11,447 -78% +42% 232 $49   $59,141,736 88
Apr 20, 2010 - $11,500 n/c +16% 232 $50   $59,153,236 89
Apr 21, 2010 - $11,030 -4% +52% 232 $48   $59,164,266 90
Apr 22, 2010 - $12,434 +13% +64% 232 $54   $59,176,700 91
Apr 23, 2010 - $48,310 +289% -4% 215 $225   $59,225,010 92
Apr 24, 2010 - $85,328 +77% -8% 215 $397   $59,310,338 93
Apr 25, 2010 - $51,809 -39% -1% 215 $241   $59,362,147 94
Apr 26, 2010 - $9,612 -81% -16% 215 $45   $59,371,759 95
Apr 27, 2010 - $10,518 +9% -9% 215 $49   $59,382,277 96
Apr 28, 2010 - $9,960 -5% -10% 215 $46   $59,392,237 97
Apr 29, 2010 - $11,920 +20% -4% 215 $55   $59,404,157 98
Apr 30, 2010 - $38,472 +223% -20% 186 $207   $59,442,629 99
May 1, 2010 - $74,557 +94% -13% 186 $401   $59,517,186 100
May 2, 2010 - $47,368 -36% -9% 186 $255   $59,564,554 101
May 3, 2010 - $7,936 -83% -17% 186 $43   $59,572,490 102
May 4, 2010 - $7,842 -1% -25% 186 $42   $59,580,332 103
May 5, 2010 - $7,013 -11% -30% 186 $38   $59,587,345 104
May 6, 2010 - $7,481 +7% -37% 186 $40   $59,594,826 105
May 7, 2010 - $27,386 +266% -29% 160 $171   $59,622,212 106
May 8, 2010 - $51,484 +88% -31% 160 $322   $59,673,696 107
May 9, 2010 - $39,880 -23% -16% 160 $249   $59,713,576 108
May 10, 2010 - $7,479 -81% -6% 160 $47   $59,721,055 109
May 11, 2010 - $8,418 +13% +7% 160 $53   $59,729,473 110
May 12, 2010 - $8,307 -1% +18% 160 $52   $59,737,780 111
May 13, 2010 - $8,072 -3% +8% 160 $50   $59,745,852 112
May 14, 2010 - $20,434 +153% -25% 132 $155   $59,766,286 113
May 15, 2010 - $39,289 +92% -24% 132 $298   $59,805,575 114
May 16, 2010 - $22,852 -42% -43% 132 $173   $59,828,427 115
May 17, 2010 - $4,824 -79% -35% 132 $37   $59,833,251 116
May 18, 2010 - $6,182 +28% -27% 132 $47   $59,839,433 117
May 19, 2010 - $4,890 -21% -41% 132 $37   $59,844,323 118
May 20, 2010 - $5,201 +6% -36% 132 $39   $59,849,524 119
May 21, 2010 - $14,003 +169% -31% 115 $122   $59,863,527 120
May 22, 2010 - $24,819 +77% -37% 115 $216   $59,888,346 121
May 23, 2010 - $14,731 -41% -36% 115 $128   $59,903,077 122
May 24, 2010 - $4,411 -70% -9% 115 $38   $59,907,488 123
May 25, 2010 - $5,539 +26% -10% 115 $48   $59,913,027 124
May 26, 2010 - $5,240 -5% +7% 115 $46   $59,918,267 125
May 27, 2010 - $6,220 +19% +20% 115 $54   $59,924,487 126
May 28, 2010 - $7,601 +22% -46% 76 $100   $59,932,088 127
May 29, 2010 - $12,094 +59% -51% 76 $159   $59,944,182 128
May 30, 2010 - $10,704 -11% -27% 76 $141   $59,954,886 129
May 31, 2010 47 $10,763 +1% +144% 76 $142   $59,965,649 130
Jun 1, 2010 - $3,836 -64% -31% 76 $50   $59,969,485 131
Jun 2, 2010 - $3,805 -1% -27% 76 $50   $59,973,290 132
Jun 3, 2010 - $4,645 +22% -25% 76 $61   $59,977,935 133
Jun 4, 2010 - $4,829 +4% -36% 46 $105   $59,982,764 134
Jun 5, 2010 - $6,776 +40% -44% 46 $147   $59,989,540 135
Jun 6, 2010 - $5,465 -19% -49% 46 $119   $59,995,005 136
Jun 7, 2010 - $3,037 -44% -72% 46 $66   $59,998,042 137
Jun 8, 2010 - $3,966 +31% +3% 46 $86   $60,002,008 138
Jun 9, 2010 - $3,533 -11% -7% 46 $77   $60,005,541 139
Jun 10, 2010 - $3,229 -9% -30% 46 $70   $60,008,770 140

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 22, 2010 4 $16,106,278   3,344 $4,816   $16,106,278 1
Jan 29, 2010 15 $1,726,695 -89% 3,345 $516   $17,832,973 2
Feb 5, 2010 3 $18,095,762 +948% 3,218 $5,623   $35,928,735 3
Feb 12, 2010 6 $9,438,385 -48% 2,748 $3,435   $45,367,120 4
Feb 19, 2010 7 $5,049,001 -47% 2,523 $2,001   $50,416,121 5
Feb 26, 2010 9 $4,139,523 -18% 2,249 $1,841   $54,555,644 6
Mar 5, 2010 12 $2,005,148 -52% 1,734 $1,156   $56,560,792 7
Mar 12, 2010 17 $1,136,650 -43% 737 $1,542   $57,697,442 8
Mar 19, 2010 24 $342,511 -70% 372 $921   $58,039,953 9
Mar 26, 2010 29 $340,748 -1% 305 $1,117   $58,380,701 10
Apr 2, 2010 26 $329,155 -3% 272 $1,210   $58,709,856 11
Apr 9, 2010 26 $224,783 -32% 219 $1,026   $58,934,639 12
Apr 16, 2010 28 $242,061 +8% 232 $1,043   $59,176,700 13
Apr 23, 2010 28 $227,457 -6% 215 $1,058   $59,404,157 14
Apr 30, 2010 33 $190,669 -16% 186 $1,025   $59,594,826 15
May 7, 2010 32 $151,026 -21% 160 $944   $59,745,852 16
May 14, 2010 36 $103,672 -31% 132 $785   $59,849,524 17
May 21, 2010 42 $74,963 -28% 115 $652   $59,924,487 18
May 28, 2010 48 $53,448 -29% 76 $703   $59,977,935 19
Jun 4, 2010 61 $30,835 -42% 46 $670   $60,008,770 20
Jun 11, 2010 79 $8,726 -72% 13 $671   $60,017,496 21
Jun 18, 2010 89 $4,760 -45% 11 $433   $60,022,256 22

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 9, 20102455,067 455,067$7,795,298$7,795,2981
May 16, 20105147,077-68% 602,144$2,498,838$10,294,1362
May 23, 20101085,512-42% 687,656$1,556,318$11,850,4543
May 30, 2010871,285-17% 758,941$1,424,987$13,275,4414
Jun 6, 20101742,127-41% 801,068$842,119$14,117,5605
Jun 13, 20102027,796-34% 828,864$555,642$14,673,2026
Jun 20, 20102439,822+43% 868,686$784,493$15,457,6957
Jun 27, 20101840,542+2% 909,228$660,024$16,117,7198
Jul 4, 20102339,246-3% 948,474$599,679$16,717,3989
Jul 11, 20102816,180-59% 964,654$255,320$16,972,71810

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 9, 2010355,963 55,963$1,398,519$1,398,5191
May 16, 20101213,114-77% 69,077$266,866$1,665,3852
May 30, 2010149,991 85,469$220,111$2,026,5154

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Dwayne Johnson    Derek Thompson / Tooth Fairy
Chase Ellison    Randy
Destiny Grace Whitlock    Tess

Supporting Cast

Ashley Judd    Carly
Julie Andrews    Lily
Stephen Merchant    Tacy
Ryan Sheckler    Mick Donnelly
Seth MacFarlane    Ziggy
Brandon T. Jackson    Duke
Billy Crystal    Jerry

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Michael Lembeck    Director
Lowell Ganz    Screenwriter
Babaloo Mandel    Screenwriter
Joshua Sternin    Screenwriter
Jeffrey Ventimilia*    Screenwriter
Randi Mayem Singer    Screenwriter
Jim Piddock    Story Creator
Jason Blum    Producer
Mark Ciardi    Producer
Grodon Gray    Producer
Jim Piddock    Executive Producer
Kevin Halloran    Co-Producer
David Tattersall    Cinematographer
David Finfer    Editor
George S. Clinton    Composer
Frankie Pine    Music Supervisor
Marcia Hinds    Production Designer
Bo Johnson    Art Director
Michael Norman Wong    Art Director
Walter Ockley    Set Designer
Mary-Lou Storey    Set Decorator
Angus Strathie    Costume Designer
David Husby    Sound Mixer
Chuck Michael    Sound Designer
John J. Morris    Supervising Sound Editor
Jake Morrison    Supervising Sound Editor
Alex Burdett    Special Effects Supervisor
Guy Bews    Stunt Coordinator
Richard W. Cowan    Assistant Director
Mark Ellis    Second Unit Director
Mindy Marin    Casting Director
Coreen Mayrs    Casting Director
Heike Brandstatter    Casting Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

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Contest: Give to the Poor

May 7th, 2010

Week two of the summer has just one Saturday-level release, Robin Hood, which is this week's target film. In order to win, one must simply predict the opening weekend box office number for Robin Hood. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Tooth Fairy on Blu-ray
Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of According to Jim: Season Two on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

DVD and Blu-ray Releases for May 4th, 2010

May 5th, 2010

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Featured Blu-ray / DVD Review: Tooth Fairy

May 2nd, 2010

Tooth Fairy opened in January, which is a notorious dumping ground for failed movies. That's a bad sign. It did become a solid hit and was the second highest grossing release of the month (only The Book of Eli made more). So with that, I went into the movie with mixed expectations. I wasn't expecting a good movie, just one that could entertain its target audience. How well did the movie live up to those limited expectations? More...

International Details: Shutter Slips to Sixth

April 11th, 2010

Shutter Island fell to sixth place with $6.64 million on 2870 screens in 39 markets for a total of $135.53 million internationally and $258.97 million worldwide. With a debut in Japan this weekend, it could climb back into the top five. Even if it doesn't, it still has to be considered a financial success. More...

International Details: Just Another Week on the International Chart

March 28th, 2010

Just Another Pandora's Box started its international run in sixth place with $7.57 million on 417 screens in 2 markets. These two markets include Hong Kong, where it placed third with $333,000 on 33 screens. More...

International Details: Princess Still Treated Like Royalty Overseas

February 21st, 2010

As expected, The Princess and the Frog reached $100 million internationally just before the weekend started, ultimately overtaking its domestic total. It had no major market openings over the past weekend, but it managed to rise to first place in France with $4.09 million on 697 screens for a total of $17.31 million after three. It also remained solid in the U.K., adding $2.36 million on 501 screens for a total of $6.58 million. Overall, it pulled in $11.29 million on 3349 screens in 34 markets for a total of $111.94 million internationally and $213.69 million worldwide. More...

Weekend Estimates: Scorsese Scores Best Opening

February 21st, 2010

Martin Scorsese and Leonardo DiCaprio both enjoyed record openings this weekend as Shutter Island made an excellent debut, according to Paramount's estimates released on Sunday. With $40.2 million in the bank so far, the thriller will most likely be among the ten biggest openers in February, and decent word-of-mouth will most likely propel it past $100 million at the box office. More...

International Details: Squeakquel Squeezed out of the Top Five

February 14th, 2010

For the first time during its international run, Alvin and the Chipmunks 2: The Squeakquel missed the top five and placed sixth with $7.10 million on 3,699 screens in 42 markets for a total of $200.87 million internationally and $413.03 million worldwide. With no major market openings left, the film will likely fall further down the chart over the coming weeks, but it has already made a huge profit, so Fox will be more than happy. More...

The Streak Ends in More Ways Than One

February 9th, 2010

In a shocking development, Avatar didn't win at the box office race over the weekend. Instead, the romantic drama Dear John, based on the Nicholas Sparks novel, took top spot. Unfortunately, while Dear John did much better than expected, the overall box office was still weak. Total box office was $114 million, which was 9% lower than last weekend and 26% lower than the same weekend last year. Year-to-date, 2010 has brought it $1.21 billion, which is 1.2% more than last year; however, for the first time admissions are down, by 0.8%. This is a troubling sign. More...

International Details: Oceans are Anything But Blue

February 8th, 2010

Oceans opened in its native France and that helped it climb into sixth place with $9.52 million on 888 screens in 4 markets for a total of $16.98 million. It earned third place in its native market with $5.39 million on 542 screens while it was down just 7% during its sophomore stint in Japan with $3.48 million on 303 screens over the weekend for a total of $10.81 million after two. More...

Any Oscar Bounce for Avatar?

February 4th, 2010

It appears Avatar will walk away with yet another victory at the box office and it appears likely that it will set yet another record in the process. There are some factors that make the box office potential of all films a little more fluid this weekend. This includes the Super Bowl, which should draw away a lot of potential ticket buyers. Secondly, the Oscar nominations should help Avatar and a few other holdovers still playing in multiplexes. Depending on which factor is greater, we could keep pace with last year, or the slump could continue. More...

An Iceberg Named Avatar

February 2nd, 2010

It was a good new / bad news weekend at the box office. On the one hand, Avatar continued to set records and that helped 2010 start with the highest-grossing January of all time. On the other hand, new releases continue to under-perform, leading the overall box office to slump to $125 million. That was 13% lower than last weekend, but more importantly 1.1% lower than the same weekend last year, which is the third weekend in a row that 2010 was below 2009's pace. Granted, year-to-date 2010 is still ahead of 2009 by 5.5% at $1.06 billion to $1.00 billion, but if new releases are not stronger in February, that could change. More...

International Details: Complicated in Sixth Place

January 31st, 2010

It's Complicated saw its weekend haul climb 16%, but it still fell out of the top five. It added $10.37 million over the weekend on 2,665 screens in 32 markets for a total of $50.92 million after a month of release. The film opened in third place in Germany with $2.40 million on 552 screens over the weekend and $2.74 million in total. Meanwhile in the U.K. it added $1.84 million on 431 screens over the weekend for a total of $8.72 million after three weeks of release. With debuts in Japan, South Korea, and Italy still ahead of it, it could reach $100 million internationally to go with its $100 million domestic total. More...

Weekend Estimates: Avatar Hits $2 Billion with Seventh Weekend Win

January 31st, 2010

Another weekend, another set of records for Avatar. In fact, there aren't many that it's left to break now, but it did reach one milestone that no movie has ever achieved before this weekend: $2 billion in global box office receipts. Its worldwide total now stands at an estimated $2.039 billion thanks to another big weekend both at home and abroad. In North America, it scored $30 million, according to Fox's Sunday estimates, to take it to $594.4 million in total. That will give it the biggest seventh weekend in history (see chart), and is down just 14% from last weekend. At this rate, it will overtake Titanic and become the top-grossing movie in North America on Tuesday or Wednesday this week. More...

The Unstoppable Avatar

January 28th, 2010

The consensus among box office trackers has Avatar remaining in top spot, again. The real question is whether or not the new releases will pull their weight and help 2010 stop its mini-slump. The best new release from last year was Taken, which didn't start like a movie destined to reach nearly $150 million, but it is unlikely either of the new releases will come that close to its nearly $25 million opening. More...

Contest - It's Good to be King - Winning Announcement

January 27th, 2010

The winners of our It's Good to be King contest were determined and they are... More...

Sixth Number One for Avatar Gives it Number Two Overall

January 26th, 2010

January is coming to a close and we've yet to have a new release top the charts as Avatar reigned at multiplexes again this week. The weakness in the new releases is starting to take its toll, as the overall box office slumped to $144 million, which was 15% lower than last weekend and 10% lower than the same weekend last year. 2010 is still ahead of last year's pace by 9.7% at $888 million to $810 million, so there's little reason to panic at this point. More...

International Details: Up in the Charts

January 24th, 2010

Up in the Air started its international run in sixth place with $5.83 million on 936 screens in 9 markets. This includes a fifth place debut in the U.K. where it earned $2.13 million on 325 screens while it also managed fifth in Australia with $1.61 million on just 173 screens. While it is hard for films to open in limited release domestically and expand wide, it is usually a lot harder for these films to thrive internationally. After all, many international markets are simply too small to have a thriving limited release marketplace. It will be interesting to see if this film will be able to take its performance during Awards Season and turn it into a successful international run despite this. More...

Weekend Estimates: Avatar Moves to No.2 with Record Sixth Weekend

January 24th, 2010

The Avatar juggernaut rolled on this weekend, as it left The Dark Knight in its wake to become the second-highest grossing movie in North America box office history, according to Fox's estimates released on Sunday morning. Its $36 million haul is the biggest sixth weekend in history (see chart), and its still earning about $10 million a weekend than Titanic was a this stage of its run, so the all-time record (see chart) is now assured. More...

One More Week for Avatar?

January 21st, 2010

There are a few new releases hitting theaters tomorrow, but most people are still talking about Avatar and whether or not it can stay on top one more week, and perhaps set a few more records in the process. The other major question of the weekend is whether or not it will top last year and end 2010's one-week losing streak. More...

Contest - It's Good to be King

January 15th, 2010

There's only one film scheduled for a saturation level release next week, The Tooth Fairy, and while it is not a sure thing to top the chart, it is the target film for this weeks' box office prediction contest. In order to win, one must simply predict the opening weekend box office number for The Tooth Fairy. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win King of Queens triple pack that includes seasons Four, Five, and Six. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2010 Preview: January

January 1st, 2010

2009 ended breaking lots of records, so 2010 starts both on a high note, and with a bit of trepidation. On the one hand, there are several holdovers that should continue to be major players at the box office for the next few weeks, which can only help. On the other hand, there's almost no chance 2010 will get off to as strong a start as 2009 did, since some of what happened at the box office during January of 2009 was unprecedented. More...

Cast Updates - October 2, 2008

October 2nd, 2008

This week's round of new casting information contains updates for Paper Man, Sherlock Holmes, Kung Fu Panda 2, and more! More...

Cast Updates - August 16, 2008

August 16th, 2008

This week's round of new casting information contains updates for Chilled in Miami, Dorian Gray, Surfer Dude, and more! More...

New Movie Announcements, Stars and Directors - August 12, 2008

August 12th, 2008

This week another number of upcoming movies, new stars and directors have been added to our archive! More...

New Movie US Release Dates - August 10, 2008

August 10th, 2008

This week's round of new movie release information contains release dates for The Boy in the Striped Pyjamas, Chilled in Miami, Tooth Fairy and more! More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Metrics

Opening Weekend:$14,010,409 (23.3% of total gross)
Legs:4.28 (domestic box office/biggest weekend)
Domestic Share:53.3% (domestic box office/worldwide)
Production Budget:$48,000,000 (worldwide box office is 2.3 times production budget)
Theater counts:3,344 opening theaters/3,345 max. theaters, 6.7 weeks average run per theater
Infl. Adj. Dom. BO $82,007,600

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,501-1,600) 1,515 $60,022,256
All Time International Box Office (Rank 1,901-2,000) 1,904 $52,588,130
All Time Worldwide Box Office (Rank 1,601-1,700) 1,643 $112,610,386

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play
Vudu:Vudu

Movie Details

Domestic Releases: January 22nd, 2010 (Wide) by 20th Century Fox, released as The Tooth Fairy
Video Release: May 4th, 2010 by Fox Home Entertainment
MPAA Rating: PG For mild language, some rude humor and sports action
Running Time: 101 minutes
Comparisons: vs. Avatar
Create your own comparison chart…
Keywords: Family Adventure
Source:Original Screenplay
Genre:Adventure
Production Method:Live Action
Creative Type:Fantasy
Production/Financing Companies: 20th Century Fox, Walden Media, Mayhem Pictures, Blumhouse
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Washington's Birthday (All Movies, 3-Day) 209 $6,054,257 Feb 12, 2010 24
Washington's Birthday (All Movies, 3-Day, Inflation Adjusted) 280 $8,670,863 Feb 12, 2010 24
Washington's Birthday (All Movies, 4-Day, Fri-Mon) 148 $8,005,767 Feb 12, 2010 24
Washington's Birthday (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 155 $11,465,805 Feb 12, 2010 24
Super Bowl (All Movies, 3-Day) 105 $6,629,595 Feb 5, 2010 17
Super Bowl (All Movies, 3-Day, Inflation Adjusted) 175 $9,494,859 Feb 5, 2010 17
Leggiest Opening Weekend 88 3.95 Jan 22, 2010 3

Leading Cast

Dwayne Johnson    Derek Thompson / Tooth Fairy
Chase Ellison    Randy
Destiny Grace Whitlock    Tess

Supporting Cast

Ashley Judd    Carly
Julie Andrews    Lily
Stephen Merchant    Tacy
Ryan Sheckler    Mick Donnelly
Seth MacFarlane    Ziggy
Brandon T. Jackson    Duke
Billy Crystal    Jerry

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Michael Lembeck    Director
Lowell Ganz    Screenwriter
Babaloo Mandel    Screenwriter
Joshua Sternin    Screenwriter
Jeffrey Ventimilia*    Screenwriter
Randi Mayem Singer    Screenwriter
Jim Piddock    Story Creator
Jason Blum    Producer
Mark Ciardi    Producer
Grodon Gray    Producer
Jim Piddock    Executive Producer
Kevin Halloran    Co-Producer
David Tattersall    Cinematographer
David Finfer    Editor
George S. Clinton    Composer
Frankie Pine    Music Supervisor
Marcia Hinds    Production Designer
Bo Johnson    Art Director
Michael Norman Wong    Art Director
Walter Ockley    Set Designer
Mary-Lou Storey    Set Decorator
Angus Strathie    Costume Designer
David Husby    Sound Mixer
Chuck Michael    Sound Designer
John J. Morris    Supervising Sound Editor
Jake Morrison    Supervising Sound Editor
Alex Burdett    Special Effects Supervisor
Guy Bews    Stunt Coordinator
Richard W. Cowan    Assistant Director
Mark Ellis    Second Unit Director
Mindy Marin    Casting Director
Coreen Mayrs    Casting Director
Heike Brandstatter    Casting Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Legion and Avatar Claim Top Spot

May 25th, 2010

While this week's collection of new releases was less than impressive, there were still a number of bright spots on this week's DVD Sales Chart. Firstly, we had a new number one, as Legion led the way with 457,000 units sold. However, in terms of total dollars, it was second with $8.21 million in sales. More...

DVD Sales: Avatar Still Sweet

May 17th, 2010

The best of the new releases couldn't place better than second, which meant Avatar remained on top of the DVD Sales Chart. This week it added $10.87 million from 581,000 units, giving it totals of 6.31 million units and $107.09 million. It is very close to overtaking New Moon for the top spot on the 2010 Yearly Chart. More...

Contest: Give to the Poor

May 7th, 2010

Week two of the summer has just one Saturday-level release, Robin Hood, which is this week's target film. In order to win, one must simply predict the opening weekend box office number for Robin Hood. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Tooth Fairy on Blu-ray
Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of According to Jim: Season Two on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

DVD and Blu-ray Releases for May 4th, 2010

May 5th, 2010

We are entering summer, which is a great time of year for the box office, but a terrible time for home market releases. According to Amazon.com, the best-selling release of the week is Saving Private Ryan on Blu-ray, which is also arguably the best release of the week. But I'm awarding the Puck of the Week to Murdoch Mysteries: Season 2, which is a rare Canadian TV-on-DVD release. More...

Featured Blu-ray / DVD Review: Tooth Fairy

May 2nd, 2010

Tooth Fairy opened in January, which is a notorious dumping ground for failed movies. That's a bad sign. It did become a solid hit and was the second highest grossing release of the month (only The Book of Eli made more). So with that, I went into the movie with mixed expectations. I wasn't expecting a good movie, just one that could entertain its target audience. How well did the movie live up to those limited expectations? More...

International Details: Shutter Slips to Sixth

April 11th, 2010

Shutter Island fell to sixth place with $6.64 million on 2870 screens in 39 markets for a total of $135.53 million internationally and $258.97 million worldwide. With a debut in Japan this weekend, it could climb back into the top five. Even if it doesn't, it still has to be considered a financial success. More...

International Details: Just Another Week on the International Chart

March 28th, 2010

Just Another Pandora's Box started its international run in sixth place with $7.57 million on 417 screens in 2 markets. These two markets include Hong Kong, where it placed third with $333,000 on 33 screens. More...

International Details: Princess Still Treated Like Royalty Overseas

February 21st, 2010

As expected, The Princess and the Frog reached $100 million internationally just before the weekend started, ultimately overtaking its domestic total. It had no major market openings over the past weekend, but it managed to rise to first place in France with $4.09 million on 697 screens for a total of $17.31 million after three. It also remained solid in the U.K., adding $2.36 million on 501 screens for a total of $6.58 million. Overall, it pulled in $11.29 million on 3349 screens in 34 markets for a total of $111.94 million internationally and $213.69 million worldwide. More...

Weekend Estimates: Scorsese Scores Best Opening

February 21st, 2010

Martin Scorsese and Leonardo DiCaprio both enjoyed record openings this weekend as Shutter Island made an excellent debut, according to Paramount's estimates released on Sunday. With $40.2 million in the bank so far, the thriller will most likely be among the ten biggest openers in February, and decent word-of-mouth will most likely propel it past $100 million at the box office. More...

International Details: Squeakquel Squeezed out of the Top Five

February 14th, 2010

For the first time during its international run, Alvin and the Chipmunks 2: The Squeakquel missed the top five and placed sixth with $7.10 million on 3,699 screens in 42 markets for a total of $200.87 million internationally and $413.03 million worldwide. With no major market openings left, the film will likely fall further down the chart over the coming weeks, but it has already made a huge profit, so Fox will be more than happy. More...

The Streak Ends in More Ways Than One

February 9th, 2010

In a shocking development, Avatar didn't win at the box office race over the weekend. Instead, the romantic drama Dear John, based on the Nicholas Sparks novel, took top spot. Unfortunately, while Dear John did much better than expected, the overall box office was still weak. Total box office was $114 million, which was 9% lower than last weekend and 26% lower than the same weekend last year. Year-to-date, 2010 has brought it $1.21 billion, which is 1.2% more than last year; however, for the first time admissions are down, by 0.8%. This is a troubling sign. More...

International Details: Oceans are Anything But Blue

February 8th, 2010

Oceans opened in its native France and that helped it climb into sixth place with $9.52 million on 888 screens in 4 markets for a total of $16.98 million. It earned third place in its native market with $5.39 million on 542 screens while it was down just 7% during its sophomore stint in Japan with $3.48 million on 303 screens over the weekend for a total of $10.81 million after two. More...

Any Oscar Bounce for Avatar?

February 4th, 2010

It appears Avatar will walk away with yet another victory at the box office and it appears likely that it will set yet another record in the process. There are some factors that make the box office potential of all films a little more fluid this weekend. This includes the Super Bowl, which should draw away a lot of potential ticket buyers. Secondly, the Oscar nominations should help Avatar and a few other holdovers still playing in multiplexes. Depending on which factor is greater, we could keep pace with last year, or the slump could continue. More...

An Iceberg Named Avatar

February 2nd, 2010

It was a good new / bad news weekend at the box office. On the one hand, Avatar continued to set records and that helped 2010 start with the highest-grossing January of all time. On the other hand, new releases continue to under-perform, leading the overall box office to slump to $125 million. That was 13% lower than last weekend, but more importantly 1.1% lower than the same weekend last year, which is the third weekend in a row that 2010 was below 2009's pace. Granted, year-to-date 2010 is still ahead of 2009 by 5.5% at $1.06 billion to $1.00 billion, but if new releases are not stronger in February, that could change. More...

International Details: Complicated in Sixth Place

January 31st, 2010

It's Complicated saw its weekend haul climb 16%, but it still fell out of the top five. It added $10.37 million over the weekend on 2,665 screens in 32 markets for a total of $50.92 million after a month of release. The film opened in third place in Germany with $2.40 million on 552 screens over the weekend and $2.74 million in total. Meanwhile in the U.K. it added $1.84 million on 431 screens over the weekend for a total of $8.72 million after three weeks of release. With debuts in Japan, South Korea, and Italy still ahead of it, it could reach $100 million internationally to go with its $100 million domestic total. More...

Weekend Estimates: Avatar Hits $2 Billion with Seventh Weekend Win

January 31st, 2010

Another weekend, another set of records for Avatar. In fact, there aren't many that it's left to break now, but it did reach one milestone that no movie has ever achieved before this weekend: $2 billion in global box office receipts. Its worldwide total now stands at an estimated $2.039 billion thanks to another big weekend both at home and abroad. In North America, it scored $30 million, according to Fox's Sunday estimates, to take it to $594.4 million in total. That will give it the biggest seventh weekend in history (see chart), and is down just 14% from last weekend. At this rate, it will overtake Titanic and become the top-grossing movie in North America on Tuesday or Wednesday this week. More...

The Unstoppable Avatar

January 28th, 2010

The consensus among box office trackers has Avatar remaining in top spot, again. The real question is whether or not the new releases will pull their weight and help 2010 stop its mini-slump. The best new release from last year was Taken, which didn't start like a movie destined to reach nearly $150 million, but it is unlikely either of the new releases will come that close to its nearly $25 million opening. More...

Contest - It's Good to be King - Winning Announcement

January 27th, 2010

The winners of our It's Good to be King contest were determined and they are... More...

Sixth Number One for Avatar Gives it Number Two Overall

January 26th, 2010

January is coming to a close and we've yet to have a new release top the charts as Avatar reigned at multiplexes again this week. The weakness in the new releases is starting to take its toll, as the overall box office slumped to $144 million, which was 15% lower than last weekend and 10% lower than the same weekend last year. 2010 is still ahead of last year's pace by 9.7% at $888 million to $810 million, so there's little reason to panic at this point. More...

International Details: Up in the Charts

January 24th, 2010

Up in the Air started its international run in sixth place with $5.83 million on 936 screens in 9 markets. This includes a fifth place debut in the U.K. where it earned $2.13 million on 325 screens while it also managed fifth in Australia with $1.61 million on just 173 screens. While it is hard for films to open in limited release domestically and expand wide, it is usually a lot harder for these films to thrive internationally. After all, many international markets are simply too small to have a thriving limited release marketplace. It will be interesting to see if this film will be able to take its performance during Awards Season and turn it into a successful international run despite this. More...

Weekend Estimates: Avatar Moves to No.2 with Record Sixth Weekend

January 24th, 2010

The Avatar juggernaut rolled on this weekend, as it left The Dark Knight in its wake to become the second-highest grossing movie in North America box office history, according to Fox's estimates released on Sunday morning. Its $36 million haul is the biggest sixth weekend in history (see chart), and its still earning about $10 million a weekend than Titanic was a this stage of its run, so the all-time record (see chart) is now assured. More...

One More Week for Avatar?

January 21st, 2010

There are a few new releases hitting theaters tomorrow, but most people are still talking about Avatar and whether or not it can stay on top one more week, and perhaps set a few more records in the process. The other major question of the weekend is whether or not it will top last year and end 2010's one-week losing streak. More...

Contest - It's Good to be King

January 15th, 2010

There's only one film scheduled for a saturation level release next week, The Tooth Fairy, and while it is not a sure thing to top the chart, it is the target film for this weeks' box office prediction contest. In order to win, one must simply predict the opening weekend box office number for The Tooth Fairy. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win King of Queens triple pack that includes seasons Four, Five, and Six. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2010 Preview: January

January 1st, 2010

2009 ended breaking lots of records, so 2010 starts both on a high note, and with a bit of trepidation. On the one hand, there are several holdovers that should continue to be major players at the box office for the next few weeks, which can only help. On the other hand, there's almost no chance 2010 will get off to as strong a start as 2009 did, since some of what happened at the box office during January of 2009 was unprecedented. More...

Cast Updates - October 2, 2008

October 2nd, 2008

This week's round of new casting information contains updates for Paper Man, Sherlock Holmes, Kung Fu Panda 2, and more! More...

Cast Updates - August 16, 2008

August 16th, 2008

This week's round of new casting information contains updates for Chilled in Miami, Dorian Gray, Surfer Dude, and more! More...

New Movie Announcements, Stars and Directors - August 12, 2008

August 12th, 2008

This week another number of upcoming movies, new stars and directors have been added to our archive! More...

New Movie US Release Dates - August 10, 2008

August 10th, 2008

This week's round of new movie release information contains release dates for The Boy in the Striped Pyjamas, Chilled in Miami, Tooth Fairy and more! More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 22, 2010 4 $14,010,409   3,344 $4,190   $14,010,409 1
Jan 29, 2010 4 $9,998,109 -29% 3,345 $2,989   $26,104,387 2
Feb 5, 2010 5 $6,629,595 -34% 3,218 $2,060   $24,462,568 3
Feb 12, 2010 6 $6,054,257 -9% 2,748 $2,203   $41,982,992 4
Feb 19, 2010 7 $4,354,280 -28% 2,523 $1,726   $49,721,400 5
Feb 26, 2010 9 $3,425,333 -21% 2,249 $1,523   $53,841,454 6
Mar 5, 2010 11 $1,684,408 -51% 1,734 $971   $56,240,052 7
Mar 12, 2010 17 $685,294 -59% 737 $930   $57,246,086 8
Mar 19, 2010 24 $261,113 -62% 372 $702   $57,958,555 9
Mar 26, 2010 27 $223,178 -15% 305 $732   $58,263,131 10
Apr 2, 2010 27 $185,112 -17% 272 $681   $58,565,813 11
Apr 9, 2010 25 $191,900 +4% 219 $876   $58,901,756 12
Apr 16, 2010 26 $195,650 +2% 232 $843   $59,130,289 13
Apr 23, 2010 27 $185,447 -5% 215 $863   $59,362,147 14
Apr 30, 2010 30 $160,397 -14% 186 $862   $59,564,554 15
May 7, 2010 33 $118,750 -26% 160 $742   $59,713,576 16
May 14, 2010 36 $82,575 -30% 132 $626   $59,828,427 17
May 21, 2010 40 $53,553 -35% 115 $466   $59,903,077 18
May 28, 2010 49 $30,399 -43% 76 $400   $59,954,886 19
Jun 4, 2010 60 $17,070 -44% 46 $371   $59,995,005 20
Jun 11, 2010 84 $4,641 -73% 13 $357   $60,013,411 21
Jun 18, 2010 93 $2,603 -44% 11 $237   $60,020,099 22

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 22, 2010 4 $3,544,512     3,344 $1,060   $3,544,512 1
Jan 23, 2010 4 $6,751,764 +90%   3,344 $2,019   $10,296,276 2
Jan 24, 2010 3 $3,714,133 -45%   3,344 $1,111   $14,010,409 3
Jan 25, 2010 4 $647,233 -83%   3,344 $194   $14,657,642 4
Jan 26, 2010 7 $542,789 -16%   3,344 $162   $15,200,431 5
Jan 27, 2010 7 $442,523 -18%   3,344 $132   $15,642,954 6
Jan 28, 2010 7 $463,324 +5%   3,344 $139   $16,106,278 7
Jan 29, 2010 5 $2,245,658 +385% -37% 3,345 $671   $18,351,936 8
Jan 30, 2010 4 $4,690,645 +109% -31% 3,345 $1,402   $23,042,581 9
Jan 31, 2010 3 $3,061,806 -35% -18% 3,345 $915   $26,104,387 10
Feb 1, 2010 6 $527,259 -83% -19% 3,345 $158   $26,631,646 11
Feb 2, 2010 6 $456,290 -13% -16% 3,345 $136   $27,087,936 12
Feb 3, 2010 6 $401,343 -12% -9% 3,345 $120   $27,489,279 13
Feb 4, 2010 6 $343,694 -14% -26% 3,345 $103   $27,832,973 14
Feb 5, 2010 6 $1,635,295 +376% -27% 3,218 $508   $29,468,268 15
Feb 6, 2010 4 $3,479,723 +113% -26% 3,218 $1,081   $32,947,991 16
Feb 7, 2010 3 $1,514,577 -56% -51% 3,218 $471   $34,462,568 17
Feb 8, 2010 6 $410,238 -73% -22% 3,218 $127   $34,872,806 18
Feb 9, 2010 8 $347,618 -15% -24% 3,218 $108   $35,220,424 19
Feb 10, 2010 8 $305,698 -12% -24% 3,218 $95   $35,526,122 20
Feb 11, 2010 7 $402,613 +32% +17% 3,218 $125   $35,928,735 21
Feb 12, 2010 6 $1,267,999 +215% -22% 2,748 $461   $37,196,734 22
Feb 13, 2010 6 $2,341,387 +85% -33% 2,748 $852   $39,538,121 23
Feb 14, 2010 6 $2,444,871 +4% +61% 2,748 $890   $41,982,992 24
Feb 15, 2010 6 $1,951,510 -20% +376% 2,748 $710   $43,934,502 25
Feb 16, 2010 6 $537,793 -72% +55% 2,748 $196   $44,472,295 26
Feb 17, 2010 6 $444,900 -17% +46% 2,748 $162   $44,917,195 27
Feb 18, 2010 6 $449,925 +1% +12% 2,748 $164   $45,367,120 28
Feb 19, 2010 7 $1,059,260 +135% -16% 2,523 $420   $46,426,380 29
Feb 20, 2010 7 $2,059,057 +94% -12% 2,523 $816   $48,485,437 30
Feb 21, 2010 7 $1,235,963 -40% -49% 2,523 $490   $49,721,400 31
Feb 22, 2010 10 $182,932 -85% -91% 2,523 $73   $49,904,332 32
Feb 23, 2010 10 $178,397 -2% -67% 2,523 $71   $50,082,729 33
Feb 24, 2010 10 $162,031 -9% -64% 2,523 $64   $50,244,760 34
Feb 25, 2010 10 $171,361 +6% -62% 2,523 $68   $50,416,121 35
Feb 26, 2010 9 $733,128 +328% -31% 2,249 $326   $51,149,249 36
Feb 27, 2010 9 $1,729,315 +136% -16% 2,249 $769   $52,878,564 37
Feb 28, 2010 9 $962,890 -44% -22% 2,249 $428   $53,841,454 38
Mar 1, 2010 10 $189,176 -80% +3% 2,249 $84   $54,030,630 39
Mar 2, 2010 10 $188,174 -1% +5% 2,249 $84   $54,218,804 40
Mar 3, 2010 10 $170,797 -9% +5% 2,249 $76   $54,389,601 41
Mar 4, 2010 10 $166,043 -3% -3% 2,249 $74   $54,555,644 42
Mar 5, 2010 - $407,755 +146% -44% 1,734 $235   $54,963,399 43
Mar 6, 2010 - $808,658 +98% -53% 1,734 $466   $55,772,057 44
Mar 7, 2010 - $467,995 -42% -51% 1,734 $270   $56,240,052 45
Mar 8, 2010 - $74,460 -84% -61% 1,734 $43   $56,314,512 46
Mar 9, 2010 - $81,546 +10% -57% 1,734 $47   $56,396,058 47
Mar 10, 2010 - $75,822 -7% -56% 1,734 $44   $56,471,880 48
Mar 11, 2010 - $88,912 +17% -46% 1,734 $51   $56,560,792 49
Mar 12, 2010 - $156,787 +76% -62% 737 $213   $56,717,579 50
Mar 13, 2010 - $322,212 +106% -60% 737 $437   $57,039,791 51
Mar 14, 2010 - $206,295 -36% -56% 737 $280   $57,246,086 52
Mar 15, 2010 - $99,027 -52% +33% 737 $134   $57,345,113 53
Mar 16, 2010 - $133,358 +35% +64% 737 $181   $57,478,471 54
Mar 17, 2010 - $112,815 -15% +49% 737 $153   $57,591,286 55
Mar 18, 2010 - $106,156 -6% +19% 737 $144   $57,697,442 56
Mar 19, 2010 - $86,776 -18% -45% 372 $233   $57,784,218 57
Mar 20, 2010 - $105,532 +22% -67% 372 $284   $57,889,750 58
Mar 21, 2010 - $68,805 -35% -67% 372 $185   $57,958,555 59
Mar 22, 2010 - $20,191 -71% -80% 372 $54   $57,978,746 60
Mar 23, 2010 - $20,537 +2% -85% 372 $55   $57,999,283 61
Mar 24, 2010 - $18,383 -10% -84% 372 $49   $58,017,666 62
Mar 25, 2010 - $22,287 +21% -79% 372 $60   $58,039,953 63
Mar 26, 2010 - $67,678 +204% -22% 305 $222   $58,107,631 64
Mar 27, 2010 - $99,503 +47% -6% 305 $326   $58,207,134 65
Mar 28, 2010 - $55,997 -44% -19% 305 $184   $58,263,131 66
Mar 29, 2010 - $24,923 -55% +23% 305 $82   $58,288,054 67
Mar 30, 2010 - $30,716 +23% +50% 305 $101   $58,318,770 68
Mar 31, 2010 - $25,860 -16% +41% 305 $85   $58,344,630 69
Apr 1, 2010 - $36,071 +39% +62% 305 $118   $58,380,701 70
Apr 2, 2010 - $79,270 +120% +17% 272 $291   $58,459,971 71
Apr 3, 2010 - $71,113 -10% -29% 272 $261   $58,531,084 72
Apr 4, 2010 - $34,729 -51% -38% 272 $128   $58,565,813 73
Apr 5, 2010 - $38,427 +11% +54% 272 $141   $58,604,240 74
Apr 6, 2010 - $35,912 -7% +17% 272 $132   $58,640,152 75
Apr 7, 2010 - $33,193 -8% +28% 272 $122   $58,673,345 76
Apr 8, 2010 - $36,511 +10% +1% 272 $134   $58,709,856 77
Apr 9, 2010 - $58,401 +60% -26% 219 $267   $58,768,257 78
Apr 10, 2010 - $85,460 +46% +20% 219 $390   $58,853,717 79
Apr 11, 2010 - $48,039 -44% +38% 219 $219   $58,901,756 80
Apr 12, 2010 - $8,070 -83% -79% 219 $37   $58,909,826 81
Apr 13, 2010 - $9,954 +23% -72% 219 $45   $58,919,780 82
Apr 14, 2010 - $7,266 -27% -78% 219 $33   $58,927,046 83
Apr 15, 2010 - $7,593 +5% -79% 219 $35   $58,934,639 84
Apr 16, 2010 - $50,195 +561% -14% 232 $216   $58,984,834 85
Apr 17, 2010 - $93,194 +86% +9% 232 $402   $59,078,028 86
Apr 18, 2010 - $52,261 -44% +9% 232 $225   $59,130,289 87
Apr 19, 2010 - $11,447 -78% +42% 232 $49   $59,141,736 88
Apr 20, 2010 - $11,500 n/c +16% 232 $50   $59,153,236 89
Apr 21, 2010 - $11,030 -4% +52% 232 $48   $59,164,266 90
Apr 22, 2010 - $12,434 +13% +64% 232 $54   $59,176,700 91
Apr 23, 2010 - $48,310 +289% -4% 215 $225   $59,225,010 92
Apr 24, 2010 - $85,328 +77% -8% 215 $397   $59,310,338 93
Apr 25, 2010 - $51,809 -39% -1% 215 $241   $59,362,147 94
Apr 26, 2010 - $9,612 -81% -16% 215 $45   $59,371,759 95
Apr 27, 2010 - $10,518 +9% -9% 215 $49   $59,382,277 96
Apr 28, 2010 - $9,960 -5% -10% 215 $46   $59,392,237 97
Apr 29, 2010 - $11,920 +20% -4% 215 $55   $59,404,157 98
Apr 30, 2010 - $38,472 +223% -20% 186 $207   $59,442,629 99
May 1, 2010 - $74,557 +94% -13% 186 $401   $59,517,186 100
May 2, 2010 - $47,368 -36% -9% 186 $255   $59,564,554 101
May 3, 2010 - $7,936 -83% -17% 186 $43   $59,572,490 102
May 4, 2010 - $7,842 -1% -25% 186 $42   $59,580,332 103
May 5, 2010 - $7,013 -11% -30% 186 $38   $59,587,345 104
May 6, 2010 - $7,481 +7% -37% 186 $40   $59,594,826 105
May 7, 2010 - $27,386 +266% -29% 160 $171   $59,622,212 106
May 8, 2010 - $51,484 +88% -31% 160 $322   $59,673,696 107
May 9, 2010 - $39,880 -23% -16% 160 $249   $59,713,576 108
May 10, 2010 - $7,479 -81% -6% 160 $47   $59,721,055 109
May 11, 2010 - $8,418 +13% +7% 160 $53   $59,729,473 110
May 12, 2010 - $8,307 -1% +18% 160 $52   $59,737,780 111
May 13, 2010 - $8,072 -3% +8% 160 $50   $59,745,852 112
May 14, 2010 - $20,434 +153% -25% 132 $155   $59,766,286 113
May 15, 2010 - $39,289 +92% -24% 132 $298   $59,805,575 114
May 16, 2010 - $22,852 -42% -43% 132 $173   $59,828,427 115
May 17, 2010 - $4,824 -79% -35% 132 $37   $59,833,251 116
May 18, 2010 - $6,182 +28% -27% 132 $47   $59,839,433 117
May 19, 2010 - $4,890 -21% -41% 132 $37   $59,844,323 118
May 20, 2010 - $5,201 +6% -36% 132 $39   $59,849,524 119
May 21, 2010 - $14,003 +169% -31% 115 $122   $59,863,527 120
May 22, 2010 - $24,819 +77% -37% 115 $216   $59,888,346 121
May 23, 2010 - $14,731 -41% -36% 115 $128   $59,903,077 122
May 24, 2010 - $4,411 -70% -9% 115 $38   $59,907,488 123
May 25, 2010 - $5,539 +26% -10% 115 $48   $59,913,027 124
May 26, 2010 - $5,240 -5% +7% 115 $46   $59,918,267 125
May 27, 2010 - $6,220 +19% +20% 115 $54   $59,924,487 126
May 28, 2010 - $7,601 +22% -46% 76 $100   $59,932,088 127
May 29, 2010 - $12,094 +59% -51% 76 $159   $59,944,182 128
May 30, 2010 - $10,704 -11% -27% 76 $141   $59,954,886 129
May 31, 2010 47 $10,763 +1% +144% 76 $142   $59,965,649 130
Jun 1, 2010 - $3,836 -64% -31% 76 $50   $59,969,485 131
Jun 2, 2010 - $3,805 -1% -27% 76 $50   $59,973,290 132
Jun 3, 2010 - $4,645 +22% -25% 76 $61   $59,977,935 133
Jun 4, 2010 - $4,829 +4% -36% 46 $105   $59,982,764 134
Jun 5, 2010 - $6,776 +40% -44% 46 $147   $59,989,540 135
Jun 6, 2010 - $5,465 -19% -49% 46 $119   $59,995,005 136
Jun 7, 2010 - $3,037 -44% -72% 46 $66   $59,998,042 137
Jun 8, 2010 - $3,966 +31% +3% 46 $86   $60,002,008 138
Jun 9, 2010 - $3,533 -11% -7% 46 $77   $60,005,541 139
Jun 10, 2010 - $3,229 -9% -30% 46 $70   $60,008,770 140

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 22, 2010 4 $16,106,278   3,344 $4,816   $16,106,278 1
Jan 29, 2010 15 $1,726,695 -89% 3,345 $516   $17,832,973 2
Feb 5, 2010 3 $18,095,762 +948% 3,218 $5,623   $35,928,735 3
Feb 12, 2010 6 $9,438,385 -48% 2,748 $3,435   $45,367,120 4
Feb 19, 2010 7 $5,049,001 -47% 2,523 $2,001   $50,416,121 5
Feb 26, 2010 9 $4,139,523 -18% 2,249 $1,841   $54,555,644 6
Mar 5, 2010 12 $2,005,148 -52% 1,734 $1,156   $56,560,792 7
Mar 12, 2010 17 $1,136,650 -43% 737 $1,542   $57,697,442 8
Mar 19, 2010 24 $342,511 -70% 372 $921   $58,039,953 9
Mar 26, 2010 29 $340,748 -1% 305 $1,117   $58,380,701 10
Apr 2, 2010 26 $329,155 -3% 272 $1,210   $58,709,856 11
Apr 9, 2010 26 $224,783 -32% 219 $1,026   $58,934,639 12
Apr 16, 2010 28 $242,061 +8% 232 $1,043   $59,176,700 13
Apr 23, 2010 28 $227,457 -6% 215 $1,058   $59,404,157 14
Apr 30, 2010 33 $190,669 -16% 186 $1,025   $59,594,826 15
May 7, 2010 32 $151,026 -21% 160 $944   $59,745,852 16
May 14, 2010 36 $103,672 -31% 132 $785   $59,849,524 17
May 21, 2010 42 $74,963 -28% 115 $652   $59,924,487 18
May 28, 2010 48 $53,448 -29% 76 $703   $59,977,935 19
Jun 4, 2010 61 $30,835 -42% 46 $670   $60,008,770 20
Jun 11, 2010 79 $8,726 -72% 13 $671   $60,017,496 21
Jun 18, 2010 89 $4,760 -45% 11 $433   $60,022,256 22

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 9, 20102455,067 455,067$7,795,298$7,795,2981
May 16, 20105147,077-68% 602,144$2,498,838$10,294,1362
May 23, 20101085,512-42% 687,656$1,556,318$11,850,4543
May 30, 2010871,285-17% 758,941$1,424,987$13,275,4414
Jun 6, 20101742,127-41% 801,068$842,119$14,117,5605
Jun 13, 20102027,796-34% 828,864$555,642$14,673,2026
Jun 20, 20102439,822+43% 868,686$784,493$15,457,6957
Jun 27, 20101840,542+2% 909,228$660,024$16,117,7198
Jul 4, 20102339,246-3% 948,474$599,679$16,717,3989
Jul 11, 20102816,180-59% 964,654$255,320$16,972,71810

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 9, 2010355,963 55,963$1,398,519$1,398,5191
May 16, 20101213,114-77% 69,077$266,866$1,665,3852
May 30, 2010149,991 85,469$220,111$2,026,5154

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.