The Unholy (2021)

The Unholy
Theatrical Performance
Domestic Box Office $15,532,137Details
International Box Office $15,259,887Details
Worldwide Box Office $30,792,024
Home Market Performance
Est. Domestic DVD Sales $1,129,482 Details
Est. Domestic Blu-ray Sales $1,300,426 Details
Total Est. Domestic Video Sales $2,429,908
Further financial details...

Synopsis

The Unholy follows Alice, a young hearing-impaired girl who, after a supposed visitation from the Virgin Mary, is inexplicably able to hear, speak and heal the sick. As word spreads and people from near and far flock to witness her miracles, a disgraced journalist hoping to revive his career visits the small New England town to investigate. When terrifying events begin to happen all around, he starts to question if these phenomena are the works of the Virgin Mary or something much more sinister.

Metrics

Opening Weekend:$3,153,456 (20.3% of total gross)
Legs:4.93 (domestic box office/biggest weekend)
Domestic Share:50.4% (domestic box office/worldwide)
Production Budget:$10,000,000 (worldwide box office is 3.1 times production budget)
Theater counts:1,850 opening theaters/2,057 max. theaters, 6.1 weeks average run per theater
Infl. Adj. Dom. BO $16,463,755

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 4,401-4,500) 4,410 $15,532,137
All Time International Box Office (Rank 3,901-4,000) 3,987 $15,259,887
All Time Worldwide Box Office (Rank 4,201-4,300) 4,251 $30,792,024

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon EST, Amazon 4K UHD EST, Amazon 4K UHD VOD/EST, Amazon VOD/EST

Movie Details

Domestic Releases: April 2nd, 2021 (Wide) by Sony Pictures
International Releases: April 2nd, 2021 (Wide), released as Ruega por nosotros (Spain)
April 15th, 2021 (Wide) (Australia)
April 22nd, 2021 (Wide), released as Ruega por nosotros (Mexico)
April 22nd, 2021 (Wide), released as Нечестивые (Russia (CIS))
May 6th, 2021 (Wide), released as Santuário Das Sombras (Portugal)
... Show all releases
Video Release: June 22nd, 2021 by Sony Pictures Home Entertainment
MPAA Rating: PG-13 for violent content, terror and some strong language.
(Rating bulletin 2671 (cert #52633), 3/10/2021)
Running Time: 99 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Supernatural Horror, Deaf, Miracle, Faith Healer, Religious
Source:Based on Fiction Book/Short Story
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Ghost House Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Easter (Opening, 3-Day) 86 $3,153,456 Apr 2, 2021 3
Easter (Opening, 3-Day, Inflation Adjusted) 99 $3,802,992 Apr 2, 2021 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 2, 2021 2 $3,153,456   1,850 $1,705   $3,153,456 1
Apr 9, 2021 3 $2,401,596 -24% 1,850 $1,298   $6,733,474 2
Apr 16, 2021 3 $2,051,073 -15% 2,057 $997   $9,553,806 3
Apr 23, 2021 6 $1,463,664 -29% 1,835 $798   $11,608,793 4
Apr 30, 2021 7 $1,065,748 -27% 1,538 $693   $13,131,167 5
May 7, 2021 9 $717,210 -33% 1,390 $516   $14,161,963 6
May 14, 2021 12 $372,043 -48% 859 $433   $14,784,060 7
May 21, 2021 14 $327,002 -12% 745 $439   $15,223,292 8
May 28, 2021 16 $91,263 -72% 303 $301   $15,418,013 9
Jun 4, 2021 - $35,050 -62% 68 $515   $15,510,002 10
Jun 11, 2021 - $8,617 -75% 24 $359   $15,530,440 11

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Apr 2, 2021 2 $1,221,214     1,850 $660   $1,221,214 1
Apr 3, 2021 2 $1,202,075 -2%   1,850 $650   $2,423,289 2
Apr 4, 2021 3 $730,167 -39%   1,850 $395   $3,153,456 3
Apr 5, 2021 - $325,134 -55%   1,850 $176   $3,478,590 4
Apr 6, 2021 - $302,567 -7%   1,850 $164   $3,781,157 5
Apr 7, 2021 - $280,607 -7%   1,850 $152   $4,061,764 6
Apr 8, 2021 - $270,114 -4%   1,850 $146   $4,331,878 7
Apr 9, 2021 3 $701,794 +160% -43% 1,850 $379   $5,033,672 8
Apr 10, 2021 3 $1,036,667 +48% -14% 1,850 $560   $6,070,339 9
Apr 11, 2021 3 $663,135 -36% -9% 1,850 $358   $6,733,474 10
Apr 12, 2021 - $175,494 -74% -46% 1,850 $95   $6,908,968 11
Apr 13, 2021 - $203,359 +16% -33% 1,850 $110   $7,112,327 12
Apr 14, 2021 - $200,296 -2% -29% 1,850 $108   $7,312,623 13
Apr 15, 2021 - $190,110 -5% -30% 1,850 $103   $7,502,733 14
Apr 16, 2021 3 $606,534 +219% -14% 2,057 $295   $8,109,267 15
Apr 17, 2021 4 $911,057 +50% -12% 2,057 $443   $9,020,324 16
Apr 18, 2021 3 $533,482 -41% -20% 2,057 $259   $9,553,806 17
Apr 19, 2021 - $140,306 -74% -20% 2,057 $68   $9,694,112 18
Apr 20, 2021 - $157,188 +12% -23% 2,057 $76   $9,851,300 19
Apr 21, 2021 - $151,098 -4% -25% 2,057 $73   $10,002,398 20
Apr 22, 2021 - $142,731 -6% -25% 2,057 $69   $10,145,129 21
Apr 23, 2021 5 $428,040 +200% -29% 1,835 $233   $10,573,169 22
Apr 24, 2021 - $629,831 +47% -31% 1,835 $343   $11,203,000 23
Apr 25, 2021 6 $405,793 -36% -24% 1,835 $221   $11,608,793 24
Apr 26, 2021 - $111,195 -73% -21% 1,835 $61   $11,719,988 25
Apr 27, 2021 - $122,849 +10% -22% 1,835 $67   $11,842,837 26
Apr 28, 2021 - $118,255 -4% -22% 1,835 $64   $11,961,092 27
Apr 29, 2021 - $104,327 -12% -27% 1,835 $57   $12,065,419 28
Apr 30, 2021 - $305,564 +193% -29% 1,538 $199   $12,370,983 29
May 1, 2021 - $479,828 +57% -24% 1,538 $312   $12,850,811 30
May 2, 2021 - $280,356 -42% -31% 1,538 $182   $13,131,167 31
May 3, 2021 - $80,382 -71% -28% 1,538 $52   $13,211,549 32
May 4, 2021 - $87,887 +9% -28% 1,538 $57   $13,299,436 33
May 5, 2021 - $70,713 -20% -40% 1,538 $46   $13,370,149 34
May 6, 2021 - $74,604 +6% -28% 1,538 $49   $13,444,753 35
May 7, 2021 8 $224,739 +201% -26% 1,390 $162   $13,669,492 36
May 8, 2021 - $319,124 +42% -33% 1,390 $230   $13,988,616 37
May 9, 2021 - $173,347 -46% -38% 1,390 $125   $14,161,963 38
May 10, 2021 - $65,823 -62% -18% 1,390 $47   $14,227,786 39
May 11, 2021 - $69,789 +6% -21% 1,390 $50   $14,297,575 40
May 12, 2021 - $67,086 -4% -5% 1,390 $48   $14,364,661 41
May 13, 2021 - $47,356 -29% -37% 1,390 $34   $14,412,017 42
May 14, 2021 - $108,678 +129% -52% 859 $127   $14,520,695 43
May 15, 2021 - $164,706 +52% -48% 859 $192   $14,685,401 44
May 16, 2021 - $98,659 -40% -43% 859 $115   $14,784,060 45
May 17, 2021 - $29,834 -70% -55% 859 $35   $14,813,894 46
May 18, 2021 - $28,219 -5% -60% 859 $33   $14,842,113 47
May 19, 2021 - $28,464 +1% -58% 859 $33   $14,870,577 48
May 20, 2021 - $25,713 -10% -46% 859 $30   $14,896,290 49
May 21, 2021 - $91,724 +257% -16% 745 $123   $14,988,014 50
May 22, 2021 - $142,790 +56% -13% 745 $192   $15,130,804 51
May 23, 2021 - $92,488 -35% -6% 745 $124   $15,223,292 52
May 24, 2021 - $29,441 -68% -1% 745 $40   $15,252,733 53
May 25, 2021 - $30,255 +3% +7% 745 $41   $15,282,988 54
May 26, 2021 - $31,337 +4% +10% 745 $42   $15,314,325 55
May 27, 2021 - $12,425 -60% -52% 745 $17   $15,326,750 56
May 28, 2021 - $25,063 +102% -73% 303 $83   $15,351,813 57
May 29, 2021 - $33,809 +35% -76% 303 $112   $15,385,622 58
May 30, 2021 - $32,391 -4% -65% 303 $107   $15,418,013 59
May 31, 2021 - $22,664 -30% -23% 303 $75   $15,440,677 60
Jun 1, 2021 - $11,862 -48% -61% 303 $39   $15,452,539 61
Jun 2, 2021 - $11,316 -5% -64% 303 $37   $15,463,855 62
Jun 3, 2021 - $11,097 -2% -11% 303 $37   $15,474,952 63
Jun 4, 2021 - $11,596 +4% -54% 68 $171   $15,486,548 64
Jun 5, 2021 - $15,107 +30% -55% 68 $222   $15,501,655 65
Jun 6, 2021 - $8,347 -45% -74% 68 $123   $15,510,002 66
Jun 7, 2021 - $3,243 -61% -86% 68 $48   $15,513,245 67
Jun 8, 2021 - $3,579 +10% -70% 68 $53   $15,516,824 68
Jun 9, 2021 - $3,238 -10% -71% 68 $48   $15,520,062 69
Jun 10, 2021 - $1,761 -46% -84% 68 $26   $15,521,823 70
Jun 11, 2021 - $4,139 +135% -64% 24 $172   $15,525,962 71
Jun 12, 2021 - $2,458 -41% -84% 24 $102   $15,528,420 72
Jun 13, 2021 - $2,020 -18% -76% 24 $84   $15,530,440 73

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 2, 2021 - $4,331,878   1,850 $2,342   $4,331,878 1
Apr 9, 2021 - $3,170,855 -27% 1,850 $1,714   $7,502,733 2
Apr 16, 2021 - $2,642,396 -17% 2,057 $1,285   $10,145,129 3
Apr 23, 2021 6 $1,920,290 -27% 1,835 $1,046   $12,065,419 4
Apr 30, 2021 - $1,379,334 -28% 1,538 $897   $13,444,753 5
May 7, 2021 - $967,264 -30% 1,390 $696   $14,412,017 6
May 14, 2021 - $484,273 -50% 859 $564   $14,896,290 7
May 21, 2021 - $430,460 -11% 745 $578   $15,326,750 8
May 28, 2021 - $148,202 -66% 303 $489   $15,474,952 9
Jun 4, 2021 - $46,871 -68% 68 $689   $15,521,823 10

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Australia 4/15/2021 $590,007 229 229 965 $1,492,127 10/20/2022
Czech Republic 6/18/2021 $9,293 51 51 51 $9,293 10/20/2022
France 7/7/2021 $263,379 116 116 228 $502,224 7/23/2021
Germany 6/17/2021 $24,312 0 0 0 $24,312 6/28/2021
Italy 5/20/2021 $125,841 0 9 9 $313,670 10/20/2022
Lithuania 5/7/2021 $24,522 11 11 38 $61,178 10/20/2022
Mexico 4/22/2021 $1,274,431 0 0 0 $6,087,218 10/20/2022
Netherlands 7/16/2021 $50,057 54 54 156 $141,836 8/11/2021
Portugal 5/6/2021 $32,741 40 40 127 $109,028 6/2/2021
Romania 6/18/2021 $76,166 72 72 200 $196,736 10/20/2022
Russia (CIS) 4/22/2021 $212,494 662 662 662 $252,792 10/20/2022
Slovakia 6/18/2021 $9,874 41 41 56 $18,369 7/1/2021
Spain 4/2/2021 $237,737 219 219 251 $1,189,061 6/4/2021
United Kingdom 5/17/2021 $573,964 314 314 497 $802,745 6/2/2021
 
Rest of World $4,059,298
 
International Total$15,259,887 10/20/2022

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jun 27, 20211310,371 10,371$209,183$209,1831
Jul 4, 20211711,000+6% 21,371$221,980$431,1632
Jul 11, 2021206,869-38% 28,240$138,616$569,7793

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jun 27, 2021715,851 15,851$319,715$319,7151
Jul 4, 2021714,649-8% 30,500$295,617$615,3322
Jul 11, 2021128,926-39% 39,426$180,127$795,4593

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

DEG Watched At Home Top 20 Charts

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Jeffrey Dean Morgan    Gerry Fenn

Supporting Cast

Katie Aselton    Natalie Gates
William Sadler    Father Hagan
Cricket Brown    Alice
Diogo Morgado    Monsignor Delgarde
Cary Elwes    Bishop Gyles
Danny Corbo    Toby Walsh
Sonny Corbo    Toby Walsh
Madison LaPlante    Teenage Girl
Christine Adams    Monica Slade

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Evan Spiliotopoulos    Director
Evan Spiliotopoulos    Screenwriter
James Herbert    Story based on the book “Shrine” by
Robert Tapert    Producer
Sam Raimi    Producer
Evan Spiliotopoulos    Producer
Andrea Ajemian    Executive Producer
Romel Adam    Executive Producer
Michael C. Stone    Set Decorator

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Weekend estimates: Mortal Kombat and Demon Slayer knock it out the park

April 25th, 2021

Demon Slayer The Movie: Mugen Train

After a few pleasant surprises in recent months, this looks like the weekend that the theatrical business has been looking for. Not only is Mortal Kombat beating expectations with a weekend projected to hit $22.5 million, per Warner Bros.’ Sunday morning numbers, but Demon Slayer The Movie: Mugen Train is headed for the second-best opening for an anime movie ever, behind 1999’s Pokemon: The First Movie, with a projected $19.5 million. What’s more, both films are R-rated, meaning that they firmly fall outside the family-film space that has been the brightest spot in the market recently. More...

Weekend predictions: Mortal Kombat and Demon Slayer go head to head

April 23rd, 2021

Mortal Kombat

This weekend is shaping up to be a real David and Goliath battle, with indie distributor FUNimation going up against the might of Warner Bros., and looking likely to come out with their heads held high, even if a weekend win looks out of reach. More...

Weekend predictions: Godzilla vs. Kong looking for another weekend over $10 million

April 16th, 2021

Godzilla vs. Kong

With no new wide releases and an already formidable lead at the box office, Godzilla vs. Kong is about as certain a winner in theaters this weekend as it’s possible to be. The main question is how much it will decline this weekend after dropping 57% in its second outing. Our model thinks the benchmark figure for the film will be around $10 million this weekend. More...

Weekend estimates: Godzilla vs. Kong still number one as Voyagers disappoints

April 11th, 2021

Godzilla vs. Kong

After last weekend’s relatively excellent opening for Godzilla vs. Kong, the theatrical market is treading water this time around, based on the studios’ Sunday morning estimates. GvK itself is performing a little worse than expected, although not terribly considering its coming off the biggest weekend of the pandemic. Voyagers will earn a disappointing $1.35 million opening, and the returning films are something of a mixed bag. More...

Weekend predictions: Voyagers won’t trouble Godzilla vs. Kong

April 9th, 2021

Voyagers

There will be no prizes for predicting the winner at the box office this weekend, but the race for second place looks as though it’ll be close, with three returning films—Nobody, Raya and the Last Dragon, The Unholy—and debutant Voyagers all looking like they have a shot. Here’s what our model thinks going into the weekend… More...

Weekend estimates: Godzilla vs. Kong delivers monster* $32.2-million weekend

April 4th, 2021

Godzilla vs. Kong

Godzilla vs. Kong will earn $32.2 million over the Friday–Sunday weekend, and deliver a $48.5-million 5-day opening, according to Warner Bros.’ Sunday morning projection. The film will earn an additional $3 million in Canada from its PVOD release there, which the studio offered to allow Canadian audiences to see the film while around 80% of the Canadian market remains closed. It’s also showing on HBO Max in the US, but the studio hasn’t offered any numbers on its performance there. More...

Weekend predictions: Godzilla vs. Kong could top $30 million this weekend

April 2nd, 2021

Godzilla vs. Kong

Godzilla vs. Kong has stormed out the gate over the past two days, at least by pandemic standards. Its $9.6-million opening day was the best single day by a film in the past year, and it didn’t drop by all that much yesterday, posting $6.7 million. That puts it on track for easily the biggest weekend box office for a film since theaters started reopening. Predicting how much it will make is complicated by its unusual release pattern—opening on Wednesday in 2,409 theaters and expanding to 3,064 theaters today—and by the fact that, well, there’s still a pandemic on. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

The Unholy follows Alice, a young hearing-impaired girl who, after a supposed visitation from the Virgin Mary, is inexplicably able to hear, speak and heal the sick. As word spreads and people from near and far flock to witness her miracles, a disgraced journalist hoping to revive his career visits the small New England town to investigate. When terrifying events begin to happen all around, he starts to question if these phenomena are the works of the Virgin Mary or something much more sinister.

Metrics

Opening Weekend:$3,153,456 (20.3% of total gross)
Legs:4.93 (domestic box office/biggest weekend)
Domestic Share:50.4% (domestic box office/worldwide)
Production Budget:$10,000,000 (worldwide box office is 3.1 times production budget)
Theater counts:1,850 opening theaters/2,057 max. theaters, 6.1 weeks average run per theater
Infl. Adj. Dom. BO $16,463,755

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 4,401-4,500) 4,410 $15,532,137
All Time International Box Office (Rank 3,901-4,000) 3,987 $15,259,887
All Time Worldwide Box Office (Rank 4,201-4,300) 4,251 $30,792,024

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon EST, Amazon 4K UHD EST, Amazon 4K UHD VOD/EST, Amazon VOD/EST

Movie Details

Domestic Releases: April 2nd, 2021 (Wide) by Sony Pictures
International Releases: April 2nd, 2021 (Wide), released as Ruega por nosotros (Spain)
April 15th, 2021 (Wide) (Australia)
April 22nd, 2021 (Wide), released as Ruega por nosotros (Mexico)
April 22nd, 2021 (Wide), released as Нечестивые (Russia (CIS))
May 6th, 2021 (Wide), released as Santuário Das Sombras (Portugal)
... Show all releases
Video Release: June 22nd, 2021 by Sony Pictures Home Entertainment
MPAA Rating: PG-13 for violent content, terror and some strong language.
(Rating bulletin 2671 (cert #52633), 3/10/2021)
Running Time: 99 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Supernatural Horror, Deaf, Miracle, Faith Healer, Religious
Source:Based on Fiction Book/Short Story
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Ghost House Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Easter (Opening, 3-Day) 86 $3,153,456 Apr 2, 2021 3
Easter (Opening, 3-Day, Inflation Adjusted) 99 $3,802,992 Apr 2, 2021 3

Leading Cast

Jeffrey Dean Morgan    Gerry Fenn

Supporting Cast

Katie Aselton    Natalie Gates
William Sadler    Father Hagan
Cricket Brown    Alice
Diogo Morgado    Monsignor Delgarde
Cary Elwes    Bishop Gyles
Danny Corbo    Toby Walsh
Sonny Corbo    Toby Walsh
Madison LaPlante    Teenage Girl
Christine Adams    Monica Slade

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Evan Spiliotopoulos    Director
Evan Spiliotopoulos    Screenwriter
James Herbert    Story based on the book “Shrine” by
Robert Tapert    Producer
Sam Raimi    Producer
Evan Spiliotopoulos    Producer
Andrea Ajemian    Executive Producer
Romel Adam    Executive Producer
Michael C. Stone    Set Decorator

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Weekend estimates: Mortal Kombat and Demon Slayer knock it out the park

April 25th, 2021

Demon Slayer The Movie: Mugen Train

After a few pleasant surprises in recent months, this looks like the weekend that the theatrical business has been looking for. Not only is Mortal Kombat beating expectations with a weekend projected to hit $22.5 million, per Warner Bros.’ Sunday morning numbers, but Demon Slayer The Movie: Mugen Train is headed for the second-best opening for an anime movie ever, behind 1999’s Pokemon: The First Movie, with a projected $19.5 million. What’s more, both films are R-rated, meaning that they firmly fall outside the family-film space that has been the brightest spot in the market recently. More...

Weekend predictions: Mortal Kombat and Demon Slayer go head to head

April 23rd, 2021

Mortal Kombat

This weekend is shaping up to be a real David and Goliath battle, with indie distributor FUNimation going up against the might of Warner Bros., and looking likely to come out with their heads held high, even if a weekend win looks out of reach. More...

Weekend predictions: Godzilla vs. Kong looking for another weekend over $10 million

April 16th, 2021

Godzilla vs. Kong

With no new wide releases and an already formidable lead at the box office, Godzilla vs. Kong is about as certain a winner in theaters this weekend as it’s possible to be. The main question is how much it will decline this weekend after dropping 57% in its second outing. Our model thinks the benchmark figure for the film will be around $10 million this weekend. More...

Weekend estimates: Godzilla vs. Kong still number one as Voyagers disappoints

April 11th, 2021

Godzilla vs. Kong

After last weekend’s relatively excellent opening for Godzilla vs. Kong, the theatrical market is treading water this time around, based on the studios’ Sunday morning estimates. GvK itself is performing a little worse than expected, although not terribly considering its coming off the biggest weekend of the pandemic. Voyagers will earn a disappointing $1.35 million opening, and the returning films are something of a mixed bag. More...

Weekend predictions: Voyagers won’t trouble Godzilla vs. Kong

April 9th, 2021

Voyagers

There will be no prizes for predicting the winner at the box office this weekend, but the race for second place looks as though it’ll be close, with three returning films—Nobody, Raya and the Last Dragon, The Unholy—and debutant Voyagers all looking like they have a shot. Here’s what our model thinks going into the weekend… More...

Weekend estimates: Godzilla vs. Kong delivers monster* $32.2-million weekend

April 4th, 2021

Godzilla vs. Kong

Godzilla vs. Kong will earn $32.2 million over the Friday–Sunday weekend, and deliver a $48.5-million 5-day opening, according to Warner Bros.’ Sunday morning projection. The film will earn an additional $3 million in Canada from its PVOD release there, which the studio offered to allow Canadian audiences to see the film while around 80% of the Canadian market remains closed. It’s also showing on HBO Max in the US, but the studio hasn’t offered any numbers on its performance there. More...

Weekend predictions: Godzilla vs. Kong could top $30 million this weekend

April 2nd, 2021

Godzilla vs. Kong

Godzilla vs. Kong has stormed out the gate over the past two days, at least by pandemic standards. Its $9.6-million opening day was the best single day by a film in the past year, and it didn’t drop by all that much yesterday, posting $6.7 million. That puts it on track for easily the biggest weekend box office for a film since theaters started reopening. Predicting how much it will make is complicated by its unusual release pattern—opening on Wednesday in 2,409 theaters and expanding to 3,064 theaters today—and by the fact that, well, there’s still a pandemic on. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 2, 2021 2 $3,153,456   1,850 $1,705   $3,153,456 1
Apr 9, 2021 3 $2,401,596 -24% 1,850 $1,298   $6,733,474 2
Apr 16, 2021 3 $2,051,073 -15% 2,057 $997   $9,553,806 3
Apr 23, 2021 6 $1,463,664 -29% 1,835 $798   $11,608,793 4
Apr 30, 2021 7 $1,065,748 -27% 1,538 $693   $13,131,167 5
May 7, 2021 9 $717,210 -33% 1,390 $516   $14,161,963 6
May 14, 2021 12 $372,043 -48% 859 $433   $14,784,060 7
May 21, 2021 14 $327,002 -12% 745 $439   $15,223,292 8
May 28, 2021 16 $91,263 -72% 303 $301   $15,418,013 9
Jun 4, 2021 - $35,050 -62% 68 $515   $15,510,002 10
Jun 11, 2021 - $8,617 -75% 24 $359   $15,530,440 11

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Apr 2, 2021 2 $1,221,214     1,850 $660   $1,221,214 1
Apr 3, 2021 2 $1,202,075 -2%   1,850 $650   $2,423,289 2
Apr 4, 2021 3 $730,167 -39%   1,850 $395   $3,153,456 3
Apr 5, 2021 - $325,134 -55%   1,850 $176   $3,478,590 4
Apr 6, 2021 - $302,567 -7%   1,850 $164   $3,781,157 5
Apr 7, 2021 - $280,607 -7%   1,850 $152   $4,061,764 6
Apr 8, 2021 - $270,114 -4%   1,850 $146   $4,331,878 7
Apr 9, 2021 3 $701,794 +160% -43% 1,850 $379   $5,033,672 8
Apr 10, 2021 3 $1,036,667 +48% -14% 1,850 $560   $6,070,339 9
Apr 11, 2021 3 $663,135 -36% -9% 1,850 $358   $6,733,474 10
Apr 12, 2021 - $175,494 -74% -46% 1,850 $95   $6,908,968 11
Apr 13, 2021 - $203,359 +16% -33% 1,850 $110   $7,112,327 12
Apr 14, 2021 - $200,296 -2% -29% 1,850 $108   $7,312,623 13
Apr 15, 2021 - $190,110 -5% -30% 1,850 $103   $7,502,733 14
Apr 16, 2021 3 $606,534 +219% -14% 2,057 $295   $8,109,267 15
Apr 17, 2021 4 $911,057 +50% -12% 2,057 $443   $9,020,324 16
Apr 18, 2021 3 $533,482 -41% -20% 2,057 $259   $9,553,806 17
Apr 19, 2021 - $140,306 -74% -20% 2,057 $68   $9,694,112 18
Apr 20, 2021 - $157,188 +12% -23% 2,057 $76   $9,851,300 19
Apr 21, 2021 - $151,098 -4% -25% 2,057 $73   $10,002,398 20
Apr 22, 2021 - $142,731 -6% -25% 2,057 $69   $10,145,129 21
Apr 23, 2021 5 $428,040 +200% -29% 1,835 $233   $10,573,169 22
Apr 24, 2021 - $629,831 +47% -31% 1,835 $343   $11,203,000 23
Apr 25, 2021 6 $405,793 -36% -24% 1,835 $221   $11,608,793 24
Apr 26, 2021 - $111,195 -73% -21% 1,835 $61   $11,719,988 25
Apr 27, 2021 - $122,849 +10% -22% 1,835 $67   $11,842,837 26
Apr 28, 2021 - $118,255 -4% -22% 1,835 $64   $11,961,092 27
Apr 29, 2021 - $104,327 -12% -27% 1,835 $57   $12,065,419 28
Apr 30, 2021 - $305,564 +193% -29% 1,538 $199   $12,370,983 29
May 1, 2021 - $479,828 +57% -24% 1,538 $312   $12,850,811 30
May 2, 2021 - $280,356 -42% -31% 1,538 $182   $13,131,167 31
May 3, 2021 - $80,382 -71% -28% 1,538 $52   $13,211,549 32
May 4, 2021 - $87,887 +9% -28% 1,538 $57   $13,299,436 33
May 5, 2021 - $70,713 -20% -40% 1,538 $46   $13,370,149 34
May 6, 2021 - $74,604 +6% -28% 1,538 $49   $13,444,753 35
May 7, 2021 8 $224,739 +201% -26% 1,390 $162   $13,669,492 36
May 8, 2021 - $319,124 +42% -33% 1,390 $230   $13,988,616 37
May 9, 2021 - $173,347 -46% -38% 1,390 $125   $14,161,963 38
May 10, 2021 - $65,823 -62% -18% 1,390 $47   $14,227,786 39
May 11, 2021 - $69,789 +6% -21% 1,390 $50   $14,297,575 40
May 12, 2021 - $67,086 -4% -5% 1,390 $48   $14,364,661 41
May 13, 2021 - $47,356 -29% -37% 1,390 $34   $14,412,017 42
May 14, 2021 - $108,678 +129% -52% 859 $127   $14,520,695 43
May 15, 2021 - $164,706 +52% -48% 859 $192   $14,685,401 44
May 16, 2021 - $98,659 -40% -43% 859 $115   $14,784,060 45
May 17, 2021 - $29,834 -70% -55% 859 $35   $14,813,894 46
May 18, 2021 - $28,219 -5% -60% 859 $33   $14,842,113 47
May 19, 2021 - $28,464 +1% -58% 859 $33   $14,870,577 48
May 20, 2021 - $25,713 -10% -46% 859 $30   $14,896,290 49
May 21, 2021 - $91,724 +257% -16% 745 $123   $14,988,014 50
May 22, 2021 - $142,790 +56% -13% 745 $192   $15,130,804 51
May 23, 2021 - $92,488 -35% -6% 745 $124   $15,223,292 52
May 24, 2021 - $29,441 -68% -1% 745 $40   $15,252,733 53
May 25, 2021 - $30,255 +3% +7% 745 $41   $15,282,988 54
May 26, 2021 - $31,337 +4% +10% 745 $42   $15,314,325 55
May 27, 2021 - $12,425 -60% -52% 745 $17   $15,326,750 56
May 28, 2021 - $25,063 +102% -73% 303 $83   $15,351,813 57
May 29, 2021 - $33,809 +35% -76% 303 $112   $15,385,622 58
May 30, 2021 - $32,391 -4% -65% 303 $107   $15,418,013 59
May 31, 2021 - $22,664 -30% -23% 303 $75   $15,440,677 60
Jun 1, 2021 - $11,862 -48% -61% 303 $39   $15,452,539 61
Jun 2, 2021 - $11,316 -5% -64% 303 $37   $15,463,855 62
Jun 3, 2021 - $11,097 -2% -11% 303 $37   $15,474,952 63
Jun 4, 2021 - $11,596 +4% -54% 68 $171   $15,486,548 64
Jun 5, 2021 - $15,107 +30% -55% 68 $222   $15,501,655 65
Jun 6, 2021 - $8,347 -45% -74% 68 $123   $15,510,002 66
Jun 7, 2021 - $3,243 -61% -86% 68 $48   $15,513,245 67
Jun 8, 2021 - $3,579 +10% -70% 68 $53   $15,516,824 68
Jun 9, 2021 - $3,238 -10% -71% 68 $48   $15,520,062 69
Jun 10, 2021 - $1,761 -46% -84% 68 $26   $15,521,823 70
Jun 11, 2021 - $4,139 +135% -64% 24 $172   $15,525,962 71
Jun 12, 2021 - $2,458 -41% -84% 24 $102   $15,528,420 72
Jun 13, 2021 - $2,020 -18% -76% 24 $84   $15,530,440 73

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 2, 2021 - $4,331,878   1,850 $2,342   $4,331,878 1
Apr 9, 2021 - $3,170,855 -27% 1,850 $1,714   $7,502,733 2
Apr 16, 2021 - $2,642,396 -17% 2,057 $1,285   $10,145,129 3
Apr 23, 2021 6 $1,920,290 -27% 1,835 $1,046   $12,065,419 4
Apr 30, 2021 - $1,379,334 -28% 1,538 $897   $13,444,753 5
May 7, 2021 - $967,264 -30% 1,390 $696   $14,412,017 6
May 14, 2021 - $484,273 -50% 859 $564   $14,896,290 7
May 21, 2021 - $430,460 -11% 745 $578   $15,326,750 8
May 28, 2021 - $148,202 -66% 303 $489   $15,474,952 9
Jun 4, 2021 - $46,871 -68% 68 $689   $15,521,823 10

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Australia 4/15/2021 $590,007 229 229 965 $1,492,127 10/20/2022
Czech Republic 6/18/2021 $9,293 51 51 51 $9,293 10/20/2022
France 7/7/2021 $263,379 116 116 228 $502,224 7/23/2021
Germany 6/17/2021 $24,312 0 0 0 $24,312 6/28/2021
Italy 5/20/2021 $125,841 0 9 9 $313,670 10/20/2022
Lithuania 5/7/2021 $24,522 11 11 38 $61,178 10/20/2022
Mexico 4/22/2021 $1,274,431 0 0 0 $6,087,218 10/20/2022
Netherlands 7/16/2021 $50,057 54 54 156 $141,836 8/11/2021
Portugal 5/6/2021 $32,741 40 40 127 $109,028 6/2/2021
Romania 6/18/2021 $76,166 72 72 200 $196,736 10/20/2022
Russia (CIS) 4/22/2021 $212,494 662 662 662 $252,792 10/20/2022
Slovakia 6/18/2021 $9,874 41 41 56 $18,369 7/1/2021
Spain 4/2/2021 $237,737 219 219 251 $1,189,061 6/4/2021
United Kingdom 5/17/2021 $573,964 314 314 497 $802,745 6/2/2021
 
Rest of World $4,059,298
 
International Total$15,259,887 10/20/2022

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jun 27, 20211310,371 10,371$209,183$209,1831
Jul 4, 20211711,000+6% 21,371$221,980$431,1632
Jul 11, 2021206,869-38% 28,240$138,616$569,7793

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jun 27, 2021715,851 15,851$319,715$319,7151
Jul 4, 2021714,649-8% 30,500$295,617$615,3322
Jul 11, 2021128,926-39% 39,426$180,127$795,4593

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

DEG Watched At Home Top 20 Charts

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.