The Unholy (2021)

The Unholy
Theatrical Performance
Domestic Box Office $15,532,137Details
International Box Office $15,259,887
Worldwide Box Office $30,792,024
Domestic Physical Disc Sales
DVD Sales (estimated) $1,155,338
Blu-ray Sales (estimated) $1,326,837
Total $2,482,175
Further financial details...

Synopsis

The Unholy follows Alice, a young hearing-impaired girl who, after a supposed visitation from the Virgin Mary, is inexplicably able to hear, speak and heal the sick. As word spreads and people from near and far flock to witness her miracles, a disgraced journalist hoping to revive his career visits the small New England town to investigate. When terrifying events begin to happen all around, he starts to question if these phenomena are the works of the Virgin Mary or something much more sinister.

Metrics

Opening Weekend:$3,153,456 (20.3% of total gross)
Legs:4.93 (domestic box office/biggest weekend)
Domestic Share:50.4% (domestic box office/worldwide)
Production Budget:$10,000,000 (worldwide box office is 3.1 times production budget)
Theater counts:1,850 opening theaters/2,057 max. theaters, 6.1 weeks average run per theater
Infl. Adj. Dom. BO $18,265,910

Movie Details

Domestic Releases: April 2nd, 2021 (Wide) by Sony Pictures
International Releases: April 2nd, 2021 (Wide), released as Ruega por nosotros (Spain)
April 15th, 2021 (Wide) (Australia)
April 22nd, 2021 (Wide), released as Ruega por nosotros (Mexico)
April 22nd, 2021 (Wide), released as Нечестивые (Russia (CIS))
May 6th, 2021 (Wide), released as Santuário Das Sombras (Portugal)
Video Release: June 22nd, 2021 by Sony Pictures Home Entertainment
MPA Rating: PG-13 for violent content, terror and some strong language.
(Rating bulletin 2671 (cert #52633), 3/10/2021)
Running Time: 99 minutes
Plot point: Deaf, Faith Healer, Miracle, Religious
Subgenre: Supernatural Horror
Source:Based on Fiction Book/Short Story
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Ghost House Pictures
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 2, 2021 2 $3,153,456   1,850 $1,705   $3,153,456 1
Apr 9, 2021 3 $2,401,596 -24% 1,850 $1,298   $6,733,474 2
Apr 16, 2021 3 $2,051,073 -15% 2,057 $997   $9,553,806 3
Apr 23, 2021 6 $1,463,664 -29% 1,835 $798   $11,608,793 4
Apr 30, 2021 7 $1,065,748 -27% 1,538 $693   $13,131,167 5
May 7, 2021 9 $717,210 -33% 1,390 $516   $14,161,963 6
May 14, 2021 12 $372,043 -48% 859 $433   $14,784,060 7
May 21, 2021 14 $327,002 -12% 745 $439   $15,223,292 8
May 28, 2021 16 $91,263 -72% 303 $301   $15,418,013 9
Jun 4, 2021 - $35,050 -62% 68 $515   $15,510,002 10
Jun 11, 2021 - $8,617 -75% 24 $359   $15,530,440 11

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Apr 2, 2021 2 $1,221,214     1,850 $660   $1,221,214 1
Apr 3, 2021 2 $1,202,075 -2%   1,850 $650   $2,423,289 2
Apr 4, 2021 3 $730,167 -39%   1,850 $395   $3,153,456 3
Apr 5, 2021 - $325,134 -55%   1,850 $176   $3,478,590 4
Apr 6, 2021 - $302,567 -7%   1,850 $164   $3,781,157 5
Apr 7, 2021 - $280,607 -7%   1,850 $152   $4,061,764 6
Apr 8, 2021 - $270,114 -4%   1,850 $146   $4,331,878 7
Apr 9, 2021 3 $701,794 +160% -43% 1,850 $379   $5,033,672 8
Apr 10, 2021 3 $1,036,667 +48% -14% 1,850 $560   $6,070,339 9
Apr 11, 2021 3 $663,135 -36% -9% 1,850 $358   $6,733,474 10
Apr 12, 2021 - $175,494 -74% -46% 1,850 $95   $6,908,968 11
Apr 13, 2021 - $203,359 +16% -33% 1,850 $110   $7,112,327 12
Apr 14, 2021 - $200,296 -2% -29% 1,850 $108   $7,312,623 13
Apr 15, 2021 - $190,110 -5% -30% 1,850 $103   $7,502,733 14
Apr 16, 2021 3 $606,534 +219% -14% 2,057 $295   $8,109,267 15
Apr 17, 2021 4 $911,057 +50% -12% 2,057 $443   $9,020,324 16
Apr 18, 2021 3 $533,482 -41% -20% 2,057 $259   $9,553,806 17
Apr 19, 2021 - $140,306 -74% -20% 2,057 $68   $9,694,112 18
Apr 20, 2021 - $157,188 +12% -23% 2,057 $76   $9,851,300 19
Apr 21, 2021 - $151,098 -4% -25% 2,057 $73   $10,002,398 20
Apr 22, 2021 - $142,731 -6% -25% 2,057 $69   $10,145,129 21
Apr 23, 2021 5 $428,040 +200% -29% 1,835 $233   $10,573,169 22
Apr 24, 2021 - $629,831 +47% -31% 1,835 $343   $11,203,000 23
Apr 25, 2021 6 $405,793 -36% -24% 1,835 $221   $11,608,793 24
Apr 26, 2021 - $111,195 -73% -21% 1,835 $61   $11,719,988 25
Apr 27, 2021 - $122,849 +10% -22% 1,835 $67   $11,842,837 26
Apr 28, 2021 - $118,255 -4% -22% 1,835 $64   $11,961,092 27
Apr 29, 2021 - $104,327 -12% -27% 1,835 $57   $12,065,419 28
Apr 30, 2021 - $305,564 +193% -29% 1,538 $199   $12,370,983 29
May 1, 2021 - $479,828 +57% -24% 1,538 $312   $12,850,811 30
May 2, 2021 - $280,356 -42% -31% 1,538 $182   $13,131,167 31
May 3, 2021 - $80,382 -71% -28% 1,538 $52   $13,211,549 32
May 4, 2021 - $87,887 +9% -28% 1,538 $57   $13,299,436 33
May 5, 2021 - $70,713 -20% -40% 1,538 $46   $13,370,149 34
May 6, 2021 - $74,604 +6% -28% 1,538 $49   $13,444,753 35
May 7, 2021 8 $224,739 +201% -26% 1,390 $162   $13,669,492 36
May 8, 2021 - $319,124 +42% -33% 1,390 $230   $13,988,616 37
May 9, 2021 - $173,347 -46% -38% 1,390 $125   $14,161,963 38
May 10, 2021 - $65,823 -62% -18% 1,390 $47   $14,227,786 39
May 11, 2021 - $69,789 +6% -21% 1,390 $50   $14,297,575 40
May 12, 2021 - $67,086 -4% -5% 1,390 $48   $14,364,661 41
May 13, 2021 - $47,356 -29% -37% 1,390 $34   $14,412,017 42
May 14, 2021 - $108,678 +129% -52% 859 $127   $14,520,695 43
May 15, 2021 - $164,706 +52% -48% 859 $192   $14,685,401 44
May 16, 2021 - $98,659 -40% -43% 859 $115   $14,784,060 45
May 17, 2021 - $29,834 -70% -55% 859 $35   $14,813,894 46
May 18, 2021 - $28,219 -5% -60% 859 $33   $14,842,113 47
May 19, 2021 - $28,464 +1% -58% 859 $33   $14,870,577 48
May 20, 2021 - $25,713 -10% -46% 859 $30   $14,896,290 49
May 21, 2021 - $91,724 +257% -16% 745 $123   $14,988,014 50
May 22, 2021 - $142,790 +56% -13% 745 $192   $15,130,804 51
May 23, 2021 - $92,488 -35% -6% 745 $124   $15,223,292 52
May 24, 2021 - $29,441 -68% -1% 745 $40   $15,252,733 53
May 25, 2021 - $30,255 +3% +7% 745 $41   $15,282,988 54
May 26, 2021 - $31,337 +4% +10% 745 $42   $15,314,325 55
May 27, 2021 - $12,425 -60% -52% 745 $17   $15,326,750 56
May 28, 2021 - $25,063 +102% -73% 303 $83   $15,351,813 57
May 29, 2021 - $33,809 +35% -76% 303 $112   $15,385,622 58
May 30, 2021 - $32,391 -4% -65% 303 $107   $15,418,013 59
May 31, 2021 - $22,664 -30% -23% 303 $75   $15,440,677 60
Jun 1, 2021 - $11,862 -48% -61% 303 $39   $15,452,539 61
Jun 2, 2021 - $11,316 -5% -64% 303 $37   $15,463,855 62
Jun 3, 2021 - $11,097 -2% -11% 303 $37   $15,474,952 63
Jun 4, 2021 - $11,596 +4% -54% 68 $171   $15,486,548 64
Jun 5, 2021 - $15,107 +30% -55% 68 $222   $15,501,655 65
Jun 6, 2021 - $8,347 -45% -74% 68 $123   $15,510,002 66
Jun 7, 2021 - $3,243 -61% -86% 68 $48   $15,513,245 67
Jun 8, 2021 - $3,579 +10% -70% 68 $53   $15,516,824 68
Jun 9, 2021 - $3,238 -10% -71% 68 $48   $15,520,062 69
Jun 10, 2021 - $1,761 -46% -84% 68 $26   $15,521,823 70
Jun 11, 2021 - $4,139 +135% -64% 24 $172   $15,525,962 71
Jun 12, 2021 - $2,458 -41% -84% 24 $102   $15,528,420 72
Jun 13, 2021 - $2,020 -18% -76% 24 $84   $15,530,440 73

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 2, 2021 - $4,331,878   1,850 $2,342   $4,331,878 1
Apr 9, 2021 - $3,170,855 -27% 1,850 $1,714   $7,502,733 2
Apr 16, 2021 - $2,642,396 -17% 2,057 $1,285   $10,145,129 3
Apr 23, 2021 6 $1,920,290 -27% 1,835 $1,046   $12,065,419 4
Apr 30, 2021 7 $1,379,334 -28% 1,538 $897   $13,444,753 5
May 7, 2021 9 $967,264 -30% 1,390 $696   $14,412,017 6
May 14, 2021 12 $484,273 -50% 859 $564   $14,896,290 7
May 21, 2021 11 $430,460 -11% 745 $578   $15,326,750 8
May 28, 2021 14 $148,202 -66% 303 $489   $15,474,952 9
Jun 4, 2021 18 $46,871 -68% 68 $689   $15,521,823 10

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.


Synopsis

The Unholy follows Alice, a young hearing-impaired girl who, after a supposed visitation from the Virgin Mary, is inexplicably able to hear, speak and heal the sick. As word spreads and people from near and far flock to witness her miracles, a disgraced journalist hoping to revive his career visits the small New England town to investigate. When terrifying events begin to happen all around, he starts to question if these phenomena are the works of the Virgin Mary or something much more sinister.

Metrics

Opening Weekend:$3,153,456 (20.3% of total gross)
Legs:4.93 (domestic box office/biggest weekend)
Domestic Share:50.4% (domestic box office/worldwide)
Production Budget:$10,000,000 (worldwide box office is 3.1 times production budget)
Theater counts:1,850 opening theaters/2,057 max. theaters, 6.1 weeks average run per theater
Infl. Adj. Dom. BO $18,265,910

Movie Details

Domestic Releases: April 2nd, 2021 (Wide) by Sony Pictures
International Releases: April 2nd, 2021 (Wide), released as Ruega por nosotros (Spain)
April 15th, 2021 (Wide) (Australia)
April 22nd, 2021 (Wide), released as Ruega por nosotros (Mexico)
April 22nd, 2021 (Wide), released as Нечестивые (Russia (CIS))
May 6th, 2021 (Wide), released as Santuário Das Sombras (Portugal)
Video Release: June 22nd, 2021 by Sony Pictures Home Entertainment
MPA Rating: PG-13 for violent content, terror and some strong language.
(Rating bulletin 2671 (cert #52633), 3/10/2021)
Running Time: 99 minutes
Plot point: Deaf, Faith Healer, Miracle, Religious
Subgenre: Supernatural Horror
Source:Based on Fiction Book/Short Story
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Ghost House Pictures
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 2, 2021 2 $3,153,456   1,850 $1,705   $3,153,456 1
Apr 9, 2021 3 $2,401,596 -24% 1,850 $1,298   $6,733,474 2
Apr 16, 2021 3 $2,051,073 -15% 2,057 $997   $9,553,806 3
Apr 23, 2021 6 $1,463,664 -29% 1,835 $798   $11,608,793 4
Apr 30, 2021 7 $1,065,748 -27% 1,538 $693   $13,131,167 5
May 7, 2021 9 $717,210 -33% 1,390 $516   $14,161,963 6
May 14, 2021 12 $372,043 -48% 859 $433   $14,784,060 7
May 21, 2021 14 $327,002 -12% 745 $439   $15,223,292 8
May 28, 2021 16 $91,263 -72% 303 $301   $15,418,013 9
Jun 4, 2021 - $35,050 -62% 68 $515   $15,510,002 10
Jun 11, 2021 - $8,617 -75% 24 $359   $15,530,440 11

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Apr 2, 2021 2 $1,221,214     1,850 $660   $1,221,214 1
Apr 3, 2021 2 $1,202,075 -2%   1,850 $650   $2,423,289 2
Apr 4, 2021 3 $730,167 -39%   1,850 $395   $3,153,456 3
Apr 5, 2021 - $325,134 -55%   1,850 $176   $3,478,590 4
Apr 6, 2021 - $302,567 -7%   1,850 $164   $3,781,157 5
Apr 7, 2021 - $280,607 -7%   1,850 $152   $4,061,764 6
Apr 8, 2021 - $270,114 -4%   1,850 $146   $4,331,878 7
Apr 9, 2021 3 $701,794 +160% -43% 1,850 $379   $5,033,672 8
Apr 10, 2021 3 $1,036,667 +48% -14% 1,850 $560   $6,070,339 9
Apr 11, 2021 3 $663,135 -36% -9% 1,850 $358   $6,733,474 10
Apr 12, 2021 - $175,494 -74% -46% 1,850 $95   $6,908,968 11
Apr 13, 2021 - $203,359 +16% -33% 1,850 $110   $7,112,327 12
Apr 14, 2021 - $200,296 -2% -29% 1,850 $108   $7,312,623 13
Apr 15, 2021 - $190,110 -5% -30% 1,850 $103   $7,502,733 14
Apr 16, 2021 3 $606,534 +219% -14% 2,057 $295   $8,109,267 15
Apr 17, 2021 4 $911,057 +50% -12% 2,057 $443   $9,020,324 16
Apr 18, 2021 3 $533,482 -41% -20% 2,057 $259   $9,553,806 17
Apr 19, 2021 - $140,306 -74% -20% 2,057 $68   $9,694,112 18
Apr 20, 2021 - $157,188 +12% -23% 2,057 $76   $9,851,300 19
Apr 21, 2021 - $151,098 -4% -25% 2,057 $73   $10,002,398 20
Apr 22, 2021 - $142,731 -6% -25% 2,057 $69   $10,145,129 21
Apr 23, 2021 5 $428,040 +200% -29% 1,835 $233   $10,573,169 22
Apr 24, 2021 - $629,831 +47% -31% 1,835 $343   $11,203,000 23
Apr 25, 2021 6 $405,793 -36% -24% 1,835 $221   $11,608,793 24
Apr 26, 2021 - $111,195 -73% -21% 1,835 $61   $11,719,988 25
Apr 27, 2021 - $122,849 +10% -22% 1,835 $67   $11,842,837 26
Apr 28, 2021 - $118,255 -4% -22% 1,835 $64   $11,961,092 27
Apr 29, 2021 - $104,327 -12% -27% 1,835 $57   $12,065,419 28
Apr 30, 2021 - $305,564 +193% -29% 1,538 $199   $12,370,983 29
May 1, 2021 - $479,828 +57% -24% 1,538 $312   $12,850,811 30
May 2, 2021 - $280,356 -42% -31% 1,538 $182   $13,131,167 31
May 3, 2021 - $80,382 -71% -28% 1,538 $52   $13,211,549 32
May 4, 2021 - $87,887 +9% -28% 1,538 $57   $13,299,436 33
May 5, 2021 - $70,713 -20% -40% 1,538 $46   $13,370,149 34
May 6, 2021 - $74,604 +6% -28% 1,538 $49   $13,444,753 35
May 7, 2021 8 $224,739 +201% -26% 1,390 $162   $13,669,492 36
May 8, 2021 - $319,124 +42% -33% 1,390 $230   $13,988,616 37
May 9, 2021 - $173,347 -46% -38% 1,390 $125   $14,161,963 38
May 10, 2021 - $65,823 -62% -18% 1,390 $47   $14,227,786 39
May 11, 2021 - $69,789 +6% -21% 1,390 $50   $14,297,575 40
May 12, 2021 - $67,086 -4% -5% 1,390 $48   $14,364,661 41
May 13, 2021 - $47,356 -29% -37% 1,390 $34   $14,412,017 42
May 14, 2021 - $108,678 +129% -52% 859 $127   $14,520,695 43
May 15, 2021 - $164,706 +52% -48% 859 $192   $14,685,401 44
May 16, 2021 - $98,659 -40% -43% 859 $115   $14,784,060 45
May 17, 2021 - $29,834 -70% -55% 859 $35   $14,813,894 46
May 18, 2021 - $28,219 -5% -60% 859 $33   $14,842,113 47
May 19, 2021 - $28,464 +1% -58% 859 $33   $14,870,577 48
May 20, 2021 - $25,713 -10% -46% 859 $30   $14,896,290 49
May 21, 2021 - $91,724 +257% -16% 745 $123   $14,988,014 50
May 22, 2021 - $142,790 +56% -13% 745 $192   $15,130,804 51
May 23, 2021 - $92,488 -35% -6% 745 $124   $15,223,292 52
May 24, 2021 - $29,441 -68% -1% 745 $40   $15,252,733 53
May 25, 2021 - $30,255 +3% +7% 745 $41   $15,282,988 54
May 26, 2021 - $31,337 +4% +10% 745 $42   $15,314,325 55
May 27, 2021 - $12,425 -60% -52% 745 $17   $15,326,750 56
May 28, 2021 - $25,063 +102% -73% 303 $83   $15,351,813 57
May 29, 2021 - $33,809 +35% -76% 303 $112   $15,385,622 58
May 30, 2021 - $32,391 -4% -65% 303 $107   $15,418,013 59
May 31, 2021 - $22,664 -30% -23% 303 $75   $15,440,677 60
Jun 1, 2021 - $11,862 -48% -61% 303 $39   $15,452,539 61
Jun 2, 2021 - $11,316 -5% -64% 303 $37   $15,463,855 62
Jun 3, 2021 - $11,097 -2% -11% 303 $37   $15,474,952 63
Jun 4, 2021 - $11,596 +4% -54% 68 $171   $15,486,548 64
Jun 5, 2021 - $15,107 +30% -55% 68 $222   $15,501,655 65
Jun 6, 2021 - $8,347 -45% -74% 68 $123   $15,510,002 66
Jun 7, 2021 - $3,243 -61% -86% 68 $48   $15,513,245 67
Jun 8, 2021 - $3,579 +10% -70% 68 $53   $15,516,824 68
Jun 9, 2021 - $3,238 -10% -71% 68 $48   $15,520,062 69
Jun 10, 2021 - $1,761 -46% -84% 68 $26   $15,521,823 70
Jun 11, 2021 - $4,139 +135% -64% 24 $172   $15,525,962 71
Jun 12, 2021 - $2,458 -41% -84% 24 $102   $15,528,420 72
Jun 13, 2021 - $2,020 -18% -76% 24 $84   $15,530,440 73

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 2, 2021 - $4,331,878   1,850 $2,342   $4,331,878 1
Apr 9, 2021 - $3,170,855 -27% 1,850 $1,714   $7,502,733 2
Apr 16, 2021 - $2,642,396 -17% 2,057 $1,285   $10,145,129 3
Apr 23, 2021 6 $1,920,290 -27% 1,835 $1,046   $12,065,419 4
Apr 30, 2021 7 $1,379,334 -28% 1,538 $897   $13,444,753 5
May 7, 2021 9 $967,264 -30% 1,390 $696   $14,412,017 6
May 14, 2021 12 $484,273 -50% 859 $564   $14,896,290 7
May 21, 2021 11 $430,460 -11% 745 $578   $15,326,750 8
May 28, 2021 14 $148,202 -66% 303 $489   $15,474,952 9
Jun 4, 2021 18 $46,871 -68% 68 $689   $15,521,823 10

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.