The Unknown Known (2014)
| Theatrical Performance | ||
| Domestic Box Office | $275,658 | Details |
| Domestic Physical Disc Sales | ||
| DVD Sales (estimated) | $436,740 | |
| Blu-ray Sales (estimated) | $79,774 | |
| Total | $516,514 | |
| OpusData ID: 198910100 More info... | ||
| Further financial details... | ||
Synopsis
Errol Morris offers a portrait of Donald Rumsfeld, one of the key architects of the Iraq War, and a larger-than-life character who provoked equal levels of fury and adulation from the American public. Rather than conducting a conventional interview, Morris has Rumsfeld perform and expound on his “snowflakes,” tens of thousands of memos he composed as a congressman and as an advisor to four different presidents, twice as Secretary of Defense. These memos provide a window onto history—not history as it actually happened, but history as Rumsfeld wants us to see it.
Metrics
| Opening Weekend: | $64,315 (23.3% of total gross) |
| Legs: | 4.29 (domestic box office/biggest weekend) |
| Domestic Share: | 100.0% (domestic box office/worldwide) |
| Theater counts: | 18 opening theaters/80 max. theaters, 2.6 weeks average run per theater |
| Infl. Adj. Dom. BO | $403,530 |
Movie Details
| Domestic Releases: | April 2nd, 2014 (Limited) by RADiUS-TWC |
| Video Release: | July 1st, 2014 by Anchor Bay Home Entertainment |
| MPA Rating: | PG-13 for some disturbing images and brief nudity. (Rating bulletin 2294, 10/16/2013) |
| Running Time: | 102 minutes |
| Cast, crew, or production detail: | Directing Yourself |
| Plot point: | Political, Terrorism, War |
| Social setting: | Afghanistan War, Cold War, Iraq War, Vietnam War |
| Source: | Based on Real Life Events |
| Genre: | Documentary |
| Production Method: | Live Action |
| Creative Type: | Factual |
| Production/Financing Companies: | Moxie Pictures, Participant Media, History Films, Sky Atlantic |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Apr 4, 2014 | 40 | $64,315 | 18 | $3,573 | $64,315 | 1 | |
| Apr 11, 2014 | 41 | $63,835 | -1% | 80 | $798 | $152,198 | 2 |
| Apr 18, 2014 | 46 | $32,674 | -49% | 49 | $667 | $224,646 | 3 |
| Apr 25, 2014 | 70 | $8,419 | -74% | 22 | $383 | $254,068 | 4 |
| May 2, 2014 | 76 | $2,125 | -75% | 15 | $142 | $262,613 | 5 |
| May 9, 2014 | 103 | $634 | -70% | 6 | $106 | $265,457 | 6 |
| May 16, 2014 | 91 | $659 | +4% | 3 | $220 | $266,870 | 7 |
| May 23, 2014 | 79 | $1,153 | +75% | 5 | $231 | $268,670 | 8 |
| May 30, 2014 | 90 | $177 | -85% | 1 | $177 | $269,151 | 9 |
| Jun 6, 2014 | 91 | $1,269 | +617% | 3 | $423 | $271,175 | 10 |
| Jun 13, 2014 | 106 | $565 | -55% | 3 | $188 | $273,603 | 11 |
| Jun 20, 2014 | 97 | $480 | -15% | 2 | $240 | $275,658 | 12 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| May 9, 2014 | - | $122 | 6 | $20 | $264,945 | 38 | ||
| May 10, 2014 | - | $223 | +83% | 6 | $37 | $265,168 | 39 | |
| May 23, 2014 | - | $306 | 5 | $61 | $267,176 | 52 | ||
| May 24, 2014 | - | $418 | +37% | 5 | $84 | $267,594 | 53 | |
| May 25, 2014 | - | $429 | +3% | 5 | $86 | $268,023 | 54 | |
| May 26, 2014 | - | $60 | -86% | 5 | $12 | $268,083 | 55 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Apr 4, 2014 | 39 | $88,363 | 18 | $4,909 | $88,363 | 2 | |
| Apr 11, 2014 | 36 | $103,609 | +17% | 80 | $1,295 | $191,972 | 3 |
| Apr 18, 2014 | 41 | $53,677 | -48% | 49 | $1,095 | $245,649 | 4 |
| Apr 25, 2014 | 60 | $14,839 | -72% | 22 | $675 | $260,488 | 5 |
| May 2, 2014 | 83 | $4,335 | -71% | 15 | $289 | $264,823 | 6 |
| May 9, 2014 | 103 | $1,388 | -68% | 6 | $231 | $266,211 | 7 |
| May 16, 2014 | 84 | $1,306 | -6% | 3 | $435 | $267,517 | 8 |
| May 23, 2014 | 79 | $1,457 | +12% | 5 | $291 | $268,974 | 9 |
| May 30, 2014 | 87 | $932 | -36% | 1 | $932 | $269,906 | 10 |
| Jun 6, 2014 | 88 | $3,132 | +236% | 3 | $1,044 | $273,038 | 11 |
| Jun 13, 2014 | 96 | $2,140 | -32% | 3 | $713 | $275,178 | 12 |
Documentary Subject
| Donald Rumsfeld | Himself |
Interviewee
| Errol Morris | Himself | |
| Kenn Medeiros | Himself |
Production and Technical Credits
| Errol Morris | Director | |
| Errol Morris | Producer | |
| Amanda Branson Gill | Producer | |
| Robert Fernandez | Producer | |
| Molly Thompson | Executive Producer | |
| Dirk Hoogstra | Executive Producer | |
| Julian P. Hobbs | Executive Producer | |
| Tom Quinn | Executive Producer | |
| Jason Janego | Executive Producer | |
| Josh Braun | Executive Producer |
Cast and crew with above-the-line roles are marked in bold. The line marks the division between above-the-line and below-the-line roles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
Errol Morris offers a portrait of Donald Rumsfeld, one of the key architects of the Iraq War, and a larger-than-life character who provoked equal levels of fury and adulation from the American public. Rather than conducting a conventional interview, Morris has Rumsfeld perform and expound on his “snowflakes,” tens of thousands of memos he composed as a congressman and as an advisor to four different presidents, twice as Secretary of Defense. These memos provide a window onto history—not history as it actually happened, but history as Rumsfeld wants us to see it.
Metrics
| Opening Weekend: | $64,315 (23.3% of total gross) |
| Legs: | 4.29 (domestic box office/biggest weekend) |
| Domestic Share: | 100.0% (domestic box office/worldwide) |
| Theater counts: | 18 opening theaters/80 max. theaters, 2.6 weeks average run per theater |
| Infl. Adj. Dom. BO | $403,530 |
Movie Details
| Domestic Releases: | April 2nd, 2014 (Limited) by RADiUS-TWC |
| Video Release: | July 1st, 2014 by Anchor Bay Home Entertainment |
| MPA Rating: | PG-13 for some disturbing images and brief nudity. (Rating bulletin 2294, 10/16/2013) |
| Running Time: | 102 minutes |
| Cast, crew, or production detail: | Directing Yourself |
| Plot point: | Political, Terrorism, War |
| Social setting: | Afghanistan War, Cold War, Iraq War, Vietnam War |
| Source: | Based on Real Life Events |
| Genre: | Documentary |
| Production Method: | Live Action |
| Creative Type: | Factual |
| Production/Financing Companies: | Moxie Pictures, Participant Media, History Films, Sky Atlantic |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Apr 4, 2014 | 40 | $64,315 | 18 | $3,573 | $64,315 | 1 | |
| Apr 11, 2014 | 41 | $63,835 | -1% | 80 | $798 | $152,198 | 2 |
| Apr 18, 2014 | 46 | $32,674 | -49% | 49 | $667 | $224,646 | 3 |
| Apr 25, 2014 | 70 | $8,419 | -74% | 22 | $383 | $254,068 | 4 |
| May 2, 2014 | 76 | $2,125 | -75% | 15 | $142 | $262,613 | 5 |
| May 9, 2014 | 103 | $634 | -70% | 6 | $106 | $265,457 | 6 |
| May 16, 2014 | 91 | $659 | +4% | 3 | $220 | $266,870 | 7 |
| May 23, 2014 | 79 | $1,153 | +75% | 5 | $231 | $268,670 | 8 |
| May 30, 2014 | 90 | $177 | -85% | 1 | $177 | $269,151 | 9 |
| Jun 6, 2014 | 91 | $1,269 | +617% | 3 | $423 | $271,175 | 10 |
| Jun 13, 2014 | 106 | $565 | -55% | 3 | $188 | $273,603 | 11 |
| Jun 20, 2014 | 97 | $480 | -15% | 2 | $240 | $275,658 | 12 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| May 9, 2014 | - | $122 | 6 | $20 | $264,945 | 38 | ||
| May 10, 2014 | - | $223 | +83% | 6 | $37 | $265,168 | 39 | |
| May 23, 2014 | - | $306 | 5 | $61 | $267,176 | 52 | ||
| May 24, 2014 | - | $418 | +37% | 5 | $84 | $267,594 | 53 | |
| May 25, 2014 | - | $429 | +3% | 5 | $86 | $268,023 | 54 | |
| May 26, 2014 | - | $60 | -86% | 5 | $12 | $268,083 | 55 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Apr 4, 2014 | 39 | $88,363 | 18 | $4,909 | $88,363 | 2 | |
| Apr 11, 2014 | 36 | $103,609 | +17% | 80 | $1,295 | $191,972 | 3 |
| Apr 18, 2014 | 41 | $53,677 | -48% | 49 | $1,095 | $245,649 | 4 |
| Apr 25, 2014 | 60 | $14,839 | -72% | 22 | $675 | $260,488 | 5 |
| May 2, 2014 | 83 | $4,335 | -71% | 15 | $289 | $264,823 | 6 |
| May 9, 2014 | 103 | $1,388 | -68% | 6 | $231 | $266,211 | 7 |
| May 16, 2014 | 84 | $1,306 | -6% | 3 | $435 | $267,517 | 8 |
| May 23, 2014 | 79 | $1,457 | +12% | 5 | $291 | $268,974 | 9 |
| May 30, 2014 | 87 | $932 | -36% | 1 | $932 | $269,906 | 10 |
| Jun 6, 2014 | 88 | $3,132 | +236% | 3 | $1,044 | $273,038 | 11 |
| Jun 13, 2014 | 96 | $2,140 | -32% | 3 | $713 | $275,178 | 12 |
Documentary Subject
| Donald Rumsfeld | Himself |
Interviewee
| Errol Morris | Himself | |
| Kenn Medeiros | Himself |
Production and Technical Credits
| Errol Morris | Director | |
| Errol Morris | Producer | |
| Amanda Branson Gill | Producer | |
| Robert Fernandez | Producer | |
| Molly Thompson | Executive Producer | |
| Dirk Hoogstra | Executive Producer | |
| Julian P. Hobbs | Executive Producer | |
| Tom Quinn | Executive Producer | |
| Jason Janego | Executive Producer | |
| Josh Braun | Executive Producer |
Cast and crew with above-the-line roles are marked in bold. The line marks the division between above-the-line and below-the-line roles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.