Vidal Sassoon: The Movie (2011)
| Theatrical Performance | ||
| Domestic Box Office | $85,974 | Details |
| Further financial details... | ||
Synopsis
A feature documentary spanning 80 years of revolution in culture, as told through the life of one extraordinary man, VIDAL SASSOON THE MOVIE is the revealing story of how one man changed the world with a pair of scissors. A true rags to riches tale, the film traces Sassoon's path from a London orphanage to international success and celebrity. It follows Michael Gordon, founder of the haircare company Bumble and bumble, as he sets out to document Vidal's life in a richly visual book. Sassoon's story comes alive as the design of the book unfolds. Living through war and poverty, the seeds of his future are spawned as young Vidal becomes driven to rise above the circumstances of his birth. Spurred by his mother's dream that her son would find success as a hairdresser, Sassoon apprentices in a local salon. "I made up mind, if I was going to be in hairdressing, I wanted to change things." Through tireless hard work and commitment, he struggles to modernize the old-fashioned world of hair; with modern architecture as his inspiration, Sassoon focuses on geometric shapes and angles that literally changes the way women look, and ushers in the social revolutions of the 60's. Salons, schools and products follow all over the world, and his tag line, "if you don't look good we don't look good" becomes a defining cultural touchstone.
Metrics
| Opening Weekend: | $13,053 (15.2% of total gross) |
| Legs: | 5.33 (domestic box office/biggest weekend) |
| Domestic Share: | 100.0% (domestic box office/worldwide) |
| Theater counts: | 1 opening theaters/5 max. theaters, 4.0 weeks average run per theater |
| Infl. Adj. Dom. BO | $129,670 |
Movie Details
| Domestic Releases: | February 11th, 2011 (Limited) by Phase 4 Films, released as Vidal Sassoon The Movie |
| MPA Rating: | PG for some thematic elements, language and smoking. (Rating bulletin 2147, 11/17/2010) |
| Running Time: | 93 minutes |
| Plot point: | Biography, Fashion |
| Source: | Based on Real Life Events |
| Genre: | Documentary |
| Production Method: | Live Action |
| Creative Type: | Factual |
| Production/Financing Companies: | Michael Gordon Prod. |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Feb 11, 2011 | 56 | $13,053 | 1 | $13,053 | $13,053 | 1 | |
| Feb 18, 2011 | 56 | $16,123 | +24% | 2 | $8,062 | $34,194 | 2 |
| Feb 25, 2011 | 71 | $6,656 | -59% | 3 | $2,219 | $49,339 | 3 |
| Mar 4, 2011 | 77 | $5,857 | -12% | 4 | $1,464 | $59,877 | 4 |
| Mar 11, 2011 | 73 | $8,168 | +39% | 3 | $2,723 | $71,879 | 5 |
| Mar 18, 2011 | 84 | $5,278 | -35% | 5 | $1,056 | $81,212 | 6 |
| Mar 25, 2011 | 103 | $1,383 | -74% | 2 | $692 | $85,222 | 7 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Feb 11, 2011 | - | $5,250 | 1 | $5,250 | $5,250 | 1 | ||
| Feb 12, 2011 | - | $5,024 | -4% | 1 | $5,024 | $10,274 | 2 | |
| Feb 13, 2011 | - | $2,779 | -45% | 1 | $2,779 | $13,053 | 3 | |
| Feb 14, 2011 | - | $1,108 | -60% | 1 | $1,108 | $14,161 | 4 | |
| Feb 15, 2011 | - | $1,390 | +25% | 1 | $1,390 | $15,551 | 5 | |
| Feb 16, 2011 | - | $1,422 | +2% | 1 | $1,422 | $16,973 | 6 | |
| Feb 17, 2011 | - | $1,098 | -23% | 1 | $1,098 | $18,071 | 7 | |
| Feb 18, 2011 | - | $5,256 | +379% | n/c | 1 | $5,256 | $23,327 | 8 |
| Feb 19, 2011 | - | $5,852 | +11% | +16% | 1 | $5,852 | $29,179 | 9 |
| Feb 20, 2011 | - | $5,015 | -14% | +80% | 1 | $5,015 | $34,194 | 10 |
| Feb 21, 2011 | 53 | $3,709 | -26% | +235% | 1 | $3,709 | $37,903 | 11 |
| Feb 22, 2011 | - | $1,142 | -69% | -18% | 1 | $1,142 | $39,045 | 12 |
| Feb 23, 2011 | - | $1,515 | +33% | +7% | 1 | $1,515 | $40,560 | 13 |
| Feb 24, 2011 | - | $2,123 | +40% | +93% | 1 | $2,123 | $42,683 | 14 |
| Feb 25, 2011 | - | $2,107 | -1% | -60% | 3 | $702 | $44,790 | 15 |
| Feb 26, 2011 | - | $3,144 | +49% | -46% | 3 | $1,048 | $47,934 | 16 |
| Feb 27, 2011 | - | $1,405 | -55% | -72% | 3 | $468 | $49,339 | 17 |
| Feb 28, 2011 | - | $1,140 | -19% | -69% | 3 | $380 | $50,479 | 18 |
| Mar 1, 2011 | - | $934 | -18% | -18% | 3 | $311 | $51,413 | 19 |
| Mar 2, 2011 | - | $1,407 | +51% | -7% | 3 | $469 | $52,820 | 20 |
| Mar 3, 2011 | - | $1,200 | -15% | -43% | 3 | $400 | $54,020 | 21 |
| Mar 4, 2011 | - | $1,369 | +14% | -35% | 4 | $342 | $55,389 | 22 |
| Mar 5, 2011 | - | $2,377 | +74% | -24% | 4 | $594 | $57,766 | 23 |
| Mar 6, 2011 | - | $2,111 | -11% | +50% | 4 | $528 | $59,877 | 24 |
| Mar 7, 2011 | - | $1,218 | -42% | +7% | 4 | $305 | $61,095 | 25 |
| Mar 8, 2011 | - | $724 | -41% | -22% | 4 | $181 | $61,819 | 26 |
| Mar 9, 2011 | - | $962 | +33% | -32% | 4 | $241 | $62,781 | 27 |
| Mar 10, 2011 | - | $930 | -3% | -23% | 4 | $233 | $63,711 | 28 |
| Mar 11, 2011 | - | $2,674 | +188% | +95% | 3 | $891 | $66,385 | 29 |
| Mar 12, 2011 | - | $2,822 | +6% | +19% | 3 | $941 | $69,207 | 30 |
| Mar 13, 2011 | - | $2,672 | -5% | +27% | 3 | $891 | $71,879 | 31 |
| Mar 14, 2011 | - | $1,126 | -58% | -8% | 4 | $282 | $73,005 | 32 |
| Mar 15, 2011 | - | $982 | -13% | +36% | 5 | $196 | $73,987 | 33 |
| Mar 16, 2011 | - | $722 | -26% | -25% | 5 | $144 | $74,709 | 34 |
| Mar 17, 2011 | - | $1,325 | +84% | +42% | 5 | $265 | $76,034 | 35 |
| Mar 18, 2011 | - | $1,610 | +22% | -40% | 5 | $322 | $77,644 | 36 |
| Mar 19, 2011 | - | $2,400 | +49% | -15% | 5 | $480 | $80,044 | 37 |
| Mar 20, 2011 | - | $1,268 | -47% | -53% | 5 | $254 | $81,312 | 38 |
| Mar 21, 2011 | - | $665 | -48% | -41% | 5 | $133 | $81,977 | 39 |
| Mar 22, 2011 | - | $626 | -6% | -36% | 5 | $125 | $82,603 | 40 |
| Mar 23, 2011 | - | $672 | +7% | -7% | 5 | $134 | $83,275 | 41 |
| Mar 24, 2011 | - | $564 | -16% | -57% | 5 | $113 | $83,839 | 42 |
| Mar 25, 2011 | - | $514 | -9% | -68% | 2 | $257 | $84,353 | 43 |
| Mar 26, 2011 | - | $503 | -2% | -79% | 2 | $252 | $84,856 | 44 |
| Mar 27, 2011 | - | $366 | -27% | -71% | 2 | $183 | $85,222 | 45 |
| Mar 28, 2011 | - | $204 | -44% | -69% | 2 | $102 | $85,426 | 46 |
| Mar 29, 2011 | - | $126 | -38% | -80% | 2 | $63 | $85,552 | 47 |
| Mar 30, 2011 | - | $215 | +71% | -68% | 2 | $108 | $85,767 | 48 |
| Mar 31, 2011 | - | $207 | -4% | -63% | 2 | $104 | $85,974 | 49 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Feb 11, 2011 | 58 | $18,071 | 1 | $18,071 | $18,071 | 1 | |
| Feb 18, 2011 | 55 | $24,612 | +36% | 1 | $24,612 | $42,683 | 2 |
| Feb 25, 2011 | 69 | $11,337 | -54% | 3 | $3,779 | $54,020 | 3 |
| Mar 4, 2011 | 77 | $9,691 | -15% | 4 | $2,423 | $63,711 | 4 |
| Mar 11, 2011 | 72 | $12,323 | +27% | 5 | $2,465 | $76,034 | 5 |
| Mar 18, 2011 | 85 | $7,805 | -37% | 5 | $1,561 | $83,839 | 6 |
| Mar 25, 2011 | 107 | $2,135 | -73% | 2 | $1,068 | $85,974 | 7 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
A feature documentary spanning 80 years of revolution in culture, as told through the life of one extraordinary man, VIDAL SASSOON THE MOVIE is the revealing story of how one man changed the world with a pair of scissors. A true rags to riches tale, the film traces Sassoon's path from a London orphanage to international success and celebrity. It follows Michael Gordon, founder of the haircare company Bumble and bumble, as he sets out to document Vidal's life in a richly visual book. Sassoon's story comes alive as the design of the book unfolds. Living through war and poverty, the seeds of his future are spawned as young Vidal becomes driven to rise above the circumstances of his birth. Spurred by his mother's dream that her son would find success as a hairdresser, Sassoon apprentices in a local salon. "I made up mind, if I was going to be in hairdressing, I wanted to change things." Through tireless hard work and commitment, he struggles to modernize the old-fashioned world of hair; with modern architecture as his inspiration, Sassoon focuses on geometric shapes and angles that literally changes the way women look, and ushers in the social revolutions of the 60's. Salons, schools and products follow all over the world, and his tag line, "if you don't look good we don't look good" becomes a defining cultural touchstone.
Metrics
| Opening Weekend: | $13,053 (15.2% of total gross) |
| Legs: | 5.33 (domestic box office/biggest weekend) |
| Domestic Share: | 100.0% (domestic box office/worldwide) |
| Theater counts: | 1 opening theaters/5 max. theaters, 4.0 weeks average run per theater |
| Infl. Adj. Dom. BO | $129,670 |
Movie Details
| Domestic Releases: | February 11th, 2011 (Limited) by Phase 4 Films, released as Vidal Sassoon The Movie |
| MPA Rating: | PG for some thematic elements, language and smoking. (Rating bulletin 2147, 11/17/2010) |
| Running Time: | 93 minutes |
| Plot point: | Biography, Fashion |
| Source: | Based on Real Life Events |
| Genre: | Documentary |
| Production Method: | Live Action |
| Creative Type: | Factual |
| Production/Financing Companies: | Michael Gordon Prod. |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Feb 11, 2011 | 56 | $13,053 | 1 | $13,053 | $13,053 | 1 | |
| Feb 18, 2011 | 56 | $16,123 | +24% | 2 | $8,062 | $34,194 | 2 |
| Feb 25, 2011 | 71 | $6,656 | -59% | 3 | $2,219 | $49,339 | 3 |
| Mar 4, 2011 | 77 | $5,857 | -12% | 4 | $1,464 | $59,877 | 4 |
| Mar 11, 2011 | 73 | $8,168 | +39% | 3 | $2,723 | $71,879 | 5 |
| Mar 18, 2011 | 84 | $5,278 | -35% | 5 | $1,056 | $81,212 | 6 |
| Mar 25, 2011 | 103 | $1,383 | -74% | 2 | $692 | $85,222 | 7 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Feb 11, 2011 | - | $5,250 | 1 | $5,250 | $5,250 | 1 | ||
| Feb 12, 2011 | - | $5,024 | -4% | 1 | $5,024 | $10,274 | 2 | |
| Feb 13, 2011 | - | $2,779 | -45% | 1 | $2,779 | $13,053 | 3 | |
| Feb 14, 2011 | - | $1,108 | -60% | 1 | $1,108 | $14,161 | 4 | |
| Feb 15, 2011 | - | $1,390 | +25% | 1 | $1,390 | $15,551 | 5 | |
| Feb 16, 2011 | - | $1,422 | +2% | 1 | $1,422 | $16,973 | 6 | |
| Feb 17, 2011 | - | $1,098 | -23% | 1 | $1,098 | $18,071 | 7 | |
| Feb 18, 2011 | - | $5,256 | +379% | n/c | 1 | $5,256 | $23,327 | 8 |
| Feb 19, 2011 | - | $5,852 | +11% | +16% | 1 | $5,852 | $29,179 | 9 |
| Feb 20, 2011 | - | $5,015 | -14% | +80% | 1 | $5,015 | $34,194 | 10 |
| Feb 21, 2011 | 53 | $3,709 | -26% | +235% | 1 | $3,709 | $37,903 | 11 |
| Feb 22, 2011 | - | $1,142 | -69% | -18% | 1 | $1,142 | $39,045 | 12 |
| Feb 23, 2011 | - | $1,515 | +33% | +7% | 1 | $1,515 | $40,560 | 13 |
| Feb 24, 2011 | - | $2,123 | +40% | +93% | 1 | $2,123 | $42,683 | 14 |
| Feb 25, 2011 | - | $2,107 | -1% | -60% | 3 | $702 | $44,790 | 15 |
| Feb 26, 2011 | - | $3,144 | +49% | -46% | 3 | $1,048 | $47,934 | 16 |
| Feb 27, 2011 | - | $1,405 | -55% | -72% | 3 | $468 | $49,339 | 17 |
| Feb 28, 2011 | - | $1,140 | -19% | -69% | 3 | $380 | $50,479 | 18 |
| Mar 1, 2011 | - | $934 | -18% | -18% | 3 | $311 | $51,413 | 19 |
| Mar 2, 2011 | - | $1,407 | +51% | -7% | 3 | $469 | $52,820 | 20 |
| Mar 3, 2011 | - | $1,200 | -15% | -43% | 3 | $400 | $54,020 | 21 |
| Mar 4, 2011 | - | $1,369 | +14% | -35% | 4 | $342 | $55,389 | 22 |
| Mar 5, 2011 | - | $2,377 | +74% | -24% | 4 | $594 | $57,766 | 23 |
| Mar 6, 2011 | - | $2,111 | -11% | +50% | 4 | $528 | $59,877 | 24 |
| Mar 7, 2011 | - | $1,218 | -42% | +7% | 4 | $305 | $61,095 | 25 |
| Mar 8, 2011 | - | $724 | -41% | -22% | 4 | $181 | $61,819 | 26 |
| Mar 9, 2011 | - | $962 | +33% | -32% | 4 | $241 | $62,781 | 27 |
| Mar 10, 2011 | - | $930 | -3% | -23% | 4 | $233 | $63,711 | 28 |
| Mar 11, 2011 | - | $2,674 | +188% | +95% | 3 | $891 | $66,385 | 29 |
| Mar 12, 2011 | - | $2,822 | +6% | +19% | 3 | $941 | $69,207 | 30 |
| Mar 13, 2011 | - | $2,672 | -5% | +27% | 3 | $891 | $71,879 | 31 |
| Mar 14, 2011 | - | $1,126 | -58% | -8% | 4 | $282 | $73,005 | 32 |
| Mar 15, 2011 | - | $982 | -13% | +36% | 5 | $196 | $73,987 | 33 |
| Mar 16, 2011 | - | $722 | -26% | -25% | 5 | $144 | $74,709 | 34 |
| Mar 17, 2011 | - | $1,325 | +84% | +42% | 5 | $265 | $76,034 | 35 |
| Mar 18, 2011 | - | $1,610 | +22% | -40% | 5 | $322 | $77,644 | 36 |
| Mar 19, 2011 | - | $2,400 | +49% | -15% | 5 | $480 | $80,044 | 37 |
| Mar 20, 2011 | - | $1,268 | -47% | -53% | 5 | $254 | $81,312 | 38 |
| Mar 21, 2011 | - | $665 | -48% | -41% | 5 | $133 | $81,977 | 39 |
| Mar 22, 2011 | - | $626 | -6% | -36% | 5 | $125 | $82,603 | 40 |
| Mar 23, 2011 | - | $672 | +7% | -7% | 5 | $134 | $83,275 | 41 |
| Mar 24, 2011 | - | $564 | -16% | -57% | 5 | $113 | $83,839 | 42 |
| Mar 25, 2011 | - | $514 | -9% | -68% | 2 | $257 | $84,353 | 43 |
| Mar 26, 2011 | - | $503 | -2% | -79% | 2 | $252 | $84,856 | 44 |
| Mar 27, 2011 | - | $366 | -27% | -71% | 2 | $183 | $85,222 | 45 |
| Mar 28, 2011 | - | $204 | -44% | -69% | 2 | $102 | $85,426 | 46 |
| Mar 29, 2011 | - | $126 | -38% | -80% | 2 | $63 | $85,552 | 47 |
| Mar 30, 2011 | - | $215 | +71% | -68% | 2 | $108 | $85,767 | 48 |
| Mar 31, 2011 | - | $207 | -4% | -63% | 2 | $104 | $85,974 | 49 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Feb 11, 2011 | 58 | $18,071 | 1 | $18,071 | $18,071 | 1 | |
| Feb 18, 2011 | 55 | $24,612 | +36% | 1 | $24,612 | $42,683 | 2 |
| Feb 25, 2011 | 69 | $11,337 | -54% | 3 | $3,779 | $54,020 | 3 |
| Mar 4, 2011 | 77 | $9,691 | -15% | 4 | $2,423 | $63,711 | 4 |
| Mar 11, 2011 | 72 | $12,323 | +27% | 5 | $2,465 | $76,034 | 5 |
| Mar 18, 2011 | 85 | $7,805 | -37% | 5 | $1,561 | $83,839 | 6 |
| Mar 25, 2011 | 107 | $2,135 | -73% | 2 | $1,068 | $85,974 | 7 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.