Follow us on

War Horse (2011)

War Horse poster
Theatrical Performance
Domestic Box Office $79,883,359Details
International Box Office $76,932,170Details
Worldwide Box Office $156,815,529
Home Market Performance
Est. Domestic DVD Sales $31,017,115 Details
Est. Domestic Blu-ray Sales $13,389,271 Details
Total Est. Domestic Video Sales $44,406,386
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer


From director Steven Spielberg comes an emotional epic on a classic scale. It is the story of a miraculous horse in wartime - a stirring journey that explores a bond of friendship, loyalty and courage. Within the tale of a boy and the feisty colt he never stops believing in, there are sweeping battles, desperate escapes and an evocative odyssey through a world at war. But no matter where they go or what they experience both boy and horse keep forging ahead, driven by devotion and the hope of returning home. Adapted from one of the great modern stories of friendship and war, the film is drawn from the novel that sparked a rousing stage hit, garnering five Tony Awards®, including Best Play.


Latest Ranking on Cumulative Box Office Lists

Movie Details

Production Budget:$70,000,000
Domestic Releases: December 25th, 2011 (Wide) by Walt Disney
International Releases: February 16th, 2012 (Wide) (Peru)
Video Release: April 3rd, 2012 by Buena Vista Home Entertainment
MPAA Rating: PG-13 for intense sequences of war violence.
(Rating bulletin 2184, 8/10/2011)
Running Time: 146 minutes
Comparisons: Best Picture Oscar Nominees, 2012
vs. The Judge
Create your own comparison chart…
Keywords: World War I, War, Animal Lead, Ensemble, Addiction, Dysfunctional Family, Class Warfare, Orphan, 2012 Oscars Best Picture Nominee
Source:Based on Fiction Book/Short Story
Production Method:Live Action
Creative Type:Contemporary Fiction
Production Companies: DreamWorks Pictures, Reliance BIG Entertainment, Amblin Entertainment, The Kennedy/Marshall Company
Production Countries: United Kingdom,
United States

Ranking on other Records and Milestones

Days In
Martin Luther King (All Movies, 3-Day) 214 $5,923,128 Jan 13, 2012 22
Martin Luther King (All Movies, 3-Day, Inflation Adjusted) 292 $6,841,851 Jan 13, 2012 22
Martin Luther King (All Movies, 4-Day, Fri-Mon) 162 $7,350,537 Jan 13, 2012 22
Martin Luther King (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 179 $8,490,660 Jan 13, 2012 22
New Year's Day (All Movies, 3-Day) 68 $14,422,729 Dec 30, 2011 8
New Year's Day (All Movies, 3-Day, Inflation Adjusted) 128 $16,659,796 Dec 30, 2011 8
Christmas (All Movies, 3-Day) 184 $7,515,402 Dec 23, 2011 1
Christmas (All Movies, 3-Day, Inflation Adjusted) 275 $8,681,097 Dec 23, 2011 1
Christmas (Opening, 3-Day) 69 $7,515,402 Dec 23, 2011 1
Christmas (Opening, 3-Day, Inflation Adjusted) 84 $8,681,097 Dec 23, 2011 1

Leading Cast

   Albert Narracott

Supporting Cast

Peter Mullan    Ted Narracott
Emily Watson    Rosie Narracott
Niels Arestrup    Grandfather
David Thewlis    Lyons
Tom Hiddleston    Capt. Nicholls
Benedict Cumberbatch    Maj. Jamie Stewart
Celine Buckens    Emilie
Toby Kebbell    Geordie Soldier
Patrick Kennedy    Lt. Charlie Waverly
Leonard Carow    Michael
David Kross    Gunther
Matt Milne    Andrew Easton
Robert Emms    David Lyons
Eddie Marsan    Sgt. Fry
Nicolas Bro    Friedrich
Rainer Bock    Brandt
Hinnerk Schonemann    German Soldier in No Man's Land
Gary Lydon    Si Easton
Geoff Bell    Sgt. Sam Perkins
Liam Cunningham    Army Doctor
Sebastian Hulk    German Officer at Farm
Gerard McSorley    Market Auctioneer
Tony Pitts    Sgt. Martin
Ifran Hussain    Sgt. Maj. Singh
Pip Torrens    Maj. Tompkins
Philippe Nahon    French Auctioneer
Jean-Claude Lecas    Butcher
Justin Brett    Motorbike Rider
Seamus O Neill    Devon Farmer #1
Pat Laffan    Devon Farmer #2
Trystan Putter    German Trench Soldier #1
Michael Ryan    British Trench Soldier #1
Peter McNeil O'Connor    British Trench Soldier #2
Gunnar Cauthery    German Trench Soldier #2
Julian Wadham    Trench Captian
Anian Zollner    Senior German Officer
Michael Kranz    Junior German Officer
Hannes Wegener    Trench Captain
David Dencik    Base Camp Officer
Edward Bennett    Cavalry Recruiting Officer
Johnny Harris    Infantry Recruiting Officer
Philip Hill-Pearson    Wounded Soldier
Tam Dean Burn    Medic in Trench
Alan Williams    Hospital Orderly
Thomas Arnold    Shouting German Soldier
Maximilian Brueckner    German Artillery Officer
Markus Tomczyk    German Artillery Officer
Peter Benedict    German Officer on Bridge
Callum Armstrong    Bagpiper
Roy Holder    Fred Goddard
Paul Alexander    Dave Hill
Maggie Ollerenshaw    Narracott's Neighbour
Beth Ogden    David Lyons' Girlfriend
Martin D. Dew    Lyons' Cronie

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Lee Hall    Screenwriter
Richard Curtis    Screenwriter
Steven Spielberg    Producer
Kathleen Kennedy    Producer
Frank Marshall    Executive Producer
Revel Guest    Executive Producer
Adam Somner    Co-Producer
Tracey Seaward    Co-Producer
Janusz Kaminski    Director of Photography
Rick Carter    Production Designer
Michael Kahn    Editor
Joanna Johnston    Costume Designer
John Williams    Composer
Jina Jay    Casting
Michael Morpurgo    Based on the novel by
Nick Stafford    Based on the Stage Play 'War Horse" by Nick Stafford
Neil Corbould    Special Effects Supervisor
Will Dodds    Key Second Assistant Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Contraband Smuggled to the Top

May 8th, 2012

Contraband benefited from a really weak slate of new releases and this helped it earn first place on the DVD sales chart. During its first week of release, it sold 470,000 units and generated $7.52 million, which is good given its box office numbers. More...

Blu-ray Sales: Mission did the Impossible

May 2nd, 2012

Mission: Impossible - Ghost Protocol led all new releases topping the Blu-ray sales chart with an impressive debut of 1.34 million units / $29.51 million. Its opening week Blu-ray share was an outstanding 67%. As a result of this fantastic opening, I'm making a bold prediction. By the end of the year, a summer blockbuster will open with a Blu-ray share of 75%. More...

DVD Sales: Mission Disavowed on DVD

May 2nd, 2012

There were not a lot of new releases to reach the top 30 on the DVD sales chart this week and only one of them reached the top five. We did have a new number one film, as Mission: Impossible - Ghost Protocol easily topped the chart with 661,000 units / $10.24 million. This is a disappointing start for a film that made $200 million in theaters. Fortunately, it did better on Blu-ray. More...

Blu-ray Sales: Our Darkest Hour

April 25th, 2012

This literally could turn out to be the worst week of the year on the Blu-ray sales chart. The best-selling new release was The Darkest Hour, which only managed 158,000 units / $3.17 million. The only good news is the film's opening week Blu-ray share, which was an impressive 54%. More...

DVD Sales: Iron Has Soft Start on DVD

April 25th, 2012

It was a bad week for DVD, which is common at this time of year. The Iron Lady was the best of the new releases, but it only managed second place. War Horse climbed into top spot with 244,000 units / $4.67 million over the week for totals of 830,000 units / $14.62 million after two. More...

Blu-ray Sales: War Horse wins by a Nose

April 18th, 2012

This is becoming a pattern on the Blu-ray sales chart. Just like it has been for the past few weeks, new releases were soft. Granted, War Horse did top the Blu-ray sales chart, but with just 314,000 units / $7.84 million. Its opening week Blu-ray share was 36%, which is about average for the format. More...

DVD Sales: Hop Leaps Up

April 18th, 2012

There were not a lot of new releases to reach the top 30 on this week's DVD Sales Chart, but at least there was some action on top. Hop overtook Alvin and the Chipmunks: Chip-Wrecked for first place with 729,000 units / $10.52 million for the week and 2.04 million units / $33.51 million after three. It is now just the third DVD of 2012 to sell 2 million units. More...

Blu-ray Sales: Families Happy to be Blu

April 10th, 2012

There were not many new releases on the Blu-ray sales chart and many of the top selling DVDs were family films, which tend to struggle on high definition. Alvin and the Chipmunks: Chip-Wrecked did grab first place, but with just 270,000 units / $6.29 million. Its opening week Blu-ray Share was just 23%, which is weak for the format as a whole and only average for the genre. More...

DVD and Blu-ray Releases for April 3rd, 2012

April 3rd, 2012

It wasn't a busy week on the home market with only a few first run releases of note. Both War Horse on Four-Disc Blu-ray Combo Pack and We Bought a Zoo on Blu-ray Combo Pack are worth picking, but not Pick of the Week material. For that we have to look to Chinatown on Blu-ray. It is shovelware, but it is such a great movie that I'm willing to overlook this. More...

Featured Blu-ray / DVD Review: War Horse

April 2nd, 2012

War Horse opened right at the peak of Awards Season and was clearly made to win awards. However, while it earned a number of major nominations, including six Oscars, it wasn't able to convert them into awards. Did the film get shut out because it was good, but not great? Or was it robbed during the ceremonies? More...

2012 Awards Season: Live Blogging the Oscars... Best Picture... The Arist

February 26th, 2012

It's Oscars night. (Actually, it's 3:43 in the morning as I'm typing this, but I thought I would get a jump on the celebration.) As I do every year, I will follow the announcements live and update our list of Oscar winners. However, this year I will be doing it a little differently and the list of nominees below will include the favorites as picked by our readers in Italics and as picked by me in Bold. So you can watch live and tell when I'm out of the running for our Oscar contest. (I figure it will take at least 17 wins out of 24 to come out on top. Maybe even 18 or 19 wins.) So, will The Artist be the big winner tonight as our readers predict? Or will Hugo score the upset? Stay tuned to fine out. More...

2012 Awards Season: Oscar Highlight: Best Picture

February 23rd, 2012

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. We wrap up our look at the prestigious categories with the most prestigious of them all: Best Picture. This year there were nine nominees, but not all of them really have a shot at winning. (One of the nominations generated more outrage than anything else.) Is there a favorite? And are there any that have a legitimate shot at the upset? More...

Weekend Estimates: Chronicle and Woman in Black Vie for SuperBowl Honors

February 5th, 2012

The industry's healthy start to 2012 will continue this weekend thanks to two more good opening weekends. Chronicle is currently favorite to win the weekend, with Fox predicting a $22 million opening. CBS Films is pegging The Woman in Black at $21 million (a record for the fledgling studio). Both figures are predicated on historical models for SuperBowl Sunday, which can be a difficult day to predict, so the final order between the two could yet switch, although Chronicle is heavily favored to win at this point. Overall box office will be up about 35% from last year, although that reflects the very weak start to 2011. This weekend looks as though it will be about average for a SuperBowl weekend overall. More...

2012 Awards Season: Hugo and The Artist Compete for Oscar Glory

January 24th, 2012

Yesterday was one of the biggest days during Awards Season as The Oscar nominations were announced in the morning. It was a two horse race for top spot as far as the big winners are concerned. Hugo earned the most nominations with eleven, while The Artist was right behind with ten. However, one could argue The Artist is the bigger winner, as more of its nominations were in the more prestigious categories. More...

Awards Season: PGAs Build Consensus

January 4th, 2012

The nominees for this year's Producers Guild of America were announced and there were not a lot of surprises. For instance, nine of the ten nominees for Theatrical Motion Pictures also earned Golden Globe Nominations for either Best Drama or Best Musical / Comedy. Four of the five Animated films also did the same. It does make the Awards Season picture a lot clearer going forward, but it makes coming up with something to say much harder. More...

Weekend Wrap-Up: New Year, Same Old Results

January 3rd, 2012

2011 ends and 2012 begins, but the new beginnings didn't change. The overall box office rose to $155 million over the weekend, $200 million if you include Monday. This is higher than last weekend, but since Christmas landed on the weekend, this was to be expected. It is troubling that for the three-day portion of the weekend, the box office was 3% lower than last year, which is weaker than expected. 2011 ended with $10.22 billion, which was 3% lower than 2010. Attendance was down 4%, meaning the year had the lowest tickets sales since 1995. We can only hope the next 52 weeks are better than the last 52 weeks were. More...

Weekend Estimates: Mission Impossible Continues to Top Chart

January 1st, 2012

Mission: Impossible will enjoy another weekend at the top of the chart, according to studio estimates released on Sunday, and 2011 will end on a small uptick from 2010, but a lackluster Holiday Season overall will cap a year where the total box office will fall around 3% and ticket sales will be down 4%, making the year as a whole the worst for ticket sales since 1995 (full historical analysis here). More...

Weekend Predictions: Ring in the New Year with Auld Films

December 29th, 2011

The New Year's Eve weekend is one of the most prosperous at the box office, but it also usually has no wide releases. This is the case this year, for the most part. War Horse and The Darkest Hour will have their first full weekends at the box office, but that's as close as we have to a new release. This means it is unlikely there will be many major changes in the ranking of the top five films and Mission: Impossible: Ghost Protocol has a clear shot at first place. Also, because Christmas Eve fell on Saturday, we should see strong growth across the board. Anything less than double-digit growth by any film will be considered a disappointment. This means we could actually end 2011 on a winning note compared to 2010. It wouldn't be enough to make a difference in the big picture, but a win is a win. More...

Weekend Wrap-Up: Ethereal Results

December 27th, 2011

Due to the placement of Christmas Day, we are still dealing with mostly studio estimates for weekend numbers. However, while we wait for the final numbers, we can look at some of these early results and compare them to expectations and in some cases use them predict how these films will end their theatrical runs. (In some cases, there's not enough information to guess where it will go in the future.) As for the overall box office numbers, we don't know if the final tally will be higher or lower than last year, but I'm not optimistic. More...

Christmas Weekend Estimates: Mission Impossible Wins Yuletide Race

December 26th, 2011

A mess of Wednesday, Friday and Sunday openings makes for a somewhat confusing picture at the box office over Christmas weekend, but Mission: Impossible - Ghost Protocol came out the clear-cut winner according to studio estimates released on Sunday and Monday. Its weekend haul of approximately $29.5 million left it $9 million clear of Sherlock Holmes: A Game of Shadows, which is the only other movie that can claim to be really strong at the box office at this point in time. More...

Weekend Predictions: Six Days of Christmas

December 21st, 2011

This year Christmas is a mess, when it comes to the box office. There are six films opening or expanding wide spread over six days. This includes The Girl with the Dragon Tattoo, which was bumped up at the last minute and opened on Tuesday. At the other end of the time frame, War Horse and The Darkest Hour don't open till Sunday. The number of films virtually guarantees at least two will struggle at the box office, but hopefully by spreading out the releases, moviegoers will be able to spread their daily movie contact among the new releases. That is if people will bother going to the movies. The longer the slump continues, the more likely it is due to a systemic issue. When people stop going to the movies, they don't see as many trailers and posters for upcoming releases and they are less excited about upcoming releases and, therefore, they are less likely to see movies in the future. It's a vicious cycle. Last year wasn't a great weekend at the box office, because Christmas Eve, which is a dead zone at the box office, landed on a Friday. This year it lands on a Saturday, so it could be even worse. More...

Awards Season: Globes Reward Artistic Intent

December 16th, 2011

The Hollywood Foreign Press Association announced their nominations and the Awards Season picture started to look a whole lot clearer. The Artist led the way with six nominations, while The Descendents and The Help were right behind with five apiece. More...

2011 Preview: December

December 1st, 2011

Well... game over. At the beginning of November, 2011's total box office was $340 million behind 2010's pace. We needed that gap to be closed significantly by the end of the month, but it actually grew wider. So now that there's virtually no chance that 2011 will avoid a year-over-year decline at the box office, not unless there's a surprise Avatar coming out this month. But is there at least some hope for the next four weeks? Last December six films reach $100 million, including one that opened in limited release and expanded wide, but none reached $200 million. This year, four are practically sure bets at $100 million, including one or two that could reach $200 million. Plus, there are four others that should make between $75 million and $100 million. I doubt all of them will reach the century mark, but if one did, it wouldn't be a shock. Then there's a couple of limited releases that should expand wide and, maybe, if one of them becomes the big play during Awards Season, it could reach $100 million as well. Even if every film beat expectations, 2011 won't come out ahead. But maybe if enough do, we can at least end the year on a high note. Unfortunately it has come down to that. Instead of talking about the box office record being broken, we are hoping 2011 doesn't end on yet another sour note. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
2011/12/23 7 $7,515,402   2,376 $3,163   $7,515,402 1
2011/12/30 5 $14,422,729 +92% 2,547 $5,663   $40,451,772 2
2012/01/06 6 $8,679,470 -40% 2,783 $3,119   $56,904,682 3
2012/01/13 8 $5,923,128 -32% 2,856 $2,074   $66,095,091 4
2012/01/20 12 $3,150,502 -47% 2,525 $1,248   $72,285,180 5
2012/01/27 18 $2,003,261 -36% 1,861 $1,076   $75,618,652 6
2012/02/03 22 $916,000 -54% 1,163 $788   $77,252,000 7
2012/02/10 26 $451,793 -51% 502 $900   $78,200,167 8
2012/02/17 31 $298,332 -34% 394 $757   $78,706,298 9
2012/02/24 36 $175,780 -41% 213 $825   $79,041,412 10
2012/03/09 44 $68,360   86 $795   $79,349,578 12
2012/03/16 36 $129,478 +89% 200 $647   $79,504,534 13
2012/03/23 41 $93,429 -28% 170 $550   $79,667,041 14
2012/03/30 46 $60,649 -35% 96 $632   $79,781,907 15
2012/04/06 59 $24,317 -60% 49 $496   $79,806,224 16
2012/04/13 70 $10,749 -56% 25 $430   $79,859,441 17
2012/04/20 68 $10,965 +2% 45 $244   $79,874,336 18
2012/04/27 90 $4,125 -62% 11 $375   $79,883,359 19

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2011/12/25 3 $7,515,402   2,376 $3,163   $7,515,402 1
2011/12/26 3 $7,012,570 -7% 2,376 $2,951   $14,527,972 2
2011/12/27 7 $4,172,543 -40% 2,376 $1,756   $18,700,515 3
2011/12/28 7 $3,714,009 -11% 2,376 $1,563   $22,414,524 4
2011/12/29 7 $3,614,519 -3% 2,376 $1,521   $26,029,043 5
2011/12/30 6 $4,697,820 +30% 2,547 $1,844   $30,726,863 6
2011/12/31 3 $5,625,334 +20% 2,547 $2,209   $36,352,197 7
2012/01/01 5 $4,099,575 -27% 2,547 $1,610   $40,451,772 8
2012/01/02 7 $3,638,014 -11% 2,547 $1,428   $44,089,786 9
2012/01/03 6 $1,566,288 -57% 2,547 $615   $45,656,074 10
2012/01/04 4 $1,305,586 -17% 2,547 $513   $46,961,660 11
2012/01/05 4 $1,263,552 -3% 2,547 $496   $48,225,212 12
2012/01/06 5 $2,596,021 +105% 2,783 $933   $50,821,233 13
2012/01/07 6 $3,843,049 +48% 2,783 $1,381   $54,664,282 14
2012/01/08 6 $2,240,400 -42% 2,783 $805   $56,904,682 15
2012/01/09 5 $673,361 -70% 2,783 $242   $57,578,043 16
2012/01/10 5 $983,968 +46% 2,783 $354   $58,562,011 17
2012/01/11 5 $849,358 -14% 2,783 $305   $59,411,369 18
2012/01/12 5 $760,594 -10% 2,783 $273   $60,171,963 19
2012/01/13 8 $1,635,519 +115% 2,856 $573   $61,807,482 20
2012/01/14 9 $2,358,608 +44% 2,856 $826   $64,166,090 21
2012/01/15 9 $1,929,001 -18% 2,856 $675   $66,095,091 22
2012/01/16 9 $1,427,409 -26% 2,856 $500   $67,522,500 23
2012/01/17 8 $600,112 -58% 2,856 $210   $68,122,612 24
2012/01/18 8 $512,296 -15% 2,856 $179   $68,634,908 25
2012/01/19 7 $499,770 -2% 2,856 $175   $69,134,678 26
2012/01/23 12 $281,333   2,525 $111   $72,566,513 30
2012/01/24 12 $376,837 +34% 2,525 $149   $72,943,350 31

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
2011/12/23 7 $26,029,043   2,376 $10,955   $26,029,043 1
2011/12/30 5 $22,196,169 -15% 2,547 $8,715   $48,225,212 2
2012/01/06 5 $11,946,751 -46% 2,783 $4,293   $60,171,963 3
2012/01/13 8 $8,962,715 -25% 2,856 $3,138   $69,134,678 4
2012/01/20 12 $4,480,713 -50% 2,525 $1,775   $73,615,391 5
2012/01/27 18 $2,720,609 -39% 1,861 $1,462   $76,336,000 6
2012/02/03 20 $1,412,374 -48% 1,163 $1,214   $77,748,374 7
2012/02/10 26 $659,592 -53% 502 $1,314   $78,407,966 8
2012/02/17 30 $457,666 -31% 394 $1,162   $78,865,632 9
2012/03/09 48 $93,838   86 $1,091   $79,375,056 12
2012/03/16 35 $198,556 +112% 200 $993   $79,573,612 13
2012/03/23 38 $147,646 -26% 170 $869   $79,721,258 14
2012/04/06 49 $66,785   49 $1,363   $79,848,692 16
2012/04/13 70 $14,679 -78% 25 $587   $79,863,371 17
2012/04/20 73 $15,863 +8% 45 $353   $79,879,234 18

Box Office Summary Per Territory

Territory Release
Box Office
Peru 2/16/2012 $0 0 11 11 $172,053 12/6/2015
Rest of World $76,760,117
International Total$76,932,170 12/6/2015

International Cumulative Box Office Records

Worldwide Cumulative Box Office Records

Weekly US DVD Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
4/8/20123585,845 585,845$9,953,507$9,953,5071
4/15/20121250,053-57% 835,898$4,783,514$14,737,0202
4/22/20122205,320-18% 1,041,218$4,104,347$18,841,3673
4/29/2012492,366-55% 1,133,584$1,846,396$20,687,7644
5/6/2012956,701-39% 1,190,285$1,132,886$21,820,6505
5/13/20121748,692-14% 1,238,977$961,667$22,782,3176
5/20/20122122,678-53% 1,261,655$453,560$23,235,8777
5/27/20122720,087-11% 1,281,742$390,290$23,626,1678

Weekly US Blu-ray Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
4/8/20121259,315 259,315$6,620,312$6,620,3121
4/15/2012261,727-76% 321,042$1,848,119$8,468,4312
4/22/2012236,523-41% 357,565$1,095,335$9,563,7663
4/29/2012715,468-58% 373,033$463,717$10,027,4834
5/6/2012206,982-55% 380,015$209,248$10,236,7315

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at