What If... (2010)
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| Theatrical Performance | ||
| Domestic Box Office | $917,791 | Details |
| Further financial details... | ||
Synopsis
An angel shows a high-powered executive what his life would have been if he had followed his true calling to be a preacher and family man.
Metrics
| Opening Weekend: | $49,770 (5.4% of total gross) |
| Legs: | 8.63 (domestic box office/biggest weekend) |
| Domestic Share: | 100.0% (domestic box office/worldwide) |
| Theater counts: | 23 opening theaters/818 max. theaters, 0.7 weeks average run per theater |
| Infl. Adj. Dom. BO | $1,337,803 |
Movie Details
| Domestic Releases: | August 20th, 2010 (Limited) by Five & Two Pictures August 5th, 2025 (Wide) by Fathom Events |
| Video Release: | January 17th, 2012 by Pure Flix |
| MPA Rating: | PG for some mild thematic elements. (Rating bulletin 2128, 7/7/2010) |
| Running Time: | 111 minutes |
| Source: | Original Screenplay |
| Genre: | Drama |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Jenkins Entertainment |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 20, 2010 | 47 | $49,770 | 23 | $2,164 | $49,770 | 1 | |
| Aug 27, 2010 | 40 | $97,918 | +97% | 55 | $1,780 | $162,768 | 2 |
| Sep 3, 2010 | 42 | $106,395 | +9% | 71 | $1,499 | $289,079 | 3 |
| Sep 10, 2010 | 43 | $85,086 | -20% | 82 | $1,038 | $439,526 | 4 |
| Sep 17, 2010 | 48 | $48,428 | -43% | 50 | $969 | $517,553 | 5 |
| Sep 24, 2010 | 58 | $30,849 | -36% | 35 | $881 | $562,708 | 6 |
| Oct 1, 2010 | 60 | $24,854 | -19% | 26 | $956 | $596,228 | 7 |
| Oct 8, 2010 | 61 | $20,674 | -17% | 32 | $646 | $623,674 | 8 |
| Oct 15, 2010 | 60 | $19,398 | -6% | 20 | $970 | $650,169 | 9 |
| Oct 22, 2010 | 60 | $17,535 | -10% | 25 | $701 | $672,386 | 10 |
| Oct 29, 2010 | 43 | $33,409 | +91% | 56 | $597 | $712,082 | 11 |
| Nov 5, 2010 | 55 | $18,076 | -46% | 22 | $822 | $739,298 | 12 |
| Nov 12, 2010 | 71 | $8,240 | -54% | 12 | $687 | $752,437 | 13 |
| Nov 19, 2010 | 85 | $2,727 | -67% | 5 | $545 | $756,545 | 14 |
| Nov 26, 2010 | 99 | $696 | -74% | 1 | $696 | $757,955 | 15 |
| Dec 3, 2010 | 75 | $6,297 | +805% | 7 | $900 | $764,518 | 16 |
| Dec 10, 2010 | 102 | $1,076 | -83% | 4 | $269 | $767,024 | 17 |
| Dec 17, 2010 | 101 | $203 | -81% | 1 | $203 | $767,544 | 18 |
| Jan 21, 2011 | 57 | $7,721 | 5 | $1,544 | $775,308 | 23 | |
| Jan 28, 2011 | 50 | $17,881 | +132% | 5 | $3,576 | $795,146 | 24 |
| Feb 4, 2011 | 60 | $7,733 | -57% | 5 | $1,547 | $806,869 | 25 |
| Feb 11, 2011 | 85 | $2,184 | -72% | 2 | $1,092 | $811,658 | 26 |
| Feb 18, 2011 | 97 | $1,272 | -42% | 1 | $1,272 | $814,348 | 27 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Sep 6, 2010 | 38 | $39,877 | 71 | $562 | $328,956 | 18 | ||
| Feb 21, 2011 | 76 | $558 | 1 | $558 | $814,906 | 186 | ||
| Aug 5, 2025 | - | $102,885 | 818 | $126 | $917,791 | 5,465 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 20, 2010 | 48 | $64,850 | 23 | $2,820 | $64,850 | 1 | |
| Aug 27, 2010 | 41 | $117,834 | +82% | 55 | $2,142 | $182,684 | 2 |
| Sep 3, 2010 | 43 | $171,756 | +46% | 71 | $2,419 | $354,440 | 3 |
| Sep 10, 2010 | 44 | $114,685 | -33% | 82 | $1,399 | $469,125 | 4 |
| Sep 17, 2010 | 49 | $62,734 | -45% | 50 | $1,255 | $531,859 | 5 |
| Sep 24, 2010 | 63 | $39,515 | -37% | 35 | $1,129 | $571,374 | 6 |
| Oct 1, 2010 | 64 | $31,626 | -20% | 26 | $1,216 | $603,000 | 7 |
| Oct 8, 2010 | 67 | $27,771 | -12% | 32 | $868 | $630,771 | 8 |
| Oct 15, 2010 | 65 | $24,080 | -13% | 20 | $1,204 | $654,851 | 9 |
| Oct 22, 2010 | 62 | $23,822 | -1% | 25 | $953 | $678,673 | 10 |
| Oct 29, 2010 | 48 | $42,549 | +79% | 56 | $760 | $721,222 | 11 |
| Nov 5, 2010 | 59 | $22,975 | -46% | 22 | $1,044 | $744,197 | 12 |
| Nov 12, 2010 | 75 | $9,621 | -58% | 12 | $802 | $753,818 | 13 |
| Nov 19, 2010 | 93 | $3,441 | -64% | 5 | $688 | $757,259 | 14 |
| Nov 26, 2010 | 98 | $962 | -72% | 1 | $962 | $758,221 | 15 |
| Dec 3, 2010 | 76 | $7,727 | +703% | 7 | $1,104 | $765,948 | 16 |
| Dec 10, 2010 | 108 | $1,393 | -82% | 4 | $348 | $767,341 | 17 |
| Dec 17, 2010 | 111 | $203 | -85% | 1 | $203 | $767,544 | 18 |
| Jan 21, 2011 | 64 | $9,678 | 5 | $1,936 | $777,265 | 23 | |
| Jan 28, 2011 | 53 | $21,871 | +126% | 5 | $4,374 | $799,136 | 24 |
| Feb 4, 2011 | 62 | $10,338 | -53% | 5 | $2,068 | $809,474 | 25 |
| Feb 11, 2011 | 83 | $3,602 | -65% | 2 | $1,801 | $813,076 | 26 |
| Feb 18, 2011 | 98 | $1,830 | -49% | 1 | $1,830 | $814,906 | 27 |
| Aug 1, 2025 | 23 | $102,885 | 818 | $126 | $917,791 | 781 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
An angel shows a high-powered executive what his life would have been if he had followed his true calling to be a preacher and family man.
Metrics
| Opening Weekend: | $49,770 (5.4% of total gross) |
| Legs: | 8.63 (domestic box office/biggest weekend) |
| Domestic Share: | 100.0% (domestic box office/worldwide) |
| Theater counts: | 23 opening theaters/818 max. theaters, 0.7 weeks average run per theater |
| Infl. Adj. Dom. BO | $1,337,803 |
Movie Details
| Domestic Releases: | August 20th, 2010 (Limited) by Five & Two Pictures August 5th, 2025 (Wide) by Fathom Events |
| Video Release: | January 17th, 2012 by Pure Flix |
| MPA Rating: | PG for some mild thematic elements. (Rating bulletin 2128, 7/7/2010) |
| Running Time: | 111 minutes |
| Source: | Original Screenplay |
| Genre: | Drama |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Jenkins Entertainment |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 20, 2010 | 47 | $49,770 | 23 | $2,164 | $49,770 | 1 | |
| Aug 27, 2010 | 40 | $97,918 | +97% | 55 | $1,780 | $162,768 | 2 |
| Sep 3, 2010 | 42 | $106,395 | +9% | 71 | $1,499 | $289,079 | 3 |
| Sep 10, 2010 | 43 | $85,086 | -20% | 82 | $1,038 | $439,526 | 4 |
| Sep 17, 2010 | 48 | $48,428 | -43% | 50 | $969 | $517,553 | 5 |
| Sep 24, 2010 | 58 | $30,849 | -36% | 35 | $881 | $562,708 | 6 |
| Oct 1, 2010 | 60 | $24,854 | -19% | 26 | $956 | $596,228 | 7 |
| Oct 8, 2010 | 61 | $20,674 | -17% | 32 | $646 | $623,674 | 8 |
| Oct 15, 2010 | 60 | $19,398 | -6% | 20 | $970 | $650,169 | 9 |
| Oct 22, 2010 | 60 | $17,535 | -10% | 25 | $701 | $672,386 | 10 |
| Oct 29, 2010 | 43 | $33,409 | +91% | 56 | $597 | $712,082 | 11 |
| Nov 5, 2010 | 55 | $18,076 | -46% | 22 | $822 | $739,298 | 12 |
| Nov 12, 2010 | 71 | $8,240 | -54% | 12 | $687 | $752,437 | 13 |
| Nov 19, 2010 | 85 | $2,727 | -67% | 5 | $545 | $756,545 | 14 |
| Nov 26, 2010 | 99 | $696 | -74% | 1 | $696 | $757,955 | 15 |
| Dec 3, 2010 | 75 | $6,297 | +805% | 7 | $900 | $764,518 | 16 |
| Dec 10, 2010 | 102 | $1,076 | -83% | 4 | $269 | $767,024 | 17 |
| Dec 17, 2010 | 101 | $203 | -81% | 1 | $203 | $767,544 | 18 |
| Jan 21, 2011 | 57 | $7,721 | 5 | $1,544 | $775,308 | 23 | |
| Jan 28, 2011 | 50 | $17,881 | +132% | 5 | $3,576 | $795,146 | 24 |
| Feb 4, 2011 | 60 | $7,733 | -57% | 5 | $1,547 | $806,869 | 25 |
| Feb 11, 2011 | 85 | $2,184 | -72% | 2 | $1,092 | $811,658 | 26 |
| Feb 18, 2011 | 97 | $1,272 | -42% | 1 | $1,272 | $814,348 | 27 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Sep 6, 2010 | 38 | $39,877 | 71 | $562 | $328,956 | 18 | ||
| Feb 21, 2011 | 76 | $558 | 1 | $558 | $814,906 | 186 | ||
| Aug 5, 2025 | - | $102,885 | 818 | $126 | $917,791 | 5,465 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 20, 2010 | 48 | $64,850 | 23 | $2,820 | $64,850 | 1 | |
| Aug 27, 2010 | 41 | $117,834 | +82% | 55 | $2,142 | $182,684 | 2 |
| Sep 3, 2010 | 43 | $171,756 | +46% | 71 | $2,419 | $354,440 | 3 |
| Sep 10, 2010 | 44 | $114,685 | -33% | 82 | $1,399 | $469,125 | 4 |
| Sep 17, 2010 | 49 | $62,734 | -45% | 50 | $1,255 | $531,859 | 5 |
| Sep 24, 2010 | 63 | $39,515 | -37% | 35 | $1,129 | $571,374 | 6 |
| Oct 1, 2010 | 64 | $31,626 | -20% | 26 | $1,216 | $603,000 | 7 |
| Oct 8, 2010 | 67 | $27,771 | -12% | 32 | $868 | $630,771 | 8 |
| Oct 15, 2010 | 65 | $24,080 | -13% | 20 | $1,204 | $654,851 | 9 |
| Oct 22, 2010 | 62 | $23,822 | -1% | 25 | $953 | $678,673 | 10 |
| Oct 29, 2010 | 48 | $42,549 | +79% | 56 | $760 | $721,222 | 11 |
| Nov 5, 2010 | 59 | $22,975 | -46% | 22 | $1,044 | $744,197 | 12 |
| Nov 12, 2010 | 75 | $9,621 | -58% | 12 | $802 | $753,818 | 13 |
| Nov 19, 2010 | 93 | $3,441 | -64% | 5 | $688 | $757,259 | 14 |
| Nov 26, 2010 | 98 | $962 | -72% | 1 | $962 | $758,221 | 15 |
| Dec 3, 2010 | 76 | $7,727 | +703% | 7 | $1,104 | $765,948 | 16 |
| Dec 10, 2010 | 108 | $1,393 | -82% | 4 | $348 | $767,341 | 17 |
| Dec 17, 2010 | 111 | $203 | -85% | 1 | $203 | $767,544 | 18 |
| Jan 21, 2011 | 64 | $9,678 | 5 | $1,936 | $777,265 | 23 | |
| Jan 28, 2011 | 53 | $21,871 | +126% | 5 | $4,374 | $799,136 | 24 |
| Feb 4, 2011 | 62 | $10,338 | -53% | 5 | $2,068 | $809,474 | 25 |
| Feb 11, 2011 | 83 | $3,602 | -65% | 2 | $1,801 | $813,076 | 26 |
| Feb 18, 2011 | 98 | $1,830 | -49% | 1 | $1,830 | $814,906 | 27 |
| Aug 1, 2025 | 23 | $102,885 | 818 | $126 | $917,791 | 781 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.