When in Rome (2010)
| Theatrical Performance | ||
| Domestic Box Office | $32,680,633 | Details |
| International Box Office | $11,116,304 | |
| Worldwide Box Office | $43,796,937 | |
| Domestic Physical Disc Sales | ||
| DVD Sales (estimated) | $10,998,795 | |
| Blu-ray Sales (estimated) | $1,291,320 | |
| Total | $12,290,115 | |
| Further financial details... | ||
Metrics
| Opening Weekend: | $12,350,041 (37.8% of total gross) |
| Legs: | 2.65 (domestic box office/biggest weekend) |
| Domestic Share: | 74.6% (domestic box office/worldwide) |
| Theater counts: | 2,456 opening theaters/2,456 max. theaters, 4.4 weeks average run per theater |
| Infl. Adj. Dom. BO | $49,538,703 |
Movie Details
| Domestic Releases: | January 29th, 2010 (Wide) by Walt Disney |
| Video Release: | June 15th, 2010 by Walt Disney Home Entertainment |
| MPA Rating: | PG-13 For some suggestive content (Rating bulletin 2074 (Cert #45475), 6/17/2009) |
| Running Time: | 91 minutes |
| Geographical setting: | Italy, New York, New York City, Rome, Italy |
| Plot point: | Love Triangle, Relationships Gone Wrong, Romance |
| Subgenre: | Romantic Comedy |
| Source: | Original Screenplay |
| Genre: | Romantic Comedy |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Touchstone Pictures |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Jan 29, 2010 | 3 | $12,350,041 | 2,456 | $5,029 | $12,350,041 | 1 | |
| Feb 5, 2010 | 6 | $5,549,129 | -55% | 2,456 | $2,259 | $20,944,734 | 2 |
| Feb 12, 2010 | 10 | $3,682,881 | -34% | 2,125 | $1,733 | $26,280,610 | 3 |
| Feb 19, 2010 | 12 | $1,737,917 | -53% | 1,627 | $1,068 | $29,344,987 | 4 |
| Feb 26, 2010 | 15 | $1,003,452 | -42% | 930 | $1,079 | $30,861,655 | 5 |
| Mar 5, 2010 | 17 | $575,254 | -43% | 504 | $1,141 | $31,720,305 | 6 |
| Mar 12, 2010 | 26 | $187,618 | -67% | 212 | $885 | $32,076,747 | 7 |
| Mar 19, 2010 | 34 | $81,322 | -57% | 120 | $678 | $32,254,622 | 8 |
| Mar 26, 2010 | 29 | $147,058 | +81% | 208 | $707 | $32,425,541 | 9 |
| Apr 2, 2010 | 38 | $78,082 | -47% | 143 | $546 | $32,578,915 | 10 |
| Apr 9, 2010 | 44 | $53,992 | -31% | 67 | $806 | $32,669,555 | 11 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Jan 29, 2010 | 3 | $4,347,214 | 2,456 | $1,770 | $4,347,214 | 1 | ||
| Jan 30, 2010 | 3 | $5,211,717 | +20% | 2,456 | $2,122 | $9,558,931 | 2 | |
| Jan 31, 2010 | 4 | $2,791,110 | -46% | 2,456 | $1,136 | $12,350,041 | 3 | |
| Feb 1, 2010 | 3 | $779,434 | -72% | 2,456 | $317 | $13,129,475 | 4 | |
| Feb 2, 2010 | 3 | $872,247 | +12% | 2,456 | $355 | $14,001,722 | 5 | |
| Feb 3, 2010 | 3 | $706,772 | -19% | 2,456 | $288 | $14,708,494 | 6 | |
| Feb 4, 2010 | 3 | $687,111 | -3% | 2,456 | $280 | $15,395,605 | 7 | |
| Feb 5, 2010 | 5 | $2,053,604 | +199% | -53% | 2,456 | $836 | $17,449,209 | 8 |
| Feb 6, 2010 | 6 | $2,607,965 | +27% | -50% | 2,456 | $1,062 | $20,057,174 | 9 |
| Feb 7, 2010 | 6 | $887,560 | -66% | -68% | 2,456 | $361 | $20,944,734 | 10 |
| Feb 8, 2010 | 7 | $390,557 | -56% | -50% | 2,456 | $159 | $21,335,291 | 11 |
| Feb 9, 2010 | 6 | $429,764 | +10% | -51% | 2,456 | $175 | $21,765,055 | 12 |
| Feb 10, 2010 | 6 | $379,402 | -12% | -46% | 2,456 | $154 | $22,144,457 | 13 |
| Feb 11, 2010 | 6 | $453,272 | +19% | -34% | 2,456 | $185 | $22,597,729 | 14 |
| Feb 12, 2010 | 10 | $812,486 | +79% | -60% | 2,125 | $382 | $23,410,215 | 15 |
| Feb 13, 2010 | 11 | $1,283,805 | +58% | -51% | 2,125 | $604 | $24,694,020 | 16 |
| Feb 14, 2010 | 10 | $1,586,590 | +24% | +79% | 2,125 | $747 | $26,280,610 | 17 |
| Feb 15, 2010 | 10 | $595,044 | -62% | +52% | 2,125 | $280 | $26,875,654 | 18 |
| Feb 16, 2010 | 10 | $256,901 | -57% | -40% | 2,125 | $121 | $27,132,555 | 19 |
| Feb 17, 2010 | 11 | $226,480 | -12% | -40% | 2,125 | $107 | $27,359,035 | 20 |
| Feb 18, 2010 | 10 | $248,035 | +10% | -45% | 2,125 | $117 | $27,607,070 | 21 |
| Feb 19, 2010 | 11 | $547,393 | +121% | -33% | 1,627 | $336 | $28,154,463 | 22 |
| Feb 20, 2010 | 12 | $798,433 | +46% | -38% | 1,627 | $491 | $28,952,896 | 23 |
| Feb 21, 2010 | 12 | $392,091 | -51% | -75% | 1,627 | $241 | $29,344,987 | 24 |
| Feb 22, 2010 | 12 | $118,661 | -70% | -80% | 1,627 | $73 | $29,463,648 | 25 |
| Feb 23, 2010 | 12 | $133,448 | +12% | -48% | 1,627 | $82 | $29,597,096 | 26 |
| Feb 24, 2010 | 12 | $121,771 | -9% | -46% | 1,627 | $75 | $29,718,867 | 27 |
| Feb 25, 2010 | 12 | $139,336 | +14% | -44% | 1,627 | $86 | $29,858,203 | 28 |
| Feb 26, 2010 | - | $311,997 | +124% | -43% | 930 | $335 | $30,170,200 | 29 |
| Feb 27, 2010 | - | $478,352 | +53% | -40% | 930 | $514 | $30,648,552 | 30 |
| Feb 28, 2010 | - | $213,103 | -55% | -46% | 930 | $229 | $30,861,655 | 31 |
| Mar 1, 2010 | - | $60,615 | -72% | -49% | 930 | $65 | $30,922,270 | 32 |
| Mar 2, 2010 | - | $78,833 | +30% | -41% | 930 | $85 | $31,001,103 | 33 |
| Mar 3, 2010 | - | $70,333 | -11% | -42% | 930 | $76 | $31,071,436 | 34 |
| Mar 4, 2010 | - | $73,615 | +5% | -47% | 930 | $79 | $31,145,051 | 35 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Jan 29, 2010 | 3 | $15,395,605 | 2,456 | $6,269 | $15,395,605 | 1 | |
| Feb 5, 2010 | 6 | $7,202,124 | -53% | 2,456 | $2,932 | $22,597,729 | 2 |
| Feb 12, 2010 | 10 | $5,009,341 | -30% | 2,125 | $2,357 | $27,607,070 | 3 |
| Feb 19, 2010 | 12 | $2,251,133 | -55% | 1,627 | $1,384 | $29,858,203 | 4 |
| Feb 26, 2010 | 16 | $1,286,848 | -43% | 930 | $1,384 | $31,145,051 | 5 |
| Mar 5, 2010 | 17 | $744,078 | -42% | 504 | $1,476 | $31,889,129 | 6 |
| Mar 12, 2010 | 26 | $284,171 | -62% | 212 | $1,340 | $32,173,300 | 7 |
| Mar 19, 2010 | 39 | $105,183 | -63% | 120 | $877 | $32,278,483 | 8 |
| Mar 26, 2010 | 31 | $222,350 | +111% | 208 | $1,069 | $32,500,833 | 9 |
| Apr 2, 2010 | 38 | $114,730 | -48% | 143 | $802 | $32,615,563 | 10 |
| Apr 9, 2010 | 45 | $65,070 | -43% | 67 | $971 | $32,680,633 | 11 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Metrics
| Opening Weekend: | $12,350,041 (37.8% of total gross) |
| Legs: | 2.65 (domestic box office/biggest weekend) |
| Domestic Share: | 74.6% (domestic box office/worldwide) |
| Theater counts: | 2,456 opening theaters/2,456 max. theaters, 4.4 weeks average run per theater |
| Infl. Adj. Dom. BO | $49,538,703 |
Movie Details
| Domestic Releases: | January 29th, 2010 (Wide) by Walt Disney |
| Video Release: | June 15th, 2010 by Walt Disney Home Entertainment |
| MPA Rating: | PG-13 For some suggestive content (Rating bulletin 2074 (Cert #45475), 6/17/2009) |
| Running Time: | 91 minutes |
| Geographical setting: | Italy, New York, New York City, Rome, Italy |
| Plot point: | Love Triangle, Relationships Gone Wrong, Romance |
| Subgenre: | Romantic Comedy |
| Source: | Original Screenplay |
| Genre: | Romantic Comedy |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Touchstone Pictures |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Jan 29, 2010 | 3 | $12,350,041 | 2,456 | $5,029 | $12,350,041 | 1 | |
| Feb 5, 2010 | 6 | $5,549,129 | -55% | 2,456 | $2,259 | $20,944,734 | 2 |
| Feb 12, 2010 | 10 | $3,682,881 | -34% | 2,125 | $1,733 | $26,280,610 | 3 |
| Feb 19, 2010 | 12 | $1,737,917 | -53% | 1,627 | $1,068 | $29,344,987 | 4 |
| Feb 26, 2010 | 15 | $1,003,452 | -42% | 930 | $1,079 | $30,861,655 | 5 |
| Mar 5, 2010 | 17 | $575,254 | -43% | 504 | $1,141 | $31,720,305 | 6 |
| Mar 12, 2010 | 26 | $187,618 | -67% | 212 | $885 | $32,076,747 | 7 |
| Mar 19, 2010 | 34 | $81,322 | -57% | 120 | $678 | $32,254,622 | 8 |
| Mar 26, 2010 | 29 | $147,058 | +81% | 208 | $707 | $32,425,541 | 9 |
| Apr 2, 2010 | 38 | $78,082 | -47% | 143 | $546 | $32,578,915 | 10 |
| Apr 9, 2010 | 44 | $53,992 | -31% | 67 | $806 | $32,669,555 | 11 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Jan 29, 2010 | 3 | $4,347,214 | 2,456 | $1,770 | $4,347,214 | 1 | ||
| Jan 30, 2010 | 3 | $5,211,717 | +20% | 2,456 | $2,122 | $9,558,931 | 2 | |
| Jan 31, 2010 | 4 | $2,791,110 | -46% | 2,456 | $1,136 | $12,350,041 | 3 | |
| Feb 1, 2010 | 3 | $779,434 | -72% | 2,456 | $317 | $13,129,475 | 4 | |
| Feb 2, 2010 | 3 | $872,247 | +12% | 2,456 | $355 | $14,001,722 | 5 | |
| Feb 3, 2010 | 3 | $706,772 | -19% | 2,456 | $288 | $14,708,494 | 6 | |
| Feb 4, 2010 | 3 | $687,111 | -3% | 2,456 | $280 | $15,395,605 | 7 | |
| Feb 5, 2010 | 5 | $2,053,604 | +199% | -53% | 2,456 | $836 | $17,449,209 | 8 |
| Feb 6, 2010 | 6 | $2,607,965 | +27% | -50% | 2,456 | $1,062 | $20,057,174 | 9 |
| Feb 7, 2010 | 6 | $887,560 | -66% | -68% | 2,456 | $361 | $20,944,734 | 10 |
| Feb 8, 2010 | 7 | $390,557 | -56% | -50% | 2,456 | $159 | $21,335,291 | 11 |
| Feb 9, 2010 | 6 | $429,764 | +10% | -51% | 2,456 | $175 | $21,765,055 | 12 |
| Feb 10, 2010 | 6 | $379,402 | -12% | -46% | 2,456 | $154 | $22,144,457 | 13 |
| Feb 11, 2010 | 6 | $453,272 | +19% | -34% | 2,456 | $185 | $22,597,729 | 14 |
| Feb 12, 2010 | 10 | $812,486 | +79% | -60% | 2,125 | $382 | $23,410,215 | 15 |
| Feb 13, 2010 | 11 | $1,283,805 | +58% | -51% | 2,125 | $604 | $24,694,020 | 16 |
| Feb 14, 2010 | 10 | $1,586,590 | +24% | +79% | 2,125 | $747 | $26,280,610 | 17 |
| Feb 15, 2010 | 10 | $595,044 | -62% | +52% | 2,125 | $280 | $26,875,654 | 18 |
| Feb 16, 2010 | 10 | $256,901 | -57% | -40% | 2,125 | $121 | $27,132,555 | 19 |
| Feb 17, 2010 | 11 | $226,480 | -12% | -40% | 2,125 | $107 | $27,359,035 | 20 |
| Feb 18, 2010 | 10 | $248,035 | +10% | -45% | 2,125 | $117 | $27,607,070 | 21 |
| Feb 19, 2010 | 11 | $547,393 | +121% | -33% | 1,627 | $336 | $28,154,463 | 22 |
| Feb 20, 2010 | 12 | $798,433 | +46% | -38% | 1,627 | $491 | $28,952,896 | 23 |
| Feb 21, 2010 | 12 | $392,091 | -51% | -75% | 1,627 | $241 | $29,344,987 | 24 |
| Feb 22, 2010 | 12 | $118,661 | -70% | -80% | 1,627 | $73 | $29,463,648 | 25 |
| Feb 23, 2010 | 12 | $133,448 | +12% | -48% | 1,627 | $82 | $29,597,096 | 26 |
| Feb 24, 2010 | 12 | $121,771 | -9% | -46% | 1,627 | $75 | $29,718,867 | 27 |
| Feb 25, 2010 | 12 | $139,336 | +14% | -44% | 1,627 | $86 | $29,858,203 | 28 |
| Feb 26, 2010 | - | $311,997 | +124% | -43% | 930 | $335 | $30,170,200 | 29 |
| Feb 27, 2010 | - | $478,352 | +53% | -40% | 930 | $514 | $30,648,552 | 30 |
| Feb 28, 2010 | - | $213,103 | -55% | -46% | 930 | $229 | $30,861,655 | 31 |
| Mar 1, 2010 | - | $60,615 | -72% | -49% | 930 | $65 | $30,922,270 | 32 |
| Mar 2, 2010 | - | $78,833 | +30% | -41% | 930 | $85 | $31,001,103 | 33 |
| Mar 3, 2010 | - | $70,333 | -11% | -42% | 930 | $76 | $31,071,436 | 34 |
| Mar 4, 2010 | - | $73,615 | +5% | -47% | 930 | $79 | $31,145,051 | 35 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Jan 29, 2010 | 3 | $15,395,605 | 2,456 | $6,269 | $15,395,605 | 1 | |
| Feb 5, 2010 | 6 | $7,202,124 | -53% | 2,456 | $2,932 | $22,597,729 | 2 |
| Feb 12, 2010 | 10 | $5,009,341 | -30% | 2,125 | $2,357 | $27,607,070 | 3 |
| Feb 19, 2010 | 12 | $2,251,133 | -55% | 1,627 | $1,384 | $29,858,203 | 4 |
| Feb 26, 2010 | 16 | $1,286,848 | -43% | 930 | $1,384 | $31,145,051 | 5 |
| Mar 5, 2010 | 17 | $744,078 | -42% | 504 | $1,476 | $31,889,129 | 6 |
| Mar 12, 2010 | 26 | $284,171 | -62% | 212 | $1,340 | $32,173,300 | 7 |
| Mar 19, 2010 | 39 | $105,183 | -63% | 120 | $877 | $32,278,483 | 8 |
| Mar 26, 2010 | 31 | $222,350 | +111% | 208 | $1,069 | $32,500,833 | 9 |
| Apr 2, 2010 | 38 | $114,730 | -48% | 143 | $802 | $32,615,563 | 10 |
| Apr 9, 2010 | 45 | $65,070 | -43% | 67 | $971 | $32,680,633 | 11 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.