Yi Sheng Yi Shi (2014)

Theatrical Performance
Domestic Box Office $417,558Details
International Box Office $36,590,000
Worldwide Box Office $37,007,558
Further financial details...

Synopsis

But Always follows two friends and later lovers, Anran and Zhao Yongyuan, as they meet in childhood in Beijing in 1982, repeatedly separate without goodbyes, reunite or fail to rendezvous in assorted torrential downpours and pine for each other at their favorite bus stop. Because the movie’s opening sequence is set in New York in 2001 — and prominently features shots of the twin towers — “But Always,” told in flashback, leaves little doubt about how it will end. Watching it means waiting for the other shoe to drop: anticipating the moment when this already tacky weepie will resolve itself in horrific, exploitative fashion.

Metrics

Opening Weekend:$140,000 (33.5% of total gross)
Legs:2.98 (domestic box office/biggest weekend)
Domestic Share:1.1% (domestic box office/worldwide)
Theater counts:19 opening theaters/20 max. theaters, 3.1 weeks average run per theater
Infl. Adj. Dom. BO $611,264

Movie Details

Domestic Releases: September 5th, 2014 (Limited) by China Lion Film Distribution, released as But Always
MPA Rating: Not Rated
Running Time: 106 minutes
Geographical setting: Beijing, China, New York
Plot point: 9/11, Love Triangle, Non-Chronological, Romance
Subgenre: Romantic Drama
Time period setting: 1970s
Source:Original Screenplay
Genre:Drama
Production Method:Live Action
Creative Type:Historical Fiction
Production/Financing Companies: Emperor Motion Picture
Production Countries: China
Languages: Mandarin

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 5, 2014 42 $140,000   19 $7,368   $140,000 1
Sep 12, 2014 40 $95,000 -32% 20 $4,750   $311,564 2
Sep 19, 2014 52 $35,000 -63% 16 $2,188   $388,878 3
Sep 26, 2014 66 $11,177 -68% 7 $1,597   $417,558 4

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.


Synopsis

But Always follows two friends and later lovers, Anran and Zhao Yongyuan, as they meet in childhood in Beijing in 1982, repeatedly separate without goodbyes, reunite or fail to rendezvous in assorted torrential downpours and pine for each other at their favorite bus stop. Because the movie’s opening sequence is set in New York in 2001 — and prominently features shots of the twin towers — “But Always,” told in flashback, leaves little doubt about how it will end. Watching it means waiting for the other shoe to drop: anticipating the moment when this already tacky weepie will resolve itself in horrific, exploitative fashion.

Metrics

Opening Weekend:$140,000 (33.5% of total gross)
Legs:2.98 (domestic box office/biggest weekend)
Domestic Share:1.1% (domestic box office/worldwide)
Theater counts:19 opening theaters/20 max. theaters, 3.1 weeks average run per theater
Infl. Adj. Dom. BO $611,264

Movie Details

Domestic Releases: September 5th, 2014 (Limited) by China Lion Film Distribution, released as But Always
MPA Rating: Not Rated
Running Time: 106 minutes
Geographical setting: Beijing, China, New York
Plot point: 9/11, Love Triangle, Non-Chronological, Romance
Subgenre: Romantic Drama
Time period setting: 1970s
Source:Original Screenplay
Genre:Drama
Production Method:Live Action
Creative Type:Historical Fiction
Production/Financing Companies: Emperor Motion Picture
Production Countries: China
Languages: Mandarin

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 5, 2014 42 $140,000   19 $7,368   $140,000 1
Sep 12, 2014 40 $95,000 -32% 20 $4,750   $311,564 2
Sep 19, 2014 52 $35,000 -63% 16 $2,188   $388,878 3
Sep 26, 2014 66 $11,177 -68% 7 $1,597   $417,558 4

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.