You Instead (2012)
| Theatrical Performance | ||
| Domestic Box Office | $4,321 | Details |
| International Box Office | $218,061 | Details |
| Worldwide Box Office | $222,382 | |
| OpusData ID: 170130100 More info... | ||
| Further financial details... | ||
Synopsis
Adam and Morello have a big problem. It's not that Adam is the heartthrob lead singer in a famous electropop band or that his girlfriend is a spoiled supermodel. His problem is Morello's problem. Morello's problem isn't that she's lead singer in a struggling post-punk riot girl band or that she's dating a banker. No, her problem is that she has to perform the biggest gig of her life at a music festival while handcuffed to the kind of person she totally despises Adam. So begins an out-there odd-ball romantic comedy filled with lust, mud, betrayal, booze, portaloos and a hundred thousand people partying to the greatest music in the world. None of whom seems to have the key - not to the meaning of life - but to the handcuffs.
Metrics
| Opening Weekend: | $2,144 (49.6% of total gross) |
| Legs: | 2.02 (domestic box office/biggest weekend) |
| Domestic Share: | 1.9% (domestic box office/worldwide) |
| Production Budget: | $1,600,000 (worldwide box office is 0.1 times production budget) |
| Theater counts: | 2 opening theaters/3 max. theaters, 0.7 weeks average run per theater |
| Infl. Adj. Dom. BO | $6,494 |
Movie Details
| Domestic Releases: | April 12th, 2012 (Festival Screening) by Roadside Attractions, released as Tonight You’re Mine May 11th, 2012 (Limited) by Roadside Attractions, released as Tonight You’re Mine |
| International Releases: | June 8th, 2012 (Wide), released as Tonight You're Mine (Spain)
June 28th, 2012 (Wide), released as Tonight You're Mine (Ukraine) July 12th, 2012 (Wide), released as Tonight You're Mine (Australia) August 3rd, 2012 (Wide), released as Tonight You're Mine (Turkey) ... Show all releases |
| MPA Rating: | R for language and some sexual material. (Rating bulletin 2198, 11/16/2011) |
| Running Time: | 80 minutes |
| Plot point: | Musicians, One Night, Rock 'n' Roll, Romance |
| Social setting: | Punk Rock |
| Source: | Original Screenplay |
| Genre: | Romantic Comedy |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | BBC Films, Head Gear Films, Metrol Technology, Creative Scotland, Sigma Films |
| Production Countries: | United Kingdom |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| May 11, 2012 | 99 | $2,144 | 2 | $1,072 | $2,144 | 1 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| May 11, 2012 | - | $680 | 2 | $340 | $680 | 1 | ||
| May 12, 2012 | - | $782 | +15% | 2 | $391 | $1,462 | 2 | |
| May 13, 2012 | - | $682 | -13% | 2 | $341 | $2,144 | 3 | |
| May 14, 2012 | - | $253 | -63% | 2 | $127 | $2,397 | 4 | |
| May 15, 2012 | - | $280 | +11% | 2 | $140 | $2,677 | 5 | |
| May 16, 2012 | - | $249 | -11% | 2 | $125 | $2,926 | 6 | |
| May 17, 2012 | - | $226 | -9% | 2 | $113 | $3,152 | 7 | |
| May 28, 2012 | - | $380 | 3 | $127 | $3,532 | 18 | ||
| May 29, 2012 | - | $246 | -35% | 3 | $82 | $3,778 | 19 | |
| May 30, 2012 | - | $274 | +11% | 3 | $91 | $4,052 | 20 | |
| May 31, 2012 | - | $269 | -2% | 3 | $90 | $4,321 | 21 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| May 11, 2012 | 95 | $3,152 | 2 | $1,576 | $3,152 | 1 | |
| May 25, 2012 | 77 | $1,169 | 3 | $390 | $4,321 | 3 |
Top International Territories
Box Office Summary Per Territory
| Territory | Release Date |
Opening Weekend |
Opening Weekend Screens/Theaters |
Maximum Screens/Theaters |
Theatrical Engagements |
Total Box Office |
Report Date |
|||
|---|---|---|---|---|---|---|---|---|---|---|
| Australia | 7/12/2012 | $1,933 | 2 | 2 | 2 | $1,933 | 12/11/2015 | |||
| Spain | 6/8/2012 | $1,991 | 7 | 7 | 7 | $1,991 | 12/10/2015 | |||
| Turkey | 8/3/2012 | $7,336 | 10 | 10 | 10 | $7,336 | 12/29/2018 | |||
| Ukraine | 6/28/2012 | $779 | 3 | 3 | 8 | $2,622 | 12/29/2018 | |||
| Rest of World | $204,179 | |||||||||
| International Total | $218,061 | 12/29/2018 | ||||||||
Note: Territories vary in whether they report screens or theaters. Full details on international box office data are available via our OpusData service.
Leading
| Luke Treadaway | Adam | |
| Natalia Tena | Morello |
Supporting
| Alastair Mackenzie | Mark | |
| Gavin Mitchell | Bobby | |
| Joseph Mydell | Preacher | |
| Sophie Wu | Kim |
Production and Technical Credits
| David Mackenzie | Director | |
| Gillian Berrie | Producer | |
| Thomas Leveritt | Screenwriter | |
| Giles Nuttgens | Director of Photography | |
| Jake Roberts | Editor | |
| Kathleen Crawford | Casting Director |
Cast and crew with above-the-line roles are marked in bold. The line marks the division between above-the-line and below-the-line roles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
Adam and Morello have a big problem. It's not that Adam is the heartthrob lead singer in a famous electropop band or that his girlfriend is a spoiled supermodel. His problem is Morello's problem. Morello's problem isn't that she's lead singer in a struggling post-punk riot girl band or that she's dating a banker. No, her problem is that she has to perform the biggest gig of her life at a music festival while handcuffed to the kind of person she totally despises Adam. So begins an out-there odd-ball romantic comedy filled with lust, mud, betrayal, booze, portaloos and a hundred thousand people partying to the greatest music in the world. None of whom seems to have the key - not to the meaning of life - but to the handcuffs.
Metrics
| Opening Weekend: | $2,144 (49.6% of total gross) |
| Legs: | 2.02 (domestic box office/biggest weekend) |
| Domestic Share: | 1.9% (domestic box office/worldwide) |
| Production Budget: | $1,600,000 (worldwide box office is 0.1 times production budget) |
| Theater counts: | 2 opening theaters/3 max. theaters, 0.7 weeks average run per theater |
| Infl. Adj. Dom. BO | $6,494 |
Movie Details
| Domestic Releases: | April 12th, 2012 (Festival Screening) by Roadside Attractions, released as Tonight You’re Mine May 11th, 2012 (Limited) by Roadside Attractions, released as Tonight You’re Mine |
| International Releases: | June 8th, 2012 (Wide), released as Tonight You're Mine (Spain)
June 28th, 2012 (Wide), released as Tonight You're Mine (Ukraine) July 12th, 2012 (Wide), released as Tonight You're Mine (Australia) August 3rd, 2012 (Wide), released as Tonight You're Mine (Turkey) ... Show all releases |
| MPA Rating: | R for language and some sexual material. (Rating bulletin 2198, 11/16/2011) |
| Running Time: | 80 minutes |
| Plot point: | Musicians, One Night, Rock 'n' Roll, Romance |
| Social setting: | Punk Rock |
| Source: | Original Screenplay |
| Genre: | Romantic Comedy |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | BBC Films, Head Gear Films, Metrol Technology, Creative Scotland, Sigma Films |
| Production Countries: | United Kingdom |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| May 11, 2012 | 99 | $2,144 | 2 | $1,072 | $2,144 | 1 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| May 11, 2012 | - | $680 | 2 | $340 | $680 | 1 | ||
| May 12, 2012 | - | $782 | +15% | 2 | $391 | $1,462 | 2 | |
| May 13, 2012 | - | $682 | -13% | 2 | $341 | $2,144 | 3 | |
| May 14, 2012 | - | $253 | -63% | 2 | $127 | $2,397 | 4 | |
| May 15, 2012 | - | $280 | +11% | 2 | $140 | $2,677 | 5 | |
| May 16, 2012 | - | $249 | -11% | 2 | $125 | $2,926 | 6 | |
| May 17, 2012 | - | $226 | -9% | 2 | $113 | $3,152 | 7 | |
| May 28, 2012 | - | $380 | 3 | $127 | $3,532 | 18 | ||
| May 29, 2012 | - | $246 | -35% | 3 | $82 | $3,778 | 19 | |
| May 30, 2012 | - | $274 | +11% | 3 | $91 | $4,052 | 20 | |
| May 31, 2012 | - | $269 | -2% | 3 | $90 | $4,321 | 21 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| May 11, 2012 | 95 | $3,152 | 2 | $1,576 | $3,152 | 1 | |
| May 25, 2012 | 77 | $1,169 | 3 | $390 | $4,321 | 3 |
Top International Territories
Box Office Summary Per Territory
| Territory | Release Date |
Opening Weekend |
Opening Weekend Screens/Theaters |
Maximum Screens/Theaters |
Theatrical Engagements |
Total Box Office |
Report Date |
|||
|---|---|---|---|---|---|---|---|---|---|---|
| Australia | 7/12/2012 | $1,933 | 2 | 2 | 2 | $1,933 | 12/11/2015 | |||
| Spain | 6/8/2012 | $1,991 | 7 | 7 | 7 | $1,991 | 12/10/2015 | |||
| Turkey | 8/3/2012 | $7,336 | 10 | 10 | 10 | $7,336 | 12/29/2018 | |||
| Ukraine | 6/28/2012 | $779 | 3 | 3 | 8 | $2,622 | 12/29/2018 | |||
| Rest of World | $204,179 | |||||||||
| International Total | $218,061 | 12/29/2018 | ||||||||
Note: Territories vary in whether they report screens or theaters. Full details on international box office data are available via our OpusData service.
Leading
| Luke Treadaway | Adam | |
| Natalia Tena | Morello |
Supporting
| Alastair Mackenzie | Mark | |
| Gavin Mitchell | Bobby | |
| Joseph Mydell | Preacher | |
| Sophie Wu | Kim |
Production and Technical Credits
| David Mackenzie | Director | |
| Gillian Berrie | Producer | |
| Thomas Leveritt | Screenwriter | |
| Giles Nuttgens | Director of Photography | |
| Jake Roberts | Editor | |
| Kathleen Crawford | Casting Director |
Cast and crew with above-the-line roles are marked in bold. The line marks the division between above-the-line and below-the-line roles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.