Your Highness (2011)

Your Highness poster
Theatrical Performance
Domestic Box Office $21,596,445Details
International Box Office $4,525,193Details
Worldwide Box Office $26,121,638
Home Market Performance
Est. Domestic DVD Sales $5,124,948 Details
Est. Domestic Blu-ray Sales $4,066,079 Details
Total Est. Domestic Video Sales $9,191,027
Further financial details...

Synopsis

Throughout history, tales of chivalry have burnished the legends of brave, handsome knights who rescue fair damsels, slay dragons and conquer evil. But behind many a hero is a good-for-nothing younger brother trying just to stay out of the way of those dragons, evil and trouble in general. In Your Highness, two princes, Thadeous and Fabious, are on a daring mission to save their land. They must rescue the heir apparent's fiancée before their kingdom is destroyed. Thadeous has spent his life watching his perfect older brother Fabious embark upon valiant journeys and win the hearts of his people. Tired of being passed over for adventure, adoration and the throne, he's settled for a life of wizard's weed, hard booze and easy maidens. But when Fabious' bride-to-be, Belladonna, gets kidnapped by the evil wizard Leezar, the king gives his deadbeat son an ultimatum: Man up and help rescue her or get cut off. Half-assedly embarking upon his first quest, Thadeous joins Fabious to trek across the perilous outlands and free the princess. Joined by Isabel - an elusive warrior with a dangerous agenda of her own - the brothers must vanquish horrific creatures and traitorous knights before they can reach Belladonna. If Thadeous can find his inner hero, he can help his brother prevent the destruction of his land. Stay a slacker, and not only does he die a coward, he gets front row seats to the dawn of an all-new Dark Ages.

Metrics

Opening Weekend:$9,360,020 (43.3% of total gross)
Legs:2.31 (domestic box office/biggest weekend)
Domestic Share:82.7% (domestic box office/worldwide)
Production Budget:$50,000,000 (worldwide box office is 0.5 times production budget)
Theater counts:2,769 opening theaters/2,772 max. theaters, 2.8 weeks average run per theater
Infl. Adj. Dom. BO $29,358,090

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon VOD (Unrated Version), Amazon VOD
iTunes:iTunes, iTunes
Google Play:Google Play
Netflix:Netflix

Movie Details

Domestic Releases: April 8th, 2011 (Wide) by Universal
Video Release: August 9th, 2011 by Universal Home Entertainment
MPAA Rating: R for strong crude and sexual content, pervasive language, nudity, violence and some drug use
(Rating bulletin 2114 (Cert #46040), 3/31/2010)
Running Time: 102 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Sword & Sorcerer, Narcotics, Kidnap, Rescue, Prince/Princess, Delayed Adulthood, Voiceover/Narration, Intertitle, Prologue, Dysfunctional Family, Wedding Day, Road Trip, LGBTQ+, Visual Effects, Stoner Comedy, Intentionally Anachronistic
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Fantasy
Production/Financing Companies: Stuber Pictures, Universal Pictures
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 8, 2011 6 $9,360,020   2,769 $3,380   $9,360,020 1
Apr 15, 2011 9 $4,019,710 -57% 2,772 $1,450   $16,077,475 2
Apr 22, 2011 15 $1,706,590 -58% 1,610 $1,060   $19,764,545 3
Apr 29, 2011 20 $629,125 -63% 402 $1,565   $21,102,070 4
May 6, 2011 34 $179,575 -71% 164 $1,095   $21,422,345 5
May 13, 2011 44 $95,460 -47% 148 $645   $21,557,240 6

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Apr 8, 2011 4 $3,766,125     2,769 $1,360   $3,766,125 1
Apr 9, 2011 7 $3,405,870 -10%   2,769 $1,230   $7,171,995 2
Apr 10, 2011 5 $2,188,025 -36%   2,769 $790   $9,360,020 3
Apr 11, 2011 4 $746,845 -66%   2,769 $270   $10,106,865 4
Apr 12, 2011 4 $803,010 +8%   2,769 $290   $10,909,875 5
Apr 13, 2011 4 $580,665 -28%   2,769 $210   $11,490,540 6
Apr 14, 2011 5 $567,225 -2%   2,769 $205   $12,057,765 7
Apr 15, 2011 9 $1,248,025 +120% -67% 2,772 $450   $13,305,790 8
Apr 16, 2011 10 $1,675,780 +34% -51% 2,772 $605   $14,981,570 9
Apr 17, 2011 9 $1,095,905 -35% -50% 2,772 $395   $16,077,475 10
Apr 18, 2011 9 $443,520 -60% -41% 2,772 $160   $16,520,995 11
Apr 19, 2011 9 $512,820 +16% -36% 2,772 $185   $17,033,815 12
Apr 20, 2011 9 $498,125 -3% -14% 2,772 $180   $17,531,940 13
Apr 21, 2011 10 $526,015 +6% -7% 2,772 $190   $18,057,955 14
Apr 22, 2011 14 $611,800 +16% -51% 1,610 $380   $18,669,755 15
Apr 23, 2011 15 $660,065 +8% -61% 1,610 $410   $19,329,820 16
Apr 24, 2011 15 $434,725 -34% -60% 1,610 $270   $19,764,545 17
Apr 25, 2011 13 $225,400 -48% -49% 1,610 $140   $19,989,945 18
Apr 26, 2011 14 $185,150 -18% -64% 1,610 $115   $20,175,095 19
Apr 27, 2011 14 $152,950 -17% -69% 1,610 $95   $20,328,045 20
Apr 28, 2011 14 $144,900 -5% -72% 1,610 $90   $20,472,945 21
Apr 29, 2011 18 $229,140 +58% -63% 402 $570   $20,702,085 22
Apr 30, 2011 20 $279,390 +22% -58% 402 $695   $20,981,475 23
May 1, 2011 - $120,595 -57% -72% 402 $300   $21,102,070 24
May 2, 2011 - $36,180 -70% -84% 402 $90   $21,138,250 25
May 3, 2011 - $40,200 +11% -78% 402 $100   $21,178,450 26
May 4, 2011 - $34,170 -15% -78% 402 $85   $21,212,620 27
May 5, 2011 - $30,150 -12% -79% 402 $75   $21,242,770 28
May 6, 2011 - $58,235 +93% -75% 164 $355   $21,301,005 29
May 7, 2011 - $90,180 +55% -68% 164 $550   $21,391,185 30
May 8, 2011 - $31,160 -65% -74% 164 $190   $21,422,345 31
May 9, 2011 - $9,020 -71% -75% 164 $55   $21,431,365 32
May 10, 2011 - $10,660 +18% -73% 164 $65   $21,442,025 33
May 11, 2011 - $9,905 -7% -71% 164 $60   $21,451,930 34
May 12, 2011 - $9,850 -1% -67% 164 $60   $21,461,780 35
May 13, 2011 - $32,560 +231% -44% 148 $220   $21,494,340 36
May 14, 2011 - $40,700 +25% -55% 148 $275   $21,535,040 37
May 15, 2011 - $22,200 -45% -29% 148 $150   $21,557,240 38
May 16, 2011 - $10,360 -53% +15% 148 $70   $21,567,600 39
May 17, 2011 - $11,100 +7% +4% 148 $75   $21,578,700 40
May 18, 2011 - $8,880 -20% -10% 148 $60   $21,587,580 41
May 19, 2011 - $8,865 n/c -10% 148 $60   $21,596,445 42

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 8, 2011 5 $12,057,765   2,769 $4,355   $12,057,765 1
Apr 15, 2011 9 $6,000,190 -50% 2,772 $2,165   $18,057,955 2
Apr 22, 2011 14 $2,414,990 -60% 1,610 $1,500   $20,472,945 3
Apr 29, 2011 21 $769,825 -68% 402 $1,915   $21,242,770 4
May 6, 2011 33 $219,010 -72% 164 $1,335   $21,461,780 5
May 13, 2011 44 $134,665 -39% 148 $910   $21,596,445 6

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Aug 14, 2011593,483 93,483$1,617,256$1,617,2561
Aug 21, 20111438,731-59% 132,214$658,040$2,275,2962
Aug 28, 20111925,697-34% 157,911$460,490$2,735,7863
Sep 4, 20112418,203-29% 176,114$324,924$3,060,7104

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Aug 14, 2011479,110 79,110$1,641,542$1,641,5421
Aug 21, 2011822,702-71% 101,812$544,626$2,186,1682
Aug 28, 20111116,411-28% 118,223$393,705$2,579,8733

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Netflix Daily Charts

DateRankDays In
Top 10
Vierwership
Score
May 4, 202191 2

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Danny McBride    Thadeous
James Franco    Fabious
Natalie Portman    Isabel

Supporting Cast

Zooey Deschanel    Belladonna
Justin Theroux    Leezar
Toby Jones    Julie
Damian Lewis    Boremont
Rasmus Hardiker    Courtney
Charles Dance    King Tallious
Simon Farnaby    Manious the Bold
Deobia Oparei    Thundarian
B.J. Hogg    Royal Advisor
Matyelok Gibbs    Mother
Angela Pleasence    Mother
Anna Barry    Mother
Amber Anderson    Maiden
Stuart Loveridge    Skinny Prisoner
John Fricker    Marteetee
Rupert Davis    Second Knight
Julian Rhind-Tutt    Warlock
Mario Torres    Great Wize Wizard
Noah Huntley    Head Knight
Ben Wright    Dastardly
Susie Kelly    Hooded Witches
Roma Tomelty    Hooded Witch
Brigid Erin Bates    Hooded Witch
Eilish Doran    Hooded Witch
Rene Greig    Hooded Witch
Kiran Shah    Tiniest One
Simon Cohen    The Barbarian
Graham Hughes    Dwarf King
Zhaidarbek Junguzhinov    Brothers Mein
Nurlan Altayev    Brothers Mein
David Garrick    Daronius the Swift
Dorian Dixon    Toll
Darren Thompson    Toll
David Thompson    Troll
Brian Steele    Minotaur Performer
Ben Willbond    Ranger
Phil Holden    Dwarf Executioner
Chris Burke    Dwarf Man
Sinead Burke    Dwarf Woman
Tobias Winter    Timotay Dungeon Master
Paige Tyler    Pale-Skinned Beauty
Rhian Stugden    Forest Women
Amil Grove    Forest Women
Madison Welch    Forest Woman
Iga Wyrwal    Regina
Charles Shaughnessy    Narrator/Soul of the Maze

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

David Gordon Green    Director
Scott Stuber    Producer
Danny McBride    Screenwriter
Ben Best    Screenwriter
Danny McBride    Executive Producer
Andrew Z. Davis    Executive Producer
Jonathan Mone    Executive Producer
Mark Huffam    Executive Producer
Tim Orr    Director of Photography
Mark Tildesley    Production Designer
Craig Alpert    Editor
Hazel Webb-Crozier    Costume Designer
Steve Jablonsky    Composer

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: Parrots Hold Off Alien Invasion

August 24th, 2011

Despite six new releases in the top ten on the Blu-ray sales chart this past week, Rio was able to remain on top with 261,000 units / $7.30 million over the week and 1.29 million units / $28.67 million after two. More...

DVD Sales: Rio Remains Perched on Top

August 24th, 2011

New releases were particularly weak this past week, and none of them were able to unseat Rio on the DVD sales chart. It sold an additional 636,000 units and generated $9.53 million more dollars in sales, pushing its running tallies to 2.27 million units and $34.01 million. It is already in six place for 2011 (fifth place if you don't count Despicable Me, which was released in 2010). More...

DVD and Blu-ray Releases for August 9th, 2011

August 9th, 2011

This week's list is highly frustrating for two reasons. Firstly, while there's a pretty big list of first-run releases, many of which had some pre-release buzz, almost none of them matched expectations. Secondly, my internet access kept cutting out, so it took till 4:30 a.m. to get this done, and by the end I was swearing nearly constantly. (Even 15 minutes of the Smooth Jazz Nyan Cat wasn't enough to calm my nerves.) Moving on... There were two main contenders for Pick of the Week, Paul on Blu-ray and Stargate: Atlantis: Complete Series Megaset on Blu-ray. In the end I went with the latter, partially because the screener for the former hasn't shown up yet. More...

Featured Blu-ray / DVD Review: Your Highness

August 8th, 2011

The early part of 2011 is a time that the box office industry would love to forget. Not only was the box office constantly being compared to 2010, which had Avatar's record-breaking run boosting the overall numbers. But were also a number of films that missed expectations. Your Highness was one such film. It was directed by David Gordon Green, who previously directed The Pineapple Express. It was co-written by Danny McBride and Ben Best, who co-wrote The Foot Fist Way and Eastbound and Down. Plus it starred James Franco and Natalie Portman, both of whom were coming off Award-winning years. Despite all of this, the film crashed and burned at the box office, opening in sixth place and quickly disappearing. The question is why? More...

The Slump is Dead

April 19th, 2011

Woo hoo! 2011 finally won a week without having to rely on a misaligned holiday. Granted, the overall box office was about $20 million lower than expected, but I don't care. At this point I will take any win we can get. The overall box office was $130 million, which is 12% higher than last weekend and 8% higher from the same weekend last year. Year-to-date, 2011 is still down by a tragic amount, 19% to be precise at $2.65 billion to $3.29 billion, but at least we are moving in the right direction and if we can add a couple more wins before summer starts, it would be great. More...

Contest: Your Prize: Winning Announcement

April 14th, 2011

The winners of our Your Prize contest were determined and they are... More...

Box Office Suffers as Most New Releases Miss Their Mark

April 11th, 2011

Ugh. It's time to break out the thesaurus to look up different ways of saying, "disappointing". This past weekend three of the four new releases missed expectations, while the holdovers were not able to compensate. This led to a 7% drop-off from last weekend to $116 million, which was 9% lower than the same weekend last year. 2011 continues its depressing pace and is now behind 2010 by 21% at $2.49 billion to $3.13 billion. Hopefully things will turn around next weekend. We need at least one win going into summer, or we could be in desperate trouble. More...

Weekend Estimates: Hop Wins Comfortably as Arthur Stalls

April 10th, 2011

It's looking like another disappointing weekend at the box office, with Arthur performing well below expectations with a weak $12.6 million opening to leave Hop as the clear winner for a second consecutive weekend. The bunny movie posted an estimated $21.7 million, down 42% from its opening, which isn't bad, and it will be helped by Easter, one suspects. There were also some signs of life from two other openers: Hanna and Soul Surfer. More...

How High Will the New Releases Reach?

April 7th, 2011

So far 2011 has been a disappointment and the industry is desperate for a win before we get into the lucrative summer blockbuster season. We don't want to start summer with a slump hanging over our heads. Last weekend Hop got off to a faster than expected start, and if one or two of this week's new releases do the same, we could have our first legitimate win in the year-over-year comparison. That's not likely. Last Year we had three films earn more than $20 million, while this year Hop's the only one likely to do the same. We do have some good news, as three of the four new releases have a good shot at topping original expectations and perhaps the depth further down the box office chart will be enough. More...

Contest: Your Prize

April 1st, 2011

There are four wide releases coming out next weekend, two of them have a shot at top spot, and Your Highness appears to be the favorite to win. It is also the target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Your Highness. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), regardless if they go over or not, will win a copy of Hannah Montana Forever: The Final Season on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2011 Preview: April

April 1st, 2011

Another month has gone by and 2011 has slipped further behind 2010's pace. March was a bit of an improvement over the first two months, but only in the most generous of terms. It still lost ground to 2010, but not at the same disastrous pace as January and February did. There is some good news, as last April was rather weak and there's a chance 2011 could actually gain ground. After all, only Clash of the Titans earned $100 million last year (although Date Night came awfully close). This year, there are three or four films that could hit the century mark. That would be welcome news indeed. On a side note, April is usually a bit of a dumping ground as studios fear going head-to-head with summer blockbusters opening in May. However, I get the feeling that this year they are hoping to extend summer by having it open a couple of weeks early. Maybe they'll succeed. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Throughout history, tales of chivalry have burnished the legends of brave, handsome knights who rescue fair damsels, slay dragons and conquer evil. But behind many a hero is a good-for-nothing younger brother trying just to stay out of the way of those dragons, evil and trouble in general. In Your Highness, two princes, Thadeous and Fabious, are on a daring mission to save their land. They must rescue the heir apparent's fiancée before their kingdom is destroyed. Thadeous has spent his life watching his perfect older brother Fabious embark upon valiant journeys and win the hearts of his people. Tired of being passed over for adventure, adoration and the throne, he's settled for a life of wizard's weed, hard booze and easy maidens. But when Fabious' bride-to-be, Belladonna, gets kidnapped by the evil wizard Leezar, the king gives his deadbeat son an ultimatum: Man up and help rescue her or get cut off. Half-assedly embarking upon his first quest, Thadeous joins Fabious to trek across the perilous outlands and free the princess. Joined by Isabel - an elusive warrior with a dangerous agenda of her own - the brothers must vanquish horrific creatures and traitorous knights before they can reach Belladonna. If Thadeous can find his inner hero, he can help his brother prevent the destruction of his land. Stay a slacker, and not only does he die a coward, he gets front row seats to the dawn of an all-new Dark Ages.

Metrics

Opening Weekend:$9,360,020 (43.3% of total gross)
Legs:2.31 (domestic box office/biggest weekend)
Domestic Share:82.7% (domestic box office/worldwide)
Production Budget:$50,000,000 (worldwide box office is 0.5 times production budget)
Theater counts:2,769 opening theaters/2,772 max. theaters, 2.8 weeks average run per theater
Infl. Adj. Dom. BO $29,358,090

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon VOD (Unrated Version), Amazon VOD
iTunes:iTunes, iTunes
Google Play:Google Play
Netflix:Netflix

Movie Details

Domestic Releases: April 8th, 2011 (Wide) by Universal
Video Release: August 9th, 2011 by Universal Home Entertainment
MPAA Rating: R for strong crude and sexual content, pervasive language, nudity, violence and some drug use
(Rating bulletin 2114 (Cert #46040), 3/31/2010)
Running Time: 102 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Sword & Sorcerer, Narcotics, Kidnap, Rescue, Prince/Princess, Delayed Adulthood, Voiceover/Narration, Intertitle, Prologue, Dysfunctional Family, Wedding Day, Road Trip, LGBTQ+, Visual Effects, Stoner Comedy, Intentionally Anachronistic
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Fantasy
Production/Financing Companies: Stuber Pictures, Universal Pictures
Production Countries: United States
Languages: English

Leading Cast

Danny McBride    Thadeous
James Franco    Fabious
Natalie Portman    Isabel

Supporting Cast

Zooey Deschanel    Belladonna
Justin Theroux    Leezar
Toby Jones    Julie
Damian Lewis    Boremont
Rasmus Hardiker    Courtney
Charles Dance    King Tallious
Simon Farnaby    Manious the Bold
Deobia Oparei    Thundarian
B.J. Hogg    Royal Advisor
Matyelok Gibbs    Mother
Angela Pleasence    Mother
Anna Barry    Mother
Amber Anderson    Maiden
Stuart Loveridge    Skinny Prisoner
John Fricker    Marteetee
Rupert Davis    Second Knight
Julian Rhind-Tutt    Warlock
Mario Torres    Great Wize Wizard
Noah Huntley    Head Knight
Ben Wright    Dastardly
Susie Kelly    Hooded Witches
Roma Tomelty    Hooded Witch
Brigid Erin Bates    Hooded Witch
Eilish Doran    Hooded Witch
Rene Greig    Hooded Witch
Kiran Shah    Tiniest One
Simon Cohen    The Barbarian
Graham Hughes    Dwarf King
Zhaidarbek Junguzhinov    Brothers Mein
Nurlan Altayev    Brothers Mein
David Garrick    Daronius the Swift
Dorian Dixon    Toll
Darren Thompson    Toll
David Thompson    Troll
Brian Steele    Minotaur Performer
Ben Willbond    Ranger
Phil Holden    Dwarf Executioner
Chris Burke    Dwarf Man
Sinead Burke    Dwarf Woman
Tobias Winter    Timotay Dungeon Master
Paige Tyler    Pale-Skinned Beauty
Rhian Stugden    Forest Women
Amil Grove    Forest Women
Madison Welch    Forest Woman
Iga Wyrwal    Regina
Charles Shaughnessy    Narrator/Soul of the Maze

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

David Gordon Green    Director
Scott Stuber    Producer
Danny McBride    Screenwriter
Ben Best    Screenwriter
Danny McBride    Executive Producer
Andrew Z. Davis    Executive Producer
Jonathan Mone    Executive Producer
Mark Huffam    Executive Producer
Tim Orr    Director of Photography
Mark Tildesley    Production Designer
Craig Alpert    Editor
Hazel Webb-Crozier    Costume Designer
Steve Jablonsky    Composer

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: Parrots Hold Off Alien Invasion

August 24th, 2011

Despite six new releases in the top ten on the Blu-ray sales chart this past week, Rio was able to remain on top with 261,000 units / $7.30 million over the week and 1.29 million units / $28.67 million after two. More...

DVD Sales: Rio Remains Perched on Top

August 24th, 2011

New releases were particularly weak this past week, and none of them were able to unseat Rio on the DVD sales chart. It sold an additional 636,000 units and generated $9.53 million more dollars in sales, pushing its running tallies to 2.27 million units and $34.01 million. It is already in six place for 2011 (fifth place if you don't count Despicable Me, which was released in 2010). More...

DVD and Blu-ray Releases for August 9th, 2011

August 9th, 2011

This week's list is highly frustrating for two reasons. Firstly, while there's a pretty big list of first-run releases, many of which had some pre-release buzz, almost none of them matched expectations. Secondly, my internet access kept cutting out, so it took till 4:30 a.m. to get this done, and by the end I was swearing nearly constantly. (Even 15 minutes of the Smooth Jazz Nyan Cat wasn't enough to calm my nerves.) Moving on... There were two main contenders for Pick of the Week, Paul on Blu-ray and Stargate: Atlantis: Complete Series Megaset on Blu-ray. In the end I went with the latter, partially because the screener for the former hasn't shown up yet. More...

Featured Blu-ray / DVD Review: Your Highness

August 8th, 2011

The early part of 2011 is a time that the box office industry would love to forget. Not only was the box office constantly being compared to 2010, which had Avatar's record-breaking run boosting the overall numbers. But were also a number of films that missed expectations. Your Highness was one such film. It was directed by David Gordon Green, who previously directed The Pineapple Express. It was co-written by Danny McBride and Ben Best, who co-wrote The Foot Fist Way and Eastbound and Down. Plus it starred James Franco and Natalie Portman, both of whom were coming off Award-winning years. Despite all of this, the film crashed and burned at the box office, opening in sixth place and quickly disappearing. The question is why? More...

The Slump is Dead

April 19th, 2011

Woo hoo! 2011 finally won a week without having to rely on a misaligned holiday. Granted, the overall box office was about $20 million lower than expected, but I don't care. At this point I will take any win we can get. The overall box office was $130 million, which is 12% higher than last weekend and 8% higher from the same weekend last year. Year-to-date, 2011 is still down by a tragic amount, 19% to be precise at $2.65 billion to $3.29 billion, but at least we are moving in the right direction and if we can add a couple more wins before summer starts, it would be great. More...

Contest: Your Prize: Winning Announcement

April 14th, 2011

The winners of our Your Prize contest were determined and they are... More...

Box Office Suffers as Most New Releases Miss Their Mark

April 11th, 2011

Ugh. It's time to break out the thesaurus to look up different ways of saying, "disappointing". This past weekend three of the four new releases missed expectations, while the holdovers were not able to compensate. This led to a 7% drop-off from last weekend to $116 million, which was 9% lower than the same weekend last year. 2011 continues its depressing pace and is now behind 2010 by 21% at $2.49 billion to $3.13 billion. Hopefully things will turn around next weekend. We need at least one win going into summer, or we could be in desperate trouble. More...

Weekend Estimates: Hop Wins Comfortably as Arthur Stalls

April 10th, 2011

It's looking like another disappointing weekend at the box office, with Arthur performing well below expectations with a weak $12.6 million opening to leave Hop as the clear winner for a second consecutive weekend. The bunny movie posted an estimated $21.7 million, down 42% from its opening, which isn't bad, and it will be helped by Easter, one suspects. There were also some signs of life from two other openers: Hanna and Soul Surfer. More...

How High Will the New Releases Reach?

April 7th, 2011

So far 2011 has been a disappointment and the industry is desperate for a win before we get into the lucrative summer blockbuster season. We don't want to start summer with a slump hanging over our heads. Last weekend Hop got off to a faster than expected start, and if one or two of this week's new releases do the same, we could have our first legitimate win in the year-over-year comparison. That's not likely. Last Year we had three films earn more than $20 million, while this year Hop's the only one likely to do the same. We do have some good news, as three of the four new releases have a good shot at topping original expectations and perhaps the depth further down the box office chart will be enough. More...

Contest: Your Prize

April 1st, 2011

There are four wide releases coming out next weekend, two of them have a shot at top spot, and Your Highness appears to be the favorite to win. It is also the target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Your Highness. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), regardless if they go over or not, will win a copy of Hannah Montana Forever: The Final Season on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2011 Preview: April

April 1st, 2011

Another month has gone by and 2011 has slipped further behind 2010's pace. March was a bit of an improvement over the first two months, but only in the most generous of terms. It still lost ground to 2010, but not at the same disastrous pace as January and February did. There is some good news, as last April was rather weak and there's a chance 2011 could actually gain ground. After all, only Clash of the Titans earned $100 million last year (although Date Night came awfully close). This year, there are three or four films that could hit the century mark. That would be welcome news indeed. On a side note, April is usually a bit of a dumping ground as studios fear going head-to-head with summer blockbusters opening in May. However, I get the feeling that this year they are hoping to extend summer by having it open a couple of weeks early. Maybe they'll succeed. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 8, 2011 6 $9,360,020   2,769 $3,380   $9,360,020 1
Apr 15, 2011 9 $4,019,710 -57% 2,772 $1,450   $16,077,475 2
Apr 22, 2011 15 $1,706,590 -58% 1,610 $1,060   $19,764,545 3
Apr 29, 2011 20 $629,125 -63% 402 $1,565   $21,102,070 4
May 6, 2011 34 $179,575 -71% 164 $1,095   $21,422,345 5
May 13, 2011 44 $95,460 -47% 148 $645   $21,557,240 6

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Apr 8, 2011 4 $3,766,125     2,769 $1,360   $3,766,125 1
Apr 9, 2011 7 $3,405,870 -10%   2,769 $1,230   $7,171,995 2
Apr 10, 2011 5 $2,188,025 -36%   2,769 $790   $9,360,020 3
Apr 11, 2011 4 $746,845 -66%   2,769 $270   $10,106,865 4
Apr 12, 2011 4 $803,010 +8%   2,769 $290   $10,909,875 5
Apr 13, 2011 4 $580,665 -28%   2,769 $210   $11,490,540 6
Apr 14, 2011 5 $567,225 -2%   2,769 $205   $12,057,765 7
Apr 15, 2011 9 $1,248,025 +120% -67% 2,772 $450   $13,305,790 8
Apr 16, 2011 10 $1,675,780 +34% -51% 2,772 $605   $14,981,570 9
Apr 17, 2011 9 $1,095,905 -35% -50% 2,772 $395   $16,077,475 10
Apr 18, 2011 9 $443,520 -60% -41% 2,772 $160   $16,520,995 11
Apr 19, 2011 9 $512,820 +16% -36% 2,772 $185   $17,033,815 12
Apr 20, 2011 9 $498,125 -3% -14% 2,772 $180   $17,531,940 13
Apr 21, 2011 10 $526,015 +6% -7% 2,772 $190   $18,057,955 14
Apr 22, 2011 14 $611,800 +16% -51% 1,610 $380   $18,669,755 15
Apr 23, 2011 15 $660,065 +8% -61% 1,610 $410   $19,329,820 16
Apr 24, 2011 15 $434,725 -34% -60% 1,610 $270   $19,764,545 17
Apr 25, 2011 13 $225,400 -48% -49% 1,610 $140   $19,989,945 18
Apr 26, 2011 14 $185,150 -18% -64% 1,610 $115   $20,175,095 19
Apr 27, 2011 14 $152,950 -17% -69% 1,610 $95   $20,328,045 20
Apr 28, 2011 14 $144,900 -5% -72% 1,610 $90   $20,472,945 21
Apr 29, 2011 18 $229,140 +58% -63% 402 $570   $20,702,085 22
Apr 30, 2011 20 $279,390 +22% -58% 402 $695   $20,981,475 23
May 1, 2011 - $120,595 -57% -72% 402 $300   $21,102,070 24
May 2, 2011 - $36,180 -70% -84% 402 $90   $21,138,250 25
May 3, 2011 - $40,200 +11% -78% 402 $100   $21,178,450 26
May 4, 2011 - $34,170 -15% -78% 402 $85   $21,212,620 27
May 5, 2011 - $30,150 -12% -79% 402 $75   $21,242,770 28
May 6, 2011 - $58,235 +93% -75% 164 $355   $21,301,005 29
May 7, 2011 - $90,180 +55% -68% 164 $550   $21,391,185 30
May 8, 2011 - $31,160 -65% -74% 164 $190   $21,422,345 31
May 9, 2011 - $9,020 -71% -75% 164 $55   $21,431,365 32
May 10, 2011 - $10,660 +18% -73% 164 $65   $21,442,025 33
May 11, 2011 - $9,905 -7% -71% 164 $60   $21,451,930 34
May 12, 2011 - $9,850 -1% -67% 164 $60   $21,461,780 35
May 13, 2011 - $32,560 +231% -44% 148 $220   $21,494,340 36
May 14, 2011 - $40,700 +25% -55% 148 $275   $21,535,040 37
May 15, 2011 - $22,200 -45% -29% 148 $150   $21,557,240 38
May 16, 2011 - $10,360 -53% +15% 148 $70   $21,567,600 39
May 17, 2011 - $11,100 +7% +4% 148 $75   $21,578,700 40
May 18, 2011 - $8,880 -20% -10% 148 $60   $21,587,580 41
May 19, 2011 - $8,865 n/c -10% 148 $60   $21,596,445 42

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 8, 2011 5 $12,057,765   2,769 $4,355   $12,057,765 1
Apr 15, 2011 9 $6,000,190 -50% 2,772 $2,165   $18,057,955 2
Apr 22, 2011 14 $2,414,990 -60% 1,610 $1,500   $20,472,945 3
Apr 29, 2011 21 $769,825 -68% 402 $1,915   $21,242,770 4
May 6, 2011 33 $219,010 -72% 164 $1,335   $21,461,780 5
May 13, 2011 44 $134,665 -39% 148 $910   $21,596,445 6

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Aug 14, 2011593,483 93,483$1,617,256$1,617,2561
Aug 21, 20111438,731-59% 132,214$658,040$2,275,2962
Aug 28, 20111925,697-34% 157,911$460,490$2,735,7863
Sep 4, 20112418,203-29% 176,114$324,924$3,060,7104

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Aug 14, 2011479,110 79,110$1,641,542$1,641,5421
Aug 21, 2011822,702-71% 101,812$544,626$2,186,1682
Aug 28, 20111116,411-28% 118,223$393,705$2,579,8733

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Netflix Daily Charts

DateRankDays In
Top 10
Vierwership
Score
May 4, 202191 2

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.