The Grey (2012)

Theatrical Performance
Domestic Box Office $51,580,136Details
International Box Office $29,669,040
Worldwide Box Office $81,249,176
Domestic Physical Disc Sales
DVD Sales (estimated) $14,447,145
Blu-ray Sales (estimated) $7,303,061
Total $21,750,206
Further financial details...

Synopsis

An unruly group of oil-rig roughnecks fight for their lives when their plane crashes into the remote Alaskan wilderness. Battling mortal injuries and merciless weather, the survivors have only a few days to escape the icy elements—and a vicious pack of rogue wolves on the hunt—before their time runs out.

Metrics

Opening Weekend:$19,665,101 (38.1% of total gross)
Legs:2.62 (domestic box office/biggest weekend)
Domestic Share:63.5% (domestic box office/worldwide)
Production Budget:$25,000,000 (worldwide box office is 3.2 times production budget)
Theater counts:3,185 opening theaters/3,207 max. theaters, 4.2 weeks average run per theater
Infl. Adj. Dom. BO $77,499,807

Movie Details

Domestic Releases: January 27th, 2012 (Wide) by Open Road
International Releases: February 29th, 2012 (Wide) (Belgium)
March 16th, 2012 (Wide), released as Un Día para Sobrevivir (Mexico)
March 23rd, 2012 (Wide) (Turkey)
March 30th, 2012 (Wide) (Norway)
April 12th, 2012 (Wide) (Argentina)
Video Release: May 15th, 2012 by Universal Home Entertainment
MPA Rating: R for violence/disturbing content including bloody images, and for pervasive language.
(Rating bulletin 2203, 12/21/2011)
Running Time: 117 minutes
Cast, crew, or production detail: Animal Lead, Epilogue, Voiceover/Narration
Plot point: Animals Gone Bad, Marooned
Subgenre: Survival Thriller
Source:Original Screenplay
Genre:Thriller/Suspense
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Open Road Films, Inferno, LD Entertainment, Scott Free Films, Chambara Pictures
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 27, 2012 1 $19,665,101   3,185 $6,174   $19,665,101 1
Feb 3, 2012 3 $9,300,999 -53% 3,207 $2,900   $34,557,532 2
Feb 10, 2012 7 $5,045,620 -46% 2,801 $1,801   $42,787,884 3
Feb 17, 2012 10 $3,142,111 -38% 2,107 $1,491   $48,035,170 4
Feb 24, 2012 18 $800,285 -75% 917 $873   $50,179,091 5
Mar 2, 2012 26 $258,960 -68% 308 $841   $50,735,510 6
Mar 9, 2012 35 $123,740 -52% 151 $819   $50,960,041 7
Mar 16, 2012 30 $152,780 +23% 219 $698   $51,170,062 8
Mar 23, 2012 37 $118,933 -22% 204 $583   $51,359,058 9
Mar 30, 2012 45 $61,399 -48% 131 $469   $51,475,172 10
Apr 6, 2012 54 $26,569 -57% 67 $397   $51,533,608 11
Apr 13, 2012 58 $23,513 -12% 41 $573   $51,571,846 12

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 27, 2012 1 $6,481,717     3,185 $2,035   $6,481,717 1
Jan 28, 2012 1 $8,180,679 +26%   3,185 $2,569   $14,662,396 2
Jan 29, 2012 1 $5,002,705 -39%   3,185 $1,571   $19,665,101 3
Jan 30, 2012 1 $1,451,030 -71%   3,185 $456   $21,116,131 4
Jan 31, 2012 1 $1,625,153 +12%   3,185 $510   $22,741,284 5
Feb 1, 2012 1 $1,251,368 -23%   3,185 $393   $23,992,652 6
Feb 2, 2012 1 $1,263,881 +1%   3,185 $397   $25,256,533 7
Feb 3, 2012 3 $3,069,378 +143% -53% 3,207 $957   $28,325,911 8
Feb 4, 2012 3 $4,833,811 +57% -41% 3,207 $1,507   $33,159,722 9
Feb 5, 2012 4 $1,397,810 -71% -72% 3,207 $436   $34,557,532 10
Feb 6, 2012 3 $819,707 -41% -44% 3,207 $256   $35,377,239 11
Feb 7, 2012 3 $950,860 +16% -41% 3,207 $296   $36,328,099 12
Feb 8, 2012 3 $713,145 -25% -43% 3,207 $222   $37,041,244 13
Feb 9, 2012 3 $701,020 -2% -45% 3,207 $219   $37,742,264 14
Feb 10, 2012 7 $1,362,317 +94% -56% 2,801 $486   $39,104,581 15
Feb 11, 2012 7 $2,320,985 +70% -52% 2,801 $829   $41,425,566 16
Feb 12, 2012 7 $1,362,318 -41% -3% 2,801 $486   $42,787,884 17
Feb 13, 2012 7 $405,011 -70% -51% 2,801 $145   $43,192,895 18
Feb 14, 2012 7 $874,021 +116% -8% 2,801 $312   $44,066,916 19
Feb 15, 2012 7 $405,022 -54% -43% 2,801 $145   $44,471,938 20
Feb 16, 2012 7 $421,121 +4% -40% 2,801 $150   $44,893,059 21
Feb 17, 2012 10 $777,101 +85% -43% 2,107 $369   $45,670,160 22
Feb 18, 2012 10 $1,321,000 +70% -43% 2,107 $627   $46,991,160 23
Feb 19, 2012 10 $1,044,010 -21% -23% 2,107 $495   $48,035,170 24
Feb 20, 2012 11 $575,123 -45% +42% 2,107 $273   $48,610,293 25
Feb 21, 2012 10 $289,003 -50% -67% 2,107 $137   $48,899,296 26
Feb 22, 2012 11 $235,500 -19% -42% 2,107 $112   $49,134,796 27
Feb 23, 2012 12 $244,010 +4% -42% 2,107 $116   $49,378,806 28
Feb 24, 2012 - $221,603 -9% -71% 917 $242   $49,600,409 29
Feb 25, 2012 - $369,328 +67% -72% 917 $403   $49,969,737 30
Feb 26, 2012 - $209,354 -43% -80% 917 $228   $50,179,091 31
Feb 27, 2012 - $72,011 -66% -87% 917 $79   $50,251,102 32
Feb 28, 2012 - $75,891 +5% -74% 917 $83   $50,326,993 33
Feb 29, 2012 - $70,123 -8% -70% 917 $76   $50,397,116 34
Mar 1, 2012 - $76,434 +9% -69% 917 $83   $50,473,550 35
Mar 2, 2012 - $73,012 -4% -67% 308 $237   $50,546,562 36
Mar 3, 2012 - $119,837 +64% -68% 308 $389   $50,666,399 37
Mar 4, 2012 - $66,111 -45% -68% 308 $215   $50,732,510 38
Mar 5, 2012 - $25,236 -62% -65% 308 $82   $50,757,746 39
Mar 6, 2012 - $28,516 +13% -62% 308 $93   $50,786,262 40
Mar 7, 2012 - $23,383 -18% -67% 308 $76   $50,809,645 41
Mar 8, 2012 - $26,656 +14% -65% 308 $87   $50,836,301 42
Mar 9, 2012 - $33,242 +25% -54% 151 $220   $50,869,543 43
Mar 10, 2012 - $54,517 +64% -55% 151 $361   $50,924,060 44
Mar 11, 2012 - $35,981 -34% -46% 151 $238   $50,960,041 45
Mar 12, 2012 - $13,085 -64% -48% 151 $87   $50,973,126 46
Mar 13, 2012 - $15,964 +22% -44% 151 $106   $50,989,090 47
Mar 14, 2012 - $13,888 -13% -41% 151 $92   $51,002,978 48
Mar 15, 2012 - $14,304 +3% -46% 151 $95   $51,017,282 49
Mar 16, 2012 - $44,823 +213% +35% 219 $205   $51,062,105 50
Mar 17, 2012 - $63,894 +43% +17% 219 $292   $51,125,999 51
Mar 18, 2012 - $44,063 -31% +22% 219 $201   $51,170,062 52
Mar 19, 2012 - $16,454 -63% +26% 219 $75   $51,186,516 53
Mar 20, 2012 - $19,580 +19% +23% 219 $89   $51,206,096 54
Mar 21, 2012 - $16,930 -14% +22% 219 $77   $51,223,026 55
Mar 22, 2012 - $17,099 +1% +20% 219 $78   $51,240,125 56
Mar 23, 2012 - $32,296 +89% -28% 204 $158   $51,272,421 57
Mar 24, 2012 - $53,231 +65% -17% 204 $261   $51,325,652 58
Mar 25, 2012 - $33,406 -37% -24% 204 $164   $51,359,058 59
Mar 26, 2012 - $12,694 -62% -23% 204 $62   $51,371,752 60
Mar 27, 2012 - $14,598 +15% -25% 204 $72   $51,386,350 61
Mar 28, 2012 - $13,576 -7% -20% 204 $67   $51,399,926 62
Mar 29, 2012 - $13,847 +2% -19% 204 $68   $51,413,773 63
Mar 30, 2012 - $16,929 +22% -48% 131 $129   $51,430,702 64
Mar 31, 2012 - $26,364 +56% -50% 131 $201   $51,457,066 65
Apr 1, 2012 - $18,106 -31% -46% 131 $138   $51,475,172 66
Apr 2, 2012 - $6,587 -64% -48% 131 $50   $51,481,759 67
Apr 3, 2012 - $8,150 +24% -44% 131 $62   $51,489,909 68
Apr 4, 2012 - $7,305 -10% -46% 131 $56   $51,497,214 69
Apr 5, 2012 - $9,825 +34% -29% 131 $75   $51,507,039 70
Apr 6, 2012 - $8,623 -12% -49% 67 $129   $51,515,662 71
Apr 7, 2012 - $11,288 +31% -57% 67 $168   $51,526,950 72
Apr 8, 2012 - $6,658 -41% -63% 67 $99   $51,533,608 73
Apr 9, 2012 - $3,691 -45% -44% 67 $55   $51,537,299 74
Apr 10, 2012 - $3,476 -6% -57% 67 $52   $51,540,775 75
Apr 11, 2012 - $3,805 +9% -48% 67 $57   $51,544,580 76
Apr 12, 2012 - $3,753 -1% -62% 67 $56   $51,548,333 77
Apr 13, 2012 - $7,064 +88% -18% 41 $172   $51,555,397 78
Apr 14, 2012 - $10,831 +53% -4% 41 $264   $51,566,228 79
Apr 15, 2012 - $5,618 -48% -16% 41 $137   $51,571,846 80
Apr 16, 2012 - $1,637 -71% -56% 41 $40   $51,573,483 81
Apr 17, 2012 - $2,584 +58% -26% 41 $63   $51,576,067 82
Apr 18, 2012 - $2,066 -20% -46% 41 $50   $51,578,133 83
Apr 19, 2012 - $2,003 -3% -47% 41 $49   $51,580,136 84

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 27, 2012 1 $25,256,533   3,185 $7,930   $25,256,533 1
Feb 3, 2012 3 $12,485,731 -51% 3,207 $3,893   $37,742,264 2
Feb 10, 2012 7 $7,150,795 -43% 2,801 $2,553   $44,893,059 3
Feb 17, 2012 10 $4,485,747 -37% 2,107 $2,129   $49,378,806 4
Feb 24, 2012 19 $1,094,744 -76% 917 $1,194   $50,473,550 5
Mar 2, 2012 24 $362,751 -67% 308 $1,178   $50,836,301 6
Mar 9, 2012 36 $180,981 -50% 151 $1,199   $51,017,282 7
Mar 16, 2012 30 $222,843 +23% 219 $1,018   $51,240,125 8
Mar 23, 2012 35 $173,648 -22% 204 $851   $51,413,773 9
Mar 30, 2012 45 $93,266 -46% 131 $712   $51,507,039 10
Apr 6, 2012 57 $41,294 -56% 67 $616   $51,548,333 11
Apr 13, 2012 60 $31,803 -23% 41 $776   $51,580,136 12

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.


Synopsis

An unruly group of oil-rig roughnecks fight for their lives when their plane crashes into the remote Alaskan wilderness. Battling mortal injuries and merciless weather, the survivors have only a few days to escape the icy elements—and a vicious pack of rogue wolves on the hunt—before their time runs out.

Metrics

Opening Weekend:$19,665,101 (38.1% of total gross)
Legs:2.62 (domestic box office/biggest weekend)
Domestic Share:63.5% (domestic box office/worldwide)
Production Budget:$25,000,000 (worldwide box office is 3.2 times production budget)
Theater counts:3,185 opening theaters/3,207 max. theaters, 4.2 weeks average run per theater
Infl. Adj. Dom. BO $77,499,807

Movie Details

Domestic Releases: January 27th, 2012 (Wide) by Open Road
International Releases: February 29th, 2012 (Wide) (Belgium)
March 16th, 2012 (Wide), released as Un Día para Sobrevivir (Mexico)
March 23rd, 2012 (Wide) (Turkey)
March 30th, 2012 (Wide) (Norway)
April 12th, 2012 (Wide) (Argentina)
Video Release: May 15th, 2012 by Universal Home Entertainment
MPA Rating: R for violence/disturbing content including bloody images, and for pervasive language.
(Rating bulletin 2203, 12/21/2011)
Running Time: 117 minutes
Cast, crew, or production detail: Animal Lead, Epilogue, Voiceover/Narration
Plot point: Animals Gone Bad, Marooned
Subgenre: Survival Thriller
Source:Original Screenplay
Genre:Thriller/Suspense
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Open Road Films, Inferno, LD Entertainment, Scott Free Films, Chambara Pictures
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 27, 2012 1 $19,665,101   3,185 $6,174   $19,665,101 1
Feb 3, 2012 3 $9,300,999 -53% 3,207 $2,900   $34,557,532 2
Feb 10, 2012 7 $5,045,620 -46% 2,801 $1,801   $42,787,884 3
Feb 17, 2012 10 $3,142,111 -38% 2,107 $1,491   $48,035,170 4
Feb 24, 2012 18 $800,285 -75% 917 $873   $50,179,091 5
Mar 2, 2012 26 $258,960 -68% 308 $841   $50,735,510 6
Mar 9, 2012 35 $123,740 -52% 151 $819   $50,960,041 7
Mar 16, 2012 30 $152,780 +23% 219 $698   $51,170,062 8
Mar 23, 2012 37 $118,933 -22% 204 $583   $51,359,058 9
Mar 30, 2012 45 $61,399 -48% 131 $469   $51,475,172 10
Apr 6, 2012 54 $26,569 -57% 67 $397   $51,533,608 11
Apr 13, 2012 58 $23,513 -12% 41 $573   $51,571,846 12

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 27, 2012 1 $6,481,717     3,185 $2,035   $6,481,717 1
Jan 28, 2012 1 $8,180,679 +26%   3,185 $2,569   $14,662,396 2
Jan 29, 2012 1 $5,002,705 -39%   3,185 $1,571   $19,665,101 3
Jan 30, 2012 1 $1,451,030 -71%   3,185 $456   $21,116,131 4
Jan 31, 2012 1 $1,625,153 +12%   3,185 $510   $22,741,284 5
Feb 1, 2012 1 $1,251,368 -23%   3,185 $393   $23,992,652 6
Feb 2, 2012 1 $1,263,881 +1%   3,185 $397   $25,256,533 7
Feb 3, 2012 3 $3,069,378 +143% -53% 3,207 $957   $28,325,911 8
Feb 4, 2012 3 $4,833,811 +57% -41% 3,207 $1,507   $33,159,722 9
Feb 5, 2012 4 $1,397,810 -71% -72% 3,207 $436   $34,557,532 10
Feb 6, 2012 3 $819,707 -41% -44% 3,207 $256   $35,377,239 11
Feb 7, 2012 3 $950,860 +16% -41% 3,207 $296   $36,328,099 12
Feb 8, 2012 3 $713,145 -25% -43% 3,207 $222   $37,041,244 13
Feb 9, 2012 3 $701,020 -2% -45% 3,207 $219   $37,742,264 14
Feb 10, 2012 7 $1,362,317 +94% -56% 2,801 $486   $39,104,581 15
Feb 11, 2012 7 $2,320,985 +70% -52% 2,801 $829   $41,425,566 16
Feb 12, 2012 7 $1,362,318 -41% -3% 2,801 $486   $42,787,884 17
Feb 13, 2012 7 $405,011 -70% -51% 2,801 $145   $43,192,895 18
Feb 14, 2012 7 $874,021 +116% -8% 2,801 $312   $44,066,916 19
Feb 15, 2012 7 $405,022 -54% -43% 2,801 $145   $44,471,938 20
Feb 16, 2012 7 $421,121 +4% -40% 2,801 $150   $44,893,059 21
Feb 17, 2012 10 $777,101 +85% -43% 2,107 $369   $45,670,160 22
Feb 18, 2012 10 $1,321,000 +70% -43% 2,107 $627   $46,991,160 23
Feb 19, 2012 10 $1,044,010 -21% -23% 2,107 $495   $48,035,170 24
Feb 20, 2012 11 $575,123 -45% +42% 2,107 $273   $48,610,293 25
Feb 21, 2012 10 $289,003 -50% -67% 2,107 $137   $48,899,296 26
Feb 22, 2012 11 $235,500 -19% -42% 2,107 $112   $49,134,796 27
Feb 23, 2012 12 $244,010 +4% -42% 2,107 $116   $49,378,806 28
Feb 24, 2012 - $221,603 -9% -71% 917 $242   $49,600,409 29
Feb 25, 2012 - $369,328 +67% -72% 917 $403   $49,969,737 30
Feb 26, 2012 - $209,354 -43% -80% 917 $228   $50,179,091 31
Feb 27, 2012 - $72,011 -66% -87% 917 $79   $50,251,102 32
Feb 28, 2012 - $75,891 +5% -74% 917 $83   $50,326,993 33
Feb 29, 2012 - $70,123 -8% -70% 917 $76   $50,397,116 34
Mar 1, 2012 - $76,434 +9% -69% 917 $83   $50,473,550 35
Mar 2, 2012 - $73,012 -4% -67% 308 $237   $50,546,562 36
Mar 3, 2012 - $119,837 +64% -68% 308 $389   $50,666,399 37
Mar 4, 2012 - $66,111 -45% -68% 308 $215   $50,732,510 38
Mar 5, 2012 - $25,236 -62% -65% 308 $82   $50,757,746 39
Mar 6, 2012 - $28,516 +13% -62% 308 $93   $50,786,262 40
Mar 7, 2012 - $23,383 -18% -67% 308 $76   $50,809,645 41
Mar 8, 2012 - $26,656 +14% -65% 308 $87   $50,836,301 42
Mar 9, 2012 - $33,242 +25% -54% 151 $220   $50,869,543 43
Mar 10, 2012 - $54,517 +64% -55% 151 $361   $50,924,060 44
Mar 11, 2012 - $35,981 -34% -46% 151 $238   $50,960,041 45
Mar 12, 2012 - $13,085 -64% -48% 151 $87   $50,973,126 46
Mar 13, 2012 - $15,964 +22% -44% 151 $106   $50,989,090 47
Mar 14, 2012 - $13,888 -13% -41% 151 $92   $51,002,978 48
Mar 15, 2012 - $14,304 +3% -46% 151 $95   $51,017,282 49
Mar 16, 2012 - $44,823 +213% +35% 219 $205   $51,062,105 50
Mar 17, 2012 - $63,894 +43% +17% 219 $292   $51,125,999 51
Mar 18, 2012 - $44,063 -31% +22% 219 $201   $51,170,062 52
Mar 19, 2012 - $16,454 -63% +26% 219 $75   $51,186,516 53
Mar 20, 2012 - $19,580 +19% +23% 219 $89   $51,206,096 54
Mar 21, 2012 - $16,930 -14% +22% 219 $77   $51,223,026 55
Mar 22, 2012 - $17,099 +1% +20% 219 $78   $51,240,125 56
Mar 23, 2012 - $32,296 +89% -28% 204 $158   $51,272,421 57
Mar 24, 2012 - $53,231 +65% -17% 204 $261   $51,325,652 58
Mar 25, 2012 - $33,406 -37% -24% 204 $164   $51,359,058 59
Mar 26, 2012 - $12,694 -62% -23% 204 $62   $51,371,752 60
Mar 27, 2012 - $14,598 +15% -25% 204 $72   $51,386,350 61
Mar 28, 2012 - $13,576 -7% -20% 204 $67   $51,399,926 62
Mar 29, 2012 - $13,847 +2% -19% 204 $68   $51,413,773 63
Mar 30, 2012 - $16,929 +22% -48% 131 $129   $51,430,702 64
Mar 31, 2012 - $26,364 +56% -50% 131 $201   $51,457,066 65
Apr 1, 2012 - $18,106 -31% -46% 131 $138   $51,475,172 66
Apr 2, 2012 - $6,587 -64% -48% 131 $50   $51,481,759 67
Apr 3, 2012 - $8,150 +24% -44% 131 $62   $51,489,909 68
Apr 4, 2012 - $7,305 -10% -46% 131 $56   $51,497,214 69
Apr 5, 2012 - $9,825 +34% -29% 131 $75   $51,507,039 70
Apr 6, 2012 - $8,623 -12% -49% 67 $129   $51,515,662 71
Apr 7, 2012 - $11,288 +31% -57% 67 $168   $51,526,950 72
Apr 8, 2012 - $6,658 -41% -63% 67 $99   $51,533,608 73
Apr 9, 2012 - $3,691 -45% -44% 67 $55   $51,537,299 74
Apr 10, 2012 - $3,476 -6% -57% 67 $52   $51,540,775 75
Apr 11, 2012 - $3,805 +9% -48% 67 $57   $51,544,580 76
Apr 12, 2012 - $3,753 -1% -62% 67 $56   $51,548,333 77
Apr 13, 2012 - $7,064 +88% -18% 41 $172   $51,555,397 78
Apr 14, 2012 - $10,831 +53% -4% 41 $264   $51,566,228 79
Apr 15, 2012 - $5,618 -48% -16% 41 $137   $51,571,846 80
Apr 16, 2012 - $1,637 -71% -56% 41 $40   $51,573,483 81
Apr 17, 2012 - $2,584 +58% -26% 41 $63   $51,576,067 82
Apr 18, 2012 - $2,066 -20% -46% 41 $50   $51,578,133 83
Apr 19, 2012 - $2,003 -3% -47% 41 $49   $51,580,136 84

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 27, 2012 1 $25,256,533   3,185 $7,930   $25,256,533 1
Feb 3, 2012 3 $12,485,731 -51% 3,207 $3,893   $37,742,264 2
Feb 10, 2012 7 $7,150,795 -43% 2,801 $2,553   $44,893,059 3
Feb 17, 2012 10 $4,485,747 -37% 2,107 $2,129   $49,378,806 4
Feb 24, 2012 19 $1,094,744 -76% 917 $1,194   $50,473,550 5
Mar 2, 2012 24 $362,751 -67% 308 $1,178   $50,836,301 6
Mar 9, 2012 36 $180,981 -50% 151 $1,199   $51,017,282 7
Mar 16, 2012 30 $222,843 +23% 219 $1,018   $51,240,125 8
Mar 23, 2012 35 $173,648 -22% 204 $851   $51,413,773 9
Mar 30, 2012 45 $93,266 -46% 131 $712   $51,507,039 10
Apr 6, 2012 57 $41,294 -56% 67 $616   $51,548,333 11
Apr 13, 2012 60 $31,803 -23% 41 $776   $51,580,136 12

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.