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Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Weekend projections: Creed III smashes its way to $58-million-plus opening

March 5th, 2023

Creed III is off to a flying start in theaters this weekend, with United Artists projecting it will earn $58.658 million by the end of today. That’s easily the best 3-day opening for the Creed franchise (and also for a Rocky movie), and even tops the $56 million accumulated over five days by Creed II during the Thanksgiving Holiday in 2018. More...

Prediction update: Creed shooting for $50 million, Demon Slayer eyes $10 million

March 4th, 2023

This morning’s updated weekend predictions starts out with a mea culpa. I accidentally left Demon Slayer: Kimetsu No Yaiba—To the Swordsmith Village off our predictions yesterday. My apologies for that. I’ve included our original prediction and our Saturday-morning revision in this column. There’s also an update for Creed III, which had an excellent day on Friday and is looking at a weekend around $50 million. More...

Theater counts: Creed III punches its way into 4,007 theaters

March 2nd, 2023

The third installment of the Creed franchise, and ninth overall film in the Rocky film series, Creed III enters the fray this week as the widest release, and the only film showing in over 4,000 locations. 4,007 of them, to be precise. The sports drama, starring Michael B. Jordan as Adonis Creed, is also Jordan’s directorial debut. The opening count is a Rocky franchise record.

Also opening in wide release is the action-comedy Operation Fortune: Ruse de guerre. Starting out in 2,168 locations, the movie features an all-star ensemble cast including Jason Statham, Hugh Grant, Aubrey Plaza, Cary Elwes, Josh Hartnett and Bugzy Malone. Directed by Guy Ritchie, the movie follows super spy Orson Fortune (played by Statham) and his team of top operatives as they recruit Hollywood’s biggest movie star to help them on an undercover mission to stop a billionaire arms broker (played by Grant) from selling a deadly new weapons technology that threatens to disrupt the world order. More...

Note: This list contains actors who appeared in at least two movies in the franchise.

Note: This list contains people who contributed to at least two movies in the franchise.