See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States Blu-ray Sales Chart for Week Ending July 18, 2010

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  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 new The Bounty Hunter 62,773   62,773  $1,552,376  $1,552,376 1
2 (4) Avatar 33,169 -7% 4,760,237  $966,298  $150,956,598 13
3 (2) Percy Jackson & The Olympians: The Lightning Thief 28,819 -41% 269,994  $833,448  $7,234,867 3
4 (3) Hot Tub Time Machine 23,986 -38% 178,953  $599,399  $4,633,865 3
5 (1) Brooklyn's Finest 20,960 -66% 83,209  $533,849  $1,828,628 2
6 (5) The Book of Eli 20,878 -27% 491,180  $521,749  $12,274,595 5
7 new Our Family Wedding 17,112   17,112  $446,450  $446,450 1
8 (7) Alice in Wonderland 16,327 -23% 853,108  $540,106  $23,409,974 7
9 (6) The Girl with the Dragon Tattoo 14,256 -46% 40,488  $299,228  $862,686 2
10 (12) Shutter Island 11,123 -16% 275,289  $222,023  $5,999,064 6
11 (8) The Crazies 11,029 -36% 104,993  $237,238  $2,233,972 3
12 (-) The Dark Knight 10,759 +673% 787,113  $185,152  $11,900,854 84
13 (9) Green Zone 10,458 -28% 135,209  $271,803  $3,510,709 4
14 (14) Life 9,893 +6% 127,532  $445,087  $6,322,058 7
15 (11) Toy Story 9,692 -27% 558,331  $196,051  $13,985,015 716
16 (10) Toy Story 2 9,661 -30% 505,076  $195,662  $12,630,127 487
17 (17) 2001: A Space Odyssey 7,238 -8% 152,624  $137,155  $2,892,194 890
18 (-) Cars 6,742 +721% 115,873  $154,994  $2,760,938 193
19 (20) From Paris with Love 6,058 -8% 150,819  $157,195  $3,458,538 6
- (-) Terminator 2: Judgment Day 5,131 +31% 95,526  $92,313  $1,782,017 665

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.