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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending October 12, 2008

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 (-) Sleeping Beauty 1,161,057   1,161,057 $17,404,244 $17,404,244 266
2 (1) Iron Man 1,107,805 -74% 5,354,704 $23,009,110 $100,917,198 2
3 new Happening, The 566,828   566,828 $11,330,892 $11,330,892 1
4 new You Don't Mess with the Zohan 432,842   432,842 $8,914,511 $8,914,511 1
5 (3) Sex and the City - The Movie 223,146 -53% 1,989,719 $4,788,066 $43,629,809 3
6 (2) Forgetting Sarah Marshall 204,462 -69% 856,462 $4,016,983 $16,922,476 2
7 new Simpsons, The - The Complete Eleventh Season 135,728   135,728 $4,070,483 $4,070,483 1
8 (9) The Nightmare Before Christmas 62,813 +18% 684,625 $1,348,482 $16,234,596 567
9 new Joy Ride 2: Dead Ahead 62,349   62,349 $1,492,635 $1,492,635 1
10 (11) Office, The - Season Four 50,854 +1% 821,782 $1,575,965 $25,461,319 6
11 (5) Speed Racer 47,139 -39% 669,438 $767,107 $10,787,119 4
12 new Robot Chicken - Season 3 44,120   44,120 $970,199 $970,199 1
13 (6) The Forbidden Kingdom 42,379 -37% 943,828 $839,837 $19,055,442 5
14 new 30 Rock - Season 2 39,128   39,128 $1,056,065 $1,056,065 1
15 (8) Baby Mama 38,663 -29% 902,063 $695,547 $16,228,113 5
16 (10) 88 Minutes 38,431 -25% 407,915 $729,805 $8,124,156 4
17 (4) Leatherheads 37,850 -52% 298,946 $726,550 $5,691,935 3
18 (17) Little Mermaid - Ariel's Beginning, The 37,386 +3% 1,685,989 $747,346 $29,781,972 7
19 new How I Met Your Mother - Season Three 36,689   36,689 $953,547 $953,547 1
20 new South Park - The Cult of Cartman 33,090   33,090 $659,815 $659,815 1
21 (7) Made of Honor 32,742 -43% 563,033 $490,803 $8,543,255 4
22 (12) The Love Guru 31,929 -35% 343,067 $617,612 $6,179,952 4
23 (15) Barbie and the Diamond Castle 31,000 -20% 513,212 $376,030 $6,625,496 5
24 (13) Dora the Explorer - Dora Saves the Snow Princess 29,955 -36% 76,469 $447,528 $1,284,315 2
25 (14) Heroes - Season Two 28,678 -28% 809,669 $716,663 $20,214,033 7
26 (19) What Happens in Vegas 27,981 -20% 1,021,524 $561,914 $20,612,268 7
27 (18) Transformers 26,820 -24% 14,259,764 $399,556 $268,425,491 52
28 (-) Shaun of the Dead 25,925 +64% 809,463 $181,216 $7,460,638 199
29 (22) Grey's Anatomy: The Complete Fourth Season 25,543 -20% 410,324 $944,836 $15,166,608 5
30 (-) Saw IV 23,105 +42% 1,672,529 $291,786 $28,952,332 38

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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