The Numbers - Box Office Data, Movie Stars, Idle Speculation

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Saturday, July 4, 2009
News - July, 2009
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July 3, 2009: Don't Hate Limited Releases

Just the four films coming out in limited release this week, and of those only one of them is earning overwhelmingly positive reviews. Sadly, that film, The Beaches of Agnes, is also the most limited of the limited releases.


July 3, 2009: Contest - A Night With Bruno

I Love You, Beth Cooper opens in less than 2,000 theaters next weekend, so it is not truly wide. This leaves Bruno as the only obvious choice for target film for this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office of Bruno. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Elsewhere on Blu-ray and The Pink Panther 2 on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of The Pink Panther 2 on DVD and Night Train on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay!


July 1, 2009: Dawn of the Holidays

While the movie industry has been in summer mode for a full two months, for many, the July 4th weekend marks the official start of summer. To celebrate, there are two saturation level releases coming out this week, and both are opening tonight and not Friday. Both could be major hits, but they could have real trouble topping Transformers - Revenge of the Fallen over the weekend. Compared to last year, I don't think anything will top Hancock's opening weekend, but combined they should help 2009 maintain its strong pace compared to last year.


July 1, 2009: International Top of the Chart - Transformers Near $200 Million Mark

Transformers - Revenge of the Fallen expanded into 57 more markets earning one of the biggest weekends on the international scene. The film pulled in $165.43 million on 9763 screens in 59 for a two-week total of $189.58 million internationally, while it now has $389.65 million worldwide. This is the fourth biggest weekend haul on the international scene ever, behind Spider-Man 3, Pirates of the Caribbean: At World's End and Harry Potter and the Order of the Phoenix, but ahead of The Da Vinci Code.


July 1, 2009: 2009 Preview: July

June gave us some unexpected hits in The Proposal and The Hangover, as well as expected hits like Up, not to mention the biggest hit of the year, so far, in Transformers - Revenge of the Fallen. However, despite this, 2009 lost a bit of ground to 2008, and this will likely continue this month, as this month last year saw the release of The Dark Knight. This year we have a couple of potential $300 million hits, but nothing likely to perform on that scale. Then again, I only predicted Dark Knight would make $250 million, so we could be surprised again this year. The box office is certainly hot, running more than 12% head of last year's pace.