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Wednesday, November 25, 2009
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Can Eminem draw in international crowds?
Rapper Eminem’s acting debut in 8 Mile is pulling in some surprisingly large numbers overseas. With $7.2 million it managed first place in the UK and Ireland, $500,000 was also first place in Switzerland. (In both countries 8 Mile dethroned The Two Towers for top spot.) 8 Mile also saw strong debuts in Australia, the Netherlands and Denmark.
All in all, 8 Mile has made $28 million overseas, but before the execs at UIP celebrate they must remember that 8 Mile started just as surprisingly strong domestically. It made more than $50 million during its opening weekend; however, in the following weeks the box office collapsed. It’s too early to tell if 8 Mile’s international run will take the same road, but it is something to watch out for.
Submitted by: C.S.StrowbridgeSource: Screen Daily
Date posted: 2003-01-21
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