August 23rd, 2004
It was a very strange weekend; going in no movie was the obvious choice for number one and most analysts were predicting that most of new films would flop. I went one step further and predicted that all of them would flop. In the end, the new movies did better, on average, while the holdovers held up about as well as expected. This helped avoid a complete collapse at the box office, but it was still down 14.1% from last weekend. However, it was up 17.1% from last year, ending a mini-streak of year-to-year drops. That help 2004 from slipping any further in the year-to-date comparison, which 2004 currently leads 2003 $6.201 billion to $5.935 billion, or 4.48%.
August 20th, 2004
Like last weekend, all three movies opening wide this weekend are receiving less than stellar reviews. But unlike last weekend, there's no built in audiences for most of these movies, so look for a sharp drop at the box office. On the plus side, there should be quite a battle for top spot with five films within striking distance of each other.
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