shared the top of the charts with The Pink Panther
. 16 Blocks
led on the rental charts $6.85 million to $6.55 million, but the two films finished in opposite order on the sales charts.
It's another busy week both in terms of quantity and especially quality with half-a-dozen films in contention for DVD Pick of the Week. In the end I narrowed it down to The Dead Zone - The Complete Fourth Season, although I will probably end up buying all of them.
We have the first event movie of the year coming out this weekend. Yes, I realize I said that when V for Vendetta came out, but this time I mean it. In all seriousness, if Ice Age: The Meltdown doesn't have the best opening of the year, then the 2006 box office is pretty much sunk.
Only one of the four new films beat expectations over the weekend, and that left the box office hurting.
Overall, the total for the weekend was $110 million, which was 6.8% higher than last weekend, but since last weekend was Oscar weekend, this is hardly an impressive result.
More importantly, it was 4.7% lower than the same weekend last year.
It was another bad week as practically ever film in the top five missed expectations, some by wide margins. The overall box office was down to $103 million for the weekend, which is 14.2% lower than last weekend and 16.3% lower than the same weekend last year. However, a lot of that has to do with the Oscars
. Year-to-date, 2006 has brought in $1.39 billion in box office revenue, which is just behind last's years pace of $1.40 billion.
It's Oscar weekend and while people will be celebrating the best movies have to offer, they won't be doing it in a movie theatre. There's usually a huge drop-off in ticket sales over Oscar weekend, especially on Sunday. The only groups that are mostly unaffected are teens and young men and that explains why all four movies opening wide this weekend are aimed at one of those two groups.
During the past week promotional websites for several movies were launched and some older ones added additional content. There was a three way race for top spot this week with Slither
- Official Site
taking home the award. However, it won based on equal parts what it is and what it should become once all the content marked coming soon is added to the site.
This is a not as busy a month as it initially looks. Granted, there are 18 movies on this month's list, but there are five weekends, or at least five Fridays. Also, every week there's at least one film that may or may not be getting a truly wide release. Considering the level of competition, I'm leaning against any of five such films opening in more than 2000 theatres. On the plus side, we should see the first
$100 million movie of 2006 open this month, and perhaps even see two
movies reach that milestone.
During the past week promotional websites for several movies were launched and some older ones added additional content. Just when I thought the slump was over, we have the shortest list in a few weeks. The best site of the week was Brick
- Official Site
, which helped sell the movie well and that is the most important job of a movie site.
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