The Eagle (2011)

The Eagle poster
Theatrical Performance
Domestic Box Office $19,490,041Details
International Box Office $19,503,507Details
Worldwide Box Office $38,993,548
Home Market Performance
Est. Domestic DVD Sales $5,775,307 Details
Est. Domestic Blu-ray Sales $2,303,068 Details
Total Est. Domestic Video Sales $8,078,375
Further financial details...

Synopsis

In 2nd-Century Britain, two men - master and slave - venture beyond the edge of the known world on a dangerous and obsessive quest that will push them beyond the boundaries of loyalty and betrayal, friendship and hatred, deceit and heroism. Adapted from Rosemary Sutcliff's classic novel The Eagle of the Ninth. In 140 AD, the Roman Empire extends all the way to Britain - though its grasp is incomplete, as the rebellious tribes of Caledonia (today's Scotland) hold sway in the far North. Marcus Aquila arrives in Britain, determined to restore the tarnished reputation of his father, Flavius Aquila. It was 20 years earlier that Rome's 5,000-strong Ninth Legion, under the command of Flavius and carrying their golden emblem, the Eagle of the Ninth, marched north into Caledonia. They never returned; Legion and Eagle simply vanished into the mists. Angered, the Roman Emperor Hadrian ordered the building of a wall to seal off the territory; Hadrian’s Wall became the northernmost frontier of the Roman Empire - the edge of the known world. Driven to become a brilliant soldier and now given command of a small fort in the southwest, Marcus bravely leads his troops during a siege. Commended by Rome for his bravery, yet discharged from the army because of his severe wounds, Marcus convalesces, demoralized, in the villa of his Uncle Aquila, a retired army man. When Marcus impulsively gets a young Briton's life spared at a gladiatorial contest, Aquila buys the Briton, Esca, to be Marcus' slave. Marcus is dismissive of Esca, who harbors a seething hatred of all things Roman. Yet Esca vows to serve the man who has saved his life. Hearing a rumor that the Eagle has been seen in a tribal temple in the far north, Marcus is galvanized into action, and sets off with Esca across Hadrian's Wall. But the highlands of Caledonia are a vast and savage wilderness, and Marcus must rely on his slave to navigate the region. When they encounter ex-Roman soldier Guern, Marcus realizes that the mystery of his father's disappearance may well be linked to the secret of his own slave's identity and loyalty - a secret all the more pressing when the two come face-to-face with the warriors of the fearsome Seal Prince.

Metrics

Opening Weekend:$8,684,464 (44.6% of total gross)
Legs:2.24 (domestic box office/biggest weekend)
Domestic Share:50.0% (domestic box office/worldwide)
Production Budget:$25,000,000 (worldwide box office is 1.6 times production budget)
Theater counts:2,296 opening theaters/2,296 max. theaters, 3.0 weeks average run per theater
Infl. Adj. Dom. BO $26,494,653

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 3,801-3,900) 3,884 $19,490,041
All Time International Box Office (Rank 3,501-3,600) 3,538 $19,503,507
All Time Worldwide Box Office (Rank 3,601-3,700) 3,639 $38,993,548

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Netflix:Netflix, Netflix

Movie Details

Domestic Releases: February 11th, 2011 (Wide) by Focus Features
Video Release: June 21st, 2011 by Universal Home Entertainment
MPAA Rating: PG-13 for battle sequences and some disturbing images
(Rating bulletin 2125, 6/16/2010)
Running Time: 114 minutes
Comparisons: vs. House of Flying Daggers
Create your own comparison chart…
Keywords: War, Sword and Sandal, Action Adventure, Ancient Rome
Source:Based on Fiction Book/Short Story
Genre:Action
Production Method:Live Action
Creative Type:Historical Fiction
Production/Financing Companies: Film 4
Production Countries: United Kingdom, United States
Languages: English, Gaelic

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Washington's Birthday (All Movies, 3-Day, Inflation Adjusted) 407 $5,175,129 Feb 18, 2011 10
Washington's Birthday (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 239 $6,154,884 Feb 18, 2011 10

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Feb 11, 2011 4 $8,684,464   2,296 $3,782   $8,684,464 1
Feb 18, 2011 9 $3,645,485 -58% 2,296 $1,588   $15,152,683 2
Feb 25, 2011 12 $1,587,177 -56% 1,568 $1,012   $18,341,824 3
Mar 4, 2011 25 $265,380 -83% 327 $812   $19,143,422 4
Mar 11, 2011 50 $48,331 -82% 99 $488   $19,292,982 5
Mar 18, 2011 47 $46,080 -5% 92 $501   $19,365,552 6
Mar 25, 2011 51 $45,848 -1% 97 $473   $19,434,596 7
Apr 1, 2011 60 $22,508 -51% 57 $395   $19,478,384 8

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Feb 11, 2011 4 $2,812,574     2,296 $1,225   $2,812,574 1
Feb 12, 2011 5 $3,605,736 +28%   2,296 $1,570   $6,418,310 2
Feb 13, 2011 4 $2,266,154 -37%   2,296 $987   $8,684,464 3
Feb 14, 2011 7 $1,076,886 -52%   2,296 $469   $9,761,350 4
Feb 15, 2011 5 $683,974 -36%   2,296 $298   $10,445,324 5
Feb 16, 2011 5 $527,868 -23%   2,296 $230   $10,973,192 6
Feb 17, 2011 5 $534,006 +1%   2,296 $233   $11,507,198 7
Feb 18, 2011 9 $1,000,581 +87% -64% 2,296 $436   $12,507,779 8
Feb 19, 2011 9 $1,494,343 +49% -59% 2,296 $651   $14,002,122 9
Feb 20, 2011 8 $1,150,561 -23% -49% 2,296 $501   $15,152,683 10
Feb 21, 2011 8 $687,559 -40% -36% 2,296 $299   $15,840,242 11
Feb 22, 2011 8 $345,543 -50% -49% 2,296 $150   $16,185,785 12
Feb 23, 2011 8 $276,470 -20% -48% 2,296 $120   $16,462,255 13
Feb 24, 2011 8 $292,392 +6% -45% 2,296 $127   $16,754,647 14
Feb 25, 2011 13 $447,239 +53% -55% 1,568 $285   $17,201,886 15
Feb 26, 2011 13 $705,089 +58% -53% 1,568 $450   $17,906,975 16
Feb 27, 2011 11 $434,849 -38% -62% 1,568 $277   $18,341,824 17
Feb 28, 2011 12 $131,133 -70% -81% 1,568 $84   $18,472,957 18
Mar 1, 2011 14 $141,252 +8% -59% 1,568 $90   $18,614,209 19
Mar 2, 2011 14 $126,490 -10% -54% 1,568 $81   $18,740,699 20
Mar 3, 2011 11 $137,343 +9% -53% 1,568 $88   $18,878,042 21
Mar 4, 2011 - $75,010 -45% -83% 327 $229   $18,953,052 22
Mar 5, 2011 - $114,199 +52% -84% 327 $349   $19,067,251 23
Mar 6, 2011 - $76,171 -33% -82% 327 $233   $19,143,422 24
Mar 7, 2011 - $23,252 -69% -82% 327 $71   $19,166,674 25
Mar 8, 2011 - $26,051 +12% -82% 327 $80   $19,192,725 26
Mar 9, 2011 - $26,012 n/c -79% 327 $80   $19,218,737 27
Mar 10, 2011 - $25,914 n/c -81% 327 $79   $19,244,651 28
Mar 11, 2011 - $14,152 -45% -81% 99 $143   $19,258,803 29
Mar 12, 2011 - $20,998 +48% -82% 99 $212   $19,279,801 30
Mar 13, 2011 - $13,181 -37% -83% 99 $133   $19,292,982 31
Mar 14, 2011 - $6,476 -51% -72% 99 $65   $19,299,458 32
Mar 15, 2011 - $7,213 +11% -72% 99 $73   $19,306,671 33
Mar 16, 2011 - $6,063 -16% -77% 99 $61   $19,312,734 34
Mar 17, 2011 - $6,738 +11% -74% 99 $68   $19,319,472 35
Mar 18, 2011 - $14,779 +119% +4% 99 $149   $19,334,251 36
Mar 19, 2011 - $19,036 +29% -9% 99 $192   $19,353,287 37
Mar 20, 2011 - $12,265 -36% -7% 99 $124   $19,365,552 38
Mar 21, 2011 - $5,385 -56% -17% 99 $54   $19,370,937 39
Mar 22, 2011 - $6,539 +21% -9% 99 $66   $19,377,476 40
Mar 23, 2011 - $5,527 -15% -9% 99 $56   $19,383,003 41
Mar 24, 2011 - $5,745 +4% -15% 99 $58   $19,388,748 42
Mar 25, 2011 - $13,606 +137% -8% 97 $140   $19,402,354 43
Mar 26, 2011 - $19,556 +44% +3% 97 $202   $19,421,910 44
Mar 27, 2011 - $12,686 -35% +3% 97 $131   $19,434,596 45
Mar 28, 2011 - $5,434 -57% +1% 97 $56   $19,440,030 46
Mar 29, 2011 - $5,656 +4% -14% 97 $58   $19,445,686 47
Mar 30, 2011 - $4,992 -12% -10% 97 $51   $19,450,678 48
Mar 31, 2011 - $5,198 +4% -10% 97 $54   $19,455,876 49
Apr 1, 2011 - $7,292 +40% -46% 57 $128   $19,463,168 50
Apr 2, 2011 - $9,001 +23% -54% 57 $158   $19,472,169 51
Apr 3, 2011 - $6,215 -31% -51% 57 $109   $19,478,384 52
Apr 4, 2011 - $2,673 -57% -51% 57 $47   $19,481,057 53
Apr 5, 2011 - $3,224 +21% -43% 57 $57   $19,484,281 54
Apr 6, 2011 - $2,538 -21% -49% 57 $45   $19,486,819 55
Apr 7, 2011 - $3,222 +27% -38% 57 $57   $19,490,041 56

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Feb 11, 2011 4 $11,507,198   2,296 $5,012   $11,507,198 1
Feb 18, 2011 9 $5,247,449 -54% 2,296 $2,285   $16,754,647 2
Feb 25, 2011 12 $2,123,395 -60% 1,568 $1,354   $18,878,042 3
Mar 4, 2011 25 $366,609 -83% 327 $1,121   $19,244,651 4
Mar 11, 2011 50 $74,821 -80% 99 $756   $19,319,472 5
Mar 18, 2011 47 $69,276 -7% 92 $753   $19,388,748 6
Mar 25, 2011 51 $67,128 -3% 97 $692   $19,455,876 7
Apr 1, 2011 61 $34,165 -49% 57 $599   $19,490,041 8

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jun 26, 20116123,564 123,564$2,152,485$2,152,4851
Jul 3, 20111643,334-65% 166,898$736,245$2,888,7302
Jul 10, 20112123,968-45% 190,866$434,540$3,323,2703
Jul 17, 20112813,074-45% 203,940$236,116$3,559,3864

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jun 26, 2011635,089 35,089$818,960$818,9601
Jul 3, 20111410,748-69% 45,837$247,046$1,066,0062

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Channing Tatum    Marcus Aquila
Jamie Bell    Esca

Supporting Cast

Donald Sutherland    Uncle Aquila
Mark Strong    Guern
Tahar Rahim    Seal Prince
Denis O'Hare    Lutorius
Jon Campling    Traveller #2

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Kevin MacDonald    Director
Duncan Kenworthy    Producer
Jeremy Brock    Screenwriter
Rosemary Sutcliff    Story Creator
Tessa Ross    Executive Producer
Charles Moore    Executive Producer
Miles Ketley    Executive Producer
Caroline Hewitt    Co-Producer
Anthony Dod Mantle    Cinematographer
Michael Carlin    Production Designer
Justine Wright    Editor
Michael O’Connor    Costume Designer
Tommy Gormley    First Assistant Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: Expectations Adjusted Downward

July 7th, 2011

The Adjustment Bureau led the way on this week's Blu-ray sales chart, but with just a fraction of last week's winning total. It sold 122,000 units and generated $2.87 million in consumer spending, which is very low for the number one film. However, its Blu-ray ratio was 35%, which is good for this type of film. (At its heart it is a romance, with a slice of science fiction thrown in.) More...

DVD Sales: New Releases are Really Wimpy

July 6th, 2011

Several new DVD releases charted this week, and new releases even earned the top three spots on the chart. However, sales were very weak and they only placed that well due to the lack of substantial competition. The number one film on this week's DVD sales chart was Diary of A Wimpy Kid: Rodick Rules with just 255,000 units sold and $5.01 million in opening week consumer spending at retail. To put this into perspective, that's on par with the original film's second week on the home market. More...

DVD and Blu-ray Releases for June 21st, 2011

June 21st, 2011

It's another busy week for DVD / Blu-ray with four first-run releases coming out this week. Five if you include Cedar Rapids, which was had surprisingly brisk ticket sales in limited release. Cedar Rapids is also the only one of the big releases that I would consider for Pick of the Week honors. Despite the number of wide releases on this week's list, I'm going with an unorthodox choice for Pick of the Week, "Weird Al" Yankovic - Alpocalypse, but Louie: Season One on Blu-ray earns an honorable mention. More...

Unknown Finds Self On Top of Chart

February 22nd, 2011

It was a good news / bad news situation this weekend as a number of films missed expectations. However, the overall box office was still enough for 2011 to secure its first win, topping last year's box office $145 million to $134 million. Granted, this is not exactly a fair comparison, as it was President's Day long weekend this year and it wasn't last year, but when you've had a 14-week losing streak, you will take any win that you can. Year-to-date, 2011 is still behind 2010's pace by nearly $400 million at $1.39 billion to $1.78 billion and there's little you can do to spin that into a positive. More...

Heartbreaking Start to the Year

February 15th, 2011

On the one hand, we are only six weeks into the year, which means it is far too early to push the panic button. On the other hand, there's everything else. It was yet another disappointing weekend at the box office with the top two films barely earning more than last year's number one movie. In fact, even if you ignored last year's number one movie, this year was still weaker in terms of ticket sales. The total box office was $149 million, which was 71% higher than last weekend, but while that seems impressive, it was still 27% lower than last year. 2011 is already closing in on $400 million behind 2010 at $1.17 billion to $1.54 billion. Maybe this coming weekend we can catch a break and finally turn things around. More...

Weekend Estimates: Bieber and Sandler Neck-and-Neck

February 13th, 2011

Justin Bieber's popularity may not be restricted to Twitter after all.

This weekend's box office race is too close to call on Sunday morning after Justin Bieber: Never Say Never posted an impressive $30.26m opening weekend, enough to put it within striking distance of Just Go With It for top spot. The Adam Sandler/Jennifer Aniston romantic comedy is pegged at $31m by Sony Pictures, which makes it the favorite to win, but a 2% difference between the two films means that Bieber could still take the title if fans turn out in greater numbers than expected today. More...

Will 2011 Finally See Some Heat?

February 10th, 2011

2011 is over a month old and we've only had one film that you could call a mid-level hit, two if you want to be generous. Worse still, none of 2010's holdovers have been big either. $100 million films opening in January are very rare, but films earning $100 million during the month of January are not that unusual. In fact, most years the biggest hit of January is a film released in December. So with no new releases or holdover pulling their weight, 2011 is off to a terrible start. This could be the weekend that changes that. Not only is it Valentine's Day weekend, but we should have the first $100 million hit of the year opening on Friday, plus a couple of potential mid-level hits. Unfortunately, at the beginning of the month, I was expecting two potential massive openings, but that appears less likely now. It also makes keeping pace with last year nearly impossible. More...

2011 Preview: February

February 1st, 2011

January got off to about as bad a start as I feared, and already 2011 is behind 2010 by about $275 million. Even worse, last February was better than expected. Not only did Avatar add another $200 million to its coffers during the month, the new releases collectively topped expectations every week (even if some individual releases failed to do so). What does this mean going forward? It means 2011 will likely continue to lose ground on 2010. By the time March rolls around, the only thing box office watchers will be talking about is the slump. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

In 2nd-Century Britain, two men - master and slave - venture beyond the edge of the known world on a dangerous and obsessive quest that will push them beyond the boundaries of loyalty and betrayal, friendship and hatred, deceit and heroism. Adapted from Rosemary Sutcliff's classic novel The Eagle of the Ninth. In 140 AD, the Roman Empire extends all the way to Britain - though its grasp is incomplete, as the rebellious tribes of Caledonia (today's Scotland) hold sway in the far North. Marcus Aquila arrives in Britain, determined to restore the tarnished reputation of his father, Flavius Aquila. It was 20 years earlier that Rome's 5,000-strong Ninth Legion, under the command of Flavius and carrying their golden emblem, the Eagle of the Ninth, marched north into Caledonia. They never returned; Legion and Eagle simply vanished into the mists. Angered, the Roman Emperor Hadrian ordered the building of a wall to seal off the territory; Hadrian’s Wall became the northernmost frontier of the Roman Empire - the edge of the known world. Driven to become a brilliant soldier and now given command of a small fort in the southwest, Marcus bravely leads his troops during a siege. Commended by Rome for his bravery, yet discharged from the army because of his severe wounds, Marcus convalesces, demoralized, in the villa of his Uncle Aquila, a retired army man. When Marcus impulsively gets a young Briton's life spared at a gladiatorial contest, Aquila buys the Briton, Esca, to be Marcus' slave. Marcus is dismissive of Esca, who harbors a seething hatred of all things Roman. Yet Esca vows to serve the man who has saved his life. Hearing a rumor that the Eagle has been seen in a tribal temple in the far north, Marcus is galvanized into action, and sets off with Esca across Hadrian's Wall. But the highlands of Caledonia are a vast and savage wilderness, and Marcus must rely on his slave to navigate the region. When they encounter ex-Roman soldier Guern, Marcus realizes that the mystery of his father's disappearance may well be linked to the secret of his own slave's identity and loyalty - a secret all the more pressing when the two come face-to-face with the warriors of the fearsome Seal Prince.

Metrics

Opening Weekend:$8,684,464 (44.6% of total gross)
Legs:2.24 (domestic box office/biggest weekend)
Domestic Share:50.0% (domestic box office/worldwide)
Production Budget:$25,000,000 (worldwide box office is 1.6 times production budget)
Theater counts:2,296 opening theaters/2,296 max. theaters, 3.0 weeks average run per theater
Infl. Adj. Dom. BO $26,494,653

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 3,801-3,900) 3,884 $19,490,041
All Time International Box Office (Rank 3,501-3,600) 3,538 $19,503,507
All Time Worldwide Box Office (Rank 3,601-3,700) 3,639 $38,993,548

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Netflix:Netflix, Netflix

Movie Details

Domestic Releases: February 11th, 2011 (Wide) by Focus Features
Video Release: June 21st, 2011 by Universal Home Entertainment
MPAA Rating: PG-13 for battle sequences and some disturbing images
(Rating bulletin 2125, 6/16/2010)
Running Time: 114 minutes
Comparisons: vs. House of Flying Daggers
Create your own comparison chart…
Keywords: War, Sword and Sandal, Action Adventure, Ancient Rome
Source:Based on Fiction Book/Short Story
Genre:Action
Production Method:Live Action
Creative Type:Historical Fiction
Production/Financing Companies: Film 4
Production Countries: United Kingdom, United States
Languages: English, Gaelic

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Washington's Birthday (All Movies, 3-Day, Inflation Adjusted) 407 $5,175,129 Feb 18, 2011 10
Washington's Birthday (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 239 $6,154,884 Feb 18, 2011 10

Leading Cast

Channing Tatum    Marcus Aquila
Jamie Bell    Esca

Supporting Cast

Donald Sutherland    Uncle Aquila
Mark Strong    Guern
Tahar Rahim    Seal Prince
Denis O'Hare    Lutorius
Jon Campling    Traveller #2

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Kevin MacDonald    Director
Duncan Kenworthy    Producer
Jeremy Brock    Screenwriter
Rosemary Sutcliff    Story Creator
Tessa Ross    Executive Producer
Charles Moore    Executive Producer
Miles Ketley    Executive Producer
Caroline Hewitt    Co-Producer
Anthony Dod Mantle    Cinematographer
Michael Carlin    Production Designer
Justine Wright    Editor
Michael O’Connor    Costume Designer
Tommy Gormley    First Assistant Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: Expectations Adjusted Downward

July 7th, 2011

The Adjustment Bureau led the way on this week's Blu-ray sales chart, but with just a fraction of last week's winning total. It sold 122,000 units and generated $2.87 million in consumer spending, which is very low for the number one film. However, its Blu-ray ratio was 35%, which is good for this type of film. (At its heart it is a romance, with a slice of science fiction thrown in.) More...

DVD Sales: New Releases are Really Wimpy

July 6th, 2011

Several new DVD releases charted this week, and new releases even earned the top three spots on the chart. However, sales were very weak and they only placed that well due to the lack of substantial competition. The number one film on this week's DVD sales chart was Diary of A Wimpy Kid: Rodick Rules with just 255,000 units sold and $5.01 million in opening week consumer spending at retail. To put this into perspective, that's on par with the original film's second week on the home market. More...

DVD and Blu-ray Releases for June 21st, 2011

June 21st, 2011

It's another busy week for DVD / Blu-ray with four first-run releases coming out this week. Five if you include Cedar Rapids, which was had surprisingly brisk ticket sales in limited release. Cedar Rapids is also the only one of the big releases that I would consider for Pick of the Week honors. Despite the number of wide releases on this week's list, I'm going with an unorthodox choice for Pick of the Week, "Weird Al" Yankovic - Alpocalypse, but Louie: Season One on Blu-ray earns an honorable mention. More...

Unknown Finds Self On Top of Chart

February 22nd, 2011

It was a good news / bad news situation this weekend as a number of films missed expectations. However, the overall box office was still enough for 2011 to secure its first win, topping last year's box office $145 million to $134 million. Granted, this is not exactly a fair comparison, as it was President's Day long weekend this year and it wasn't last year, but when you've had a 14-week losing streak, you will take any win that you can. Year-to-date, 2011 is still behind 2010's pace by nearly $400 million at $1.39 billion to $1.78 billion and there's little you can do to spin that into a positive. More...

Heartbreaking Start to the Year

February 15th, 2011

On the one hand, we are only six weeks into the year, which means it is far too early to push the panic button. On the other hand, there's everything else. It was yet another disappointing weekend at the box office with the top two films barely earning more than last year's number one movie. In fact, even if you ignored last year's number one movie, this year was still weaker in terms of ticket sales. The total box office was $149 million, which was 71% higher than last weekend, but while that seems impressive, it was still 27% lower than last year. 2011 is already closing in on $400 million behind 2010 at $1.17 billion to $1.54 billion. Maybe this coming weekend we can catch a break and finally turn things around. More...

Weekend Estimates: Bieber and Sandler Neck-and-Neck

February 13th, 2011

Justin Bieber's popularity may not be restricted to Twitter after all.

This weekend's box office race is too close to call on Sunday morning after Justin Bieber: Never Say Never posted an impressive $30.26m opening weekend, enough to put it within striking distance of Just Go With It for top spot. The Adam Sandler/Jennifer Aniston romantic comedy is pegged at $31m by Sony Pictures, which makes it the favorite to win, but a 2% difference between the two films means that Bieber could still take the title if fans turn out in greater numbers than expected today. More...

Will 2011 Finally See Some Heat?

February 10th, 2011

2011 is over a month old and we've only had one film that you could call a mid-level hit, two if you want to be generous. Worse still, none of 2010's holdovers have been big either. $100 million films opening in January are very rare, but films earning $100 million during the month of January are not that unusual. In fact, most years the biggest hit of January is a film released in December. So with no new releases or holdover pulling their weight, 2011 is off to a terrible start. This could be the weekend that changes that. Not only is it Valentine's Day weekend, but we should have the first $100 million hit of the year opening on Friday, plus a couple of potential mid-level hits. Unfortunately, at the beginning of the month, I was expecting two potential massive openings, but that appears less likely now. It also makes keeping pace with last year nearly impossible. More...

2011 Preview: February

February 1st, 2011

January got off to about as bad a start as I feared, and already 2011 is behind 2010 by about $275 million. Even worse, last February was better than expected. Not only did Avatar add another $200 million to its coffers during the month, the new releases collectively topped expectations every week (even if some individual releases failed to do so). What does this mean going forward? It means 2011 will likely continue to lose ground on 2010. By the time March rolls around, the only thing box office watchers will be talking about is the slump. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Feb 11, 2011 4 $8,684,464   2,296 $3,782   $8,684,464 1
Feb 18, 2011 9 $3,645,485 -58% 2,296 $1,588   $15,152,683 2
Feb 25, 2011 12 $1,587,177 -56% 1,568 $1,012   $18,341,824 3
Mar 4, 2011 25 $265,380 -83% 327 $812   $19,143,422 4
Mar 11, 2011 50 $48,331 -82% 99 $488   $19,292,982 5
Mar 18, 2011 47 $46,080 -5% 92 $501   $19,365,552 6
Mar 25, 2011 51 $45,848 -1% 97 $473   $19,434,596 7
Apr 1, 2011 60 $22,508 -51% 57 $395   $19,478,384 8

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Feb 11, 2011 4 $2,812,574     2,296 $1,225   $2,812,574 1
Feb 12, 2011 5 $3,605,736 +28%   2,296 $1,570   $6,418,310 2
Feb 13, 2011 4 $2,266,154 -37%   2,296 $987   $8,684,464 3
Feb 14, 2011 7 $1,076,886 -52%   2,296 $469   $9,761,350 4
Feb 15, 2011 5 $683,974 -36%   2,296 $298   $10,445,324 5
Feb 16, 2011 5 $527,868 -23%   2,296 $230   $10,973,192 6
Feb 17, 2011 5 $534,006 +1%   2,296 $233   $11,507,198 7
Feb 18, 2011 9 $1,000,581 +87% -64% 2,296 $436   $12,507,779 8
Feb 19, 2011 9 $1,494,343 +49% -59% 2,296 $651   $14,002,122 9
Feb 20, 2011 8 $1,150,561 -23% -49% 2,296 $501   $15,152,683 10
Feb 21, 2011 8 $687,559 -40% -36% 2,296 $299   $15,840,242 11
Feb 22, 2011 8 $345,543 -50% -49% 2,296 $150   $16,185,785 12
Feb 23, 2011 8 $276,470 -20% -48% 2,296 $120   $16,462,255 13
Feb 24, 2011 8 $292,392 +6% -45% 2,296 $127   $16,754,647 14
Feb 25, 2011 13 $447,239 +53% -55% 1,568 $285   $17,201,886 15
Feb 26, 2011 13 $705,089 +58% -53% 1,568 $450   $17,906,975 16
Feb 27, 2011 11 $434,849 -38% -62% 1,568 $277   $18,341,824 17
Feb 28, 2011 12 $131,133 -70% -81% 1,568 $84   $18,472,957 18
Mar 1, 2011 14 $141,252 +8% -59% 1,568 $90   $18,614,209 19
Mar 2, 2011 14 $126,490 -10% -54% 1,568 $81   $18,740,699 20
Mar 3, 2011 11 $137,343 +9% -53% 1,568 $88   $18,878,042 21
Mar 4, 2011 - $75,010 -45% -83% 327 $229   $18,953,052 22
Mar 5, 2011 - $114,199 +52% -84% 327 $349   $19,067,251 23
Mar 6, 2011 - $76,171 -33% -82% 327 $233   $19,143,422 24
Mar 7, 2011 - $23,252 -69% -82% 327 $71   $19,166,674 25
Mar 8, 2011 - $26,051 +12% -82% 327 $80   $19,192,725 26
Mar 9, 2011 - $26,012 n/c -79% 327 $80   $19,218,737 27
Mar 10, 2011 - $25,914 n/c -81% 327 $79   $19,244,651 28
Mar 11, 2011 - $14,152 -45% -81% 99 $143   $19,258,803 29
Mar 12, 2011 - $20,998 +48% -82% 99 $212   $19,279,801 30
Mar 13, 2011 - $13,181 -37% -83% 99 $133   $19,292,982 31
Mar 14, 2011 - $6,476 -51% -72% 99 $65   $19,299,458 32
Mar 15, 2011 - $7,213 +11% -72% 99 $73   $19,306,671 33
Mar 16, 2011 - $6,063 -16% -77% 99 $61   $19,312,734 34
Mar 17, 2011 - $6,738 +11% -74% 99 $68   $19,319,472 35
Mar 18, 2011 - $14,779 +119% +4% 99 $149   $19,334,251 36
Mar 19, 2011 - $19,036 +29% -9% 99 $192   $19,353,287 37
Mar 20, 2011 - $12,265 -36% -7% 99 $124   $19,365,552 38
Mar 21, 2011 - $5,385 -56% -17% 99 $54   $19,370,937 39
Mar 22, 2011 - $6,539 +21% -9% 99 $66   $19,377,476 40
Mar 23, 2011 - $5,527 -15% -9% 99 $56   $19,383,003 41
Mar 24, 2011 - $5,745 +4% -15% 99 $58   $19,388,748 42
Mar 25, 2011 - $13,606 +137% -8% 97 $140   $19,402,354 43
Mar 26, 2011 - $19,556 +44% +3% 97 $202   $19,421,910 44
Mar 27, 2011 - $12,686 -35% +3% 97 $131   $19,434,596 45
Mar 28, 2011 - $5,434 -57% +1% 97 $56   $19,440,030 46
Mar 29, 2011 - $5,656 +4% -14% 97 $58   $19,445,686 47
Mar 30, 2011 - $4,992 -12% -10% 97 $51   $19,450,678 48
Mar 31, 2011 - $5,198 +4% -10% 97 $54   $19,455,876 49
Apr 1, 2011 - $7,292 +40% -46% 57 $128   $19,463,168 50
Apr 2, 2011 - $9,001 +23% -54% 57 $158   $19,472,169 51
Apr 3, 2011 - $6,215 -31% -51% 57 $109   $19,478,384 52
Apr 4, 2011 - $2,673 -57% -51% 57 $47   $19,481,057 53
Apr 5, 2011 - $3,224 +21% -43% 57 $57   $19,484,281 54
Apr 6, 2011 - $2,538 -21% -49% 57 $45   $19,486,819 55
Apr 7, 2011 - $3,222 +27% -38% 57 $57   $19,490,041 56

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Feb 11, 2011 4 $11,507,198   2,296 $5,012   $11,507,198 1
Feb 18, 2011 9 $5,247,449 -54% 2,296 $2,285   $16,754,647 2
Feb 25, 2011 12 $2,123,395 -60% 1,568 $1,354   $18,878,042 3
Mar 4, 2011 25 $366,609 -83% 327 $1,121   $19,244,651 4
Mar 11, 2011 50 $74,821 -80% 99 $756   $19,319,472 5
Mar 18, 2011 47 $69,276 -7% 92 $753   $19,388,748 6
Mar 25, 2011 51 $67,128 -3% 97 $692   $19,455,876 7
Apr 1, 2011 61 $34,165 -49% 57 $599   $19,490,041 8

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jun 26, 20116123,564 123,564$2,152,485$2,152,4851
Jul 3, 20111643,334-65% 166,898$736,245$2,888,7302
Jul 10, 20112123,968-45% 190,866$434,540$3,323,2703
Jul 17, 20112813,074-45% 203,940$236,116$3,559,3864

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jun 26, 2011635,089 35,089$818,960$818,9601
Jul 3, 20111410,748-69% 45,837$247,046$1,066,0062

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.