Larry Crowne (2011)

Larry Crowne poster
Theatrical Performance
Domestic Box Office $35,608,245Details
International Box Office $25,840,890Details
Worldwide Box Office $61,449,135
Home Market Performance
Est. Domestic DVD Sales $7,211,759 Details
Est. Domestic Blu-ray Sales $535,919 Details
Total Est. Domestic Video Sales $7,747,678
Further financial details...

Synopsis

Until he was downsized, affable, amiable Larry Crowne was a superstar team leader at the big-box company where he's worked since his time in the Navy. Underwater on his mortgage and unclear on what to do with his suddenly free days, Larry heads to his local college to start over. There he becomes part of a colorful community of outcasts, also-rans and the overlooked all trying to find a better future for themselves...often moving around town in a herd of scooters. In his public-speaking class, Larry develops an unexpected crush on his teacher Mercedes Tainot, who has lost as much passion for teaching as she has for her husband. The simple guy who has every reason to think his life has stalled will come to learn an unexpected lesson: when you think everything worth having has passed you by, you just might discover your reason to live.

Metrics

Opening Weekend:$13,096,065 (36.8% of total gross)
Legs:2.72 (domestic box office/biggest weekend)
Domestic Share:57.9% (domestic box office/worldwide)
Production Budget:$30,000,000 (worldwide box office is 2.0 times production budget)
Theater counts:2,973 opening theaters/2,976 max. theaters, 3.4 weeks average run per theater
Infl. Adj. Dom. BO $48,405,660

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 2,501-2,600) 2,573 $35,608,245
All Time International Box Office (Rank 3,001-3,100) 3,033 $25,840,890
All Time Worldwide Box Office (Rank 2,601-2,700) 2,677 $61,449,135

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Hulu:Hulu

Movie Details

Domestic Releases: July 1st, 2011 (Wide) by Universal
Video Release: November 15th, 2011 by Universal Home Entertainment
MPAA Rating: PG-13 for brief strong language and some sexual content.
(Rating bulletin 2158, 2/9/2011)
Running Time: 98 minutes
Comparisons: vs. Friends with Benefits
Create your own comparison chart…
Keywords: Mid-Life Crisis, Fired, Romance, New Guy/Girl in School, College, Directing Yourself
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Vendome Pictures, Playtone
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Independence Day (All Movies, 3-Day) 105 $13,096,065 Jul 1, 2011 3
Independence Day (All Movies, 3-Day, Inflation Adjusted) 162 $18,661,475 Jul 1, 2011 3
Independence Day (Opening, 3-Day) 48 $13,096,065 Jul 1, 2011 3
Independence Day (Opening, 3-Day, Inflation Adjusted) 56 $18,661,475 Jul 1, 2011 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jul 1, 2011 4 $13,096,065   2,973 $4,405   $13,096,065 1
Jul 8, 2011 6 $5,936,405 -55% 2,976 $1,995   $26,197,690 2
Jul 15, 2011 8 $2,664,550 -55% 2,287 $1,165   $31,719,560 3
Jul 22, 2011 12 $1,019,475 -62% 1,035 $985   $34,327,405 4
Jul 29, 2011 23 $263,005 -74% 335 $785   $35,107,945 5
Aug 5, 2011 33 $161,445 -39% 229 $705   $35,398,485 6
Aug 12, 2011 41 $92,960 -42% 166 $560   $35,565,975 7

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jul 1, 2011 4 $4,058,145     2,973 $1,365   $4,058,145 1
Jul 2, 2011 4 $4,741,935 +17%   2,973 $1,595   $8,800,080 2
Jul 3, 2011 4 $4,295,985 -9%   2,973 $1,445   $13,096,065 3
Jul 4, 2011 3 $3,002,730 -30%   2,973 $1,010   $16,098,795 4
Jul 5, 2011 4 $1,486,500 -50%   2,973 $500   $17,585,295 5
Jul 6, 2011 4 $1,353,005 -9%   2,973 $455   $18,938,300 6
Jul 7, 2011 4 $1,322,985 -2%   2,973 $445   $20,261,285 7
Jul 8, 2011 6 $1,963,445 +48% -52% 2,976 $660   $22,224,730 8
Jul 9, 2011 6 $2,440,320 +24% -49% 2,976 $820   $24,665,050 9
Jul 10, 2011 6 $1,532,640 -37% -64% 2,976 $515   $26,197,690 10
Jul 11, 2011 7 $655,005 -57% -78% 2,976 $220   $26,852,695 11
Jul 12, 2011 6 $907,680 +39% -39% 2,976 $305   $27,760,375 12
Jul 13, 2011 6 $684,555 -25% -49% 2,976 $230   $28,444,930 13
Jul 14, 2011 6 $610,080 -11% -54% 2,976 $205   $29,055,010 14
Jul 15, 2011 8 $800,565 +31% -59% 2,287 $350   $29,855,575 15
Jul 16, 2011 8 $1,143,455 +43% -53% 2,287 $500   $30,999,030 16
Jul 17, 2011 8 $720,530 -37% -53% 2,287 $315   $31,719,560 17
Jul 18, 2011 8 $343,050 -52% -48% 2,287 $150   $32,062,610 18
Jul 19, 2011 8 $445,965 +30% -51% 2,287 $195   $32,508,575 19
Jul 20, 2011 8 $399,995 -10% -42% 2,287 $175   $32,908,570 20
Jul 21, 2011 8 $399,360 n/c -35% 2,287 $175   $33,307,930 21
Jul 22, 2011 - $320,850 -20% -60% 1,035 $310   $33,628,780 22
Jul 23, 2011 - $434,700 +35% -62% 1,035 $420   $34,063,480 23
Jul 24, 2011 - $263,925 -39% -63% 1,035 $255   $34,327,405 24
Jul 25, 2011 - $119,025 -55% -65% 1,035 $115   $34,446,430 25
Jul 26, 2011 - $139,725 +17% -69% 1,035 $135   $34,586,155 26
Jul 27, 2011 - $129,375 -7% -68% 1,035 $125   $34,715,530 27
Jul 28, 2011 - $129,410 n/c -68% 1,035 $125   $34,844,940 28
Jul 29, 2011 - $85,555 -34% -73% 335 $255   $34,930,495 29
Jul 30, 2011 - $112,125 +31% -74% 335 $335   $35,042,620 30
Jul 31, 2011 - $65,325 -42% -75% 335 $195   $35,107,945 31
Aug 1, 2011 - $28,475 -56% -76% 335 $85   $35,136,420 32
Aug 2, 2011 - $33,555 +18% -76% 335 $100   $35,169,975 33
Aug 3, 2011 - $33,425 n/c -74% 335 $100   $35,203,400 34
Aug 4, 2011 - $33,640 +1% -74% 335 $100   $35,237,040 35
Aug 5, 2011 - $49,235 +46% -42% 229 $215   $35,286,275 36
Aug 6, 2011 - $69,845 +42% -38% 229 $305   $35,356,120 37
Aug 7, 2011 - $42,365 -39% -35% 229 $185   $35,398,485 38
Aug 8, 2011 - $19,465 -54% -32% 229 $85   $35,417,950 39
Aug 9, 2011 - $23,005 +18% -31% 229 $100   $35,440,955 40
Aug 10, 2011 - $17,175 -25% -49% 229 $75   $35,458,130 41
Aug 11, 2011 - $14,885 -13% -56% 229 $65   $35,473,015 42
Aug 12, 2011 - $28,220 +90% -43% 166 $170   $35,501,235 43
Aug 13, 2011 - $39,010 +38% -44% 166 $235   $35,540,245 44
Aug 14, 2011 - $25,730 -34% -39% 166 $155   $35,565,975 45
Aug 15, 2011 - $9,960 -61% -49% 166 $60   $35,575,935 46
Aug 16, 2011 - $10,790 +8% -53% 166 $65   $35,586,725 47
Aug 17, 2011 - $10,770 n/c -37% 166 $65   $35,597,495 48
Aug 18, 2011 - $10,750 n/c -28% 166 $65   $35,608,245 49

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jul 1, 2011 4 $20,261,285   2,973 $6,815   $20,261,285 1
Jul 8, 2011 7 $8,793,725 -57% 2,976 $2,955   $29,055,010 2
Jul 15, 2011 8 $4,252,920 -52% 2,287 $1,860   $33,307,930 3
Jul 22, 2011 13 $1,537,010 -64% 1,035 $1,485   $34,844,940 4
Jul 29, 2011 24 $392,100 -74% 335 $1,170   $35,237,040 5
Aug 5, 2011 34 $235,975 -40% 229 $1,030   $35,473,015 6
Aug 12, 2011 41 $135,230 -43% 166 $815   $35,608,245 7

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Nov 20, 20111189,402 89,402$1,481,391$1,481,3911

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Tom Hanks    Larry Crowne
Julia Roberts    Mercedes Tainot

Supporting Cast

Bryan Cranston    Dean Tainot
Cedric the Entertainer    Lamar
Taraji P. Henson    Bella
Gugu Mbatha-Raw    Talia
Wilmer Valderrama    Dell Valderrama
Pam Grier    Frances
Rita Wilson    Wilma
Jon Seda    Officer Diamond
Rami Malek    Steve
George Takei    Dr. Matsutani
Grace Gummer    Natalie
Julia Cho    Tori

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Tom Hanks    Director
Nia Vardalos    Screenwriter
Tom Hanks    Screenwriter
Gary Goetzman    Producer
Tom Hanks    Producer
Fabrice Gianfermi    Executive Producer
Jeb Brody    Executive Producer
Steven Shareshian    Executive Producer
Philippe Rousselet    Executive Producer
David Coatsworth    Executive Producer
Andrew Birdzell    Cinematographer
Philippe Rousselot    Cinematographer
Alan Cody    Editor
James Newton Howard    Composer
Deva Anderson    Music Supervisor
Victor Kempster    Production Designer
Carlos Menendez    Art Director
William F. Matthews    Set Designer
Cheryl Carasik    Set Decorator
Albert Wolsky    Costume Designer
John Pritchett    Sound
Andrew De Cristofaro*    Supervising Sound Editor
Michael Minkler    Re-recording Mixer
Tony Lamberti    Re-recording Mixer
John Sullivan    Visual Effects Supervisor
Garrett Warden    Stunt Coordinator
Joey Box    Stunt Coordinator
Katterli Frauenfelder    Assistant Director
Garrett Warren    Second Unit Director
Anthony Arendt    Second Unit Camera
Jeanne McCarthy    Casting

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: Harry Potter Powers It's Way to the Top

November 30th, 2011

The Harry Potter franchise held three of the top four spots on this week's Blu-ray sales chart with Harry Potter and the Deathly Hallows, Part 2 earning top spot with 1.29 million units / $28.83 million during its first full week of release for totals 3.40 million units / $76.27 million. More...

DVD Sales: Harry Potter Stays Ahead of Duo of DVD Debuts

November 30th, 2011

New releases this week were a little strange. While there were two massive releases, both were in fact released on Blu-ray a month ago. The weak new releases helped Harry Potter and the Deathly Hallows, Part 2 lead the way on the DVD sales chart selling 2.38 million units, while generating $35.57 million in revenue. After just two weeks of release, the film has sold 5.21 million units and generated $77.79 million in revenue, placing it third for the year. More...

DVD and Blu-ray Releases for November 15th, 2011

November 16th, 2011

It's a really soft week for releases. Granted, Harry Potter came out last week and it is likely still going to be selling quite well this week. But the best release of Tuesday, at least according to Amazon.com, is Pirates of the Caribbean: On Stranger Tides on DVD. Normally this would be a huge release, but it came out on Blu-ray weeks ago. The same is true of the second best selling release, The Lion King. The most of the next several best selling releases are Blu-ray catalog titles. Granted, many are worth picking up, but it could still be a really slow week in terms of overall sales. That doesn't mean it is a slow week in terms of high quality releases. West Side Story is coming out on Blu-ray, My Fair Lady is also making its Blu-ray debut. There are several more catalogue titles getting a Blu-ray double-dip, like Evil Dead II: 25th Anniversary Edition, or the latest Blu-ray for Metropolis. TV on DVD is well represented with Farscape: The Complete Series (Blu-ray), Being Human: Season One on Blu-ray, and Awkward: Season One. Beginners on Blu-ray is also a Contender for Pick of the Week, as is Looney Tunes Platinum Collection: Volume One: Blu-ray Ultimate Collector's Edition. In the end I went with Evil Dead II: 25th Anniversary Edition. It is a double-dip, but there are major improvements over the previous release, plus it is a bargain price at just $11, and given the number of prime releases coming out this week, a bargain price is certainly welcome. More...

Weekend Wrap-Up: Transformers Lights Up the Competition, Box Office Remains Dark

July 11th, 2011

Transformers: Dark of the Moon led the way for the second weekend in a row and overall the top five films were a little stronger than expected, but sadly that wasn't enough for 2011 to score a win. It didn't even come close. The overall box office was just $156 million, which was 23% lower than last weekend, but the post-holiday slump mostly explains that. However, it was 19% lower than the same weekend last year and there's no excuse for that. The bad news continues as 2011 has fallen more than $500 million behind 2010's pace, while attendance is just down close to 10%. Unless Harry Potter and the Deathly Hallows, Part 2 is an exceptional hit at the box office, the summer of 2011 could have the worst ticket sales in more than a decade. More...

Weekend Wrap-Up: Dark of the Moon Shines Brighter than Expected

July 6th, 2011

There was mostly good news over the Independence Day long weekend, with the number one film topping expectations. However, while Transformers: Dark of the Moon set records, it was the only film to surpass Thursday's predictions by any serious degree. The total box office take was $202 million over three days and $241 million over four, but the lower-than-expected Monday numbers meant that, while the combined take from Friday to Sunday for all films was up 15% from last weekend and 7% from last year, over four days, 2011 was down 4% compared to last year. I think we can conclude 4th of July fireworks had a lot to do with this. More...

Weekend Predictions: Will Dark of the Moon Burn Bright?

June 30th, 2011

It's Independence Day long weekend, which is generally one of the busiest weekend of the year. School kids are all out of school for summer, adults have Monday off, and it is the perfect time to celebrate by going to an air conditioned movie theater. Unfortunately, while there's a lot of hype surrounding the megawide release of the week, Transformers: Dark of the Moon, the reality might not live up to the hype. It's already off to a slow start compared to last year's number one film, The Twilight Saga: Eclipse, and since 2011 is still $400 million behind 2010, we can't afford a major loss this weekend. More...

2011 Preview: July

June 28th, 2011

July starts with one of the most important holidays of the year, which is good news for the industry, as June was a little weaker than expected, at least on average. None of the films were shockingly bad at the box office, even if a few missed early predictions by significant degrees. But conversely, none really shocked analysts with their box office prowess. As such, 2011 continued to slide a little further behind 2010's pace, a trend the movie industry hopes will end this month. Fortunately, that is a reasonable goal. Last July was home to two $100 million movies, two $200 million movies, and a one $300 million movie, assuming you count The Twilight Saga: Eclipse as a July film. This time around, we could see two films top $300 million, assuming you count Transformers: Dark of the Moon as a July release. Meanwhile, there are several potential $100 million films. I count up to six films with a statistically significant shot at reaching the century mark, but I would be amazed if more than half of them got there. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Until he was downsized, affable, amiable Larry Crowne was a superstar team leader at the big-box company where he's worked since his time in the Navy. Underwater on his mortgage and unclear on what to do with his suddenly free days, Larry heads to his local college to start over. There he becomes part of a colorful community of outcasts, also-rans and the overlooked all trying to find a better future for themselves...often moving around town in a herd of scooters. In his public-speaking class, Larry develops an unexpected crush on his teacher Mercedes Tainot, who has lost as much passion for teaching as she has for her husband. The simple guy who has every reason to think his life has stalled will come to learn an unexpected lesson: when you think everything worth having has passed you by, you just might discover your reason to live.

Metrics

Opening Weekend:$13,096,065 (36.8% of total gross)
Legs:2.72 (domestic box office/biggest weekend)
Domestic Share:57.9% (domestic box office/worldwide)
Production Budget:$30,000,000 (worldwide box office is 2.0 times production budget)
Theater counts:2,973 opening theaters/2,976 max. theaters, 3.4 weeks average run per theater
Infl. Adj. Dom. BO $48,405,660

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 2,501-2,600) 2,573 $35,608,245
All Time International Box Office (Rank 3,001-3,100) 3,033 $25,840,890
All Time Worldwide Box Office (Rank 2,601-2,700) 2,677 $61,449,135

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Hulu:Hulu

Movie Details

Domestic Releases: July 1st, 2011 (Wide) by Universal
Video Release: November 15th, 2011 by Universal Home Entertainment
MPAA Rating: PG-13 for brief strong language and some sexual content.
(Rating bulletin 2158, 2/9/2011)
Running Time: 98 minutes
Comparisons: vs. Friends with Benefits
Create your own comparison chart…
Keywords: Mid-Life Crisis, Fired, Romance, New Guy/Girl in School, College, Directing Yourself
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Vendome Pictures, Playtone
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Independence Day (All Movies, 3-Day) 105 $13,096,065 Jul 1, 2011 3
Independence Day (All Movies, 3-Day, Inflation Adjusted) 162 $18,661,475 Jul 1, 2011 3
Independence Day (Opening, 3-Day) 48 $13,096,065 Jul 1, 2011 3
Independence Day (Opening, 3-Day, Inflation Adjusted) 56 $18,661,475 Jul 1, 2011 3

Leading Cast

Tom Hanks    Larry Crowne
Julia Roberts    Mercedes Tainot

Supporting Cast

Bryan Cranston    Dean Tainot
Cedric the Entertainer    Lamar
Taraji P. Henson    Bella
Gugu Mbatha-Raw    Talia
Wilmer Valderrama    Dell Valderrama
Pam Grier    Frances
Rita Wilson    Wilma
Jon Seda    Officer Diamond
Rami Malek    Steve
George Takei    Dr. Matsutani
Grace Gummer    Natalie
Julia Cho    Tori

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Tom Hanks    Director
Nia Vardalos    Screenwriter
Tom Hanks    Screenwriter
Gary Goetzman    Producer
Tom Hanks    Producer
Fabrice Gianfermi    Executive Producer
Jeb Brody    Executive Producer
Steven Shareshian    Executive Producer
Philippe Rousselet    Executive Producer
David Coatsworth    Executive Producer
Andrew Birdzell    Cinematographer
Philippe Rousselot    Cinematographer
Alan Cody    Editor
James Newton Howard    Composer
Deva Anderson    Music Supervisor
Victor Kempster    Production Designer
Carlos Menendez    Art Director
William F. Matthews    Set Designer
Cheryl Carasik    Set Decorator
Albert Wolsky    Costume Designer
John Pritchett    Sound
Andrew De Cristofaro*    Supervising Sound Editor
Michael Minkler    Re-recording Mixer
Tony Lamberti    Re-recording Mixer
John Sullivan    Visual Effects Supervisor
Garrett Warden    Stunt Coordinator
Joey Box    Stunt Coordinator
Katterli Frauenfelder    Assistant Director
Garrett Warren    Second Unit Director
Anthony Arendt    Second Unit Camera
Jeanne McCarthy    Casting

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: Harry Potter Powers It's Way to the Top

November 30th, 2011

The Harry Potter franchise held three of the top four spots on this week's Blu-ray sales chart with Harry Potter and the Deathly Hallows, Part 2 earning top spot with 1.29 million units / $28.83 million during its first full week of release for totals 3.40 million units / $76.27 million. More...

DVD Sales: Harry Potter Stays Ahead of Duo of DVD Debuts

November 30th, 2011

New releases this week were a little strange. While there were two massive releases, both were in fact released on Blu-ray a month ago. The weak new releases helped Harry Potter and the Deathly Hallows, Part 2 lead the way on the DVD sales chart selling 2.38 million units, while generating $35.57 million in revenue. After just two weeks of release, the film has sold 5.21 million units and generated $77.79 million in revenue, placing it third for the year. More...

DVD and Blu-ray Releases for November 15th, 2011

November 16th, 2011

It's a really soft week for releases. Granted, Harry Potter came out last week and it is likely still going to be selling quite well this week. But the best release of Tuesday, at least according to Amazon.com, is Pirates of the Caribbean: On Stranger Tides on DVD. Normally this would be a huge release, but it came out on Blu-ray weeks ago. The same is true of the second best selling release, The Lion King. The most of the next several best selling releases are Blu-ray catalog titles. Granted, many are worth picking up, but it could still be a really slow week in terms of overall sales. That doesn't mean it is a slow week in terms of high quality releases. West Side Story is coming out on Blu-ray, My Fair Lady is also making its Blu-ray debut. There are several more catalogue titles getting a Blu-ray double-dip, like Evil Dead II: 25th Anniversary Edition, or the latest Blu-ray for Metropolis. TV on DVD is well represented with Farscape: The Complete Series (Blu-ray), Being Human: Season One on Blu-ray, and Awkward: Season One. Beginners on Blu-ray is also a Contender for Pick of the Week, as is Looney Tunes Platinum Collection: Volume One: Blu-ray Ultimate Collector's Edition. In the end I went with Evil Dead II: 25th Anniversary Edition. It is a double-dip, but there are major improvements over the previous release, plus it is a bargain price at just $11, and given the number of prime releases coming out this week, a bargain price is certainly welcome. More...

Weekend Wrap-Up: Transformers Lights Up the Competition, Box Office Remains Dark

July 11th, 2011

Transformers: Dark of the Moon led the way for the second weekend in a row and overall the top five films were a little stronger than expected, but sadly that wasn't enough for 2011 to score a win. It didn't even come close. The overall box office was just $156 million, which was 23% lower than last weekend, but the post-holiday slump mostly explains that. However, it was 19% lower than the same weekend last year and there's no excuse for that. The bad news continues as 2011 has fallen more than $500 million behind 2010's pace, while attendance is just down close to 10%. Unless Harry Potter and the Deathly Hallows, Part 2 is an exceptional hit at the box office, the summer of 2011 could have the worst ticket sales in more than a decade. More...

Weekend Wrap-Up: Dark of the Moon Shines Brighter than Expected

July 6th, 2011

There was mostly good news over the Independence Day long weekend, with the number one film topping expectations. However, while Transformers: Dark of the Moon set records, it was the only film to surpass Thursday's predictions by any serious degree. The total box office take was $202 million over three days and $241 million over four, but the lower-than-expected Monday numbers meant that, while the combined take from Friday to Sunday for all films was up 15% from last weekend and 7% from last year, over four days, 2011 was down 4% compared to last year. I think we can conclude 4th of July fireworks had a lot to do with this. More...

Weekend Predictions: Will Dark of the Moon Burn Bright?

June 30th, 2011

It's Independence Day long weekend, which is generally one of the busiest weekend of the year. School kids are all out of school for summer, adults have Monday off, and it is the perfect time to celebrate by going to an air conditioned movie theater. Unfortunately, while there's a lot of hype surrounding the megawide release of the week, Transformers: Dark of the Moon, the reality might not live up to the hype. It's already off to a slow start compared to last year's number one film, The Twilight Saga: Eclipse, and since 2011 is still $400 million behind 2010, we can't afford a major loss this weekend. More...

2011 Preview: July

June 28th, 2011

July starts with one of the most important holidays of the year, which is good news for the industry, as June was a little weaker than expected, at least on average. None of the films were shockingly bad at the box office, even if a few missed early predictions by significant degrees. But conversely, none really shocked analysts with their box office prowess. As such, 2011 continued to slide a little further behind 2010's pace, a trend the movie industry hopes will end this month. Fortunately, that is a reasonable goal. Last July was home to two $100 million movies, two $200 million movies, and a one $300 million movie, assuming you count The Twilight Saga: Eclipse as a July film. This time around, we could see two films top $300 million, assuming you count Transformers: Dark of the Moon as a July release. Meanwhile, there are several potential $100 million films. I count up to six films with a statistically significant shot at reaching the century mark, but I would be amazed if more than half of them got there. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jul 1, 2011 4 $13,096,065   2,973 $4,405   $13,096,065 1
Jul 8, 2011 6 $5,936,405 -55% 2,976 $1,995   $26,197,690 2
Jul 15, 2011 8 $2,664,550 -55% 2,287 $1,165   $31,719,560 3
Jul 22, 2011 12 $1,019,475 -62% 1,035 $985   $34,327,405 4
Jul 29, 2011 23 $263,005 -74% 335 $785   $35,107,945 5
Aug 5, 2011 33 $161,445 -39% 229 $705   $35,398,485 6
Aug 12, 2011 41 $92,960 -42% 166 $560   $35,565,975 7

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jul 1, 2011 4 $4,058,145     2,973 $1,365   $4,058,145 1
Jul 2, 2011 4 $4,741,935 +17%   2,973 $1,595   $8,800,080 2
Jul 3, 2011 4 $4,295,985 -9%   2,973 $1,445   $13,096,065 3
Jul 4, 2011 3 $3,002,730 -30%   2,973 $1,010   $16,098,795 4
Jul 5, 2011 4 $1,486,500 -50%   2,973 $500   $17,585,295 5
Jul 6, 2011 4 $1,353,005 -9%   2,973 $455   $18,938,300 6
Jul 7, 2011 4 $1,322,985 -2%   2,973 $445   $20,261,285 7
Jul 8, 2011 6 $1,963,445 +48% -52% 2,976 $660   $22,224,730 8
Jul 9, 2011 6 $2,440,320 +24% -49% 2,976 $820   $24,665,050 9
Jul 10, 2011 6 $1,532,640 -37% -64% 2,976 $515   $26,197,690 10
Jul 11, 2011 7 $655,005 -57% -78% 2,976 $220   $26,852,695 11
Jul 12, 2011 6 $907,680 +39% -39% 2,976 $305   $27,760,375 12
Jul 13, 2011 6 $684,555 -25% -49% 2,976 $230   $28,444,930 13
Jul 14, 2011 6 $610,080 -11% -54% 2,976 $205   $29,055,010 14
Jul 15, 2011 8 $800,565 +31% -59% 2,287 $350   $29,855,575 15
Jul 16, 2011 8 $1,143,455 +43% -53% 2,287 $500   $30,999,030 16
Jul 17, 2011 8 $720,530 -37% -53% 2,287 $315   $31,719,560 17
Jul 18, 2011 8 $343,050 -52% -48% 2,287 $150   $32,062,610 18
Jul 19, 2011 8 $445,965 +30% -51% 2,287 $195   $32,508,575 19
Jul 20, 2011 8 $399,995 -10% -42% 2,287 $175   $32,908,570 20
Jul 21, 2011 8 $399,360 n/c -35% 2,287 $175   $33,307,930 21
Jul 22, 2011 - $320,850 -20% -60% 1,035 $310   $33,628,780 22
Jul 23, 2011 - $434,700 +35% -62% 1,035 $420   $34,063,480 23
Jul 24, 2011 - $263,925 -39% -63% 1,035 $255   $34,327,405 24
Jul 25, 2011 - $119,025 -55% -65% 1,035 $115   $34,446,430 25
Jul 26, 2011 - $139,725 +17% -69% 1,035 $135   $34,586,155 26
Jul 27, 2011 - $129,375 -7% -68% 1,035 $125   $34,715,530 27
Jul 28, 2011 - $129,410 n/c -68% 1,035 $125   $34,844,940 28
Jul 29, 2011 - $85,555 -34% -73% 335 $255   $34,930,495 29
Jul 30, 2011 - $112,125 +31% -74% 335 $335   $35,042,620 30
Jul 31, 2011 - $65,325 -42% -75% 335 $195   $35,107,945 31
Aug 1, 2011 - $28,475 -56% -76% 335 $85   $35,136,420 32
Aug 2, 2011 - $33,555 +18% -76% 335 $100   $35,169,975 33
Aug 3, 2011 - $33,425 n/c -74% 335 $100   $35,203,400 34
Aug 4, 2011 - $33,640 +1% -74% 335 $100   $35,237,040 35
Aug 5, 2011 - $49,235 +46% -42% 229 $215   $35,286,275 36
Aug 6, 2011 - $69,845 +42% -38% 229 $305   $35,356,120 37
Aug 7, 2011 - $42,365 -39% -35% 229 $185   $35,398,485 38
Aug 8, 2011 - $19,465 -54% -32% 229 $85   $35,417,950 39
Aug 9, 2011 - $23,005 +18% -31% 229 $100   $35,440,955 40
Aug 10, 2011 - $17,175 -25% -49% 229 $75   $35,458,130 41
Aug 11, 2011 - $14,885 -13% -56% 229 $65   $35,473,015 42
Aug 12, 2011 - $28,220 +90% -43% 166 $170   $35,501,235 43
Aug 13, 2011 - $39,010 +38% -44% 166 $235   $35,540,245 44
Aug 14, 2011 - $25,730 -34% -39% 166 $155   $35,565,975 45
Aug 15, 2011 - $9,960 -61% -49% 166 $60   $35,575,935 46
Aug 16, 2011 - $10,790 +8% -53% 166 $65   $35,586,725 47
Aug 17, 2011 - $10,770 n/c -37% 166 $65   $35,597,495 48
Aug 18, 2011 - $10,750 n/c -28% 166 $65   $35,608,245 49

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jul 1, 2011 4 $20,261,285   2,973 $6,815   $20,261,285 1
Jul 8, 2011 7 $8,793,725 -57% 2,976 $2,955   $29,055,010 2
Jul 15, 2011 8 $4,252,920 -52% 2,287 $1,860   $33,307,930 3
Jul 22, 2011 13 $1,537,010 -64% 1,035 $1,485   $34,844,940 4
Jul 29, 2011 24 $392,100 -74% 335 $1,170   $35,237,040 5
Aug 5, 2011 34 $235,975 -40% 229 $1,030   $35,473,015 6
Aug 12, 2011 41 $135,230 -43% 166 $815   $35,608,245 7

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Nov 20, 20111189,402 89,402$1,481,391$1,481,3911

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.