Machete is recruited by the President of the United States for a mission which would be impossible for any mortal man - he must take down a madman revolutionary and an eccentric billionaire arms dealer who has hatched a plan to spread war and anarchy across the planet.
As expected, Gravity remained on top of the weekend box office chart for the third weekend it a row. It became the first film released in 2013 to earn the hat trick, and very likely the last. Unfortunately, two of the three wide releases missed expectations, which hurt the overall box office numbers. Compared to last week, the overall box office was down by 11% to $103 million. Compared to last year, the box office was down 35%. Ouch. 2013 is still ahead of 2012's pace, but by less than 1% at $8.36 billion to $8.29 billion.
Both Gravity and Captain Phillips topped expectations, which is a reason to celebrate. However, it's practically the only reason to celebrate. Cloudy with a Chance of Meatballs 2 did well, but from that point on, the box office was a disaster. Overall, the total box office was $116 million, which was down 8% from last week. Compared to last year, the box office was down by 10%. How can this year's top film earn more than twice as much as last year's number one film, but still lose out overall? Last year, the fourth place film was Hotel Transylvania, which earned $17.24 million. This year the fourth place film was Machete Kills, which earned just $3.84 million. The depth this year is simply terrible. Year-to-date, 2013 is still ahead of 2012, but by less than 1% at $8.21 billion to $8.15 billion.
There are two wide releases this week: Captain Phillips and Machete Kills. The former is a potential Awards Season player, while the latter is definitely not. Unfortunately, neither seems likely to challenge Gravity for top spot at the box office this weekend. Captain Phillips should come in a solid second place, while Machete Kills will try not to under-perform when compared to Runner Runner's opening from last weekend. Gravity could help 2013 top last year's box office, which was led by Taken 2 in its second weekend of release. The best new release was Argo, but it opened with less than $20 million and Captain Phillips should top that. However, last year had much better depth and might prove to be too much for 2013 to overcome.
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