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The Obama Effect (2012)

The Obama Effect poster
Theatrical Performance
Domestic Box Office $103,000Details
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer


"The Obama Effect" movie, featuring Charles Dutton as John Thomas an insurance salesman in his 50's who suffers from serious health issues. Motivated by a misguided obsession with getting Barack Obama elected, John takes an overwhelming involvement in the Presidential campaign. While John becomes obsessed with the ideal of change that Obama represents for Americans, he has in turn neglected to create positive change in his own life, particularly with regard to his health and family relationships. John hides his health problems from his strong, yet supportive wife, Molly, creating a strain on their marriage. John seeks the support of a Republican relative, MLK, who initially starkly resists supporting a Democratic candidate. John’s son, Kalil, rebels against his father's avid support of Obama by supporting the Republican candidate as well. When Molly discovers that John has been hiding his health scares from her, she urges him to take positive action to improve his bad habits. John works to get back on the right path with his health and family as Obama soars to success in the campaign.


Latest Ranking on Cumulative Box Office Lists

All Time Domestic Box Office 10,729 $103,000
All Time Worldwide Box Office 13,550 $103,000
All Time Domestic Highest Grossing Limited Release Movies 3,760 $103,000
All Time Domestic Box Office for Comedy Movies 2,196 $103,000
All Time Worldwide Box Office for Comedy Movies 2,677 $103,000

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.

Movie Details

Domestic Releases: July 13th, 2012 (Limited) by ARC Entertainment
MPAA Rating: PG-13 for some sexual content and language.
(Rating bulletin 2228, 6/20/2012)
Running Time: 85 minutes
Comparisons: Create your own comparison chart…
Keywords: Directing Yourself, Screenplay Written By the Star, Political, Mid-Life Crisis
Source:Original Screenplay
Production Method:Live Action
Creative Type:Contemporary Fiction
Production Companies: Smith Global Management, A Bro Distribution
Production Countries: United States

Ranking on other Records and Milestones

Days In
Biggest Domestic 2nd Weekend 8,807 $6,000 Jul 20, 2012 10
Biggest 2nd Weekend Limited Release 4,026 $6,000 Jul 20, 2012 10
Theater Average 2nd Weekend Limited Release 5,387 $286 Jul 20, 2012 10
Biggest Domestic Opening Weekend 6,549 $73,000 Jul 13, 2012 3
Biggest Opening Weekend Limited Release 1,766 $73,000 Jul 13, 2012 3
Theater Average Opening Weekend Limited Release 4,491 $2,920 Jul 13, 2012 3
Theater Average Limited Release 12,798 $2,920 Jul 13, 2012 3
Top 2012 Theater Average Limited Release 449 $2,920 Jul 13, 2012 3
Never Wide Domestic 4,606 $103,000 Jul 13, 2012 0
Never No. 1 Domestic 8,120 $103,000 Jul 13, 2012 0
Widest Expansion Limited Release 5,480 0 Jul 13, 2012 0


   John Thomas
   Molly Thomas

Production and Technical Credits

Screenwriter    Charles S. Dutton
Screenwriter    Sidra Smith
Screenwriter    Celeste Walker
Producer    Harry Smith
Producer    Rob Johnson
Producer    Barry Hankerson

2016 is the Future of the Per Theater Chart

July 17th, 2012

One of two Obama related films topped the per theater chart this past weekend. 2016 earned $31,610 in its lone theater, which suggests potential to earn some measure of mainstream success; however, documentaries rarely get too far. The Imposter earned $22,379, also in one theater. This also suggests some potential, but again, it is a documentary. Easy Money earned an average of $12,342 in two theaters, while Ice Age: Continental Drift was right behind with an average of $12,015. More...

Looking for Authentic Limited Releases

July 13th, 2012

It is not a super busy week for limited releases, but there are a few that have a shot at success. The Imposter is earning nearly perfect reviews, but it is a documentary, and that hurts its box office chances. Easy Money and Farewell, My Queen are also earning overwhelmingly positive reviews, but they are both foreign language films, and that usually limits box office numbers as well. Trishna doesn't quite have the same reviews, but I think it will still top the per theater chart. More...

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2012/07/13 39 $73,000   25 $2,920   $73,000 3
2012/07/20 65 $6,000 -92% 21 $286   $103,000 10

Daily Box Office Performance

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2012/07/13 42 $97,000   25 $3,880   $97,000 7
2012/07/20 69 $6,000 -94% 21 $286   $103,000 14

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at