Childhood friends Sean and Eddy work as waiters at Miami Beach’s ultra-posh Dimont Hotel, owned by ruthless developer Bill Anderson. In their off-duty hours, they lead a renegade crew known only as “The Mob,” a group of cutting-edge dancers, musicians and artists that captures the collective imagination of the city with dazzling, high-tech, hit-and-run flash mobs that appear out of nowhere—and vanish in an instant. The Mob’s outlaw performances attract the attention of Anderson’s daughter Emily, a gifted dancer in her own right. Under pressure from her dad to leave her lifelong dream behind and get a “real” job, Emily has reluctantly agreed to go to work for him unless she earns a coveted spot in the prestigious Wynwood Dance Company. But after witnessing a flash mob, she is determined to join in. After Emily and Sean connect at a dance club, he introduces her to the group, leaving out the fact that she’s the boss’s daughter. Emily’s impressive dance skills win her a place in The Mob, but her presence drives a wedge between Sean and Eddy. When Anderson announces plans to raze The Mob’s neighborhood to build a huge commercial development, the group begins planning their most daring flash mob ever to try to save the waterfront, forcing Emily and Sean to choose between family ties and their love for each other.
||July 27th, 2012 (Wide) by Lionsgate|
||November 27th, 2012 by Lionsgate Home Entertainment|
||PG-13 for some suggestive dancing and language.|
(Rating bulletin 2216, 3/28/2012)
||Sequels Without Their Original Stars, Civil Disobedience, Land Developer, Romance, Cross-Culture Romance, Dancing, 3-D, Gratuitous Cameos|
|Production Method:||Live Action|
|Creative Type:||Contemporary Fiction|
||Offspring Entertainment, Summit Entertainment|
It's not a good week on the home market, but for different reasons than last week. There are five first-run releases coming out this week, which is actually very busy. However, it is a bad week, because I'm supposed to receive screeners for for four of those five films, but so far none of have arrived. At least with Men in Black 3, there's a few more days before it is officially late, as it doesn't come out till Friday. Men in Black 3 also made more at the box office than the rest of the first run releases made combined, so there will likely be a huge gap between the first and second best selling new-release of the week. As for the best releases for the week, ParaNorman is the only real contender for Pick of the Week. The Blu-ray Combo Pack is worth owning, but if you've made the leap to 3D, then the 3D Combo Pack is worth the extra money.
The Expendables 2 opened in China and that helped propel it into first place with $41.62 million on 5,930 screens in 48 markets for an international total of $157.29 million. Unfortunately, as it is usually the case, no numbers for China were released, but were likely more than half the film's weekend haul. It also opened in South Korea earning third place with $1.58 million on 394 screens over the weekend for a total of $1.81 million.
Thanks to its opening in China, The Dark Knight Rises returned to the top of the international chart with $49.8 million on 10,000 screens in 64 markets. The film now has $577.7 million internationally and $1.009 billion worldwide, becoming just the twelfth film to reach that milestone. In China, the film earned $28.5 million on 4,100 screens, which was easily enough for first place. The film had to settle for second place in Italy with $4.95 million on 914 screens over the weekend for a total opening of $8.75 million.
The Dark Knight Rises remained in first place with $35.1 million on 12,000 screens in 58 markets over the weekend. After nearly a month in release, it has $446.6 million internationally and $836.2 million worldwide. It became just the 33rd film to reach $800 million worldwide. The film had no major market openings this past weekend, but has yet to open in Italy, while it should have enough left to get to $900 million with relative ease, getting to $1 billion will be a whole lot harder.
The Dark Knight Rises held onto first place with $66.7 million on 15,400 screens in 58 markets lifting its totals to $378.1 million internationally and $732.0 million worldwide. Since last week, it cracked $300 million internationally and became just the 49th film to reach $700 million worldwide. The film had no major market openings this past weekend, but still finished in first place in Mexico with $5.38 million on 2,370 screens and in Brazil with $4.76 million on 904 screens. In those two markets, it has two-week totals of $21.28 million and $15.28 million respectively. It was forced into second place in the U.K., but earned $6.67 million on 567 screens over the weekend for a total of $63.53 million after two. The film still has a few markets left to open in, including Italy, so it isn't quite done yet.
As I've mentioned before, for a film to repeat at the top of the box office, it generally just needs to earn a massive opening and to avoid a big fall during its sophomore stint. However, for a film to earn first place at the box office three times in a row, it needs help from weak new releases. This is certainly the case with The Dark Knight Rises. Granted, it did hold on better than expected this weekend, but the two new releases, Total Recall and Diary of a Wimpy Kid: Dog Days, were so far behind that The Dark Knight Rises would have won with ease, even if it just missed expectations. The weakness in the new releases resulted in the overall box office falling 8.5% from last week to just $123 million. More importantly, this was 27% lower than the same weekend last year. 2012 is still head of 2011's pace, but the margin has been reduced to just 4.2% at $6.80 billion to $6.53 billion. If things don't turn around soon, 2012 might relinquish its lead before the end of the year.
The Dark Knight Rises overall numbers are still limited to studio estimates, but it was clearly the best film of the weekend with $126.2 million on 17,200 screens in 57 markets for a total of $252.0 million internationally and $539.1 million worldwide. Its best new market was France, where it made $10.91 million on 892 screens. It also dominated the box office in Mexico with $9.75 million on 2,765 screens and in Germany with $9.40 million on 718 screens over the weekend for a total opening of $11.40 million. Russia was close behind with $8.33 million on 1,312 screens. The film also earned first place in Brazil, but with $6.70 million on 944, which is a little more subdued, while it missed top spot in Japan with $4.76 million on 546 screens over the weekend for a total opening of $5.82 million. The film remained in first place in the U.K. with $11.42 million on 589 screens over the weekend for a two-week total of $47.96 million. It also remained champion in Australia with $7.77 million on 628 screens over the weekend for a total of $28.00 million after two. On the other hand, it was pushed into second place in South Korea with $5.93 million on 807 screens over the weekend for a total of $27.67 million after two. So far, The Dark Knight Rises has been about on par with Ice Age: Continental Drift, maybe a little behind that film's pace, and it is on track to earn close to $600 million internationally and about $1 billion worldwide. This is a fantastic result, but still below expectations.
The Dark Knight Rises should have a relatively easy time earning first place this weekend, but the new releases are stronger than last week. There are some that think Total Recall will earn first place, but there are also some who think it won't open with as much as the original opened with, despite more than 20 years of inflation and a change in the business that favors bigger opening weekends. Diary of a Wimpy Kid: Dog Days is playing counter-programming and while there's not a lot of direct competition in theaters, it is still aiming for a midlevel hit, and no more. Last year, Rise of the Planet of the Apes opened with more than $54 million and there's really no chance that will be replicated this weekend and August will very likely start out on a losing note.
That was a pretty bad week. The Dark Knight Rises fell faster than most people were expecting while The Watch flopped. Step Up Revolution came very close to matching expectations, but it was expected to struggle, so that's not saying much. Overall, the box office fell 42% from last week to $134 million, which was 25% lower than the same weekend last year. The swings we've seen at the box office are erratic, to be polite, but at least 2012 remains ahead of 2011, even if the margin shrunk to 5.5% at $6.61 billion to $6.27 billion.
There's little doubt that The Dark Knight Rises will repeat as the box office champion this weekend. There are some questions regarding how much it will dominate the box office. Will it continue to match The Dark Knight's pace? Will it show the same legs as The Avengers did earlier this summer? Or will it collapse like Harry Potter and the Deathly Hallows, Part II did? There are also a few, very few, asking questions about The Watch and Step Up Revolution. Both films are opening wide, but neither film looks like it will be able to get anywhere beyond a midlevel hit and they are very unlikely to match last year's two wide releases, Cowboys and Aliens and The Smurfs. Fortunately, The Dark Knight Rises should earn enough to ensure a win in the year-over-year comparison.
June was not a good month. Of the twelve films that opened wide last month, only four beat expectations by any serious margin, while there were seven that we know will fail to match expectations and one that's too close to call. That's a really bad record. Granted, 2012 still has a huge advantage over 2011, but it did shrink over the month of June. Looking forward to July, we get mixed signals. On the one hand, last July there were two monster hits, Transformers: Dark of the Moon, which I'm considering a July film even though it opened on June 29th, and Harry Potter and the Deathly Hallows, Part 2. Those two films combined earned more than $700 million. This time around the only guaranteed monster hit is The Dark Knight Rises and I don't think there are many analysts bullish enough to think it will make $700 million by itself. That's not to say analysts aren't bullish on the film's chances. Some think it will top The Avengers at the box office. If it fails to reach $500 million, it would be seen as a disappointment. On the other hand, last year there were four other films that topped $100 million, while this year there are only six other films, period, and only two of those, The Amazing Spider-man and Ice Age: Continental Drift, are sure things to hit $100 million. There is a chance The Dark Knight Rises will earn more than the rest of the wide releases earn combined. And if this movie bombs, there's little hope for the rest of the month. But that won't happen, right?
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