Fifteen-year-old Oliver Tate has two big ambitions: to save his parents' marriage via carefully plotted intervention and to lose his virginity before his next birthday. Worried that his mom is having an affair with New Age weirdo Graham, Oliver monitors his parents' sex life by charting the dimmer switch in their bedroom. He also forges suggestive love letters from his mom to dad. Meanwhile, Oliver attempts to woo his classmate, Jordana, a self-professed pyromaniac who supervises his journal writing - especially the bits about her. When necessary, she orders him to cross things out.
||June 3rd, 2011 (Limited) by Weinstein Co.|
||October 4th, 2011 by Anchor Bay Home Entertainment|
||R for language and some sexual content.|
(Rating bulletin 2166, 4/6/2011)
||Epilogue, Terminal Illness, Intertitle, Voiceover/Narration, Romance, Loss Of Virginity, Bullies, Relationships Gone Wrong, Coming of Age|
|Source:||Based on Fiction Book/Short Story|
|Production Method:||Live Action|
|Creative Type:||Contemporary Fiction|
It's a maddening week on the home market. There were more than a dozen featured reviews this week, and what seems like an equal number that are late. (And that's not mentioning the more than a dozen Blu-rays and DVDs that arrived late last week that I still haven't gotten to. At least I don't have to worry about not having enough to do for the next few weeks.) There were a number of contenders for Pick of the Week, including The Walking Dead: Season One on DVD or Blu-ray. But in the end I choose The Lion King Blu-ray Combo Pack.
Submarine came out early in the summer and before its release there was a lot of buzz. However, while the film's reviews were outstanding and it topped $10,000 on the per theater chart its opening weekend, it struggled when it tried to expand and never found a real measure of mainstream success. Now that it is out on the home market, will it find a larger audience? Or is its appeal limited to critics and art house crowds?
The Tree of Life held onto top spot on the per theater chart with an average of $30,915 in 20 theaters. It will undoubtedly expand further. Beginners was right behind with an average of $28,268 in five theaters. Midnight in Paris continues to shine with an average of $18,843 in 147 theaters. It has a planned semi-wide expansion this weekend, so this is very likely the last time it will top $10,000 on the per theater chart, but it will continue to hit milestones. X-Men: First Class earned first place on the overall box office chart and fourth place on the per theater chart with $15,134. Submarine managed to top $10,000 on the per theater chart, but it was close with and average of $10,458 in four theaters.
For the past two weeks in a row we've seen one limited release just dominate the market by earning close to $100,000 on the per theater chart. Will that happen again this week? The odds are really stacked against it; it would be like a wide release opening with $100 million three weeks in a row. But if it does happen, Submarine is the film most likely to manage that feat. However, there are a few other limited releases worth keeping your eyes on.
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