The Warrior's Way (2010)

The Warrior's Way poster
Theatrical Performance
Domestic Box Office $5,666,340Details
International Box Office $2,847,985Details
Worldwide Box Office $8,514,325
Home Market Performance
Est. Domestic DVD Sales $3,827,215 Details
Est. Domestic Blu-ray Sales $1,421,042 Details
Total Est. Domestic Video Sales $5,248,257
Further financial details...

Synopsis

In the 19th century, a warrior named Yang is ordered to kill the last member of an enemy clan--a baby. He refuses the mission and flees with the child to a dilapidated town in the American West. Despite his attempts, his enemies close in on him and he must fight to protect the child and his newfound comrades: Ron, the town drunk, and Lynne, both of whom have a tragic past.

Metrics

Opening Weekend:$3,048,665 (53.8% of total gross)
Legs:1.86 (domestic box office/biggest weekend)
Domestic Share:66.6% (domestic box office/worldwide)
Production Budget:$42,000,000 (worldwide box office is 0.2 times production budget)
Theater counts:1,622 opening theaters/1,622 max. theaters, 2.3 weeks average run per theater
Infl. Adj. Dom. BO $7,741,161

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes

Movie Details

Domestic Releases: December 3rd, 2010 (Wide) by Relativity
Video Release: June 28th, 2011 by Fox Home Entertainment
MPAA Rating: R for strong bloody violence.
(Rating bulletin 2148, 11/24/2010)
Running Time: 100 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Martial Arts, Revenge, Hitmen, One Last Job, Culture Clash, Visual Effects, Voiceover/Narration, Prologue, Epilogue, Intertitle, Visual Effects, Non-Chronological, Gangs, Wire Fu
Source:Original Screenplay
Genre:Western
Production Method:Live Action
Creative Type:Historical Fiction
Production/Financing Companies: Boram Entertainment, Wellmade Star M, Sidus FNH, Fuse+Media and Culture, Unplugged Studios, Mike's Movies/OzWorks
Production Countries: New Zealand
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Dec 3, 2010 9 $3,048,665   1,622 $1,880   $3,048,665 1
Dec 10, 2010 14 $975,541 -68% 1,622 $601   $4,952,347 2
Dec 17, 2010 29 $84,571 -91% 217 $390   $5,504,388 3
Dec 24, 2010 54 $6,823 -92% 34 $201   $5,549,732 4
Dec 31, 2010 56 $13,430 +97% 38 $353   $5,569,301 5
Jan 7, 2011 45 $29,596 +120% 32 $925   $5,604,920 6
Jan 14, 2011 50 $23,853 -19% 77 $310   $5,636,655 7
Jan 21, 2011 55 $7,969 -67% 29 $275   $5,656,787 8
Jan 28, 2011 75 $4,346 -45% 28 $155   $5,664,251 9

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Dec 3, 2010 9 $1,119,875     1,622 $690   $1,119,875 1
Dec 4, 2010 9 $1,160,773 +4%   1,622 $716   $2,280,648 2
Dec 5, 2010 9 $768,017 -34%   1,622 $474   $3,048,665 3
Dec 6, 2010 8 $257,147 -67%   1,622 $159   $3,305,812 4
Dec 7, 2010 10 $259,949 +1%   1,622 $160   $3,565,761 5
Dec 8, 2010 11 $209,860 -19%   1,622 $129   $3,775,621 6
Dec 9, 2010 11 $201,185 -4%   1,622 $124   $3,976,806 7
Dec 10, 2010 14 $289,278 +44% -74% 1,622 $178   $4,266,084 8
Dec 11, 2010 14 $398,969 +38% -66% 1,622 $246   $4,665,053 9
Dec 12, 2010 12 $287,294 -28% -63% 1,622 $177   $4,952,347 10
Dec 13, 2010 12 $117,079 -59% -54% 1,622 $72   $5,069,426 11
Dec 14, 2010 14 $125,404 +7% -52% 1,622 $77   $5,194,830 12
Dec 15, 2010 13 $116,197 -7% -45% 1,622 $72   $5,311,027 13
Dec 16, 2010 14 $108,790 -6% -46% 1,622 $67   $5,419,817 14
Dec 17, 2010 - $24,398 -78% -92% 217 $112   $5,444,215 15
Dec 18, 2010 - $31,312 +28% -92% 217 $144   $5,475,527 16
Dec 19, 2010 - $28,861 -8% -90% 217 $133   $5,504,388 17
Dec 20, 2010 - $15,263 -47% -87% 217 $70   $5,519,651 18
Dec 21, 2010 - $17,114 +12% -86% 217 $79   $5,536,765 19
Dec 22, 2010 - $2,993 -83% -97% 34 $88   $5,539,758 20
Dec 23, 2010 - $3,151 +5% -97% 34 $93   $5,542,909 21
Dec 24, 2010 - $2,926 -7% -88% 34 $86   $5,545,835 22
Dec 25, 2010 - $2,165 -26% -93% 34 $64   $5,548,000 23
Dec 26, 2010 - $1,732 -20% -94% 34 $51   $5,549,732 24
Dec 27, 2010 - $1,646 -5% -89% 34 $48   $5,551,378 25
Dec 28, 2010 - $1,399 -15% -92% 34 $41   $5,552,777 26
Dec 29, 2010 - $1,483 +6% -50% 34 $44   $5,554,260 27
Dec 30, 2010 - $1,611 +9% -49% 34 $47   $5,555,871 28
Dec 31, 2010 - $3,524 +119% +20% 38 $93   $5,559,395 29
Jan 1, 2011 - $6,350 +80% +193% 38 $167   $5,565,745 30
Jan 2, 2011 - $3,556 -44% +105% 38 $94   $5,569,301 31
Jan 3, 2011 - $2,090 -41% +27% 38 $55   $5,571,391 32
Jan 4, 2011 - $1,395 -33% n/c 38 $37   $5,572,786 33
Jan 5, 2011 - $1,279 -8% -14% 38 $34   $5,574,065 34
Jan 6, 2011 - $1,259 -2% -22% 38 $33   $5,575,324 35
Jan 7, 2011 - $11,318 +799% +221% 32 $354   $5,586,642 36
Jan 8, 2011 - $13,247 +17% +109% 32 $414   $5,599,889 37
Jan 9, 2011 - $5,031 -62% +41% 32 $157   $5,604,920 38
Jan 10, 2011 - $2,126 -58% +2% 32 $66   $5,607,046 39
Jan 11, 2011 - $2,073 -2% +49% 32 $65   $5,609,119 40
Jan 12, 2011 - $1,765 -15% +38% 32 $55   $5,610,884 41
Jan 13, 2011 - $1,918 +9% +52% 32 $60   $5,612,802 42
Jan 14, 2011 - $5,574 +191% -51% 77 $72   $5,618,376 43
Jan 15, 2011 - $9,437 +69% -29% 77 $123   $5,627,813 44
Jan 16, 2011 - $8,842 -6% +76% 77 $115   $5,636,655 45
Jan 17, 2011 48 $4,798 -46% +126% 77 $62   $5,641,453 46
Jan 18, 2011 - $2,554 -47% +23% 77 $33   $5,644,007 47
Jan 19, 2011 - $2,475 -3% +40% 77 $32   $5,646,482 48
Jan 20, 2011 - $2,336 -6% +22% 77 $30   $5,648,818 49
Jan 21, 2011 - $2,252 -4% -60% 29 $78   $5,651,070 50
Jan 22, 2011 - $3,767 +67% -60% 29 $130   $5,654,837 51
Jan 23, 2011 - $1,950 -48% -78% 29 $67   $5,656,787 52
Jan 24, 2011 - $827 -58% -83% 29 $29   $5,657,614 53
Jan 25, 2011 - $692 -16% -73% 29 $24   $5,658,306 54
Jan 26, 2011 - $845 +22% -66% 29 $29   $5,659,151 55
Jan 27, 2011 - $754 -11% -68% 29 $26   $5,659,905 56
Jan 28, 2011 - $954 +27% -58% 28 $34   $5,660,859 57
Jan 29, 2011 - $1,841 +93% -51% 28 $66   $5,662,700 58
Jan 30, 2011 - $1,551 -16% -20% 28 $55   $5,664,251 59
Jan 31, 2011 - $470 -70% -43% 28 $17   $5,664,721 60
Feb 1, 2011 - $441 -6% -36% 28 $16   $5,665,162 61
Feb 2, 2011 - $701 +59% -17% 28 $25   $5,665,863 62
Feb 3, 2011 - $477 -32% -37% 28 $17   $5,666,340 63

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Dec 3, 2010 9 $3,976,806   1,622 $2,452   $3,976,806 1
Dec 10, 2010 14 $1,443,011 -64% 1,622 $890   $5,419,817 2
Dec 17, 2010 34 $123,092 -91% 34 $3,620   $5,542,909 3
Dec 24, 2010 59 $12,962 -89% 34 $381   $5,555,871 4
Dec 31, 2010 57 $19,453 +50% 38 $512   $5,575,324 5
Jan 7, 2011 46 $37,478 +93% 32 $1,171   $5,612,802 6
Jan 14, 2011 49 $36,016 -4% 77 $468   $5,648,818 7
Jan 21, 2011 59 $11,087 -69% 29 $382   $5,659,905 8
Jan 28, 2011 70 $6,435 -42% 28 $230   $5,666,340 9

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jul 3, 20111157,057 57,057$932,882$932,8821
Jul 10, 20111924,871-56% 81,928$454,642$1,387,5242

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jul 3, 2011819,100 19,100$451,323$451,3231
Jul 10, 2011209,899-48% 28,999$257,281$708,6042

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Geoffrey Rush    Ron
Kate Bosworth    Lynne
Danny Huston    Colonel
Dong-Gun Jang    Yang

Supporting Cast

Tony Cox    Eight-Ball

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Sngmoo Lee    Screenwriter
Sngmoo Lee    Director
Barrie M. Osborne    Producer
Jooick Lee    Producer
Michael Peyser    Producer
Tim White    Executive Producer

Blu-ray Sales: Ring Sucker Punches New Releases

July 12th, 2011

While it's not common for a box set to lead the way on the Blu-ray sales chart, it is also no real surprise that Lord of the Rings: Extended Edition Trilogy managed to do just that, as it was clearly the biggest new release of the week. It took top spot with sales of 336,000 units, and thanks to its premium pricing, it generated $25.21 million in opening week consumer spending. More...

DVD Sales: New Releases Lack Punch

July 12th, 2011

While plenty of new releases reached the top of this week's sales chart, none were exactly burning up the chart. Leading the way was Sucker Punch, but with only 275,000 units / $4.13 million during its opening week on the chart. Season of the Witch could claim a share of first place with $4.28 million in opening week sales from 265,000 units sold. More...

Contest: Dark Side Warriors: Winning Announcement

July 6th, 2011

The winners of our Dark Side Warriors contest were determined and they are... More...

DVD and Blu-ray Releases for June 28th, 2011

June 27th, 2011

It's a bit of a madhouse in terms of DVD and Blu-ray releases this week: Amazon.com has more than 400 listed. That said, a lot of them are catalogue titles that would barely warrant a mention during a slow week. The most intriguing first run release is Sucker Punch on Blu-ray / DVD / Digital Copy Combo Pack, but while I think it's worth picking up, it's appeal is limited enough that it is not worthy of the Pick of the Week honors. Fortunately, one of the catalogue titles is clearly Pick of the Week material. In fact, Lord of the Rings Trilogy: Extended Edition - Blu-ray is one of the most anticipated releases in the history of Blu-ray. More...

Featured Blu-ray / DVD Review: The Warrior's Way

June 26th, 2011

The Warrior's Way was co-written and directed by Sngmoo Lee, who was making his debut in both jobs. The film stars Dong-Gun Jang, who was making his English-language debut. It was a pretty risky bet giving an unproven writer / director more than $40 million to make a movie that is a fusion of Martial Arts movies and Westerns starring an actor that most people have never previously seen act. It's a gamble that didn't pay off and it became one of the biggest bombs of 2010. Now that it is out on DVD and Blu-ray, will find a larger audience? Will it at least find a cult following? More...

Contest: Dark Side Warriors

June 24th, 2011

While there are three wide releases opening next week, only one has a shot at top spot. In fact, even though Transformers: Dark of the Moon opens on Wednesday, it should still earn more from Friday through Sunday than the other two movies combined and it is the obvious choice for target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Transformers: Dark of the Moon. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of The Warrior's Way on DVD. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of The Warrior's Way on DVD. Finally, one additional entrant will be chosen and they will win the final copy of The Warrior's Way on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

Contest: Lighting the Way: Winning Announcement

June 21st, 2011

The winners of our Lighting the Way contest were determined and they are... More...

Voyage of the Damned

December 13th, 2010

Well that sucked. Both new releases underperformed at the box office this past weekend, by a large margin. In fact, combined Dawn Treader and The Tourist earned less than many were thinking Dawn Treader alone would earn. Needless to say, this hurt the overall box office. It was still able to grow by 6.5% from last weekend to $92 million, but that's more than 5% lower than the same weekend last year, and the same weekend last year was a disappointment to begin with. 2010 still has a lead over 2009, but that lead is down to 1.5% at $9.90 billion to $9.75 billion, and by this time next weekend, that lead could be cut in half. And by the end of Christmas weekend, it could be gone entirely. More...

Contest: Working It Off: Winning Announcement

December 7th, 2010

The winners of our Working It Off contest were determined and they are... More...

Tangled Snares the Competition

December 6th, 2010

The past weekend brought very little holiday cheer and the box office plummeted more than 50% from last weekend to just $86 million. To be fair, this was a post-holiday weekend, so that decline was expected, if a little more extreme than we would like. However, it was 13% lower than the same weekend last year and there's no way to sugarcoat that. Year-to-date 2010 still has a lead over 2009, but that lead is now under 2% at $9.78 billion to $9.63 billion. This means in less than a month 2010's lead has been cut in half. This is not a good sign going forward. More...

New Releases Won't Get in the Way

December 2nd, 2010

The weekend after the Thanksgiving long weekend is historically one of the weakest weekends of the year, and by far the weakest during the winter holiday season that runs from November to New Year's. This year it is no exception with only one wide release, The Warrior's Way, and it's not even opening truly wide. This means for the second weekend in a row, there will be a holdover leading the way. However, it might not be the same holdover as last weekend. As for last year, there were three wide releases, none of which did well, but all of which provide some indication on how The Warrior's Way might perform. More...

2010 Preview: December

December 1st, 2010

It's the end of the year and there are certainly some question marks that will be answered over the next 31 days. Are there any monster hits left for 2010? Will 2010 manage to stay ahead of 2009? Will it actually start winning again at the box office? Unfortunately, the answer to all three of those questions might be no. First of all, of the November wide releases, only two will really match expectations, with a couple of others coming close. So December starts on the weak side. Additionally, last December saw the release of Avatar, the biggest box office hit of all time. There's no film coming out this month that will match that movie. In fact, there's a chance no movie coming out this month will match last December's second place film, Alvin and the Chipmunks: The Squeakquel. This means that even though 2010 had a $300 million lead over 2009 just a few weeks ago, by the end of the year, 2010 might fail to break last year's record. More...

Contest: Working It Off

November 26th, 2010

The weekend after Thanksgiving is usually the slowest weekend at the box office for the entire winter holiday run, and this year is no different. In fact, there's just one film opening wide, The Warrior's Way, and it is not even opening truly wide. Could be a tough week for predictions. Winners will receive a selection of exercise DVDs, which is great timing, as Thanksgiving is associated with overeating like no other holiday out there. I certainly overate last month when we celebrated the holiday up here in Canada. In order to win, one must simply predict the opening weekend box office number for The Warrior's Way . Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Jane Fonda: Fit and Strong on DVD, Jillian Michaels: Six Week Six-Pack on DVD, and Dancing with the Stars: Fat-Burning Cardio Dance on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of Jane Fonda: Walk On on DVD and Dancing with the Stars: Ballroom Buns and Abs on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

In the 19th century, a warrior named Yang is ordered to kill the last member of an enemy clan--a baby. He refuses the mission and flees with the child to a dilapidated town in the American West. Despite his attempts, his enemies close in on him and he must fight to protect the child and his newfound comrades: Ron, the town drunk, and Lynne, both of whom have a tragic past.

Metrics

Opening Weekend:$3,048,665 (53.8% of total gross)
Legs:1.86 (domestic box office/biggest weekend)
Domestic Share:66.6% (domestic box office/worldwide)
Production Budget:$42,000,000 (worldwide box office is 0.2 times production budget)
Theater counts:1,622 opening theaters/1,622 max. theaters, 2.3 weeks average run per theater
Infl. Adj. Dom. BO $7,741,161

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes

Movie Details

Domestic Releases: December 3rd, 2010 (Wide) by Relativity
Video Release: June 28th, 2011 by Fox Home Entertainment
MPAA Rating: R for strong bloody violence.
(Rating bulletin 2148, 11/24/2010)
Running Time: 100 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Martial Arts, Revenge, Hitmen, One Last Job, Culture Clash, Visual Effects, Voiceover/Narration, Prologue, Epilogue, Intertitle, Visual Effects, Non-Chronological, Gangs, Wire Fu
Source:Original Screenplay
Genre:Western
Production Method:Live Action
Creative Type:Historical Fiction
Production/Financing Companies: Boram Entertainment, Wellmade Star M, Sidus FNH, Fuse+Media and Culture, Unplugged Studios, Mike's Movies/OzWorks
Production Countries: New Zealand
Languages: English

Leading Cast

Geoffrey Rush    Ron
Kate Bosworth    Lynne
Danny Huston    Colonel
Dong-Gun Jang    Yang

Supporting Cast

Tony Cox    Eight-Ball

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Sngmoo Lee    Screenwriter
Sngmoo Lee    Director
Barrie M. Osborne    Producer
Jooick Lee    Producer
Michael Peyser    Producer
Tim White    Executive Producer

Blu-ray Sales: Ring Sucker Punches New Releases

July 12th, 2011

While it's not common for a box set to lead the way on the Blu-ray sales chart, it is also no real surprise that Lord of the Rings: Extended Edition Trilogy managed to do just that, as it was clearly the biggest new release of the week. It took top spot with sales of 336,000 units, and thanks to its premium pricing, it generated $25.21 million in opening week consumer spending. More...

DVD Sales: New Releases Lack Punch

July 12th, 2011

While plenty of new releases reached the top of this week's sales chart, none were exactly burning up the chart. Leading the way was Sucker Punch, but with only 275,000 units / $4.13 million during its opening week on the chart. Season of the Witch could claim a share of first place with $4.28 million in opening week sales from 265,000 units sold. More...

Contest: Dark Side Warriors: Winning Announcement

July 6th, 2011

The winners of our Dark Side Warriors contest were determined and they are... More...

DVD and Blu-ray Releases for June 28th, 2011

June 27th, 2011

It's a bit of a madhouse in terms of DVD and Blu-ray releases this week: Amazon.com has more than 400 listed. That said, a lot of them are catalogue titles that would barely warrant a mention during a slow week. The most intriguing first run release is Sucker Punch on Blu-ray / DVD / Digital Copy Combo Pack, but while I think it's worth picking up, it's appeal is limited enough that it is not worthy of the Pick of the Week honors. Fortunately, one of the catalogue titles is clearly Pick of the Week material. In fact, Lord of the Rings Trilogy: Extended Edition - Blu-ray is one of the most anticipated releases in the history of Blu-ray. More...

Featured Blu-ray / DVD Review: The Warrior's Way

June 26th, 2011

The Warrior's Way was co-written and directed by Sngmoo Lee, who was making his debut in both jobs. The film stars Dong-Gun Jang, who was making his English-language debut. It was a pretty risky bet giving an unproven writer / director more than $40 million to make a movie that is a fusion of Martial Arts movies and Westerns starring an actor that most people have never previously seen act. It's a gamble that didn't pay off and it became one of the biggest bombs of 2010. Now that it is out on DVD and Blu-ray, will find a larger audience? Will it at least find a cult following? More...

Contest: Dark Side Warriors

June 24th, 2011

While there are three wide releases opening next week, only one has a shot at top spot. In fact, even though Transformers: Dark of the Moon opens on Wednesday, it should still earn more from Friday through Sunday than the other two movies combined and it is the obvious choice for target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Transformers: Dark of the Moon. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of The Warrior's Way on DVD. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of The Warrior's Way on DVD. Finally, one additional entrant will be chosen and they will win the final copy of The Warrior's Way on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

Contest: Lighting the Way: Winning Announcement

June 21st, 2011

The winners of our Lighting the Way contest were determined and they are... More...

Voyage of the Damned

December 13th, 2010

Well that sucked. Both new releases underperformed at the box office this past weekend, by a large margin. In fact, combined Dawn Treader and The Tourist earned less than many were thinking Dawn Treader alone would earn. Needless to say, this hurt the overall box office. It was still able to grow by 6.5% from last weekend to $92 million, but that's more than 5% lower than the same weekend last year, and the same weekend last year was a disappointment to begin with. 2010 still has a lead over 2009, but that lead is down to 1.5% at $9.90 billion to $9.75 billion, and by this time next weekend, that lead could be cut in half. And by the end of Christmas weekend, it could be gone entirely. More...

Contest: Working It Off: Winning Announcement

December 7th, 2010

The winners of our Working It Off contest were determined and they are... More...

Tangled Snares the Competition

December 6th, 2010

The past weekend brought very little holiday cheer and the box office plummeted more than 50% from last weekend to just $86 million. To be fair, this was a post-holiday weekend, so that decline was expected, if a little more extreme than we would like. However, it was 13% lower than the same weekend last year and there's no way to sugarcoat that. Year-to-date 2010 still has a lead over 2009, but that lead is now under 2% at $9.78 billion to $9.63 billion. This means in less than a month 2010's lead has been cut in half. This is not a good sign going forward. More...

New Releases Won't Get in the Way

December 2nd, 2010

The weekend after the Thanksgiving long weekend is historically one of the weakest weekends of the year, and by far the weakest during the winter holiday season that runs from November to New Year's. This year it is no exception with only one wide release, The Warrior's Way, and it's not even opening truly wide. This means for the second weekend in a row, there will be a holdover leading the way. However, it might not be the same holdover as last weekend. As for last year, there were three wide releases, none of which did well, but all of which provide some indication on how The Warrior's Way might perform. More...

2010 Preview: December

December 1st, 2010

It's the end of the year and there are certainly some question marks that will be answered over the next 31 days. Are there any monster hits left for 2010? Will 2010 manage to stay ahead of 2009? Will it actually start winning again at the box office? Unfortunately, the answer to all three of those questions might be no. First of all, of the November wide releases, only two will really match expectations, with a couple of others coming close. So December starts on the weak side. Additionally, last December saw the release of Avatar, the biggest box office hit of all time. There's no film coming out this month that will match that movie. In fact, there's a chance no movie coming out this month will match last December's second place film, Alvin and the Chipmunks: The Squeakquel. This means that even though 2010 had a $300 million lead over 2009 just a few weeks ago, by the end of the year, 2010 might fail to break last year's record. More...

Contest: Working It Off

November 26th, 2010

The weekend after Thanksgiving is usually the slowest weekend at the box office for the entire winter holiday run, and this year is no different. In fact, there's just one film opening wide, The Warrior's Way, and it is not even opening truly wide. Could be a tough week for predictions. Winners will receive a selection of exercise DVDs, which is great timing, as Thanksgiving is associated with overeating like no other holiday out there. I certainly overate last month when we celebrated the holiday up here in Canada. In order to win, one must simply predict the opening weekend box office number for The Warrior's Way . Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Jane Fonda: Fit and Strong on DVD, Jillian Michaels: Six Week Six-Pack on DVD, and Dancing with the Stars: Fat-Burning Cardio Dance on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of Jane Fonda: Walk On on DVD and Dancing with the Stars: Ballroom Buns and Abs on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Dec 3, 2010 9 $3,048,665   1,622 $1,880   $3,048,665 1
Dec 10, 2010 14 $975,541 -68% 1,622 $601   $4,952,347 2
Dec 17, 2010 29 $84,571 -91% 217 $390   $5,504,388 3
Dec 24, 2010 54 $6,823 -92% 34 $201   $5,549,732 4
Dec 31, 2010 56 $13,430 +97% 38 $353   $5,569,301 5
Jan 7, 2011 45 $29,596 +120% 32 $925   $5,604,920 6
Jan 14, 2011 50 $23,853 -19% 77 $310   $5,636,655 7
Jan 21, 2011 55 $7,969 -67% 29 $275   $5,656,787 8
Jan 28, 2011 75 $4,346 -45% 28 $155   $5,664,251 9

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Dec 3, 2010 9 $1,119,875     1,622 $690   $1,119,875 1
Dec 4, 2010 9 $1,160,773 +4%   1,622 $716   $2,280,648 2
Dec 5, 2010 9 $768,017 -34%   1,622 $474   $3,048,665 3
Dec 6, 2010 8 $257,147 -67%   1,622 $159   $3,305,812 4
Dec 7, 2010 10 $259,949 +1%   1,622 $160   $3,565,761 5
Dec 8, 2010 11 $209,860 -19%   1,622 $129   $3,775,621 6
Dec 9, 2010 11 $201,185 -4%   1,622 $124   $3,976,806 7
Dec 10, 2010 14 $289,278 +44% -74% 1,622 $178   $4,266,084 8
Dec 11, 2010 14 $398,969 +38% -66% 1,622 $246   $4,665,053 9
Dec 12, 2010 12 $287,294 -28% -63% 1,622 $177   $4,952,347 10
Dec 13, 2010 12 $117,079 -59% -54% 1,622 $72   $5,069,426 11
Dec 14, 2010 14 $125,404 +7% -52% 1,622 $77   $5,194,830 12
Dec 15, 2010 13 $116,197 -7% -45% 1,622 $72   $5,311,027 13
Dec 16, 2010 14 $108,790 -6% -46% 1,622 $67   $5,419,817 14
Dec 17, 2010 - $24,398 -78% -92% 217 $112   $5,444,215 15
Dec 18, 2010 - $31,312 +28% -92% 217 $144   $5,475,527 16
Dec 19, 2010 - $28,861 -8% -90% 217 $133   $5,504,388 17
Dec 20, 2010 - $15,263 -47% -87% 217 $70   $5,519,651 18
Dec 21, 2010 - $17,114 +12% -86% 217 $79   $5,536,765 19
Dec 22, 2010 - $2,993 -83% -97% 34 $88   $5,539,758 20
Dec 23, 2010 - $3,151 +5% -97% 34 $93   $5,542,909 21
Dec 24, 2010 - $2,926 -7% -88% 34 $86   $5,545,835 22
Dec 25, 2010 - $2,165 -26% -93% 34 $64   $5,548,000 23
Dec 26, 2010 - $1,732 -20% -94% 34 $51   $5,549,732 24
Dec 27, 2010 - $1,646 -5% -89% 34 $48   $5,551,378 25
Dec 28, 2010 - $1,399 -15% -92% 34 $41   $5,552,777 26
Dec 29, 2010 - $1,483 +6% -50% 34 $44   $5,554,260 27
Dec 30, 2010 - $1,611 +9% -49% 34 $47   $5,555,871 28
Dec 31, 2010 - $3,524 +119% +20% 38 $93   $5,559,395 29
Jan 1, 2011 - $6,350 +80% +193% 38 $167   $5,565,745 30
Jan 2, 2011 - $3,556 -44% +105% 38 $94   $5,569,301 31
Jan 3, 2011 - $2,090 -41% +27% 38 $55   $5,571,391 32
Jan 4, 2011 - $1,395 -33% n/c 38 $37   $5,572,786 33
Jan 5, 2011 - $1,279 -8% -14% 38 $34   $5,574,065 34
Jan 6, 2011 - $1,259 -2% -22% 38 $33   $5,575,324 35
Jan 7, 2011 - $11,318 +799% +221% 32 $354   $5,586,642 36
Jan 8, 2011 - $13,247 +17% +109% 32 $414   $5,599,889 37
Jan 9, 2011 - $5,031 -62% +41% 32 $157   $5,604,920 38
Jan 10, 2011 - $2,126 -58% +2% 32 $66   $5,607,046 39
Jan 11, 2011 - $2,073 -2% +49% 32 $65   $5,609,119 40
Jan 12, 2011 - $1,765 -15% +38% 32 $55   $5,610,884 41
Jan 13, 2011 - $1,918 +9% +52% 32 $60   $5,612,802 42
Jan 14, 2011 - $5,574 +191% -51% 77 $72   $5,618,376 43
Jan 15, 2011 - $9,437 +69% -29% 77 $123   $5,627,813 44
Jan 16, 2011 - $8,842 -6% +76% 77 $115   $5,636,655 45
Jan 17, 2011 48 $4,798 -46% +126% 77 $62   $5,641,453 46
Jan 18, 2011 - $2,554 -47% +23% 77 $33   $5,644,007 47
Jan 19, 2011 - $2,475 -3% +40% 77 $32   $5,646,482 48
Jan 20, 2011 - $2,336 -6% +22% 77 $30   $5,648,818 49
Jan 21, 2011 - $2,252 -4% -60% 29 $78   $5,651,070 50
Jan 22, 2011 - $3,767 +67% -60% 29 $130   $5,654,837 51
Jan 23, 2011 - $1,950 -48% -78% 29 $67   $5,656,787 52
Jan 24, 2011 - $827 -58% -83% 29 $29   $5,657,614 53
Jan 25, 2011 - $692 -16% -73% 29 $24   $5,658,306 54
Jan 26, 2011 - $845 +22% -66% 29 $29   $5,659,151 55
Jan 27, 2011 - $754 -11% -68% 29 $26   $5,659,905 56
Jan 28, 2011 - $954 +27% -58% 28 $34   $5,660,859 57
Jan 29, 2011 - $1,841 +93% -51% 28 $66   $5,662,700 58
Jan 30, 2011 - $1,551 -16% -20% 28 $55   $5,664,251 59
Jan 31, 2011 - $470 -70% -43% 28 $17   $5,664,721 60
Feb 1, 2011 - $441 -6% -36% 28 $16   $5,665,162 61
Feb 2, 2011 - $701 +59% -17% 28 $25   $5,665,863 62
Feb 3, 2011 - $477 -32% -37% 28 $17   $5,666,340 63

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Dec 3, 2010 9 $3,976,806   1,622 $2,452   $3,976,806 1
Dec 10, 2010 14 $1,443,011 -64% 1,622 $890   $5,419,817 2
Dec 17, 2010 34 $123,092 -91% 34 $3,620   $5,542,909 3
Dec 24, 2010 59 $12,962 -89% 34 $381   $5,555,871 4
Dec 31, 2010 57 $19,453 +50% 38 $512   $5,575,324 5
Jan 7, 2011 46 $37,478 +93% 32 $1,171   $5,612,802 6
Jan 14, 2011 49 $36,016 -4% 77 $468   $5,648,818 7
Jan 21, 2011 59 $11,087 -69% 29 $382   $5,659,905 8
Jan 28, 2011 70 $6,435 -42% 28 $230   $5,666,340 9

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jul 3, 20111157,057 57,057$932,882$932,8821
Jul 10, 20111924,871-56% 81,928$454,642$1,387,5242

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jul 3, 2011819,100 19,100$451,323$451,3231
Jul 10, 2011209,899-48% 28,999$257,281$708,6042

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.