What's Your Number? (2011)

What's Your Number? poster
Theatrical Performance
Domestic Box Office $14,011,084Details
International Box Office $16,152,701Details
Worldwide Box Office $30,163,785
Home Market Performance
Est. Domestic DVD Sales $5,221,174 Details
Est. Domestic Blu-ray Sales $1,266,707 Details
Total Est. Domestic Video Sales $6,487,881
Further financial details...

Synopsis

Ally Darling embarks on a quest to find the best "ex" of her life, by any means necessary, when she reads a magazine article warning that people who have had 20 or more relationships have missed their chance at true love. Ally is an original modern heroine. She is smart, attractive, funny and romantic - a young woman trying to figure out who she really is, as well as whom she should be with. While her quest to find her best "ex," or former boyfriend, is triggered by a magazine article, it also signifies something even more intriguing: Ally is at a point in her life when she doesn’t have the husband, job or life she thought she’d have. She is at a crossroads, which leads her to wonder if she has missed something - or someone - important during the past decade.

Metrics

Opening Weekend:$5,421,669 (38.7% of total gross)
Legs:2.58 (domestic box office/biggest weekend)
Domestic Share:46.5% (domestic box office/worldwide)
Production Budget:$20,000,000 (worldwide box office is 1.5 times production budget)
Theater counts:3,002 opening theaters/3,011 max. theaters, 2.6 weeks average run per theater
Infl. Adj. Dom. BO $19,046,589

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes, iTunes
Google Play:Google Play

Movie Details

Domestic Releases: September 30th, 2011 (Wide) by 20th Century Fox
International Releases: June 8th, 2012 (Wide) (Venezuela)
Video Release: January 10th, 2012 by Fox Home Entertainment
MPAA Rating: R for sexual content and language.
(Rating bulletin 2146, 11/10/2010)
Running Time: 106 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Relationship Advice, Relationships Gone Wrong, Gratuitous Cameos, Romance, One Night Stand
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Regency Enterprises, New Regency, Contrafilm
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Columbus Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 197 $5,055,394 Oct 7, 2011 10

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 30, 2011 8 $5,421,669   3,002 $1,806   $5,421,669 1
Oct 7, 2011 9 $3,126,782 -42% 3,011 $1,038   $10,382,800 2
Oct 14, 2011 15 $1,145,159 -63% 1,282 $893   $12,950,926 3
Oct 21, 2011 24 $293,977 -74% 343 $857   $13,691,205 4
Oct 28, 2011 51 $42,522 -86% 62 $686   $13,855,674 5
Nov 4, 2011 45 $56,153 +32% 102 $551   $13,937,290 6
Nov 11, 2011 56 $22,471 -60% 63 $357   $13,987,482 7
Nov 18, 2011 59 $11,208 -50% 25 $448   $14,008,193 8

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Sep 30, 2011 7 $2,030,403     3,002 $676   $2,030,403 1
Oct 1, 2011 9 $2,156,492 +6%   3,002 $718   $4,186,895 2
Oct 2, 2011 9 $1,234,774 -43%   3,002 $411   $5,421,669 3
Oct 3, 2011 8 $423,333 -66%   3,002 $141   $5,845,002 4
Oct 4, 2011 7 $570,842 +35%   3,002 $190   $6,415,844 5
Oct 5, 2011 7 $425,212 -26%   3,002 $142   $6,841,056 6
Oct 6, 2011 7 $414,962 -2%   3,002 $138   $7,256,018 7
Oct 7, 2011 9 $1,036,588 +150% -49% 3,011 $344   $8,292,606 8
Oct 8, 2011 11 $1,249,431 +21% -42% 3,011 $415   $9,542,037 9
Oct 9, 2011 9 $840,763 -33% -32% 3,011 $279   $10,382,800 10
Oct 10, 2011 9 $420,937 -50% -1% 3,011 $140   $10,803,737 11
Oct 11, 2011 7 $373,204 -11% -35% 3,011 $124   $11,176,941 12
Oct 12, 2011 7 $308,175 -17% -28% 3,011 $102   $11,485,116 13
Oct 13, 2011 8 $320,651 +4% -23% 3,011 $106   $11,805,767 14
Oct 14, 2011 - $374,450 +17% -64% 1,282 $292   $12,180,217 15
Oct 15, 2011 - $481,331 +29% -61% 1,282 $375   $12,661,548 16
Oct 16, 2011 - $289,378 -40% -66% 1,282 $226   $12,950,926 17
Oct 17, 2011 - $104,032 -64% -75% 1,282 $81   $13,054,958 18
Oct 18, 2011 - $135,355 +30% -64% 1,282 $106   $13,190,313 19
Oct 19, 2011 - $106,803 -21% -65% 1,282 $83   $13,297,116 20
Oct 20, 2011 16 $100,112 -6% -69% 1,282 $78   $13,397,228 21
Oct 21, 2011 - $98,755 -1% -74% 343 $288   $13,495,983 22
Oct 22, 2011 - $124,060 +26% -74% 343 $362   $13,620,043 23
Oct 23, 2011 - $71,162 -43% -75% 343 $207   $13,691,205 24
Oct 24, 2011 - $26,729 -62% -74% 343 $78   $13,717,934 25
Oct 25, 2011 - $38,587 +44% -71% 343 $112   $13,756,521 26
Oct 26, 2011 - $29,723 -23% -72% 343 $87   $13,786,244 27
Oct 27, 2011 - $26,908 -9% -73% 343 $78   $13,813,152 28
Oct 28, 2011 - $15,227 -43% -85% 62 $246   $13,828,379 29
Oct 29, 2011 - $16,149 +6% -87% 62 $260   $13,844,528 30
Oct 30, 2011 - $11,146 -31% -84% 62 $180   $13,855,674 31
Oct 31, 2011 - $4,629 -58% -83% 62 $75   $13,860,303 32
Nov 1, 2011 - $8,230 +78% -79% 62 $133   $13,868,533 33
Nov 2, 2011 - $6,695 -19% -77% 62 $108   $13,875,228 34
Nov 3, 2011 - $5,909 -12% -78% 62 $95   $13,881,137 35
Nov 4, 2011 - $17,937 +204% +18% 102 $176   $13,899,074 36
Nov 5, 2011 - $22,839 +27% +41% 102 $224   $13,921,913 37
Nov 6, 2011 - $15,377 -33% +38% 102 $151   $13,937,290 38
Nov 7, 2011 - $5,867 -62% +27% 102 $58   $13,943,157 39
Nov 8, 2011 - $8,039 +37% -2% 102 $79   $13,951,196 40
Nov 9, 2011 - $6,605 -18% -1% 102 $65   $13,957,801 41
Nov 10, 2011 - $7,210 +9% +22% 102 $71   $13,965,011 42
Nov 11, 2011 - $8,405 +17% -53% 63 $133   $13,973,416 43
Nov 12, 2011 - $9,132 +9% -60% 63 $145   $13,982,548 44
Nov 13, 2011 - $4,934 -46% -68% 63 $78   $13,987,482 45
Nov 14, 2011 - $2,037 -59% -65% 63 $32   $13,989,519 46
Nov 15, 2011 - $3,012 +48% -63% 63 $48   $13,992,531 47
Nov 16, 2011 - $2,125 -29% -68% 63 $34   $13,994,656 48
Nov 17, 2011 - $2,329 +10% -68% 63 $37   $13,996,985 49
Nov 18, 2011 - $3,421 +47% -59% 25 $137   $14,000,406 50
Nov 19, 2011 - $4,758 +39% -48% 25 $190   $14,005,164 51
Nov 20, 2011 - $3,029 -36% -39% 25 $121   $14,008,193 52
Nov 21, 2011 - $1,218 -60% -40% 25 $49   $14,009,411 53
Nov 22, 2011 - $1,673 +37% -44% 25 $67   $14,011,084 54

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 30, 2011 6 $7,256,018   3,002 $2,417   $7,256,018 1
Oct 7, 2011 7 $4,549,749 -37% 3,011 $1,511   $11,805,767 2
Oct 14, 2011 15 $1,591,461 -65% 1,282 $1,241   $13,397,228 3
Oct 21, 2011 24 $415,924 -74% 343 $1,213   $13,813,152 4
Oct 28, 2011 47 $67,985 -84% 62 $1,097   $13,881,137 5
Nov 4, 2011 44 $83,874 +23% 102 $822   $13,965,011 6
Nov 11, 2011 56 $31,974 -62% 63 $508   $13,996,985 7

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Venezuela 6/8/2012 $75,047 20 21 86 $406,558 12/11/2015
 
Rest of World $15,746,143
 
International Total$16,152,701 12/11/2015

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 15, 2012797,482 97,482$1,377,421$1,377,4211
Jan 22, 20122128,044-71% 125,526$462,446$1,839,8672
Jan 29, 20122519,523-30% 145,049$360,980$2,200,8473

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 15, 20121118,930 18,930$366,303$366,3031

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Anna Faris    Ally Darling
Chris Evans    Colin Shea

Supporting Cast

Ari Graynor    Daisy Darling
Blythe Danner    Ava Darling
Ed Begley, Jr.    Mr. Darling
Oliver Jackson-Cohen    Eddie Vogel
Heather Burns    Eileen
Eliza Coupe    Sheila
Kate Simses    Katie
Tika Sumpter    Jamie
Joel McHale    Roger the Boss
Jacquelyn Doucette    Sheila's Mom
Chris Pratt    Disgusting Donald
Denise Vasi    Cara
Sondra James    Plant Lady
Zachary Quinto    Boyfriend Rick
Jason Bowen    Brad
Danielle Perry    Melissa
Tyler Peck    Gene
Mike Vogel    Dave Hansen
Martin Freeman    Simon
Andy Samberg    Gerry Perry
Nadine Jacobson    14 Year Old Ally
Colby Parsons    14 Year Old Jake
Thomas Lennon    Dr. Barrett Ingold
Anthony Mackie    Tom Piper
Lonnie Farmer    Maitre D' at Italian Restaurant
Ivana Milicevic    Jacinda
Dave Annable    Jake Adams
Aziz Ansari    Jay
Ed Jewett    Kevin
Bronwen Booth    Officiant at Wedding
Ben Hanson    Security Guard at Wedding
Elio Lo Russo    Accordion Player
Dale Place    Man at Library
Alyana Barbosa    Kid #1
Molly Goldfarb    Kid #2
Jack Walsh    Kid #3
Henry J. Grabowski    Kid #4

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Kathleen Chopin    Casting
Nan Morales    Executive Producer
Tripp Vinson    Producer
Gabrielle Allan    Screenwriter
Amy Westcott    Costume Designer
Julia Michels    Music Supervisor
Aaron Zigman    Composer
Julie Monroe    Editor
Jon Billington    Production Designer
Arnon Milchan    Executive Producer
Anna Faris    Executive Producer
Beau Flynn    Producer
Karyn Bosnak    Based on the book "20 times a Lady"
Jennifer Crittenden    Screenwriter
Mark Mylod    Director
Michael Bederman    Unit Production Manager
Gary Marcus    First Assistant Director
Zach Hunt    Second Assistant Director
Daniel Hegeman*    Sound Effects Editor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: Moneyball Earns Greenbacks on Blu-ray

January 25th, 2012

Like it was on the DVD sales chart, there were three new releases to top the Blu-ray sales chart, although they finished in a slightly different order. Moneyball still led the way with 467,000 units / $9.74 million giving it an opening week Blu-ray share of 44%, which is excellent for a drama. More...

DVD Sales: Moneyball Doesn't Hit a Home Run, but gets a Solid Double

January 24th, 2012

Moneyball led all new releases and the overall DVD sales chart with 601,000 units / $10.22 million during its first week of release. More...

DVD and Blu-ray Releases for January 10th, 2012

January 9th, 2012

It's a pretty good week on the home market, for this time of year, with a number of releases that are worth checking out. This includes big budget releases, like Moneyball on Blu-ray Combo Pack, as well as TV on DVD releases like Doctor Who: Story 71: Invasion of the Dinosaurs and Story 83: The Android Invasion, as well as smaller releases like Higher Ground on Blu-ray Combo Pack. Unfortunately, it's not a particularly deep week for releases, and it isn't long before we start getting to DVDs and Blu-rays that would be ignored during a typically busy week. Not only that, but I'm still waiting for screeners for a number of bigger releases. One of these, Boardwalk Empire: Season One on Blu-ray, is the most likely candidate for Pick of the Week. More...

Weekend Wrap-Up: Steel is Golden

October 10th, 2011

October started out with mixed results and it seems for every bit of good news there was equal and opposite bad news. Real Steel topped expectations, but Ides of March did not. The overall box office slipped by 4% from last weekend to $95 million, but it was higher than the same weekend last year. Growth was under 2%, meaning ticket sales were weaker. Year-to-date, 2011 is still behind 2010, but the gap was narrowed to 3% at $8.11 billion to $8.39 billion. There's still a chance we can catch up, but we are running out of time and can't afford any missteps. More...

Contest: Pick a Number: Winning Announcement

October 6th, 2011

The winners of our Pick a Number contest were determined and they are... More...

Weekend Wrap-Up: Tale Tall During Sophomore Stint

October 3rd, 2011

It was a good news / bad news weekend and the box office. First the bad news. Only one of the four new wide releases made any real impact and this led to a 16% drop-off from last weekend to just $99 million. The good news is that's still 4% higher than the same weekend last year. Year-to-date, 2011 is still behind 2010 by 3% at $7.99 billion to $8.27 billion, but at least there's a little hope left that we can turn things around, if October beats expectations. More...

Weekend Estimates: Top Three Shuffle, Three Poor Openings and a Surprise

October 2nd, 2011

The industry's slow period in September and October is traditionally a dumping ground for films that the studios would rather forget, but it also presents an opportunity for movies that would otherwise be swamped by the competition at busier times of year. This weekend provides a perfect example of this phenomenon, with two pictures aimed at church-going families coming out the big winners. Dolphin Tale dropped just 25% in its second weekend to jump from third to first on the chart, overtaking Moneyball, which had a good second weekend (down 35% to $12.5 million) and The Lion King, which ran out of steam a bit, but still crossed $400 million at the box office. But the bigger surprise was the $8.8 million opening for Courageous from what must have been 1,161 carefully-chosen theaters. Its $7,580 per theater average comfortably tops the list among wide releases. More...

Weekend Predictions: Do New Releases have a 50/50 Chance to Top the Chart?

September 29th, 2011

It's another busy week with three wide releases, plus another opening in just over 1,000 theaters, which is barely semi-wide. The widest release is What's Your Number?, but romantic comedies rarely have breakout success. The best-reviewed is 50/50, but its subject matter might make it hard to sell to audiences. Meanwhile, Dream House had an effective trailer, but there are still no reviews on Rotten Tomatoes. Courageous should grab a spot in the top ten, but it is not a sure bet. Unfortunately for the year-on-year comparison, none of the new releases look as strong as The Social Network, which opened this weekend last year. In fact, there's a slim chance all four of this year's wide release combined won't match The Social Network's $22.45 million. On the other hand, three of the four could crack $10 million, plus there are three holdovers that could do the same. Depth could be the key to victory in the year-over-year comparison. More...

Contest: Pick a Number

September 22nd, 2011

There are three wide releases opening next weekend, one of which is estimated to open in 3,000 theaters. That film is What's Your Number?, which may or may not be the number one film next weekend. What I can tell you is that it is the target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for What's Your Number?. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Ferris Bueller's Day Off on Blu-ray. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of Four Weddings and a Funeral on Blu-ray. Finally, one additional entrant will be chosen and they will win a copy of Overboard on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2011 Preview: September

September 1st, 2011

After a strong start, August ended on a really low note, and that's bad news for September, as it means the positive momentum we had is gone. Looking at the upcoming month, there are 18 films opening wide over five weekends (including one re-release) but only four or five of them have a real shot at being midlevel hits, and it is unlikely that all of them will get there. Worse still, there are no films opening this month that look like they will match The Town, which made more than $90 million last September. In fact, the selection of releases is so weak that the film I'm most looking forward to is a limited release that has already come out on Video on Demand, Tucker and Dale vs. Evil. (It has seventeen reviews on Rotten Tomatoes and still not a negative one among them.) More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Ally Darling embarks on a quest to find the best "ex" of her life, by any means necessary, when she reads a magazine article warning that people who have had 20 or more relationships have missed their chance at true love. Ally is an original modern heroine. She is smart, attractive, funny and romantic - a young woman trying to figure out who she really is, as well as whom she should be with. While her quest to find her best "ex," or former boyfriend, is triggered by a magazine article, it also signifies something even more intriguing: Ally is at a point in her life when she doesn’t have the husband, job or life she thought she’d have. She is at a crossroads, which leads her to wonder if she has missed something - or someone - important during the past decade.

Metrics

Opening Weekend:$5,421,669 (38.7% of total gross)
Legs:2.58 (domestic box office/biggest weekend)
Domestic Share:46.5% (domestic box office/worldwide)
Production Budget:$20,000,000 (worldwide box office is 1.5 times production budget)
Theater counts:3,002 opening theaters/3,011 max. theaters, 2.6 weeks average run per theater
Infl. Adj. Dom. BO $19,046,589

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes, iTunes
Google Play:Google Play

Movie Details

Domestic Releases: September 30th, 2011 (Wide) by 20th Century Fox
International Releases: June 8th, 2012 (Wide) (Venezuela)
Video Release: January 10th, 2012 by Fox Home Entertainment
MPAA Rating: R for sexual content and language.
(Rating bulletin 2146, 11/10/2010)
Running Time: 106 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Relationship Advice, Relationships Gone Wrong, Gratuitous Cameos, Romance, One Night Stand
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Regency Enterprises, New Regency, Contrafilm
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Columbus Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 197 $5,055,394 Oct 7, 2011 10

Leading Cast

Anna Faris    Ally Darling
Chris Evans    Colin Shea

Supporting Cast

Ari Graynor    Daisy Darling
Blythe Danner    Ava Darling
Ed Begley, Jr.    Mr. Darling
Oliver Jackson-Cohen    Eddie Vogel
Heather Burns    Eileen
Eliza Coupe    Sheila
Kate Simses    Katie
Tika Sumpter    Jamie
Joel McHale    Roger the Boss
Jacquelyn Doucette    Sheila's Mom
Chris Pratt    Disgusting Donald
Denise Vasi    Cara
Sondra James    Plant Lady
Zachary Quinto    Boyfriend Rick
Jason Bowen    Brad
Danielle Perry    Melissa
Tyler Peck    Gene
Mike Vogel    Dave Hansen
Martin Freeman    Simon
Andy Samberg    Gerry Perry
Nadine Jacobson    14 Year Old Ally
Colby Parsons    14 Year Old Jake
Thomas Lennon    Dr. Barrett Ingold
Anthony Mackie    Tom Piper
Lonnie Farmer    Maitre D' at Italian Restaurant
Ivana Milicevic    Jacinda
Dave Annable    Jake Adams
Aziz Ansari    Jay
Ed Jewett    Kevin
Bronwen Booth    Officiant at Wedding
Ben Hanson    Security Guard at Wedding
Elio Lo Russo    Accordion Player
Dale Place    Man at Library
Alyana Barbosa    Kid #1
Molly Goldfarb    Kid #2
Jack Walsh    Kid #3
Henry J. Grabowski    Kid #4

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Kathleen Chopin    Casting
Nan Morales    Executive Producer
Tripp Vinson    Producer
Gabrielle Allan    Screenwriter
Amy Westcott    Costume Designer
Julia Michels    Music Supervisor
Aaron Zigman    Composer
Julie Monroe    Editor
Jon Billington    Production Designer
Arnon Milchan    Executive Producer
Anna Faris    Executive Producer
Beau Flynn    Producer
Karyn Bosnak    Based on the book "20 times a Lady"
Jennifer Crittenden    Screenwriter
Mark Mylod    Director
Michael Bederman    Unit Production Manager
Gary Marcus    First Assistant Director
Zach Hunt    Second Assistant Director
Daniel Hegeman*    Sound Effects Editor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: Moneyball Earns Greenbacks on Blu-ray

January 25th, 2012

Like it was on the DVD sales chart, there were three new releases to top the Blu-ray sales chart, although they finished in a slightly different order. Moneyball still led the way with 467,000 units / $9.74 million giving it an opening week Blu-ray share of 44%, which is excellent for a drama. More...

DVD Sales: Moneyball Doesn't Hit a Home Run, but gets a Solid Double

January 24th, 2012

Moneyball led all new releases and the overall DVD sales chart with 601,000 units / $10.22 million during its first week of release. More...

DVD and Blu-ray Releases for January 10th, 2012

January 9th, 2012

It's a pretty good week on the home market, for this time of year, with a number of releases that are worth checking out. This includes big budget releases, like Moneyball on Blu-ray Combo Pack, as well as TV on DVD releases like Doctor Who: Story 71: Invasion of the Dinosaurs and Story 83: The Android Invasion, as well as smaller releases like Higher Ground on Blu-ray Combo Pack. Unfortunately, it's not a particularly deep week for releases, and it isn't long before we start getting to DVDs and Blu-rays that would be ignored during a typically busy week. Not only that, but I'm still waiting for screeners for a number of bigger releases. One of these, Boardwalk Empire: Season One on Blu-ray, is the most likely candidate for Pick of the Week. More...

Weekend Wrap-Up: Steel is Golden

October 10th, 2011

October started out with mixed results and it seems for every bit of good news there was equal and opposite bad news. Real Steel topped expectations, but Ides of March did not. The overall box office slipped by 4% from last weekend to $95 million, but it was higher than the same weekend last year. Growth was under 2%, meaning ticket sales were weaker. Year-to-date, 2011 is still behind 2010, but the gap was narrowed to 3% at $8.11 billion to $8.39 billion. There's still a chance we can catch up, but we are running out of time and can't afford any missteps. More...

Contest: Pick a Number: Winning Announcement

October 6th, 2011

The winners of our Pick a Number contest were determined and they are... More...

Weekend Wrap-Up: Tale Tall During Sophomore Stint

October 3rd, 2011

It was a good news / bad news weekend and the box office. First the bad news. Only one of the four new wide releases made any real impact and this led to a 16% drop-off from last weekend to just $99 million. The good news is that's still 4% higher than the same weekend last year. Year-to-date, 2011 is still behind 2010 by 3% at $7.99 billion to $8.27 billion, but at least there's a little hope left that we can turn things around, if October beats expectations. More...

Weekend Estimates: Top Three Shuffle, Three Poor Openings and a Surprise

October 2nd, 2011

The industry's slow period in September and October is traditionally a dumping ground for films that the studios would rather forget, but it also presents an opportunity for movies that would otherwise be swamped by the competition at busier times of year. This weekend provides a perfect example of this phenomenon, with two pictures aimed at church-going families coming out the big winners. Dolphin Tale dropped just 25% in its second weekend to jump from third to first on the chart, overtaking Moneyball, which had a good second weekend (down 35% to $12.5 million) and The Lion King, which ran out of steam a bit, but still crossed $400 million at the box office. But the bigger surprise was the $8.8 million opening for Courageous from what must have been 1,161 carefully-chosen theaters. Its $7,580 per theater average comfortably tops the list among wide releases. More...

Weekend Predictions: Do New Releases have a 50/50 Chance to Top the Chart?

September 29th, 2011

It's another busy week with three wide releases, plus another opening in just over 1,000 theaters, which is barely semi-wide. The widest release is What's Your Number?, but romantic comedies rarely have breakout success. The best-reviewed is 50/50, but its subject matter might make it hard to sell to audiences. Meanwhile, Dream House had an effective trailer, but there are still no reviews on Rotten Tomatoes. Courageous should grab a spot in the top ten, but it is not a sure bet. Unfortunately for the year-on-year comparison, none of the new releases look as strong as The Social Network, which opened this weekend last year. In fact, there's a slim chance all four of this year's wide release combined won't match The Social Network's $22.45 million. On the other hand, three of the four could crack $10 million, plus there are three holdovers that could do the same. Depth could be the key to victory in the year-over-year comparison. More...

Contest: Pick a Number

September 22nd, 2011

There are three wide releases opening next weekend, one of which is estimated to open in 3,000 theaters. That film is What's Your Number?, which may or may not be the number one film next weekend. What I can tell you is that it is the target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for What's Your Number?. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Ferris Bueller's Day Off on Blu-ray. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of Four Weddings and a Funeral on Blu-ray. Finally, one additional entrant will be chosen and they will win a copy of Overboard on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2011 Preview: September

September 1st, 2011

After a strong start, August ended on a really low note, and that's bad news for September, as it means the positive momentum we had is gone. Looking at the upcoming month, there are 18 films opening wide over five weekends (including one re-release) but only four or five of them have a real shot at being midlevel hits, and it is unlikely that all of them will get there. Worse still, there are no films opening this month that look like they will match The Town, which made more than $90 million last September. In fact, the selection of releases is so weak that the film I'm most looking forward to is a limited release that has already come out on Video on Demand, Tucker and Dale vs. Evil. (It has seventeen reviews on Rotten Tomatoes and still not a negative one among them.) More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 30, 2011 8 $5,421,669   3,002 $1,806   $5,421,669 1
Oct 7, 2011 9 $3,126,782 -42% 3,011 $1,038   $10,382,800 2
Oct 14, 2011 15 $1,145,159 -63% 1,282 $893   $12,950,926 3
Oct 21, 2011 24 $293,977 -74% 343 $857   $13,691,205 4
Oct 28, 2011 51 $42,522 -86% 62 $686   $13,855,674 5
Nov 4, 2011 45 $56,153 +32% 102 $551   $13,937,290 6
Nov 11, 2011 56 $22,471 -60% 63 $357   $13,987,482 7
Nov 18, 2011 59 $11,208 -50% 25 $448   $14,008,193 8

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Sep 30, 2011 7 $2,030,403     3,002 $676   $2,030,403 1
Oct 1, 2011 9 $2,156,492 +6%   3,002 $718   $4,186,895 2
Oct 2, 2011 9 $1,234,774 -43%   3,002 $411   $5,421,669 3
Oct 3, 2011 8 $423,333 -66%   3,002 $141   $5,845,002 4
Oct 4, 2011 7 $570,842 +35%   3,002 $190   $6,415,844 5
Oct 5, 2011 7 $425,212 -26%   3,002 $142   $6,841,056 6
Oct 6, 2011 7 $414,962 -2%   3,002 $138   $7,256,018 7
Oct 7, 2011 9 $1,036,588 +150% -49% 3,011 $344   $8,292,606 8
Oct 8, 2011 11 $1,249,431 +21% -42% 3,011 $415   $9,542,037 9
Oct 9, 2011 9 $840,763 -33% -32% 3,011 $279   $10,382,800 10
Oct 10, 2011 9 $420,937 -50% -1% 3,011 $140   $10,803,737 11
Oct 11, 2011 7 $373,204 -11% -35% 3,011 $124   $11,176,941 12
Oct 12, 2011 7 $308,175 -17% -28% 3,011 $102   $11,485,116 13
Oct 13, 2011 8 $320,651 +4% -23% 3,011 $106   $11,805,767 14
Oct 14, 2011 - $374,450 +17% -64% 1,282 $292   $12,180,217 15
Oct 15, 2011 - $481,331 +29% -61% 1,282 $375   $12,661,548 16
Oct 16, 2011 - $289,378 -40% -66% 1,282 $226   $12,950,926 17
Oct 17, 2011 - $104,032 -64% -75% 1,282 $81   $13,054,958 18
Oct 18, 2011 - $135,355 +30% -64% 1,282 $106   $13,190,313 19
Oct 19, 2011 - $106,803 -21% -65% 1,282 $83   $13,297,116 20
Oct 20, 2011 16 $100,112 -6% -69% 1,282 $78   $13,397,228 21
Oct 21, 2011 - $98,755 -1% -74% 343 $288   $13,495,983 22
Oct 22, 2011 - $124,060 +26% -74% 343 $362   $13,620,043 23
Oct 23, 2011 - $71,162 -43% -75% 343 $207   $13,691,205 24
Oct 24, 2011 - $26,729 -62% -74% 343 $78   $13,717,934 25
Oct 25, 2011 - $38,587 +44% -71% 343 $112   $13,756,521 26
Oct 26, 2011 - $29,723 -23% -72% 343 $87   $13,786,244 27
Oct 27, 2011 - $26,908 -9% -73% 343 $78   $13,813,152 28
Oct 28, 2011 - $15,227 -43% -85% 62 $246   $13,828,379 29
Oct 29, 2011 - $16,149 +6% -87% 62 $260   $13,844,528 30
Oct 30, 2011 - $11,146 -31% -84% 62 $180   $13,855,674 31
Oct 31, 2011 - $4,629 -58% -83% 62 $75   $13,860,303 32
Nov 1, 2011 - $8,230 +78% -79% 62 $133   $13,868,533 33
Nov 2, 2011 - $6,695 -19% -77% 62 $108   $13,875,228 34
Nov 3, 2011 - $5,909 -12% -78% 62 $95   $13,881,137 35
Nov 4, 2011 - $17,937 +204% +18% 102 $176   $13,899,074 36
Nov 5, 2011 - $22,839 +27% +41% 102 $224   $13,921,913 37
Nov 6, 2011 - $15,377 -33% +38% 102 $151   $13,937,290 38
Nov 7, 2011 - $5,867 -62% +27% 102 $58   $13,943,157 39
Nov 8, 2011 - $8,039 +37% -2% 102 $79   $13,951,196 40
Nov 9, 2011 - $6,605 -18% -1% 102 $65   $13,957,801 41
Nov 10, 2011 - $7,210 +9% +22% 102 $71   $13,965,011 42
Nov 11, 2011 - $8,405 +17% -53% 63 $133   $13,973,416 43
Nov 12, 2011 - $9,132 +9% -60% 63 $145   $13,982,548 44
Nov 13, 2011 - $4,934 -46% -68% 63 $78   $13,987,482 45
Nov 14, 2011 - $2,037 -59% -65% 63 $32   $13,989,519 46
Nov 15, 2011 - $3,012 +48% -63% 63 $48   $13,992,531 47
Nov 16, 2011 - $2,125 -29% -68% 63 $34   $13,994,656 48
Nov 17, 2011 - $2,329 +10% -68% 63 $37   $13,996,985 49
Nov 18, 2011 - $3,421 +47% -59% 25 $137   $14,000,406 50
Nov 19, 2011 - $4,758 +39% -48% 25 $190   $14,005,164 51
Nov 20, 2011 - $3,029 -36% -39% 25 $121   $14,008,193 52
Nov 21, 2011 - $1,218 -60% -40% 25 $49   $14,009,411 53
Nov 22, 2011 - $1,673 +37% -44% 25 $67   $14,011,084 54

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 30, 2011 6 $7,256,018   3,002 $2,417   $7,256,018 1
Oct 7, 2011 7 $4,549,749 -37% 3,011 $1,511   $11,805,767 2
Oct 14, 2011 15 $1,591,461 -65% 1,282 $1,241   $13,397,228 3
Oct 21, 2011 24 $415,924 -74% 343 $1,213   $13,813,152 4
Oct 28, 2011 47 $67,985 -84% 62 $1,097   $13,881,137 5
Nov 4, 2011 44 $83,874 +23% 102 $822   $13,965,011 6
Nov 11, 2011 56 $31,974 -62% 63 $508   $13,996,985 7

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Venezuela 6/8/2012 $75,047 20 21 86 $406,558 12/11/2015
 
Rest of World $15,746,143
 
International Total$16,152,701 12/11/2015

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 15, 2012797,482 97,482$1,377,421$1,377,4211
Jan 22, 20122128,044-71% 125,526$462,446$1,839,8672
Jan 29, 20122519,523-30% 145,049$360,980$2,200,8473

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 15, 20121118,930 18,930$366,303$366,3031

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.