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DVD Sales: March 24th, 2013: Hobbit Travels to the Top

May 9th, 2013

The Hobbit: An Unexpected Journey dominated the new releases and easily won first place on the March 24th edition of the DVD sales chart. The film sold 1.07 million units and generated $13.05 million in opening week sales, putting it in the top ten of the year after just one week of release. Les Miserables opened in second place with 376,000 units / $7.51 million. It's hard to judge this result. It's not terrible, given the film's box office numbers, but it's not great either. Rise of the Guardians fell to third place, but its running tally rose past 1 million units. Over the week, it sold 276,000 units and generated $4.98 million, while after two weeks of release, it has sold a total of 1.08 million units and generated $17.43 million in sales. Zero Dark Thirty opened in fourth place with 241,000 units / $4.58 million. I was hoping for more. Wreck-it Ralph fell to fifth place with 225,000 units / $4.49 million for the week, giving it totals of 1.67 million units / $30.32 million after three.

This is 40 opened in eighth place with 84,000 units / $1.66 million. This is disappointing. Return to Nim's Island opened in 19th place with 27,000 units / $463,000. This isn't bad for a direct-to-DVD sequel to a film that wasn't a big hit to begin with.


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Filed under: Video Sales, The Hobbit: An Unexpected Journey, Rise of the Guardians, Wreck-It Ralph, This is 40, Zero Dark Thirty, Les Miserables, Return To Nim's Island