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International Box Office: Madagascar Cracks Quarter Billion

June 20th, 2012

Madagascar 3: Europe's Most Wanted held firm on top of the international chart with $52.82 million on 11,633 screens in 43 markets for a total of $158.43 million internationally and $277.44 million worldwide. It fell just 36% in Russia for a weekend haul of $10.09 million on 1,830 screens over the weekend and a total of $36.00 million after two. Quite frankly, this is a stunning hold. Russia is known for steep declines (drop-offs greater than 60% are the norm). At this pace, the film could top The Avengers as the biggest hit in the market this year by this time next week. In Mexico, it made $5.03 million on 572 screens over the weekend for a total of $14.82 million after two, while in Brazil it managed $4.19 million on 870 screens over the weekend for a total of $17.53 million after two. In both of those markets the film remained in top spot. On the other hand, it slipped to second place during its second weekend in France down 45% to $4.41 million on 685 screens over the weekend for a total of $13.17 million so far. This is about on par with its run here. With many, many major markets left ahead of it, the film should have little trouble reaching more major milestones, while it should break even before it reaches the lucrative home market.

Snow White And The Huntsman shot up to second place with $30.50 million on 6,404 screens in 57 markets for a total of $124.04 million and $246.11 million worldwide. The film opened in first place in France with $4.56 million on 613 screens and in Japan with $3.81 million on 572 screens over the weekend for a total opening of $4.74 million. On the other hand, it had to settle for second place in Russia, but it was very impressive earning $6.15 million on 723 screens. The film will need to make about $50 million to $75 million more globally to cover its entire production budget, and it should get there. It should then break even early in its home market run.

Prometheus slipped a spot to third place with $25.74 million on 8,917 screens in 62 markets for a total of $129.12 million internationally and $218.49 million worldwide. As expected, it became the biggest hit in the Alien franchise this past weekend. The film opened in second place in both Mexico, with $3.26 million on 540 screens, and in Brazil, with $2.42 million on 498 screens over the weekend for a total opening of $2.95 million. On the other hand, it remained in first place during its third weekend in the U.K. with $3.15 million on 522 screens over the weekend for a running tally of $30.49 million. This is far better than it managed here, taking into account the relative size of the two markets.

Men in Black 3 landed in fourth place with $20.61 million on 11,081 screens in 79 markets for totals of $394.42 million internationally and $547.15 million worldwide. It is raising the average for the franchise, but with nowhere left to open, it won't get too much further.

The Hunger Games returned to the chart with $9.80 million on 314 screens in 19 markets for totals of $258.98 million internationally and $660.75 million worldwide. I think it is safe to say that if the film made $250 million worldwide, the studio would have considered the film a success. This week it opened in China, where it made $9.6 million, but that's all the details we have.

The Dictator climbed a spot to sixth place with $4.54 million on 2,086 screens in 35 markets for a total of $76.67 million internationally and $134.35 million worldwide. The film opened in first place in Italy, but with just $832,000 on 328 screens. The film was more expensive than initially reported, so it will need some help on the home market, but it should break even eventually.

The Avengers fell to seventh place with $4.53 million on 5,316 screens in 54 markets for a total of $833.7 million internationally and $1.420 billion worldwide. There's really nothing left to talk about, although the film could come up numerous times if The Dark Knight Rises lives up to expectations.

Rock of Ages struggled, earning eighth place with $4.1 million on 1,850 screens in 10 markets. It only managed third place in Australia with $1.36 million on 302 screens, which is roughly on par with its performance here, given the relative size of the two markets. However, it only managed fourth place in the U.K. with $1.57 million on 479, which is significantly weaker.

Ferrari Ki Sawaari opened in ninth place with $3.25 million; however, like most Indian releases, that's all the information we have.

Hotaru The Movie: It's Only A Little Light In My Life remained in second place in Japan while it fell to tenth place internationally with $2.88 million on 316 screens over the weekend for a total of $10.63 million after two.

If we look further down the list, we find This Means War in 20th place with $1.57 million on 1,500 screens over the weekend, all of which came from China. Internationally, it cracked the century market and now sits at $101.27 million internationally, while its worldwide total rose to $156.02 million.


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Filed under: International Box Office, Madagascar 3: Europe's Most Wanted, The Avengers, Men in Black 3, Rock of Ages, The Hunger Games, This Means War, The Dictator, Snow White and the Huntsman, Prometheus