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International Top of the Chart: Toys Take on Vuvuzelas

June 23rd, 2010

Despite going up against the World Cup, Toy Story 3 had a record-breaking opening in many markets, including many in Latin America, where soccer is incredibly popular. Overall, it earned first place with $40.34 million on 5102 screens in 28 markets for a total of $43.41 million. This includes a record opening for an animation film in Mexico with $15.23 million on 1098 screens, which was 50% more than the previous record holder, Ice Age: Dawn of the Dinosaur. Since that film made nearly $700 million internationally, this is a great start. Granted, Toy Story 3 won't top Dawn of the Dinosaur by 50% in the end, but it does bode well for the future.

Toy Story 3 also did well in other Latin American markets. For instance, Brazil, where it made $3.3 million, a record for Pixar. In Argentina it made $2.3 million, which was 25% more than the previous record holder for an animated film, The Simpsons Movie. Throughout Latin America it made $25 million. In China the film opened with $9.5 million, which is a record for an animated film.

On the other hand, it struggled in Russia with $2.38 million on 555 screens. Granted, this was enough for an easy first place win, but it is well below other recent blockbusters in that market.

Looking at these results, there is potential for the film to reach $1 billion worldwide. I'm not predicting it will, at least not yet. After it debuts in Australia this coming weekend, we will have a better idea where it will finish.

Next up was The A-Team and Sex and the City 2, which finished neck and neck over the weekend. But we will get to those two films, and the rest of the multimillion dollar movies over the weekend.


Filed under: International Box Office, Toy Story 3