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Weekend Estimates: Social Network Has Three Million Friends

October 3rd, 2010

The Social Network connected with about three million moviegoers this weekend to top the box office chart with an estimated $23 million, according to Sony's Sunday estimate. While that's a very respectable start, interest in the movie was mainly concentrated in urban areas, particular on the coasts, and the movie was soft in the central United States. While stellar reviews should lead to good word-of-mouth, the film's limited demographic appeal certainly seems to have held it back from being a huge success. That said, this weekend's other openers are looking on in envy.

Case 39 may have been hampered by bad reviews and three years on the shelf before release, and made an estimated $5.35 million in seventh place. Let Me In, however, has generally very good reviews, and is basically tied with Case 39 at an estimated $5.3 million. Clearly neither film resonated with audiences.

Among returning movies, Legends of the Guardians was strongest with a good hold in its second weekend, down 33% to $10.855 million and a second place finish.

Limited releases were generally soft, but Waiting Superman posted an impressive $407,000 from 34 theaters in its second weekend in release to maintain its average over $10,000 per theater.

- Weekend Estimates
- Daily estimates for Friday
- Daily estimates for Saturday
- Daily projections for Sunday

Filed under: Weekend Box Office, Legend of the Guardians: The Owls of Ga'Hoole, Case 39, Let Me In, The Social Network, Waiting for Superman