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International Details - What Happened?

June 29th, 2008

The Happening fell from first to fifth with just $14.05 million on 5579 screens in 65 markets for a total of $56.40 million after two weeks. Good news, it was able to remain in first place in France despite falling 60% to $1.93 million on 550 screens over the weekend for a total of $7.68 million after two. On the other hand, it fell from first to third in Spain down 65% to $1.20 million on 387 screens over the weekend for a total of $5.41 million after two. Even worse, it was down just under 80% in Italy and just over 80% in South Korea earning $367,000 on 338 screens and $206,000 on 293 screens respectively. Its totals of $2.77 million in the former and $2.18 million in the latter are hardly impressive, and well below its domestic run. This is a shocking decline, especially since films tend to have better legs internationally than they have domestically. And while it should earn more on the international marketplace, there's little hope of reaching $200 million worldwide now.

  • The Chronicles of Narnia: Prince Caspian remained in sixth place adding $7.98 million on 3639 screens in 35 markets for a total of $137.81 million internationally, which is just ahead of its domestic pace. This week it opened in Venezuela earning a reported $900,000 on just 100 screens, which is impressive for that market and the best start of the summer. The film should climb significantly as it opened in the U.K. and France on Friday, but it is very unlikely that the film will match its predecessor.
  • You Don't Mess With The Zohan opened in first place in Australia with $4.07 million on 242 screens, while it had to settle for third place in Russia with $1.18 million on 290 screens. In both markets the film set records for an Adam Sandler film, which bodes well for its final tally.
  • Public Enemy Returns debuted in first place in South Korea with $7.05 million on 644 screens over the weekend and earned $8.57 million in total. This was double its nearest competition.
  • Get Smart started its international run off in ninth place with $5.31 million over the weekend on 987 screens in 13 markets for an early total of $5.77 million. Of this, $1.25 million was earned on 239 screens in Brazil, giving the film a first place opening in that market. On the other hand, it failed to attract much attention in South Korea where it managed just fourth place with $615,000 on 249 screens over the weekend for a total of $723,000.
  • Made of Honour remained in 10th place with $3.53 million on 1885 screens in 36 markets for a total of $43.86 million. The film was the best new release in France this past weekend, however, it still only made $1.01 million on 290 screens landing in fourth place in the process. That said, it is just a hair behind its domestic tally so far, and with opens in a few more markets, it could hit $100 million worldwide.
  • Dasavatharam fell out of the top ten, but was down only 26% to $3.42 million on 1173 screens in 13 markets for a total of $11.65 million. This is a better hold than most India films manage, which is a good sign for its future.
  • The Magic Hour was down a mere 11% during its third weekend in Japan adding $3.10 million on 379 screens over the weekend for a total of $19.53 million.
  • 21 slipped a spot to 13th with $2.62 million on 1391 screens in 37 markets for a total of $67.33 million. This includes a sixth place opening in Mexico with $372,000 on just 87 screens over the weekend and $431,000 in total. It also made its debut in South Korea with $549,000 on 201 screens, but given the different size of the two markets and the discrepancy of the screen count, the Mexican debut is stronger.
  • Adulthood arrived in its native market of the United Kingdom placing fourth with $2.37 million on just 157 screens. This does give the film room to expand, and we will see if it was able to next week.
  • What Happens in Vegas... fell more than 50% this past weekend to $1.76 million on 1604 screens in 17 markets for a total of $120.54 million internationally and $198.08 million worldwide.
  • De Taali opened in 16th place with $1.65 million on 683 screens in 15 markets, but that's weak for an Indian film.
  • Superhero Movie added $1.62 million on 1951 screens in 10 markets for a total of $31.97 million.
  • Sarkar Raj fell nearly 50% to $1.60 million on 923 screens in 15 markets for a total of $14.67 million.
  • Forgetting Sarah Marshall earned $1.52 million on 763 screens in 16 markets for a total of $28.76 million. This includes a ninth place, $342,000 opening on 119 screens in France, while the film earned $656,000 on 348 screens during its second weekend in Germany for a total of $2.21 million.
  • August Rush ended its long absence from the international charts with a third place opening in Japan. There the film made $1.23 million on 276 screens, however, that's below the $5000 per screen average that usually separates the winners from the losers in that market and it is unlikely that the film will add significantly more to its international running tally of $27.08 million.
  • Mere Baap Pahle Aap was the third Indian film to chart this week as it fell to 21st place with $1.17 million on 796 screens in 16 markets for a total of $5.01 million after two.
  • The final million dollar movie of the past weekend was Speed Racer with $1.14 million on 1078 screens in 24 market for a total of $40.28 million. It earned $491,000 on 277 screens in France placing eighth in the process. That gave the film the weakest per screen average out of the five new releases in the top ten. Next weekend the film debuts in Japan, and it should top its domestic total when it does, possibly sooner.
One last note, Iron Man reached the $250 million mark internationally, and with Japan yet to come, it should reach $600 million worldwide.


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Filed under: International Box Office, Iron Man, The Chronicles of Narnia: Prince Caspian, Get Smart, You Don't Mess With the Zohan, What Happens in Vegas..., The Happening, Forgetting Sarah Marshall, Made of Honor, Speed Racer, August Rush, Superhero Movie, Sarkar Raj, Mere Baap Pahle Aap, Dasavatharam, Za majikku awâ, Public Enemy Returns, De Taali, 21, Adulthood