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Blu-ray Sales: Game of Thrones is Not Playing Around

March 8th, 2015

The top four films on this week's Blu-ray sales chart and nine of the top twenty were new releases. The number one release was Game of Thrones: Season Four, which sold 286,000 units and generated $9.98 million in sales. Its opening week Blu-ray share was 54%, which is incredible compared to the average TV on DVD release. Then again, Game of Thrones isn't the average TV show.

The Interview opened in second place with 184,000 units / $2.40 million, giving it an opening week Blu-ray share of 47%. Dumb and Dumber To was right behind with 183,000 units / $3.85 million. Its opening week Blu-ray share was 43%, which is better than average for a comedy. Birdman opened in fourth place with 134,000 units / $2.66 million. Its opening week Blu-ray share was 61%, which is stunning for a drama, as dramas usually have weaker Blu-ray shares than the total market. The only holdover in the top five was 101 Damlatians with sales of 78,000 units / $1.77 million for the week for totals of 417,000 units / $9.47 million after two.

The Theory of Everything just missed the top five with 50,000 units / $1.11 million. Its opening week Blu-ray share was 47%, which is better than expected for the genre. On the other hand, St. Vincent only managed an opening week Blu-ray share of 29% from 48,000 units / $956,000. This is more in inline with what we would expect from a limited release comedy / drama. The Tale of Princess Kaguya was found further down the list in 16th place with 18,000 units / $409,000. Its opening week Blu-ray share was 63%, which is more inline with Fanboy action films than a cell-animated film that only managed a limited release. The Homesman opened in 18th place with 17,000 units / $257,000. Its opening week Blu-ray share was just 21%, which is bad no matter how you look at it. Dying of the Light rounded out the top twenty with 16,000 units / $238,000. Its opening week Blu-ray share was just 23%, which is terrible, but not unexpected.


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Filed under: Video Sales, 101 Dalmatians, St. Vincent, The Interview, Dumb and Dumber To, Birdman or (The Unexpected Virtue of Ignorance), The Theory of Everything, The Homesman, Kaguyahime no monogatari, Dying of the Light