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Thursday Night Previews: Star Wars is Deadly to the Competition

December 18th, 2015

Star Wars: The Force Awakens

Star Wars: The Force Awakens broke Harry Potter and the Deathly Hallows, Part II’s record for biggest previews by scoring $57 million on Thursday evening. It didn’t just beat the old record, it destroyed it. $57 million is 31% more than the previous record of $43.5 million. This bodes very well for the film’s box office chances, both for today and for the full weekend. On the downside, there are reports that men made up 70% of the audience, which is really high. It could be that women stayed away for the most part because they were worried about the crowds and that the gender balance will be different the rest of the weekend. We should have more information on that by Monday.

The Force Awakens wasn’t the only film to have previews last night, although perhaps it should have been. Sisters dipped its toe into the waters with $769,000, which is a little more than In the Heart of the Sea managed last weekend. Alvin and the Chipmunks: The Road Chip, wisely, had no previews.

Related articles:
- Star Wars Forces Its Way to the Top in United Kingdom
- Star Wars Starts Busting Records Around the World
- Weekend Predictions: How Big of a Force Will Star Wars be at the Box Office?
- Critics go Mad for The Force Awakens
- Star Wars’ Path to Avatar’s Three Titanic Records
- Eight Records Star Wars Needs to Break
- Six Records Star Wars is Certain to Break

Related pages:
- Star Wars: The Force Awakens
- Star Wars franchise history
- Star Wars: The Force Awakens Recent Comparisons
- Star Wars: The Force Awakens All-Time Comparisons
- Theatrical Records

Filed under: Midnight Box Office, In the Heart of the Sea, Star Wars Ep. VII: The Force Awakens, Alvin and the Chipmunks: The Road Chip, Sisters, Star Wars