Weekend Wrap-Up: Bossing the Competition Around
April 12, 2016
The Boss was a little better than anticipated and that helped it overtake Batman v Superman: Dawn of Justice during its opening weekend. The fact that BvS couldn't get first place three weekends in a row despite the lack of top-tier competition is really bad news. It's not the only film struggling at the box office, as Hardcore Henry missed the Mendoza Line during its opening. The overall box office fell 20% from last weekend to $105 million. It was also down 20% from the same weekend last year. Year-to-date, 2016 has pulled in $2.99 billion, but its lead over 2015 has shrunk to 8.0% or $220 million. That's still a good figure, one that should grow next weekend when The Jungle Book opens.
The Boss opened in first place with $23.59 million during its opening weekend. This is a little better than Melissa McCarthy and Ben Falcone's previous movie, Tammy, made during its opening three-day weekend. Granted, Tammy opened on a Wednesday, but this is still a solid opening, especially for April. Its reviews won't help its legs, but $60 million is a solid target to aim for. That's very likely more than it cost to make and advertise, so it would just need a good home market run to break even. The movie seems like a good fit for VOD.
Batman v Superman: Dawn of Justice slipped to second place with $23.36 million over the weekend for a three-week total of $296.61 million. This puts it just ahead of Zootopia on the 2016 chart. On the other hand, it is becoming clearer and clearer Deadpool's place on top of that yearly chart is safe, for now. (Captain America: Civil War looks to be a massive hit.) During its third weekend of release, Deadpool earned $31.12 million for a three-week total of $285.25 million, so BvS is still $11 million ahead of Deadpool's pace, but that lead shrunk by nearly $8 million over the weekend. There's a slim chance that by this time next week, that lead will be gone entirely.
Zootopia earned $14.35 million over the weekend for a total of $296.00 million. It will reach $300 million early this coming weekend.
My Big Fat Greek Wedding 2 hung onto fourth place with $6.48 million over the weekend for a total of $46.81 million. It will hit $50 million next weekend, which is enough to be considered a midlevel hit.
On the other hand, Hardcore Henry bombed, hard. It only managed $5.11 million in more than 3,000 theaters for a theater average of under $2,000. VOD has reduced the stigma of the Mendoza Line for limited releases that debut on VOD, but it is still fatal for wide releases. STX entertainment is going to struggle just to match its advertising costs, so unless this film becomes a cult hit on the home market, it's going to lose money. That's too bad, because at least this movie tried something new.
The only film in the sophomore class was God's Not Dead 2, which fell from fourth to seventh with $4.24 million. The film's total rose to $14.02 million, which is very likely much more than it cost to make, so it should break even sometime on the home market.
- Batman v Superman: Dawn of Justice comparisons
- The Boss comparisons
- Hardcore Henry comparisons
Filed under: Weekend Wrap-up, Deadpool, Batman v Superman: Dawn of Justice, The Jungle Book, Zootopia, My Big Fat Greek Wedding 2, The Boss, God’s Not Dead 2, Hardcore Henry, Ben Falcone, Melissa McCarthy