Home Market Numbers: Jack Slays the Home Market
Jack the Giant Slayer was thought to be a potential monster hit at the box office. You don't spend nearly $200 million on a movie unless you think it will be a monster hit. However, it bombed in theaters and it is doing no better on the home market. Sadly, it led this week's list of new releases, which explains why the overall Blu-ray sales were so much weaker than last week. Overall 858,000 units were sold generating $20.83 million in total sales. This was 44% lower in terms of units and 38% lower in terms of revenue. Fortunately, this was still better than last year by 16% in terms of units and 19% in terms of revenue. DVD sales held on better on a week-over-week comparison, which resulted in the overall Blu-ray share falling to 33% in terms of units and 42% in terms of revenue.
Next week's new releases hardly look better than this week's new releases. Neither The Call or The Incredible Burt Wonderstone were big hits at the box office, but it is very likely The Call will lead the way on DVD and Blu-ray. That's not a good sign. On the other hand, last year's new releases were led by 21 Jump Street with 732,000 DVDs sold, while Wrath of the Titans led the way on Blu-ray with 800,000 units sold. There's no way the new releases this year will match those figures and 2013 is going to get crushed.
Date posted: 2013-08-21