The Numbers Weekend Preview News Articles
|← January 2017|
February 16th, 2017
There are three wide releases coming out this week, but none of them are expected to challenge for top spot. Although, there could be an interesting race between the two biggest releases, Fist Fight and The Great Wall. Sadly, this is because both have seen their box office potential fall over the past week. A Cure for Wellness never really had much box office potential. This will leave The Lego Batman Movie with an easy win over the Presidents’ Day long weekend, while we should have five films earning more than $10 million over the three-day portion of the weekend. This weekend last year, there were also three wide releases that struggled at the box office leaving Deadpool with an easy win. The Lego Batman Movie won’t match Deadpool at the top, but 2017 has much better depth, so that should help keep the year-over-year race close.
February 9th, 2017
This should be the biggest weekend of the month with three potential hits, all of which are sequels. Of the three, The Lego Batman Movie is widely expected to be the biggest hit of the weekend. In fact, it is widely expected to become the biggest hit of the year so far. Fifty Shades Darker could be one of those rare sequels that earns less in total than the original made during its opening weekend. However, I’m not that pessimistic. On the other hand, John Wick: Chapter Two should open significantly better than its predecessor opened with, but it is still aiming to become a midlevel hit, nothing more. This weekend last year, Deadpool opened with $132 million. That could be more than the top two films open with this weekend. Even though 2017 does have better depth, I think it will lose in the year-over-year comparison.
February 2nd, 2017
The new releases this week are not strong, so we could see Split remain on top for the third weekend in a row. Rings should at least be in a fight for first place, if it just does as well as Resident Evil: The Final Chapter did last weekend. On the other hand, The Space Between Us is being eviscerated by the critics and it really needed good word of mouth to thrive. If it opens in the top five, I will be impressed. This weekend last year, Hail, Caesar! was the number one new release and it earned just $11.36 million. Rings should top that. Unfortunately, the number one film was Kung Fu Panda 3, which earned more than than $20 million. There’s no way Split will match that, so 2017 is going to lose in the year-over-year competition.