The Numbers Weekend Preview News Articles
|← October 2017|
November 16th, 2017
Justice League is hoping to be the biggest hit of the month, but two things could get in the way of that goal. Firstly, Thor: Ragnarok got off to a faster than expected start. Secondly, Justice League’s reviews are significantly weaker. There are two other films coming out this week, The Star and Wonder, both of whom are simply hoping not to be lost in a crowded marketplace. This crowded marketplace should help 2017 end its slump against 2016. This weekend last year, Fantastic Beasts and Where to Find Them opened in first place with just under $75 million, while there were three other films that earned between $10 million and $20 million. This year, Justice League should top $100 million with ease, while Thor: Ragnarok will earn more than $25 million. The top two films this year should do better than the top five films from last year and that should lead to 2017 earning a comfortable win over 2016 in the year-over-year comparison.
November 9th, 2017
After last week’s debut, Thor: Ragnarok should have no trouble repeating in first place, but we do have two new releases that should be in a battle for second. Murder on the Orient Express had a strong opening in the U.K. and that bodes well for its opening this weekend. On the other hand, Daddy’s Home 2’s box office potential is moving in the other direction. As I started writing this, there were still no reviews on Rotten Tomatoes. This weekend last year, Doctor Strange led the way with $42.97 million. Thor: Ragnarok should top that by around $10 million. Likewise, this week’s new releases should top last year’s new releases. However, last year had a lot better depth. Last year, every film in the top ten earned more than $3 million. This year, I’m not sure the fifth place film will earn more than $3 million. I fear 2017 will lose yet again in the year-over-year comparison.
November 2nd, 2017
November begins with Thor: Ragnarok and A Bad Moms Christmas. Thor: Ragnarok is widely expected to be the sixth film of 2017 to open with $100 million. On the other hand, A Bad Moms Christmas opened yesterday and when I started writing this in the early hours of Thursday morning, there were still no reviews on Rotten Tomatoes. Oh boy. That’s not a good sign. Worse still, no other new release it going to come close to $10 million over the weekend. This weekend last year, there were three wide releases that earned more than $10 million, led by Doctor Strange with $85 million. Thor: Ragnarok will top that, but this year's depth is terrible compared to last year and we will very likely see yet another loss in the year-over-year comparison.