The Numbers Weekend Preview News Articles
|← February 2017|
March 23rd, 2017
There are three wide releases this week, but none of them have a shot at topping Beauty and the Beast at the box office. In fact, all three films combined won’t make as much as Beauty and the Beast does this weekend. Of the three wide releases, Power Rangers has the best chance of box office success and it does have a shot at $100 million domestically. Life could become a midlevel hit and since it likely cost a lot less to make, it could be a bigger financial success. Finally there’s CHiPs, which has gained no traction with audiences. It will likely miss the top five. This weekend last year, Batman v Superman: Dawn of Justice opened with a then March record of $166.01 million. Nothing playing this weekend will match that. Beauty and the Beast might not make half that. Fortunately, 2017 has a $100 million lead on 2016, so one bad weekend in the year-over-year comparison won’t do too much damage.
March 17th, 2017
Beauty and the Beast was always expected to be the biggest hit of the month. Now the prevailing wisdom has the film becoming the biggest March opening of all time. Even if it doesn’t match the high end of expectations, it is widely expected to earn more than the entire box office did this weekend last year. On the downside, The Belko Experiment isn’t expected to open in the top five, in fact, it could miss the Mendoza Line. Furthermore, holdovers like Kong: Skull Island and Logan will take a beating at the box office. Overall, the news looks great and 2017 should actually get ahead of 2016 for the first time all year.
March 9th, 2017
There’s only one new release this week, Kong: Skull Island, which should earn first place on the box office chart. Probably. Logan isn’t too far back as far as box office tracking and might repeat in first place. In order to do this, Logan would either have to hold on a lot better than most comic book movies do and / or Kong would have to miss expectations. This weekend last year, there were four wide releases; however, they only managed a little more than $35 million combined. Kong: Skull Island should top that with ease and that’s good news for 2017. Unfortunately, Zootopia earned more than $50 million and that will likely be out of reach for Kong, so 2017 will need to rely on its depth to win in the year-over-year competition. I’m optimistic that will happen.
March 2nd, 2017
The first weekend of March has three wide releases, but the one everyone is talking about is Logan. It should become the biggest hit of the year so far. The other two releases are The Shack, a faith-based film, and Before I Fall, which is essentially Groundhog Day set in high school. Neither film is expected to compete for top spot. In fact, it would be a surprise if both landed in the top five. As far as holdovers are concerned, only Get Out has a shot at $20 million, while only The Lego Batman Movie will earn more than $10 million. This weekend last year, Zootopia led the way with just over $75 million, while the other two new releases earned less than $30 million combined. 2017 will be bigger on top, won’t have as strong new releases overall, but should have about the same depth.