December 1st, 2018
November turned out to be a really, really good month. I thought 2018’s lead over 2017 would shrink, potentially by $200 million to $300 million. However, the lead actually managed to grow a little bit, thanks to hits like Ralph Breaks the Internet, Dr. Seuss’ The Grinch, Fantastic Beasts: The Crimes of Grindelwald, and Bohemian Rhapsody. December has an equal number of potential hits, led by Mary Poppins Returns, which some think will top $300 million. Additionally, Spider-man Into the Spider-Verse, Aquaman, Bumblebee, and Holmes and Watson all have a realistic shot at $100 million or more. On the other hand, last December was stronger, at least on top. The Last Jedi earned more than $500 million just during December, which is more than any December release this year will earn in total. It could be more than the top two films earn in total. 2018 will win the in year-over-year competition; however, its lead won’t be as large as it is at the start of the month.
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December 1st, 2015
November ended on a positive note with a strong Thanksgiving weekend. Even so, the overall numbers were mixed with a lot of misses mixed in with a few hits. It was better than October and we will call that a victory. Meanwhile, December is potentially record-breaking. Actually, given the evidence, it is almost assuredly going to be record-breaking. Star Wars: The Force Awakens has already set a record for the most money taken from ticket pre-sales and the biggest December weekend will fall. The pre-orders alone will guarantee that. On the downside, it is very likely that no film will make as much in total as The Force Awakens will make during its opening weekend. There's a chance no film makes in total as much as The Force Awakens makes during its opening day. There are a few films that have a shot at $100 million. For example, Joy should get there, if it becomes a major player during Awards Season. If not, it will at least come close. Daddy's Home, and to a lesser extent Sisters, could be surprise $100 million hits. However, like the rest of 2015, December is shaping up to be a month of a record-breaking hit and a lot of films that struggle just to get noticed. On the other hand, last December, was a lot more balanced at the top with four films earning more than $100 million, led by The Hobbit: The Battle of the Five Armies. There's a chance The Force Awakens earns more than all four $100 million hits from last year earned combined.
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March 1st, 2015
February was strong thanks to The SpongeBob Movie: Sponge Out of Water and Fifty Shades of Grey, both of which beat expectations. This March could actually be even better, as there are three or four films that have a decent shot at earning $100 million or more. The top film will likely be Cinderella, which has a real shot at $200 million. Insurgent will almost assuredly get beyond the $100 million mark, while Get Hard, Home, and perhaps Chappie will also get to the century mark. Last March, there were four $100 million hits, led by Divergent, which pulled in $150 million. While this March should be better than February, I'm not sure it will be better than last March. I don't think March 2015 will be much worse than last year, but I think its percentage lead will be chipped away at by the end of the month.
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