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Black or White (2015)

Black or White poster
Theatrical Performance
Domestic Box Office $21,571,189Details
Home Market Performance
Est. Domestic DVD Sales $4,288,267 Details
Est. Domestic Blu-ray Sales $977,680 Details
Total Est. Domestic Video Sales $5,265,947
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Black or White is the story of a grandfather who is suddenly left to care for his beloved granddaughter. When her paternal grandmother seeks custody with the help of her brother, the little girl is torn between two families who love her deeply. With the best intentions at heart, both families fight for what they feel is right and are soon forced to confront their true feelings about race, forgiveness, and understanding.

Metrics

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 3,201-3,300) 3,300 $21,571,189
All Time Worldwide Box Office (Rank 4,301-4,400) 4,395 $21,571,189

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Movie Details

Production Budget:$9,000,000
Domestic Releases: December 3rd, 2014 (Sneak Peek) by Relativity (Oscar Qualifying Run)
January 30th, 2015 (Wide) by Relativity
Video Release: April 28th, 2015 by Fox Home Entertainment
MPAA Rating: PG-13 on appeal for brief strong language, thematic material involving drug use and drinking, and for a fight.
(Rating bulletin 2329, 7/2/2014)
Running Time: 121 minutes
Comparisons: vs. Desert Dancer
Create your own comparison chart…
Keywords: Unexpected Families, Dysfunctional Family, Single Parent, Widow/Widower, Death of a Spouse or Fiancée / Fiancé, Death of a Son or Daughter, Troubled Pregnancy or Miscarriage, Died During Childbirth, Lawyers, Courtroom Drama, African-American, Interracial Romance, Race Relations
Source:Based on Real Life Events
Genre:Drama
Production Method:Live Action
Creative Type:Contemporary Fiction
Production Companies: Treehouse Films, Sunlight Productions, IM Global
Production Countries: United States

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Super Bowl (All Movies, 3-Day) 103 $6,213,362 Jan 30, 2015 3
Super Bowl (All Movies, 3-Day, Inflation Adjusted) 188 $6,863,776 Jan 30, 2015 3
Super Bowl (Opening, 3-Day) 29 $6,213,362 Jan 30, 2015 3
Super Bowl (Opening, 3-Day, Inflation Adjusted) 39 $6,863,776 Jan 30, 2015 3

Leading Cast

   Elliott Anderson
   Rowena Jeffers
   Eloise

Supporting Cast

Bill Burr    Rick Reynolds
Jennifer Ehle    Carol
André Holland    Reggie Davis
Gillian Jacobs    Fay
Anthony Mackie    Jeremiah Jeffers
Mpho Koaho    Duvan Araga
Paula Newsome    Judge Cummins
Indigo    Young Nurse
Bertha Bindewald    Rosita
Joe Chrest    Dave
Ireyon Johnson    Kristen
Janeline Hayes    Dondi
Lloyd Dillon    Rex
Ernest Wells    Uncle Victor
Angela Landry    Rita
David Jensen    Eldridge
John McConnell    Vertell
Robert Larriviere    Neighbor (Ted)
Lindsey G. Smith    Andrea
Lily Costner    Vocalist
Efuntola Akinlana    Musician-Sax
Ariyan Brister    Musician-Bass
Da-Jonna Cureaux    Musician-Flute
Dylon Duplessis    Musician-Trumpet
Desmond Francois    Musician-Drums
Jonah Gropper    Musician-Kora
Mark Kroner II    Bailiff

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

   Director
Mike Binder    Screenwriter
Kevin Costner    Producer
Mike Binder    Producer
Todd Lewis    Producer
Cassian Elwes    Executive Producer
Rod Lake    Executive Producer
Jasa McCall    Executive Producer
Ryan Kavanaugh    Executive Producer
Tucker Tooley    Executive Producer
Jacob Pechenik    Executive Producer
Andy Neuberger    Executive Producer
Robert Ogden Barnun    Executive Producer
Alex Gartner    Executive Producer
Gbenga Idowu    Co-Producer
Russ Alsobrook    Director of Photography
Roger Nygard    Editor
Pipo Wintter    Production Designer
Claire Breaux    Costume Designer
Dave Jordan    Music Supervisor
Jojo Villanueva    Music Supervisor
Terence Blanchard    Composer
Sharon Bialy    Casting Director
Sherry Thomas    Casting Director
Will Greenfield    Production Supervisor
Ray Pumilia    Art Director
Leonard Spears    Set Decorator
Sam Sullivan    Script Supervisor
Michael A. Russell    Costume Supervisor
Francisco X. Perez    Make up
Gloria Belz    Make up
Adruitha Lee    Hairstylist
Paul Anthony    Hairstylist
Dan Izen    Sound Mixer
Donnie Dean    Special Effects Coordinator
Michael Nouryeh    Assistant Editor
Gbenga Idowu    Post-Production Supervisor
Leslie Shatz    Re-recording Mixer
Christopher Eakins    Supervising Sound Editor
Brian Dunlop    Dialogue Editor
Ryan Collins    Sound Effects Editor
Jennifer Nash    Music Editor
Marvin Morris    Music Editor
Frank Wolf    Score Recordist
Frank Wolf    Score Mixer
Raymond McIntyre Jr.    Visual Effects Supervisor
Raymond McIntyre Jr.    Visual Effects Producer
Ray Scalice    Executive Producer-Post Production
Victor DiMichina    Production Supervisor-Post Production

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Fifty Overshadows the rest of the DVDs

May 30th, 2015

There were six new releases to reach the top 30 of the DVD sales chart this week. We also have a new number one DVD, 50 Shades of Grey, which opened with 573,000 units / $8.59 million for the week. More...

Blu-ray Sales: 50 Shades on Blu

May 30th, 2015

There were only four new releases on this week's Blu-ray sales chart, but three of them reached the top five. This includes a new number one Blu-ray, 50 Shades of Grey, which sold 852,000 units and generated $16.74 million in sales. This represents 73% of total Blu-rays sold this week, while the film's opening week Blu-ray share was just under 60%. This is a shockingly high opening week Blu-ray share, especially given the target demographic. More...

DVD and Blu-ray Releases for May 5th, 2015

May 6th, 2015

Selma

While summer is the worst time of year for the home market, there are actually two big first-run releases coming out this week, plus a handful of TV on DVD releases that are worth checking out. The biggest release is 50 Shades of Grey, but while it made more than $500 million worldwide, its reviews are just bad. On the other hand, Selma, the second biggest new release of the week, is clearly the best new release of the week and the DVD or Blu-ray Combo Pack is the Pick of the Week. More...

Weekend Wrap-Up: SpongeBob Stands Tall

February 9th, 2015

The SpongeBob Movie: Sponge Out of Water poster

As expected, The SpongeBob Movie: Sponge Out of Water led the way at the box office; however, it did so in a much more explosive way. In fact, its opening was in the top five for February releases. The other two new releases, Jupiter Ascending and Seventh Son, did as well as expected, more or less, but that's not really a good thing. The overall weekend box office was $152 million, which was 51% more than last weekend. Compared to the same weekend last year, 2015 actually came out ahead, albeit by 0.3% margin. This is less than ticket price inflation, so fewer tickets were sold, but I don't really care. Considering I thought 2015 would lose by close to $20 million, I will take any victory and celebrate it. Year-to-date, 2015 has pulled ahead of 2014 by nearly $100 million at $1.17 billion to $1.08 billion. Again, it is too soon to judge how well 2015 will do, but being ahead by 8.8% is still worth noting. More...

Weekend Wrap-Up: Box Office was Less than Super

February 2nd, 2015

American Sniper poster

Super Bowl weekend was rough at the box office with only one film topping $10 million. That film was American Sniper, which completed the hat trick, but with less than expected. Second place went to Project Almanac, again earning less than expected, while Paddington was right behind in third place. Overall the box office fell 36% from last weekend, down to just $102 million. This is still 18% higher than the same weekend last year, so we have that to focus on. Year-to-date, 2015 has pulled in $994 million, which is 7.0% more than last year's pace of $929 million. Again, it is way too early to judge and as we saw last year, things can fall apart really quickly. That said, I will take any good news I can get. More...

Weekend Estimates: American Sniper Wins Super Bowl Weekend

February 1st, 2015

American Sniper poster

With only some relatively lightweight competition, American Sniper will cruise to another weekend win, with Warner Bros. projecting a $31.85m weekend, down 51% from last weekend thanks to an expected steep decline on Super Bowl Sunday. Without the big football game, the film would most likely be down closer to 40% in its third weekend in limited release. More...

Weekend Predictions: Nothing Super about the New Releases

January 29th, 2015

Project Almanac poster

There are three wide releases coming out this weekend, sort of. Project Almanac is the only film opening truly wide this weekend and it is easily the biggest of the three releases. The other two new releases, Black or White and The Loft, are both opening in below 2,000 theaters and neither has a real shot to open in the top five. This leaves American Sniper with an easy path to first place, but perhaps the Super Bowl will be bigger competition this weekend than any of the new releases were the last two weeks. This weekend last year, both new releases struggled and Ride Along was easily able to win, but with just $12 million. 2015 is going to crush 2014 in the year-over-year comparison. More...

2015 Preview: January

January 1st, 2015

Taken 3 poster

2014 is over and for the most part, December was a soft ending to a weak year. This is bad news for two reasons. Firstly, it means the overall box office is still soft and it is unlikely that January will start strong. Secondly, last January was a great month, thanks in part to Frozen and other holdovers. The slump can't last forever and Taken 3 should help 2015 get off to a reasonably fast start and it even has a shot at $100 million. American Sniper got off to a really fast start in limited release, so it too could be a hit when it expands wide. By comparison, last January was led by Ride Along, but there were only two other films that didn't completely bomb. I want to say 2015 will start out on a winning note, but given the box office losing streak, it will likely pay to be pessimistic. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records


Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
2015/01/30 4 $6,213,362   1,823 $3,408   $6,213,362 1
2015/02/06 9 $4,538,683 -27% 1,823 $2,490   $13,141,367 2
2015/02/13 11 $2,688,314 -41% 1,591 $1,690   $17,404,616 3
2015/02/20 13 $1,042,170 -61% 1,166 $894   $19,647,036 4
2015/02/27 20 $501,080 -52% 718 $698   $20,602,166 5
2015/03/06 27 $247,619 -51% 389 $637   $21,052,926 6
2015/03/13 35 $97,008 -61% 158 $614   $21,265,751 7
2015/03/20 50 $45,644 -53% 88 $519   $21,356,808 8
2015/03/27 61 $19,428 -57% 45 $432   $21,401,142 9
2015/04/03 67 $8,447 -57% 21 $402   $21,420,382 10
2015/04/10 40 $47,498 +462% 85 $559   $21,474,763 11
2015/04/17 49 $28,832 -39% 67 $430   $21,522,674 12
2015/04/24 60 $15,482 -46% 41 $378   $21,548,294 13
2015/05/01 64 $5,992 -61% 22 $272   $21,560,226 14
2015/05/08 69 $6,276 +5% 16 $392   $21,569,041 15

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2015/01/30 3 $2,250,667   1,823 $1,235   $2,250,667 1
2015/01/31 5 $2,976,383 +32% 1,823 $1,633   $5,227,050 2
2015/02/01 5 $986,312 -67% 1,823 $541   $6,213,362 3
2015/02/02 4 $517,822 -47% 1,823 $284   $6,731,184 4
2015/02/03 2 $777,209 +50% 1,823 $426   $7,508,393 5
2015/02/04 2 $522,812 -33% 1,823 $287   $8,031,205 6
2015/02/05 2 $571,479 +9% 1,823 $313   $8,602,684 7
2015/02/06 7 $1,280,708 +124% 1,823 $703   $9,883,392 8
2015/02/07 9 $2,089,389 +63% 1,823 $1,146   $11,972,781 9
2015/02/08 8 $1,167,170 -44% 1,823 $640   $13,139,951 10
2015/02/09 6 $368,651 -68% 1,823 $202   $13,508,602 11
2015/02/10 5 $516,838 +40% 1,823 $284   $14,025,440 12
2015/02/11 6 $355,645 -31% 1,823 $195   $14,381,085 13
2015/02/12 6 $335,217 -6% 1,823 $184   $14,716,302 14
2015/02/13 10 $617,367 +84% 1,591 $388   $15,333,669 15
2015/02/14 11 $1,361,821 +121% 1,591 $856   $16,695,490 16
2015/02/15 11 $709,126 -48% 1,591 $446   $17,404,616 17
2015/02/16 10 $478,057 -33% 1,591 $300   $17,882,673 18
2015/02/17 9 $290,853 -39% 1,591 $183   $18,173,526 19
2015/02/18 9 $212,358 -27% 1,591 $133   $18,385,884 20
2015/02/19 9 $218,982 +3% 1,591 $138   $18,604,866 21
2015/02/20 13 $298,654 +36% 1,166 $256   $18,903,520 22
2015/02/21 12 $473,569 +59% 1,166 $406   $19,377,089 23
2015/02/22 13 $269,947 -43% 1,166 $232   $19,647,036 24
2015/02/23 13 $100,026 -63% 1,166 $86   $19,747,062 25
2015/02/24 12 $137,132 +37% 1,166 $118   $19,884,194 26
2015/02/25 12 $107,976 -21% 1,166 $93   $19,992,170 27
2015/02/26 13 $108,916 +1% 1,166 $93   $20,101,086 28
2015/02/27 - $129,297 +19% 718 $180   $20,230,383 29
2015/02/28 - $227,295 +76% 718 $317   $20,457,678 30
2015/03/01 - $144,488 -36% 718 $201   $20,602,166 31
2015/03/02 - $50,239 -65% 718 $70   $20,652,405 32
2015/03/03 - $56,099 +12% 718 $78   $20,708,504 33
2015/03/04 - $45,899 -18% 718 $64   $20,754,403 34
2015/03/05 15 $50,904 +11% 718 $71   $20,805,307 35
2015/03/06 - $66,431 +31% 389 $171   $20,871,738 36
2015/03/07 - $112,759 +70% 389 $290   $20,984,497 37
2015/03/08 - $68,429 -39% 389 $176   $21,052,926 38
2015/03/09 - $25,033 -63% 389 $64   $21,077,959 39
2015/03/10 - $34,326 +37% 389 $88   $21,112,285 40
2015/03/11 - $29,576 -14% 389 $76   $21,141,861 41
2015/03/12 - $26,882 -9% 389 $69   $21,168,743 42
2015/03/13 - $27,421 +2% 158 $174   $21,196,164 43
2015/03/14 - $43,709 +59% 158 $277   $21,239,873 44
2015/03/15 - $25,878 -41% 158 $164   $21,265,751 45
2015/03/16 - $9,276 -64% 158 $59   $21,275,027 46
2015/03/17 - $11,792 +27% 158 $75   $21,286,819 47
2015/03/18 - $11,977 +2% 158 $76   $21,298,796 48
2015/03/19 - $12,368 +3% 158 $78   $21,311,164 49
2015/03/20 - $13,965 +13% 88 $159   $21,325,129 50
2015/03/21 - $19,698 +41% 88 $224   $21,344,827 51
2015/03/22 - $11,981 -39% 88 $136   $21,356,808 52
2015/03/23 - $5,714 -52% 88 $65   $21,362,522 53
2015/03/24 - $6,355 +11% 88 $72   $21,368,877 54
2015/03/25 - $6,486 +2% 88 $74   $21,375,363 55
2015/03/26 - $6,351 -2% 88 $72   $21,381,714 56
2015/03/27 - $5,848 -8% 45 $130   $21,387,562 57
2015/03/28 - $7,705 +32% 45 $171   $21,395,267 58
2015/03/29 - $5,875 -24% 45 $131   $21,401,142 59
2015/03/30 - $1,817 -69% 45 $40   $21,402,959 60
2015/03/31 - $3,061 +68% 45 $68   $21,406,020 61
2015/04/01 - $2,878 -6% 45 $64   $21,408,898 62
2015/04/02 - $3,037 +6% 45 $67   $21,411,935 63
2015/04/03 - $2,932 -3% 21 $140   $21,414,867 64
2015/04/04 - $3,013 +3% 21 $143   $21,417,880 65
2015/04/05 - $2,502 -17% 21 $119   $21,420,382 66
2015/04/06 - $1,344 -46% 21 $64   $21,421,726 67
2015/04/07 - $1,818 +35% 21 $87   $21,423,544 68
2015/04/08 - $1,889 +4% 21 $90   $21,425,433 69
2015/04/09 - $1,832 -3% 21 $87   $21,427,265 70
2015/04/10 - $13,594 +642% 85 $160   $21,440,859 71
2015/04/11 - $21,005 +55% 85 $247   $21,461,864 72
2015/04/12 - $12,899 -39% 85 $152   $21,474,763 73
2015/04/13 - $4,355 -66% 85 $51   $21,479,118 74
2015/04/14 - $5,481 +26% 85 $64   $21,484,599 75
2015/04/15 - $4,496 -18% 85 $53   $21,489,095 76
2015/04/16 - $4,747 +6% 85 $56   $21,493,842 77
2015/04/17 - $8,168 +72% 67 $122   $21,502,010 78
2015/04/18 - $12,847 +57% 67 $192   $21,514,857 79
2015/04/19 - $7,817 -39% 67 $117   $21,522,674 80
2015/04/20 - $2,078 -73% 67 $31   $21,524,752 81
2015/04/21 - $2,863 +38% 67 $43   $21,527,615 82
2015/04/22 - $2,218 -23% 67 $33   $21,529,833 83
2015/04/23 - $2,979 +34% 67 $44   $21,532,812 84
2015/04/24 - $3,899 +31% 41 $95   $21,536,711 85
2015/04/25 - $7,241 +86% 41 $177   $21,543,952 86
2015/04/26 - $4,342 -40% 41 $106   $21,548,294 87
2015/04/27 - $1,371 -68% 41 $33   $21,549,665 88
2015/04/28 - $1,686 +23% 41 $41   $21,551,351 89
2015/04/29 - $1,488 -12% 41 $36   $21,552,839 90
2015/04/30 - $1,395 -6% 41 $34   $21,554,234 91
2015/05/01 - $1,772 +27% 22 $81   $21,556,006 92
2015/05/02 - $2,349 +33% 22 $107   $21,558,355 93
2015/05/03 - $1,871 -20% 22 $85   $21,560,226 94
2015/05/04 - $501 -73% 22 $23   $21,560,727 95
2015/05/05 - $658 +31% 22 $30   $21,561,385 96
2015/05/06 - $601 -9% 22 $27   $21,561,986 97
2015/05/07 - $779 +30% 22 $35   $21,562,765 98
2015/05/08 - $1,457 +87% 16 $91   $21,564,222 99
2015/05/09 - $2,468 +69% 16 $154   $21,566,690 100
2015/05/10 - $2,351 -5% 16 $147   $21,569,041 101
2015/05/11 - $434 -82% 16 $27   $21,569,475 102
2015/05/12 - $533 +23% 16 $33   $21,570,008 103
2015/05/13 - $595 +12% 16 $37   $21,570,603 104
2015/05/14 - $586 -2% 16 $37   $21,571,189 105

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
2015/01/30 4 $8,602,684   1,823 $4,719   $8,602,684 1
2015/02/06 8 $6,113,618 -29% 1,823 $3,354   $14,716,302 2
2015/02/13 10 $3,888,564 -36% 1,591 $2,444   $18,604,866 3
2015/02/20 13 $1,496,220 -62% 1,166 $1,283   $20,101,086 4
2015/02/27 20 $704,221 -53% 718 $981   $20,805,307 5
2015/03/06 25 $363,436 -48% 389 $934   $21,168,743 6
2015/03/13 35 $142,421 -61% 158 $901   $21,311,164 7
2015/03/20 47 $70,550 -50% 88 $802   $21,381,714 8
2015/03/27 57 $30,221 -57% 45 $672   $21,411,935 9
2015/04/03 67 $15,330 -49% 21 $730   $21,427,265 10
2015/04/10 40 $66,577 +334% 85 $783   $21,493,842 11
2015/04/17 50 $38,970 -41% 67 $582   $21,532,812 12
2015/04/24 62 $21,422 -45% 41 $522   $21,554,234 13
2015/05/01 66 $8,531 -60% 22 $388   $21,562,765 14
2015/05/08 69 $8,424 -1% 16 $527   $21,571,189 15

Weekly US DVD Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
5/10/20152107,071 107,071$1,593,216$1,593,2162
5/17/2015656,328-47% 163,399$837,597$2,430,8143
5/24/2015914,884-74% 178,283$244,395$2,675,2094
5/31/20151323,047+55% 201,330$433,514$3,108,7235

Weekly US Blu-ray Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
5/10/2015520,458 20,458$405,483$405,4832
5/17/20151710,214-50% 30,673$201,836$607,3193

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.


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