The Help (2011)
| Theatrical Performance | ||
| Domestic Box Office | $169,705,587 | Details |
| International Box Office | $43,414,417 | Details |
| Worldwide Box Office | $213,120,004 | |
| Domestic Physical Disc Sales | ||
| DVD Sales (estimated) | $92,542,089 | |
| Blu-ray Sales (estimated) | $30,162,266 | |
| Total | $122,704,355 | |
| OpusData ID: 144320100 More info... | ||
| Further financial details... | ||
Synopsis
Eugenia “Skeeter” Phelan just graduated from Ole Miss and is intent on getting a job as a writer. Unlike the girls she grew up with in Jackson, Mississippi, Skeeter wants a career and is quite content to put marriage and children on hold, much to her married friends’—and her mother’s—constant consternation. When she lands a job writing the Miss Myrna cleaning-hints column for the local newspaper, she seeks help from Aibileen, her best friend’s maid, and finds herself embarking on a clandestine project, spurred on by a book editor in New York and inspired by the moving stories she uncovers.
Metrics
| Opening Weekend: | $26,044,590 (15.3% of total gross) |
| Legs: | 6.52 (domestic box office/biggest weekend) |
| Domestic Share: | 79.6% (domestic box office/worldwide) |
| Production Budget: | $25,000,000 (worldwide box office is 8.5 times production budget) |
| Theater counts: | 2,534 opening theaters/3,014 max. theaters, 9.6 weeks average run per theater |
| Infl. Adj. Dom. BO | $255,948,246 |
Movie Details
| Domestic Releases: | August 10th, 2011 (Wide) by Walt Disney |
| International Releases: | September 1st, 2011 (Wide) (Australia)
September 15th, 2011 (Wide) (New Zealand) October 28th, 2011 (Wide) (Spain) January 6th, 2012 (Wide) (Uruguay) February 3rd, 2012 (Wide) (Brazil) ... Show all releases |
| Video Release: | December 6th, 2011 by Walt Disney Home Entertainment |
| MPA Rating: | PG-13 for thematic material. (Rating bulletin 2161, 3/2/2011) |
| Running Time: | 137 minutes |
| Award nomination: | 2012 Oscars Best Picture Nominee |
| Award win: | Writers Guild of America Best Original Screenplay Winner |
| Cast, crew, or production detail: | Voiceover/Narration |
| Plot point: | African Americans, Bigotry, Boss From Hell, Non-Chronological, Writing and Writers, You Can't Go Home Again |
| Social setting: | Upstairs / Downstairs |
| Subgenre: | Historical Drama |
| Source: | Based on Fiction Book/Short Story |
| Genre: | Drama |
| Production Method: | Live Action |
| Creative Type: | Historical Fiction |
| Production/Financing Companies: | DreamWorks Pictures, Participant Media, Reliance BIG Entertainment, Image Nation Abu Dhabi, 1492 Pictures, Harbinger Pictures |
| Production Countries: | United States, United Arab Emirates |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 12, 2011 | 2 | $26,044,590 | 2,534 | $10,278 | $35,918,416 | 1 | |
| Aug 19, 2011 | 1 | $20,018,659 | -23% | 2,690 | $7,442 | $71,340,829 | 2 |
| Aug 26, 2011 | 1 | $14,536,118 | -27% | 2,778 | $5,233 | $96,833,423 | 3 |
| Sep 2, 2011 | 1 | $14,594,623 | n/c | 2,843 | $5,134 | $118,985,176 | 4 |
| Sep 9, 2011 | 2 | $8,926,142 | -39% | 2,935 | $3,041 | $137,327,800 | 5 |
| Sep 16, 2011 | 4 | $6,513,039 | -27% | 3,014 | $2,161 | $147,439,793 | 6 |
| Sep 23, 2011 | 8 | $4,370,051 | -33% | 2,695 | $1,622 | $154,414,153 | 7 |
| Sep 30, 2011 | 12 | $3,015,995 | -31% | 2,505 | $1,204 | $159,373,023 | 8 |
| Oct 7, 2011 | 13 | $1,945,048 | -36% | 2,064 | $942 | $162,652,363 | 9 |
| Oct 14, 2011 | 14 | $1,187,684 | -39% | 1,267 | $937 | $164,905,972 | 10 |
| Oct 21, 2011 | 17 | $713,429 | -40% | 776 | $919 | $166,190,265 | 11 |
| Oct 28, 2011 | 19 | $392,658 | -45% | 450 | $873 | $166,904,059 | 12 |
| Nov 4, 2011 | 21 | $333,158 | -15% | 358 | $931 | $167,427,819 | 13 |
| Nov 11, 2011 | 28 | $245,321 | -26% | 278 | $882 | $167,833,563 | 14 |
| Nov 18, 2011 | 21 | $297,702 | +21% | 357 | $834 | $168,231,632 | 15 |
| Nov 25, 2011 | 19 | $311,076 | +4% | 283 | $1,099 | $168,753,480 | 16 |
| Dec 2, 2011 | 27 | $175,552 | -44% | 262 | $670 | $169,036,252 | 17 |
| Dec 9, 2011 | 34 | $106,325 | -39% | 212 | $502 | $169,224,625 | 18 |
| Dec 16, 2011 | 36 | $72,053 | -32% | 156 | $462 | $169,345,705 | 19 |
| Dec 23, 2011 | 45 | $19,974 | -72% | 65 | $307 | $169,410,752 | 20 |
| Dec 30, 2011 | 48 | $37,980 | +90% | 65 | $584 | $169,499,546 | 21 |
| Jan 13, 2012 | 56 | $14,781 | 28 | $528 | $169,582,987 | 23 | |
| Jan 20, 2012 | 66 | $7,393 | -50% | 22 | $336 | $169,598,523 | 24 |
| Jan 27, 2012 | 64 | $9,722 | +32% | 21 | $463 | $169,613,398 | 25 |
| Feb 10, 2012 | 68 | $10,474 | 13 | $806 | $169,653,846 | 27 | |
| Feb 17, 2012 | 70 | $9,359 | -11% | 13 | $720 | $169,668,586 | 28 |
| Feb 24, 2012 | 65 | $22,594 | +141% | 138 | $164 | $169,697,333 | 29 |
| Mar 2, 2012 | 89 | $2,645 | -88% | 5 | $529 | $169,705,587 | 30 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Aug 10, 2011 | 1 | $5,539,917 | 2,511 | $2,206 | $5,539,917 | 1 | ||
| Aug 11, 2011 | 1 | $4,333,909 | -22% | 2,511 | $1,726 | $9,873,826 | 2 | |
| Aug 12, 2011 | 2 | $7,644,608 | +76% | 2,534 | $3,017 | $17,518,434 | 3 | |
| Aug 13, 2011 | 2 | $9,996,887 | +31% | 2,534 | $3,945 | $27,515,321 | 4 | |
| Aug 14, 2011 | 2 | $8,403,095 | -16% | 2,534 | $3,316 | $35,918,416 | 5 | |
| Aug 15, 2011 | 1 | $3,891,426 | -54% | 2,534 | $1,536 | $39,809,842 | 6 | |
| Aug 16, 2011 | 1 | $4,378,810 | +13% | 2,534 | $1,728 | $44,188,652 | 7 | |
| Aug 17, 2011 | 1 | $3,564,041 | -19% | -36% | 2,534 | $1,406 | $47,752,693 | 8 |
| Aug 18, 2011 | 1 | $3,569,477 | n/c | -18% | 2,534 | $1,409 | $51,322,170 | 9 |
| Aug 19, 2011 | 1 | $5,838,542 | +64% | -24% | 2,534 | $2,304 | $57,160,712 | 10 |
| Aug 20, 2011 | 1 | $8,099,476 | +39% | -19% | 2,534 | $3,196 | $65,260,188 | 11 |
| Aug 21, 2011 | 1 | $6,080,641 | -25% | -28% | 2,534 | $2,400 | $71,340,829 | 12 |
| Aug 22, 2011 | 1 | $2,606,233 | -57% | -33% | 2,534 | $1,029 | $73,947,062 | 13 |
| Aug 23, 2011 | 1 | $3,073,232 | +18% | -30% | 2,534 | $1,213 | $77,020,294 | 14 |
| Aug 24, 2011 | 1 | $2,636,642 | -14% | -26% | 2,534 | $1,041 | $79,656,936 | 15 |
| Aug 25, 2011 | 1 | $2,640,369 | n/c | -26% | 2,534 | $1,042 | $82,297,305 | 16 |
| Aug 26, 2011 | 1 | $4,402,344 | +67% | -25% | 2,778 | $1,585 | $86,699,649 | 17 |
| Aug 27, 2011 | 1 | $5,882,006 | +34% | -27% | 2,778 | $2,117 | $92,581,655 | 18 |
| Aug 28, 2011 | 1 | $4,251,768 | -28% | -30% | 2,778 | $1,531 | $96,833,423 | 19 |
| Aug 29, 2011 | 1 | $1,806,855 | -58% | -31% | 2,778 | $650 | $98,640,278 | 20 |
| Aug 30, 2011 | 1 | $2,162,591 | +20% | -30% | 2,778 | $778 | $100,802,869 | 21 |
| Aug 31, 2011 | 1 | $1,802,985 | -17% | -32% | 2,778 | $649 | $102,605,854 | 22 |
| Sep 1, 2011 | 1 | $1,784,699 | -1% | -32% | 2,778 | $642 | $104,390,553 | 23 |
| Sep 2, 2011 | 1 | $3,631,457 | +103% | -18% | 2,843 | $1,277 | $108,022,010 | 24 |
| Sep 3, 2011 | 1 | $5,364,078 | +48% | -9% | 2,843 | $1,887 | $113,386,088 | 25 |
| Sep 4, 2011 | 1 | $5,599,088 | +4% | +32% | 2,843 | $1,969 | $118,985,176 | 26 |
| Sep 5, 2011 | 1 | $5,286,948 | -6% | +193% | 2,843 | $1,860 | $124,272,124 | 27 |
| Sep 6, 2011 | 1 | $1,484,070 | -72% | -31% | 2,843 | $522 | $125,756,194 | 28 |
| Sep 7, 2011 | 1 | $1,341,384 | -10% | -26% | 2,843 | $472 | $127,097,578 | 29 |
| Sep 8, 2011 | 1 | $1,304,080 | -3% | -27% | 2,843 | $459 | $128,401,658 | 30 |
| Sep 9, 2011 | 2 | $2,675,273 | +105% | -26% | 2,935 | $912 | $131,076,931 | 31 |
| Sep 10, 2011 | 2 | $3,925,548 | +47% | -27% | 2,935 | $1,337 | $135,002,479 | 32 |
| Sep 11, 2011 | 2 | $2,325,321 | -41% | -58% | 2,935 | $792 | $137,327,800 | 33 |
| Sep 12, 2011 | 2 | $751,822 | -68% | -86% | 2,935 | $256 | $138,079,622 | 34 |
| Sep 13, 2011 | 2 | $1,020,582 | +36% | -31% | 2,935 | $348 | $139,100,204 | 35 |
| Sep 14, 2011 | 2 | $878,307 | -14% | -35% | 2,935 | $299 | $139,978,511 | 36 |
| Sep 15, 2011 | 2 | $948,243 | +8% | -27% | 2,935 | $323 | $140,926,754 | 37 |
| Sep 16, 2011 | 5 | $1,940,456 | +105% | -27% | 3,014 | $644 | $142,867,210 | 38 |
| Sep 17, 2011 | 4 | $2,837,950 | +46% | -28% | 3,014 | $942 | $145,705,160 | 39 |
| Sep 18, 2011 | 4 | $1,734,633 | -39% | -25% | 3,014 | $576 | $147,439,793 | 40 |
| Sep 19, 2011 | 4 | $560,796 | -68% | -25% | 3,014 | $186 | $148,000,589 | 41 |
| Sep 20, 2011 | 4 | $742,017 | +32% | -27% | 3,014 | $246 | $148,742,606 | 42 |
| Sep 21, 2011 | 4 | $631,158 | -15% | -28% | 3,014 | $209 | $149,373,764 | 43 |
| Sep 22, 2011 | 4 | $670,338 | +6% | -29% | 3,014 | $222 | $150,044,102 | 44 |
| Sep 23, 2011 | 8 | $1,313,688 | +96% | -32% | 3,014 | $436 | $151,357,790 | 45 |
| Sep 24, 2011 | 8 | $1,908,316 | +45% | -33% | 3,014 | $633 | $153,266,106 | 46 |
| Sep 25, 2011 | 8 | $1,148,047 | -40% | -34% | 3,014 | $381 | $154,414,153 | 47 |
| Sep 26, 2011 | 8 | $412,208 | -64% | -26% | 3,014 | $137 | $154,826,361 | 48 |
| Sep 27, 2011 | 8 | $510,260 | +24% | -31% | 3,014 | $169 | $155,336,621 | 49 |
| Sep 28, 2011 | 8 | $471,593 | -8% | -25% | 3,014 | $156 | $155,808,214 | 50 |
| Sep 29, 2011 | 8 | $548,814 | +16% | -18% | 3,014 | $182 | $156,357,028 | 51 |
| Sep 30, 2011 | 12 | $891,943 | +63% | -32% | 2,505 | $356 | $157,248,971 | 52 |
| Oct 1, 2011 | 12 | $1,331,736 | +49% | -30% | 2,505 | $532 | $158,580,707 | 53 |
| Oct 2, 2011 | 12 | $792,316 | -41% | -31% | 2,505 | $316 | $159,373,023 | 54 |
| Oct 3, 2011 | 12 | $287,433 | -64% | -30% | 2,505 | $115 | $159,660,456 | 55 |
| Oct 4, 2011 | 11 | $365,782 | +27% | -28% | 2,505 | $146 | $160,026,238 | 56 |
| Oct 5, 2011 | 10 | $332,020 | -9% | -30% | 2,505 | $133 | $160,358,258 | 57 |
| Oct 6, 2011 | 10 | $349,057 | +5% | -36% | 2,505 | $139 | $160,707,315 | 58 |
| Oct 7, 2011 | 13 | $561,665 | +61% | -37% | 2,064 | $272 | $161,268,980 | 59 |
| Oct 8, 2011 | 13 | $827,902 | +47% | -38% | 2,064 | $401 | $162,096,882 | 60 |
| Oct 9, 2011 | 13 | $555,481 | -33% | -30% | 2,064 | $269 | $162,652,363 | 61 |
| Oct 10, 2011 | 13 | $326,096 | -41% | +13% | 2,064 | $158 | $162,978,459 | 62 |
| Oct 11, 2011 | 12 | $238,588 | -27% | -35% | 2,064 | $116 | $163,217,047 | 63 |
| Oct 12, 2011 | 12 | $232,737 | -2% | -30% | 2,064 | $113 | $163,449,784 | 64 |
| Oct 13, 2011 | 10 | $268,504 | +15% | -23% | 2,064 | $130 | $163,718,288 | 65 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 5, 2011 | 8 | $9,873,826 | 2,511 | $3,932 | $9,873,826 | 1 | |
| Aug 12, 2011 | 1 | $41,448,344 | +320% | 2,534 | $16,357 | $51,322,170 | 2 |
| Aug 19, 2011 | 1 | $30,975,135 | -25% | 2,690 | $11,515 | $82,297,305 | 3 |
| Aug 26, 2011 | 1 | $22,093,248 | -29% | 2,778 | $7,953 | $104,390,553 | 4 |
| Sep 2, 2011 | 1 | $24,011,105 | +9% | 2,843 | $8,446 | $128,401,658 | 5 |
| Sep 9, 2011 | 2 | $12,525,096 | -48% | 2,935 | $4,267 | $140,926,754 | 6 |
| Sep 16, 2011 | 4 | $9,117,348 | -27% | 3,014 | $3,025 | $150,044,102 | 7 |
| Sep 23, 2011 | 8 | $6,312,926 | -31% | 2,695 | $2,342 | $156,357,028 | 8 |
| Sep 30, 2011 | 12 | $4,350,287 | -31% | 2,505 | $1,737 | $160,707,315 | 9 |
| Oct 7, 2011 | 11 | $3,010,973 | -31% | 2,064 | $1,459 | $163,718,288 | 10 |
| Oct 14, 2011 | 14 | $1,758,548 | -42% | 1,267 | $1,388 | $165,476,836 | 11 |
| Oct 21, 2011 | 17 | $1,034,565 | -41% | 776 | $1,333 | $166,511,401 | 12 |
| Oct 28, 2011 | 18 | $583,260 | -44% | 450 | $1,296 | $167,094,661 | 13 |
| Nov 4, 2011 | 20 | $493,581 | -15% | 358 | $1,379 | $167,588,242 | 14 |
| Nov 11, 2011 | 28 | $345,688 | -30% | 278 | $1,243 | $167,933,930 | 15 |
| Nov 18, 2011 | 23 | $508,474 | +47% | 357 | $1,424 | $168,442,404 | 16 |
| Nov 25, 2011 | 18 | $418,296 | -18% | 283 | $1,478 | $168,860,700 | 17 |
| Dec 2, 2011 | 26 | $257,600 | -38% | 262 | $983 | $169,118,300 | 18 |
| Dec 9, 2011 | 34 | $155,352 | -40% | 212 | $733 | $169,273,652 | 19 |
| Dec 16, 2011 | 37 | $117,126 | -25% | 156 | $751 | $169,390,778 | 20 |
| Dec 23, 2011 | 45 | $70,788 | -40% | 65 | $1,089 | $169,461,566 | 21 |
| Jan 13, 2012 | 56 | $22,924 | 28 | $819 | $169,591,130 | 24 | |
| Jan 20, 2012 | 63 | $12,546 | -45% | 22 | $570 | $169,603,676 | 25 |
| Feb 10, 2012 | 67 | $15,855 | 13 | $1,220 | $169,659,227 | 28 | |
| Feb 17, 2012 | 71 | $15,512 | -2% | 13 | $1,193 | $169,674,739 | 29 |
| Feb 24, 2012 | 68 | $28,203 | +82% | 138 | $204 | $169,702,942 | 30 |
Top International Territories
Box Office Summary Per Territory
| Territory | Release Date |
Opening Weekend |
Opening Weekend Screens/Theaters |
Maximum Screens/Theaters |
Theatrical Engagements |
Total Box Office |
Report Date |
|||
|---|---|---|---|---|---|---|---|---|---|---|
| Australia | 9/1/2011 | $0 | 0 | 34 | 34 | $5,142,541 | 6/17/2024 | |||
| Brazil | 2/3/2012 | $0 | 0 | 2 | 2 | $764,723 | 12/6/2015 | |||
| Bulgaria | 2/3/2012 | $0 | 0 | 1 | 2 | $39,705 | 12/29/2018 | |||
| New Zealand | 9/15/2011 | $0 | 0 | 2 | 2 | $20 | 6/17/2024 | |||
| Spain | 10/28/2011 | $0 | 0 | 2 | 4 | $5,032,425 | 12/10/2015 | |||
| Uruguay | 1/6/2012 | $0 | 0 | 1 | 1 | $88,674 | 12/29/2018 | |||
| Rest of World | $32,346,329 | |||||||||
| International Total | $43,414,417 | 6/17/2024 | ||||||||
Note: Territories vary in whether they report screens or theaters. Full details on international box office data are available via our OpusData service.
Leading
| Emma Stone | Skeeter | |
| Viola Davis | Aibileen | |
| Bryce Dallas Howard | Hilly Holbrook | |
| Octavia Spencer | Minny |
Supporting
| Jessica Chastain | Celia Foote | |
| Ahna O'Reilly | Elizabeth Leefolt | |
| Allison Janney | Charlotte Phelan | |
| Anna Camp | Jolene Frech | |
| Eleanor Henry | Mae Mobley | |
| Chris Lowell | Stuart Whitworth | |
| Cicely Tyson | Constantine Jefferson | |
| Mike Vogel | Johnny Foote | |
| Sissy Spacek | Missus Walters | |
| Brian Kerwin | Robert Phelan | |
| Emma Henry | Mae Mobley | |
| Aunjanue Ellis | Yule Mae Davis | |
| Ted Welch | William Holbrook | |
| Wes Chatham | Carl Phelan | |
| Shane McRae | Raleigh Leefolt | |
| Roslyn Ruff | Pascagoula | |
| Tarra Riggs | Gretchen | |
| Leslie Jordan | Mr. Blackly | |
| Mary Steenburgen | Elaine Stein | |
| Tiffany Brouwer | Rebecca | |
| Carol Lee | Pearly | |
| Carol Sutton | Cora | |
| Millicent Bolton | Callie | |
| Ashley Johnson | Mary Beth Caldwell | |
| Ritchie Montgomery | Bus Driver | |
| Don Brock | White Bus Passanger | |
| Florence Roach | Maid #1 | |
| Nelsan Ellis | Henry the Waiter | |
| David Oyelowo | Preacher Green | |
| La Chanze | Rachel | |
| Dana Ivey | Grace Higginbotham | |
| Becky Fly | Woman in Grocery Store | |
| Sheerene Whitfield | Maid #2 | |
| Cleta E. Ellington | Donna the Receptionist | |
| Henry Carpenter | Jameso | |
| John Taylor | Missus Walter's Date | |
| Charles Cooper | Tire Winner @ Ballroom #1 | |
| Diana Cooper | Tire Winner @ Ballroom #2 | |
| Coyt Bailey | Party Guest #3 | |
| Wade Cottonfield | Lead Singer in Band | |
| Kelsey Scott | Sugar Jackson | |
| Sloane Fair | Bridge Club | |
| Anna Jennnings | Bridge Club | |
| Lauren Miller | Bridge Club | |
| Elizabeth Smith | Bridge Club | |
| Taylor Killebrew Mary | Bridge Club | |
| Kathryn Ursy | Bridge Club | |
| Steffany Ward | Bridge Club |
Production and Technical Credits
| Tate Taylor | Screenwriter | |
| Tate Taylor | Director | |
| Kathryn Stockett | Story Creator | |
| Brunson Green | Producer | |
| Chris Columbus | Producer | |
| Michael Barnathan | Producer | |
| Mary Radcliffe | Executive Producer | |
| Tate Taylor | Executive Producer | |
| L. Dean Jones, Jr. | Executive Producer | |
| Nate Burkus | Executive Producer | |
| Jennifer Blum | Executive Producer | |
| John Norris | Executive Producer | |
| Jeff Skoll | Executive Producer | |
| Mohammed Mubarak Mazrouei | Executive Producer | |
| Stephen Goldblatt | Director of Photography | |
| Mark Ricker | Production Designer | |
| Hughes Winborne | Editor | |
| Sharen Davis | Costume Designer | |
| Thomas Newman | Composer | |
| Sonya Lunsford | Co-Producer | |
| Kerry Barden | Casting Director | |
| Paul Schnee | Casting |
Cast and crew with above-the-line roles are marked in bold. The line marks the division between above-the-line and below-the-line roles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
Eugenia “Skeeter” Phelan just graduated from Ole Miss and is intent on getting a job as a writer. Unlike the girls she grew up with in Jackson, Mississippi, Skeeter wants a career and is quite content to put marriage and children on hold, much to her married friends’—and her mother’s—constant consternation. When she lands a job writing the Miss Myrna cleaning-hints column for the local newspaper, she seeks help from Aibileen, her best friend’s maid, and finds herself embarking on a clandestine project, spurred on by a book editor in New York and inspired by the moving stories she uncovers.
Metrics
| Opening Weekend: | $26,044,590 (15.3% of total gross) |
| Legs: | 6.52 (domestic box office/biggest weekend) |
| Domestic Share: | 79.6% (domestic box office/worldwide) |
| Production Budget: | $25,000,000 (worldwide box office is 8.5 times production budget) |
| Theater counts: | 2,534 opening theaters/3,014 max. theaters, 9.6 weeks average run per theater |
| Infl. Adj. Dom. BO | $255,948,246 |
Movie Details
| Domestic Releases: | August 10th, 2011 (Wide) by Walt Disney |
| International Releases: | September 1st, 2011 (Wide) (Australia)
September 15th, 2011 (Wide) (New Zealand) October 28th, 2011 (Wide) (Spain) January 6th, 2012 (Wide) (Uruguay) February 3rd, 2012 (Wide) (Brazil) ... Show all releases |
| Video Release: | December 6th, 2011 by Walt Disney Home Entertainment |
| MPA Rating: | PG-13 for thematic material. (Rating bulletin 2161, 3/2/2011) |
| Running Time: | 137 minutes |
| Award nomination: | 2012 Oscars Best Picture Nominee |
| Award win: | Writers Guild of America Best Original Screenplay Winner |
| Cast, crew, or production detail: | Voiceover/Narration |
| Plot point: | African Americans, Bigotry, Boss From Hell, Non-Chronological, Writing and Writers, You Can't Go Home Again |
| Social setting: | Upstairs / Downstairs |
| Subgenre: | Historical Drama |
| Source: | Based on Fiction Book/Short Story |
| Genre: | Drama |
| Production Method: | Live Action |
| Creative Type: | Historical Fiction |
| Production/Financing Companies: | DreamWorks Pictures, Participant Media, Reliance BIG Entertainment, Image Nation Abu Dhabi, 1492 Pictures, Harbinger Pictures |
| Production Countries: | United States, United Arab Emirates |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 12, 2011 | 2 | $26,044,590 | 2,534 | $10,278 | $35,918,416 | 1 | |
| Aug 19, 2011 | 1 | $20,018,659 | -23% | 2,690 | $7,442 | $71,340,829 | 2 |
| Aug 26, 2011 | 1 | $14,536,118 | -27% | 2,778 | $5,233 | $96,833,423 | 3 |
| Sep 2, 2011 | 1 | $14,594,623 | n/c | 2,843 | $5,134 | $118,985,176 | 4 |
| Sep 9, 2011 | 2 | $8,926,142 | -39% | 2,935 | $3,041 | $137,327,800 | 5 |
| Sep 16, 2011 | 4 | $6,513,039 | -27% | 3,014 | $2,161 | $147,439,793 | 6 |
| Sep 23, 2011 | 8 | $4,370,051 | -33% | 2,695 | $1,622 | $154,414,153 | 7 |
| Sep 30, 2011 | 12 | $3,015,995 | -31% | 2,505 | $1,204 | $159,373,023 | 8 |
| Oct 7, 2011 | 13 | $1,945,048 | -36% | 2,064 | $942 | $162,652,363 | 9 |
| Oct 14, 2011 | 14 | $1,187,684 | -39% | 1,267 | $937 | $164,905,972 | 10 |
| Oct 21, 2011 | 17 | $713,429 | -40% | 776 | $919 | $166,190,265 | 11 |
| Oct 28, 2011 | 19 | $392,658 | -45% | 450 | $873 | $166,904,059 | 12 |
| Nov 4, 2011 | 21 | $333,158 | -15% | 358 | $931 | $167,427,819 | 13 |
| Nov 11, 2011 | 28 | $245,321 | -26% | 278 | $882 | $167,833,563 | 14 |
| Nov 18, 2011 | 21 | $297,702 | +21% | 357 | $834 | $168,231,632 | 15 |
| Nov 25, 2011 | 19 | $311,076 | +4% | 283 | $1,099 | $168,753,480 | 16 |
| Dec 2, 2011 | 27 | $175,552 | -44% | 262 | $670 | $169,036,252 | 17 |
| Dec 9, 2011 | 34 | $106,325 | -39% | 212 | $502 | $169,224,625 | 18 |
| Dec 16, 2011 | 36 | $72,053 | -32% | 156 | $462 | $169,345,705 | 19 |
| Dec 23, 2011 | 45 | $19,974 | -72% | 65 | $307 | $169,410,752 | 20 |
| Dec 30, 2011 | 48 | $37,980 | +90% | 65 | $584 | $169,499,546 | 21 |
| Jan 13, 2012 | 56 | $14,781 | 28 | $528 | $169,582,987 | 23 | |
| Jan 20, 2012 | 66 | $7,393 | -50% | 22 | $336 | $169,598,523 | 24 |
| Jan 27, 2012 | 64 | $9,722 | +32% | 21 | $463 | $169,613,398 | 25 |
| Feb 10, 2012 | 68 | $10,474 | 13 | $806 | $169,653,846 | 27 | |
| Feb 17, 2012 | 70 | $9,359 | -11% | 13 | $720 | $169,668,586 | 28 |
| Feb 24, 2012 | 65 | $22,594 | +141% | 138 | $164 | $169,697,333 | 29 |
| Mar 2, 2012 | 89 | $2,645 | -88% | 5 | $529 | $169,705,587 | 30 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Aug 10, 2011 | 1 | $5,539,917 | 2,511 | $2,206 | $5,539,917 | 1 | ||
| Aug 11, 2011 | 1 | $4,333,909 | -22% | 2,511 | $1,726 | $9,873,826 | 2 | |
| Aug 12, 2011 | 2 | $7,644,608 | +76% | 2,534 | $3,017 | $17,518,434 | 3 | |
| Aug 13, 2011 | 2 | $9,996,887 | +31% | 2,534 | $3,945 | $27,515,321 | 4 | |
| Aug 14, 2011 | 2 | $8,403,095 | -16% | 2,534 | $3,316 | $35,918,416 | 5 | |
| Aug 15, 2011 | 1 | $3,891,426 | -54% | 2,534 | $1,536 | $39,809,842 | 6 | |
| Aug 16, 2011 | 1 | $4,378,810 | +13% | 2,534 | $1,728 | $44,188,652 | 7 | |
| Aug 17, 2011 | 1 | $3,564,041 | -19% | -36% | 2,534 | $1,406 | $47,752,693 | 8 |
| Aug 18, 2011 | 1 | $3,569,477 | n/c | -18% | 2,534 | $1,409 | $51,322,170 | 9 |
| Aug 19, 2011 | 1 | $5,838,542 | +64% | -24% | 2,534 | $2,304 | $57,160,712 | 10 |
| Aug 20, 2011 | 1 | $8,099,476 | +39% | -19% | 2,534 | $3,196 | $65,260,188 | 11 |
| Aug 21, 2011 | 1 | $6,080,641 | -25% | -28% | 2,534 | $2,400 | $71,340,829 | 12 |
| Aug 22, 2011 | 1 | $2,606,233 | -57% | -33% | 2,534 | $1,029 | $73,947,062 | 13 |
| Aug 23, 2011 | 1 | $3,073,232 | +18% | -30% | 2,534 | $1,213 | $77,020,294 | 14 |
| Aug 24, 2011 | 1 | $2,636,642 | -14% | -26% | 2,534 | $1,041 | $79,656,936 | 15 |
| Aug 25, 2011 | 1 | $2,640,369 | n/c | -26% | 2,534 | $1,042 | $82,297,305 | 16 |
| Aug 26, 2011 | 1 | $4,402,344 | +67% | -25% | 2,778 | $1,585 | $86,699,649 | 17 |
| Aug 27, 2011 | 1 | $5,882,006 | +34% | -27% | 2,778 | $2,117 | $92,581,655 | 18 |
| Aug 28, 2011 | 1 | $4,251,768 | -28% | -30% | 2,778 | $1,531 | $96,833,423 | 19 |
| Aug 29, 2011 | 1 | $1,806,855 | -58% | -31% | 2,778 | $650 | $98,640,278 | 20 |
| Aug 30, 2011 | 1 | $2,162,591 | +20% | -30% | 2,778 | $778 | $100,802,869 | 21 |
| Aug 31, 2011 | 1 | $1,802,985 | -17% | -32% | 2,778 | $649 | $102,605,854 | 22 |
| Sep 1, 2011 | 1 | $1,784,699 | -1% | -32% | 2,778 | $642 | $104,390,553 | 23 |
| Sep 2, 2011 | 1 | $3,631,457 | +103% | -18% | 2,843 | $1,277 | $108,022,010 | 24 |
| Sep 3, 2011 | 1 | $5,364,078 | +48% | -9% | 2,843 | $1,887 | $113,386,088 | 25 |
| Sep 4, 2011 | 1 | $5,599,088 | +4% | +32% | 2,843 | $1,969 | $118,985,176 | 26 |
| Sep 5, 2011 | 1 | $5,286,948 | -6% | +193% | 2,843 | $1,860 | $124,272,124 | 27 |
| Sep 6, 2011 | 1 | $1,484,070 | -72% | -31% | 2,843 | $522 | $125,756,194 | 28 |
| Sep 7, 2011 | 1 | $1,341,384 | -10% | -26% | 2,843 | $472 | $127,097,578 | 29 |
| Sep 8, 2011 | 1 | $1,304,080 | -3% | -27% | 2,843 | $459 | $128,401,658 | 30 |
| Sep 9, 2011 | 2 | $2,675,273 | +105% | -26% | 2,935 | $912 | $131,076,931 | 31 |
| Sep 10, 2011 | 2 | $3,925,548 | +47% | -27% | 2,935 | $1,337 | $135,002,479 | 32 |
| Sep 11, 2011 | 2 | $2,325,321 | -41% | -58% | 2,935 | $792 | $137,327,800 | 33 |
| Sep 12, 2011 | 2 | $751,822 | -68% | -86% | 2,935 | $256 | $138,079,622 | 34 |
| Sep 13, 2011 | 2 | $1,020,582 | +36% | -31% | 2,935 | $348 | $139,100,204 | 35 |
| Sep 14, 2011 | 2 | $878,307 | -14% | -35% | 2,935 | $299 | $139,978,511 | 36 |
| Sep 15, 2011 | 2 | $948,243 | +8% | -27% | 2,935 | $323 | $140,926,754 | 37 |
| Sep 16, 2011 | 5 | $1,940,456 | +105% | -27% | 3,014 | $644 | $142,867,210 | 38 |
| Sep 17, 2011 | 4 | $2,837,950 | +46% | -28% | 3,014 | $942 | $145,705,160 | 39 |
| Sep 18, 2011 | 4 | $1,734,633 | -39% | -25% | 3,014 | $576 | $147,439,793 | 40 |
| Sep 19, 2011 | 4 | $560,796 | -68% | -25% | 3,014 | $186 | $148,000,589 | 41 |
| Sep 20, 2011 | 4 | $742,017 | +32% | -27% | 3,014 | $246 | $148,742,606 | 42 |
| Sep 21, 2011 | 4 | $631,158 | -15% | -28% | 3,014 | $209 | $149,373,764 | 43 |
| Sep 22, 2011 | 4 | $670,338 | +6% | -29% | 3,014 | $222 | $150,044,102 | 44 |
| Sep 23, 2011 | 8 | $1,313,688 | +96% | -32% | 3,014 | $436 | $151,357,790 | 45 |
| Sep 24, 2011 | 8 | $1,908,316 | +45% | -33% | 3,014 | $633 | $153,266,106 | 46 |
| Sep 25, 2011 | 8 | $1,148,047 | -40% | -34% | 3,014 | $381 | $154,414,153 | 47 |
| Sep 26, 2011 | 8 | $412,208 | -64% | -26% | 3,014 | $137 | $154,826,361 | 48 |
| Sep 27, 2011 | 8 | $510,260 | +24% | -31% | 3,014 | $169 | $155,336,621 | 49 |
| Sep 28, 2011 | 8 | $471,593 | -8% | -25% | 3,014 | $156 | $155,808,214 | 50 |
| Sep 29, 2011 | 8 | $548,814 | +16% | -18% | 3,014 | $182 | $156,357,028 | 51 |
| Sep 30, 2011 | 12 | $891,943 | +63% | -32% | 2,505 | $356 | $157,248,971 | 52 |
| Oct 1, 2011 | 12 | $1,331,736 | +49% | -30% | 2,505 | $532 | $158,580,707 | 53 |
| Oct 2, 2011 | 12 | $792,316 | -41% | -31% | 2,505 | $316 | $159,373,023 | 54 |
| Oct 3, 2011 | 12 | $287,433 | -64% | -30% | 2,505 | $115 | $159,660,456 | 55 |
| Oct 4, 2011 | 11 | $365,782 | +27% | -28% | 2,505 | $146 | $160,026,238 | 56 |
| Oct 5, 2011 | 10 | $332,020 | -9% | -30% | 2,505 | $133 | $160,358,258 | 57 |
| Oct 6, 2011 | 10 | $349,057 | +5% | -36% | 2,505 | $139 | $160,707,315 | 58 |
| Oct 7, 2011 | 13 | $561,665 | +61% | -37% | 2,064 | $272 | $161,268,980 | 59 |
| Oct 8, 2011 | 13 | $827,902 | +47% | -38% | 2,064 | $401 | $162,096,882 | 60 |
| Oct 9, 2011 | 13 | $555,481 | -33% | -30% | 2,064 | $269 | $162,652,363 | 61 |
| Oct 10, 2011 | 13 | $326,096 | -41% | +13% | 2,064 | $158 | $162,978,459 | 62 |
| Oct 11, 2011 | 12 | $238,588 | -27% | -35% | 2,064 | $116 | $163,217,047 | 63 |
| Oct 12, 2011 | 12 | $232,737 | -2% | -30% | 2,064 | $113 | $163,449,784 | 64 |
| Oct 13, 2011 | 10 | $268,504 | +15% | -23% | 2,064 | $130 | $163,718,288 | 65 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 5, 2011 | 8 | $9,873,826 | 2,511 | $3,932 | $9,873,826 | 1 | |
| Aug 12, 2011 | 1 | $41,448,344 | +320% | 2,534 | $16,357 | $51,322,170 | 2 |
| Aug 19, 2011 | 1 | $30,975,135 | -25% | 2,690 | $11,515 | $82,297,305 | 3 |
| Aug 26, 2011 | 1 | $22,093,248 | -29% | 2,778 | $7,953 | $104,390,553 | 4 |
| Sep 2, 2011 | 1 | $24,011,105 | +9% | 2,843 | $8,446 | $128,401,658 | 5 |
| Sep 9, 2011 | 2 | $12,525,096 | -48% | 2,935 | $4,267 | $140,926,754 | 6 |
| Sep 16, 2011 | 4 | $9,117,348 | -27% | 3,014 | $3,025 | $150,044,102 | 7 |
| Sep 23, 2011 | 8 | $6,312,926 | -31% | 2,695 | $2,342 | $156,357,028 | 8 |
| Sep 30, 2011 | 12 | $4,350,287 | -31% | 2,505 | $1,737 | $160,707,315 | 9 |
| Oct 7, 2011 | 11 | $3,010,973 | -31% | 2,064 | $1,459 | $163,718,288 | 10 |
| Oct 14, 2011 | 14 | $1,758,548 | -42% | 1,267 | $1,388 | $165,476,836 | 11 |
| Oct 21, 2011 | 17 | $1,034,565 | -41% | 776 | $1,333 | $166,511,401 | 12 |
| Oct 28, 2011 | 18 | $583,260 | -44% | 450 | $1,296 | $167,094,661 | 13 |
| Nov 4, 2011 | 20 | $493,581 | -15% | 358 | $1,379 | $167,588,242 | 14 |
| Nov 11, 2011 | 28 | $345,688 | -30% | 278 | $1,243 | $167,933,930 | 15 |
| Nov 18, 2011 | 23 | $508,474 | +47% | 357 | $1,424 | $168,442,404 | 16 |
| Nov 25, 2011 | 18 | $418,296 | -18% | 283 | $1,478 | $168,860,700 | 17 |
| Dec 2, 2011 | 26 | $257,600 | -38% | 262 | $983 | $169,118,300 | 18 |
| Dec 9, 2011 | 34 | $155,352 | -40% | 212 | $733 | $169,273,652 | 19 |
| Dec 16, 2011 | 37 | $117,126 | -25% | 156 | $751 | $169,390,778 | 20 |
| Dec 23, 2011 | 45 | $70,788 | -40% | 65 | $1,089 | $169,461,566 | 21 |
| Jan 13, 2012 | 56 | $22,924 | 28 | $819 | $169,591,130 | 24 | |
| Jan 20, 2012 | 63 | $12,546 | -45% | 22 | $570 | $169,603,676 | 25 |
| Feb 10, 2012 | 67 | $15,855 | 13 | $1,220 | $169,659,227 | 28 | |
| Feb 17, 2012 | 71 | $15,512 | -2% | 13 | $1,193 | $169,674,739 | 29 |
| Feb 24, 2012 | 68 | $28,203 | +82% | 138 | $204 | $169,702,942 | 30 |
Top International Territories
Box Office Summary Per Territory
| Territory | Release Date |
Opening Weekend |
Opening Weekend Screens/Theaters |
Maximum Screens/Theaters |
Theatrical Engagements |
Total Box Office |
Report Date |
|||
|---|---|---|---|---|---|---|---|---|---|---|
| Australia | 9/1/2011 | $0 | 0 | 34 | 34 | $5,142,541 | 6/17/2024 | |||
| Brazil | 2/3/2012 | $0 | 0 | 2 | 2 | $764,723 | 12/6/2015 | |||
| Bulgaria | 2/3/2012 | $0 | 0 | 1 | 2 | $39,705 | 12/29/2018 | |||
| New Zealand | 9/15/2011 | $0 | 0 | 2 | 2 | $20 | 6/17/2024 | |||
| Spain | 10/28/2011 | $0 | 0 | 2 | 4 | $5,032,425 | 12/10/2015 | |||
| Uruguay | 1/6/2012 | $0 | 0 | 1 | 1 | $88,674 | 12/29/2018 | |||
| Rest of World | $32,346,329 | |||||||||
| International Total | $43,414,417 | 6/17/2024 | ||||||||
Note: Territories vary in whether they report screens or theaters. Full details on international box office data are available via our OpusData service.
Leading
| Emma Stone | Skeeter | |
| Viola Davis | Aibileen | |
| Bryce Dallas Howard | Hilly Holbrook | |
| Octavia Spencer | Minny |
Supporting
| Jessica Chastain | Celia Foote | |
| Ahna O'Reilly | Elizabeth Leefolt | |
| Allison Janney | Charlotte Phelan | |
| Anna Camp | Jolene Frech | |
| Eleanor Henry | Mae Mobley | |
| Chris Lowell | Stuart Whitworth | |
| Cicely Tyson | Constantine Jefferson | |
| Mike Vogel | Johnny Foote | |
| Sissy Spacek | Missus Walters | |
| Brian Kerwin | Robert Phelan | |
| Emma Henry | Mae Mobley | |
| Aunjanue Ellis | Yule Mae Davis | |
| Ted Welch | William Holbrook | |
| Wes Chatham | Carl Phelan | |
| Shane McRae | Raleigh Leefolt | |
| Roslyn Ruff | Pascagoula | |
| Tarra Riggs | Gretchen | |
| Leslie Jordan | Mr. Blackly | |
| Mary Steenburgen | Elaine Stein | |
| Tiffany Brouwer | Rebecca | |
| Carol Lee | Pearly | |
| Carol Sutton | Cora | |
| Millicent Bolton | Callie | |
| Ashley Johnson | Mary Beth Caldwell | |
| Ritchie Montgomery | Bus Driver | |
| Don Brock | White Bus Passanger | |
| Florence Roach | Maid #1 | |
| Nelsan Ellis | Henry the Waiter | |
| David Oyelowo | Preacher Green | |
| La Chanze | Rachel | |
| Dana Ivey | Grace Higginbotham | |
| Becky Fly | Woman in Grocery Store | |
| Sheerene Whitfield | Maid #2 | |
| Cleta E. Ellington | Donna the Receptionist | |
| Henry Carpenter | Jameso | |
| John Taylor | Missus Walter's Date | |
| Charles Cooper | Tire Winner @ Ballroom #1 | |
| Diana Cooper | Tire Winner @ Ballroom #2 | |
| Coyt Bailey | Party Guest #3 | |
| Wade Cottonfield | Lead Singer in Band | |
| Kelsey Scott | Sugar Jackson | |
| Sloane Fair | Bridge Club | |
| Anna Jennnings | Bridge Club | |
| Lauren Miller | Bridge Club | |
| Elizabeth Smith | Bridge Club | |
| Taylor Killebrew Mary | Bridge Club | |
| Kathryn Ursy | Bridge Club | |
| Steffany Ward | Bridge Club |
Production and Technical Credits
| Tate Taylor | Screenwriter | |
| Tate Taylor | Director | |
| Kathryn Stockett | Story Creator | |
| Brunson Green | Producer | |
| Chris Columbus | Producer | |
| Michael Barnathan | Producer | |
| Mary Radcliffe | Executive Producer | |
| Tate Taylor | Executive Producer | |
| L. Dean Jones, Jr. | Executive Producer | |
| Nate Burkus | Executive Producer | |
| Jennifer Blum | Executive Producer | |
| John Norris | Executive Producer | |
| Jeff Skoll | Executive Producer | |
| Mohammed Mubarak Mazrouei | Executive Producer | |
| Stephen Goldblatt | Director of Photography | |
| Mark Ricker | Production Designer | |
| Hughes Winborne | Editor | |
| Sharen Davis | Costume Designer | |
| Thomas Newman | Composer | |
| Sonya Lunsford | Co-Producer | |
| Kerry Barden | Casting Director | |
| Paul Schnee | Casting |
Cast and crew with above-the-line roles are marked in bold. The line marks the division between above-the-line and below-the-line roles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.