The Help (2011)
| Theatrical Performance | ||
| Domestic Box Office | $169,705,587 | Details |
| International Box Office | $43,414,417 | |
| Worldwide Box Office | $213,120,004 | |
| Domestic Physical Disc Sales | ||
| DVD Sales (estimated) | $92,540,642 | |
| Blu-ray Sales (estimated) | $30,158,224 | |
| Total | $122,698,866 | |
| Further financial details... | ||
Synopsis
Eugenia “Skeeter” Phelan just graduated from Ole Miss and is intent on getting a job as a writer. Unlike the girls she grew up with in Jackson, Mississippi, Skeeter wants a career and is quite content to put marriage and children on hold, much to her married friends’—and her mother’s—constant consternation. When she lands a job writing the Miss Myrna cleaning-hints column for the local newspaper, she seeks help from Aibileen, her best friend’s maid, and finds herself embarking on a clandestine project, spurred on by a book editor in New York and inspired by the moving stories she uncovers.
Metrics
| Opening Weekend: | $26,044,590 (15.3% of total gross) |
| Legs: | 6.52 (domestic box office/biggest weekend) |
| Domestic Share: | 79.6% (domestic box office/worldwide) |
| Production Budget: | $25,000,000 (worldwide box office is 8.5 times production budget) |
| Theater counts: | 2,534 opening theaters/3,014 max. theaters, 9.6 weeks average run per theater |
| Infl. Adj. Dom. BO | $255,948,246 |
Movie Details
| Domestic Releases: | August 10th, 2011 (Wide) by Walt Disney |
| International Releases: | September 1st, 2011 (Wide) (Australia)
September 15th, 2011 (Wide) (New Zealand) October 28th, 2011 (Wide) (Spain) January 6th, 2012 (Wide) (Uruguay) February 3rd, 2012 (Wide) (Brazil) |
| Video Release: | December 6th, 2011 by Walt Disney Home Entertainment |
| MPA Rating: | PG-13 for thematic material. (Rating bulletin 2161, 3/2/2011) |
| Running Time: | 137 minutes |
| Award nomination: | 2012 Oscars Best Picture Nominee |
| Award win: | Writers Guild of America Best Original Screenplay Winner |
| Cast, crew, or production detail: | Voiceover/Narration |
| Plot point: | African Americans, Bigotry, Boss From Hell, Non-Chronological, Writing and Writers, You Can't Go Home Again |
| Social setting: | Upstairs / Downstairs |
| Subgenre: | Historical Drama |
| Source: | Based on Fiction Book/Short Story |
| Genre: | Drama |
| Production Method: | Live Action |
| Creative Type: | Historical Fiction |
| Production/Financing Companies: | DreamWorks Pictures, Participant Media, Reliance BIG Entertainment, Image Nation Abu Dhabi, 1492 Pictures, Harbinger Pictures |
| Production Countries: | United States, United Arab Emirates |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 12, 2011 | 2 | $26,044,590 | 2,534 | $10,278 | $35,918,416 | 1 | |
| Aug 19, 2011 | 1 | $20,018,659 | -23% | 2,690 | $7,442 | $71,340,829 | 2 |
| Aug 26, 2011 | 1 | $14,536,118 | -27% | 2,778 | $5,233 | $96,833,423 | 3 |
| Sep 2, 2011 | 1 | $14,594,623 | n/c | 2,843 | $5,134 | $118,985,176 | 4 |
| Sep 9, 2011 | 2 | $8,926,142 | -39% | 2,935 | $3,041 | $137,327,800 | 5 |
| Sep 16, 2011 | 4 | $6,513,039 | -27% | 3,014 | $2,161 | $147,439,793 | 6 |
| Sep 23, 2011 | 8 | $4,370,051 | -33% | 2,695 | $1,622 | $154,414,153 | 7 |
| Sep 30, 2011 | 12 | $3,015,995 | -31% | 2,505 | $1,204 | $159,373,023 | 8 |
| Oct 7, 2011 | 13 | $1,945,048 | -36% | 2,064 | $942 | $162,652,363 | 9 |
| Oct 14, 2011 | 14 | $1,187,684 | -39% | 1,267 | $937 | $164,905,972 | 10 |
| Oct 21, 2011 | 17 | $713,429 | -40% | 776 | $919 | $166,190,265 | 11 |
| Oct 28, 2011 | 19 | $392,658 | -45% | 450 | $873 | $166,904,059 | 12 |
| Nov 4, 2011 | 21 | $333,158 | -15% | 358 | $931 | $167,427,819 | 13 |
| Nov 11, 2011 | 28 | $245,321 | -26% | 278 | $882 | $167,833,563 | 14 |
| Nov 18, 2011 | 21 | $297,702 | +21% | 357 | $834 | $168,231,632 | 15 |
| Nov 25, 2011 | 19 | $311,076 | +4% | 283 | $1,099 | $168,753,480 | 16 |
| Dec 2, 2011 | 27 | $175,552 | -44% | 262 | $670 | $169,036,252 | 17 |
| Dec 9, 2011 | 34 | $106,325 | -39% | 212 | $502 | $169,224,625 | 18 |
| Dec 16, 2011 | 36 | $72,053 | -32% | 156 | $462 | $169,345,705 | 19 |
| Dec 23, 2011 | 45 | $19,974 | -72% | 65 | $307 | $169,410,752 | 20 |
| Dec 30, 2011 | 48 | $37,980 | +90% | 65 | $584 | $169,499,546 | 21 |
| Jan 13, 2012 | 56 | $14,781 | 28 | $528 | $169,582,987 | 23 | |
| Jan 20, 2012 | 66 | $7,393 | -50% | 22 | $336 | $169,598,523 | 24 |
| Jan 27, 2012 | 64 | $9,722 | +32% | 21 | $463 | $169,613,398 | 25 |
| Feb 10, 2012 | 68 | $10,474 | 13 | $806 | $169,653,846 | 27 | |
| Feb 17, 2012 | 70 | $9,359 | -11% | 13 | $720 | $169,668,586 | 28 |
| Feb 24, 2012 | 65 | $22,594 | +141% | 138 | $164 | $169,697,333 | 29 |
| Mar 2, 2012 | 89 | $2,645 | -88% | 5 | $529 | $169,705,587 | 30 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Aug 10, 2011 | 1 | $5,539,917 | 2,511 | $2,206 | $5,539,917 | 1 | ||
| Aug 11, 2011 | 1 | $4,333,909 | -22% | 2,511 | $1,726 | $9,873,826 | 2 | |
| Aug 12, 2011 | 2 | $7,644,608 | +76% | 2,534 | $3,017 | $17,518,434 | 3 | |
| Aug 13, 2011 | 2 | $9,996,887 | +31% | 2,534 | $3,945 | $27,515,321 | 4 | |
| Aug 14, 2011 | 2 | $8,403,095 | -16% | 2,534 | $3,316 | $35,918,416 | 5 | |
| Aug 15, 2011 | 1 | $3,891,426 | -54% | 2,534 | $1,536 | $39,809,842 | 6 | |
| Aug 16, 2011 | 1 | $4,378,810 | +13% | 2,534 | $1,728 | $44,188,652 | 7 | |
| Aug 17, 2011 | 1 | $3,564,041 | -19% | -36% | 2,534 | $1,406 | $47,752,693 | 8 |
| Aug 18, 2011 | 1 | $3,569,477 | n/c | -18% | 2,534 | $1,409 | $51,322,170 | 9 |
| Aug 19, 2011 | 1 | $5,838,542 | +64% | -24% | 2,534 | $2,304 | $57,160,712 | 10 |
| Aug 20, 2011 | 1 | $8,099,476 | +39% | -19% | 2,534 | $3,196 | $65,260,188 | 11 |
| Aug 21, 2011 | 1 | $6,080,641 | -25% | -28% | 2,534 | $2,400 | $71,340,829 | 12 |
| Aug 22, 2011 | 1 | $2,606,233 | -57% | -33% | 2,534 | $1,029 | $73,947,062 | 13 |
| Aug 23, 2011 | 1 | $3,073,232 | +18% | -30% | 2,534 | $1,213 | $77,020,294 | 14 |
| Aug 24, 2011 | 1 | $2,636,642 | -14% | -26% | 2,534 | $1,041 | $79,656,936 | 15 |
| Aug 25, 2011 | 1 | $2,640,369 | n/c | -26% | 2,534 | $1,042 | $82,297,305 | 16 |
| Aug 26, 2011 | 1 | $4,402,344 | +67% | -25% | 2,778 | $1,585 | $86,699,649 | 17 |
| Aug 27, 2011 | 1 | $5,882,006 | +34% | -27% | 2,778 | $2,117 | $92,581,655 | 18 |
| Aug 28, 2011 | 1 | $4,251,768 | -28% | -30% | 2,778 | $1,531 | $96,833,423 | 19 |
| Aug 29, 2011 | 1 | $1,806,855 | -58% | -31% | 2,778 | $650 | $98,640,278 | 20 |
| Aug 30, 2011 | 1 | $2,162,591 | +20% | -30% | 2,778 | $778 | $100,802,869 | 21 |
| Aug 31, 2011 | 1 | $1,802,985 | -17% | -32% | 2,778 | $649 | $102,605,854 | 22 |
| Sep 1, 2011 | 1 | $1,784,699 | -1% | -32% | 2,778 | $642 | $104,390,553 | 23 |
| Sep 2, 2011 | 1 | $3,631,457 | +103% | -18% | 2,843 | $1,277 | $108,022,010 | 24 |
| Sep 3, 2011 | 1 | $5,364,078 | +48% | -9% | 2,843 | $1,887 | $113,386,088 | 25 |
| Sep 4, 2011 | 1 | $5,599,088 | +4% | +32% | 2,843 | $1,969 | $118,985,176 | 26 |
| Sep 5, 2011 | 1 | $5,286,948 | -6% | +193% | 2,843 | $1,860 | $124,272,124 | 27 |
| Sep 6, 2011 | 1 | $1,484,070 | -72% | -31% | 2,843 | $522 | $125,756,194 | 28 |
| Sep 7, 2011 | 1 | $1,341,384 | -10% | -26% | 2,843 | $472 | $127,097,578 | 29 |
| Sep 8, 2011 | 1 | $1,304,080 | -3% | -27% | 2,843 | $459 | $128,401,658 | 30 |
| Sep 9, 2011 | 2 | $2,675,273 | +105% | -26% | 2,935 | $912 | $131,076,931 | 31 |
| Sep 10, 2011 | 2 | $3,925,548 | +47% | -27% | 2,935 | $1,337 | $135,002,479 | 32 |
| Sep 11, 2011 | 2 | $2,325,321 | -41% | -58% | 2,935 | $792 | $137,327,800 | 33 |
| Sep 12, 2011 | 2 | $751,822 | -68% | -86% | 2,935 | $256 | $138,079,622 | 34 |
| Sep 13, 2011 | 2 | $1,020,582 | +36% | -31% | 2,935 | $348 | $139,100,204 | 35 |
| Sep 14, 2011 | 2 | $878,307 | -14% | -35% | 2,935 | $299 | $139,978,511 | 36 |
| Sep 15, 2011 | 2 | $948,243 | +8% | -27% | 2,935 | $323 | $140,926,754 | 37 |
| Sep 16, 2011 | 5 | $1,940,456 | +105% | -27% | 3,014 | $644 | $142,867,210 | 38 |
| Sep 17, 2011 | 4 | $2,837,950 | +46% | -28% | 3,014 | $942 | $145,705,160 | 39 |
| Sep 18, 2011 | 4 | $1,734,633 | -39% | -25% | 3,014 | $576 | $147,439,793 | 40 |
| Sep 19, 2011 | 4 | $560,796 | -68% | -25% | 3,014 | $186 | $148,000,589 | 41 |
| Sep 20, 2011 | 4 | $742,017 | +32% | -27% | 3,014 | $246 | $148,742,606 | 42 |
| Sep 21, 2011 | 4 | $631,158 | -15% | -28% | 3,014 | $209 | $149,373,764 | 43 |
| Sep 22, 2011 | 4 | $670,338 | +6% | -29% | 3,014 | $222 | $150,044,102 | 44 |
| Sep 23, 2011 | 8 | $1,313,688 | +96% | -32% | 3,014 | $436 | $151,357,790 | 45 |
| Sep 24, 2011 | 8 | $1,908,316 | +45% | -33% | 3,014 | $633 | $153,266,106 | 46 |
| Sep 25, 2011 | 8 | $1,148,047 | -40% | -34% | 3,014 | $381 | $154,414,153 | 47 |
| Sep 26, 2011 | 8 | $412,208 | -64% | -26% | 3,014 | $137 | $154,826,361 | 48 |
| Sep 27, 2011 | 8 | $510,260 | +24% | -31% | 3,014 | $169 | $155,336,621 | 49 |
| Sep 28, 2011 | 8 | $471,593 | -8% | -25% | 3,014 | $156 | $155,808,214 | 50 |
| Sep 29, 2011 | 8 | $548,814 | +16% | -18% | 3,014 | $182 | $156,357,028 | 51 |
| Sep 30, 2011 | 12 | $891,943 | +63% | -32% | 2,505 | $356 | $157,248,971 | 52 |
| Oct 1, 2011 | 12 | $1,331,736 | +49% | -30% | 2,505 | $532 | $158,580,707 | 53 |
| Oct 2, 2011 | 12 | $792,316 | -41% | -31% | 2,505 | $316 | $159,373,023 | 54 |
| Oct 3, 2011 | 12 | $287,433 | -64% | -30% | 2,505 | $115 | $159,660,456 | 55 |
| Oct 4, 2011 | 11 | $365,782 | +27% | -28% | 2,505 | $146 | $160,026,238 | 56 |
| Oct 5, 2011 | 10 | $332,020 | -9% | -30% | 2,505 | $133 | $160,358,258 | 57 |
| Oct 6, 2011 | 10 | $349,057 | +5% | -36% | 2,505 | $139 | $160,707,315 | 58 |
| Oct 7, 2011 | 13 | $561,665 | +61% | -37% | 2,064 | $272 | $161,268,980 | 59 |
| Oct 8, 2011 | 13 | $827,902 | +47% | -38% | 2,064 | $401 | $162,096,882 | 60 |
| Oct 9, 2011 | 13 | $555,481 | -33% | -30% | 2,064 | $269 | $162,652,363 | 61 |
| Oct 10, 2011 | 13 | $326,096 | -41% | +13% | 2,064 | $158 | $162,978,459 | 62 |
| Oct 11, 2011 | 12 | $238,588 | -27% | -35% | 2,064 | $116 | $163,217,047 | 63 |
| Oct 12, 2011 | 12 | $232,737 | -2% | -30% | 2,064 | $113 | $163,449,784 | 64 |
| Oct 13, 2011 | 10 | $268,504 | +15% | -23% | 2,064 | $130 | $163,718,288 | 65 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 5, 2011 | 8 | $9,873,826 | 2,511 | $3,932 | $9,873,826 | 1 | |
| Aug 12, 2011 | 1 | $41,448,344 | +320% | 2,534 | $16,357 | $51,322,170 | 2 |
| Aug 19, 2011 | 1 | $30,975,135 | -25% | 2,690 | $11,515 | $82,297,305 | 3 |
| Aug 26, 2011 | 1 | $22,093,248 | -29% | 2,778 | $7,953 | $104,390,553 | 4 |
| Sep 2, 2011 | 1 | $24,011,105 | +9% | 2,843 | $8,446 | $128,401,658 | 5 |
| Sep 9, 2011 | 2 | $12,525,096 | -48% | 2,935 | $4,267 | $140,926,754 | 6 |
| Sep 16, 2011 | 4 | $9,117,348 | -27% | 3,014 | $3,025 | $150,044,102 | 7 |
| Sep 23, 2011 | 8 | $6,312,926 | -31% | 2,695 | $2,342 | $156,357,028 | 8 |
| Sep 30, 2011 | 12 | $4,350,287 | -31% | 2,505 | $1,737 | $160,707,315 | 9 |
| Oct 7, 2011 | 11 | $3,010,973 | -31% | 2,064 | $1,459 | $163,718,288 | 10 |
| Oct 14, 2011 | 14 | $1,758,548 | -42% | 1,267 | $1,388 | $165,476,836 | 11 |
| Oct 21, 2011 | 17 | $1,034,565 | -41% | 776 | $1,333 | $166,511,401 | 12 |
| Oct 28, 2011 | 18 | $583,260 | -44% | 450 | $1,296 | $167,094,661 | 13 |
| Nov 4, 2011 | 20 | $493,581 | -15% | 358 | $1,379 | $167,588,242 | 14 |
| Nov 11, 2011 | 28 | $345,688 | -30% | 278 | $1,243 | $167,933,930 | 15 |
| Nov 18, 2011 | 23 | $508,474 | +47% | 357 | $1,424 | $168,442,404 | 16 |
| Nov 25, 2011 | 18 | $418,296 | -18% | 283 | $1,478 | $168,860,700 | 17 |
| Dec 2, 2011 | 26 | $257,600 | -38% | 262 | $983 | $169,118,300 | 18 |
| Dec 9, 2011 | 34 | $155,352 | -40% | 212 | $733 | $169,273,652 | 19 |
| Dec 16, 2011 | 37 | $117,126 | -25% | 156 | $751 | $169,390,778 | 20 |
| Dec 23, 2011 | 45 | $70,788 | -40% | 65 | $1,089 | $169,461,566 | 21 |
| Jan 13, 2012 | 56 | $22,924 | 28 | $819 | $169,591,130 | 24 | |
| Jan 20, 2012 | 63 | $12,546 | -45% | 22 | $570 | $169,603,676 | 25 |
| Feb 10, 2012 | 67 | $15,855 | 13 | $1,220 | $169,659,227 | 28 | |
| Feb 17, 2012 | 71 | $15,512 | -2% | 13 | $1,193 | $169,674,739 | 29 |
| Feb 24, 2012 | 68 | $28,203 | +82% | 138 | $204 | $169,702,942 | 30 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
Eugenia “Skeeter” Phelan just graduated from Ole Miss and is intent on getting a job as a writer. Unlike the girls she grew up with in Jackson, Mississippi, Skeeter wants a career and is quite content to put marriage and children on hold, much to her married friends’—and her mother’s—constant consternation. When she lands a job writing the Miss Myrna cleaning-hints column for the local newspaper, she seeks help from Aibileen, her best friend’s maid, and finds herself embarking on a clandestine project, spurred on by a book editor in New York and inspired by the moving stories she uncovers.
Metrics
| Opening Weekend: | $26,044,590 (15.3% of total gross) |
| Legs: | 6.52 (domestic box office/biggest weekend) |
| Domestic Share: | 79.6% (domestic box office/worldwide) |
| Production Budget: | $25,000,000 (worldwide box office is 8.5 times production budget) |
| Theater counts: | 2,534 opening theaters/3,014 max. theaters, 9.6 weeks average run per theater |
| Infl. Adj. Dom. BO | $255,948,246 |
Movie Details
| Domestic Releases: | August 10th, 2011 (Wide) by Walt Disney |
| International Releases: | September 1st, 2011 (Wide) (Australia)
September 15th, 2011 (Wide) (New Zealand) October 28th, 2011 (Wide) (Spain) January 6th, 2012 (Wide) (Uruguay) February 3rd, 2012 (Wide) (Brazil) |
| Video Release: | December 6th, 2011 by Walt Disney Home Entertainment |
| MPA Rating: | PG-13 for thematic material. (Rating bulletin 2161, 3/2/2011) |
| Running Time: | 137 minutes |
| Award nomination: | 2012 Oscars Best Picture Nominee |
| Award win: | Writers Guild of America Best Original Screenplay Winner |
| Cast, crew, or production detail: | Voiceover/Narration |
| Plot point: | African Americans, Bigotry, Boss From Hell, Non-Chronological, Writing and Writers, You Can't Go Home Again |
| Social setting: | Upstairs / Downstairs |
| Subgenre: | Historical Drama |
| Source: | Based on Fiction Book/Short Story |
| Genre: | Drama |
| Production Method: | Live Action |
| Creative Type: | Historical Fiction |
| Production/Financing Companies: | DreamWorks Pictures, Participant Media, Reliance BIG Entertainment, Image Nation Abu Dhabi, 1492 Pictures, Harbinger Pictures |
| Production Countries: | United States, United Arab Emirates |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 12, 2011 | 2 | $26,044,590 | 2,534 | $10,278 | $35,918,416 | 1 | |
| Aug 19, 2011 | 1 | $20,018,659 | -23% | 2,690 | $7,442 | $71,340,829 | 2 |
| Aug 26, 2011 | 1 | $14,536,118 | -27% | 2,778 | $5,233 | $96,833,423 | 3 |
| Sep 2, 2011 | 1 | $14,594,623 | n/c | 2,843 | $5,134 | $118,985,176 | 4 |
| Sep 9, 2011 | 2 | $8,926,142 | -39% | 2,935 | $3,041 | $137,327,800 | 5 |
| Sep 16, 2011 | 4 | $6,513,039 | -27% | 3,014 | $2,161 | $147,439,793 | 6 |
| Sep 23, 2011 | 8 | $4,370,051 | -33% | 2,695 | $1,622 | $154,414,153 | 7 |
| Sep 30, 2011 | 12 | $3,015,995 | -31% | 2,505 | $1,204 | $159,373,023 | 8 |
| Oct 7, 2011 | 13 | $1,945,048 | -36% | 2,064 | $942 | $162,652,363 | 9 |
| Oct 14, 2011 | 14 | $1,187,684 | -39% | 1,267 | $937 | $164,905,972 | 10 |
| Oct 21, 2011 | 17 | $713,429 | -40% | 776 | $919 | $166,190,265 | 11 |
| Oct 28, 2011 | 19 | $392,658 | -45% | 450 | $873 | $166,904,059 | 12 |
| Nov 4, 2011 | 21 | $333,158 | -15% | 358 | $931 | $167,427,819 | 13 |
| Nov 11, 2011 | 28 | $245,321 | -26% | 278 | $882 | $167,833,563 | 14 |
| Nov 18, 2011 | 21 | $297,702 | +21% | 357 | $834 | $168,231,632 | 15 |
| Nov 25, 2011 | 19 | $311,076 | +4% | 283 | $1,099 | $168,753,480 | 16 |
| Dec 2, 2011 | 27 | $175,552 | -44% | 262 | $670 | $169,036,252 | 17 |
| Dec 9, 2011 | 34 | $106,325 | -39% | 212 | $502 | $169,224,625 | 18 |
| Dec 16, 2011 | 36 | $72,053 | -32% | 156 | $462 | $169,345,705 | 19 |
| Dec 23, 2011 | 45 | $19,974 | -72% | 65 | $307 | $169,410,752 | 20 |
| Dec 30, 2011 | 48 | $37,980 | +90% | 65 | $584 | $169,499,546 | 21 |
| Jan 13, 2012 | 56 | $14,781 | 28 | $528 | $169,582,987 | 23 | |
| Jan 20, 2012 | 66 | $7,393 | -50% | 22 | $336 | $169,598,523 | 24 |
| Jan 27, 2012 | 64 | $9,722 | +32% | 21 | $463 | $169,613,398 | 25 |
| Feb 10, 2012 | 68 | $10,474 | 13 | $806 | $169,653,846 | 27 | |
| Feb 17, 2012 | 70 | $9,359 | -11% | 13 | $720 | $169,668,586 | 28 |
| Feb 24, 2012 | 65 | $22,594 | +141% | 138 | $164 | $169,697,333 | 29 |
| Mar 2, 2012 | 89 | $2,645 | -88% | 5 | $529 | $169,705,587 | 30 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Aug 10, 2011 | 1 | $5,539,917 | 2,511 | $2,206 | $5,539,917 | 1 | ||
| Aug 11, 2011 | 1 | $4,333,909 | -22% | 2,511 | $1,726 | $9,873,826 | 2 | |
| Aug 12, 2011 | 2 | $7,644,608 | +76% | 2,534 | $3,017 | $17,518,434 | 3 | |
| Aug 13, 2011 | 2 | $9,996,887 | +31% | 2,534 | $3,945 | $27,515,321 | 4 | |
| Aug 14, 2011 | 2 | $8,403,095 | -16% | 2,534 | $3,316 | $35,918,416 | 5 | |
| Aug 15, 2011 | 1 | $3,891,426 | -54% | 2,534 | $1,536 | $39,809,842 | 6 | |
| Aug 16, 2011 | 1 | $4,378,810 | +13% | 2,534 | $1,728 | $44,188,652 | 7 | |
| Aug 17, 2011 | 1 | $3,564,041 | -19% | -36% | 2,534 | $1,406 | $47,752,693 | 8 |
| Aug 18, 2011 | 1 | $3,569,477 | n/c | -18% | 2,534 | $1,409 | $51,322,170 | 9 |
| Aug 19, 2011 | 1 | $5,838,542 | +64% | -24% | 2,534 | $2,304 | $57,160,712 | 10 |
| Aug 20, 2011 | 1 | $8,099,476 | +39% | -19% | 2,534 | $3,196 | $65,260,188 | 11 |
| Aug 21, 2011 | 1 | $6,080,641 | -25% | -28% | 2,534 | $2,400 | $71,340,829 | 12 |
| Aug 22, 2011 | 1 | $2,606,233 | -57% | -33% | 2,534 | $1,029 | $73,947,062 | 13 |
| Aug 23, 2011 | 1 | $3,073,232 | +18% | -30% | 2,534 | $1,213 | $77,020,294 | 14 |
| Aug 24, 2011 | 1 | $2,636,642 | -14% | -26% | 2,534 | $1,041 | $79,656,936 | 15 |
| Aug 25, 2011 | 1 | $2,640,369 | n/c | -26% | 2,534 | $1,042 | $82,297,305 | 16 |
| Aug 26, 2011 | 1 | $4,402,344 | +67% | -25% | 2,778 | $1,585 | $86,699,649 | 17 |
| Aug 27, 2011 | 1 | $5,882,006 | +34% | -27% | 2,778 | $2,117 | $92,581,655 | 18 |
| Aug 28, 2011 | 1 | $4,251,768 | -28% | -30% | 2,778 | $1,531 | $96,833,423 | 19 |
| Aug 29, 2011 | 1 | $1,806,855 | -58% | -31% | 2,778 | $650 | $98,640,278 | 20 |
| Aug 30, 2011 | 1 | $2,162,591 | +20% | -30% | 2,778 | $778 | $100,802,869 | 21 |
| Aug 31, 2011 | 1 | $1,802,985 | -17% | -32% | 2,778 | $649 | $102,605,854 | 22 |
| Sep 1, 2011 | 1 | $1,784,699 | -1% | -32% | 2,778 | $642 | $104,390,553 | 23 |
| Sep 2, 2011 | 1 | $3,631,457 | +103% | -18% | 2,843 | $1,277 | $108,022,010 | 24 |
| Sep 3, 2011 | 1 | $5,364,078 | +48% | -9% | 2,843 | $1,887 | $113,386,088 | 25 |
| Sep 4, 2011 | 1 | $5,599,088 | +4% | +32% | 2,843 | $1,969 | $118,985,176 | 26 |
| Sep 5, 2011 | 1 | $5,286,948 | -6% | +193% | 2,843 | $1,860 | $124,272,124 | 27 |
| Sep 6, 2011 | 1 | $1,484,070 | -72% | -31% | 2,843 | $522 | $125,756,194 | 28 |
| Sep 7, 2011 | 1 | $1,341,384 | -10% | -26% | 2,843 | $472 | $127,097,578 | 29 |
| Sep 8, 2011 | 1 | $1,304,080 | -3% | -27% | 2,843 | $459 | $128,401,658 | 30 |
| Sep 9, 2011 | 2 | $2,675,273 | +105% | -26% | 2,935 | $912 | $131,076,931 | 31 |
| Sep 10, 2011 | 2 | $3,925,548 | +47% | -27% | 2,935 | $1,337 | $135,002,479 | 32 |
| Sep 11, 2011 | 2 | $2,325,321 | -41% | -58% | 2,935 | $792 | $137,327,800 | 33 |
| Sep 12, 2011 | 2 | $751,822 | -68% | -86% | 2,935 | $256 | $138,079,622 | 34 |
| Sep 13, 2011 | 2 | $1,020,582 | +36% | -31% | 2,935 | $348 | $139,100,204 | 35 |
| Sep 14, 2011 | 2 | $878,307 | -14% | -35% | 2,935 | $299 | $139,978,511 | 36 |
| Sep 15, 2011 | 2 | $948,243 | +8% | -27% | 2,935 | $323 | $140,926,754 | 37 |
| Sep 16, 2011 | 5 | $1,940,456 | +105% | -27% | 3,014 | $644 | $142,867,210 | 38 |
| Sep 17, 2011 | 4 | $2,837,950 | +46% | -28% | 3,014 | $942 | $145,705,160 | 39 |
| Sep 18, 2011 | 4 | $1,734,633 | -39% | -25% | 3,014 | $576 | $147,439,793 | 40 |
| Sep 19, 2011 | 4 | $560,796 | -68% | -25% | 3,014 | $186 | $148,000,589 | 41 |
| Sep 20, 2011 | 4 | $742,017 | +32% | -27% | 3,014 | $246 | $148,742,606 | 42 |
| Sep 21, 2011 | 4 | $631,158 | -15% | -28% | 3,014 | $209 | $149,373,764 | 43 |
| Sep 22, 2011 | 4 | $670,338 | +6% | -29% | 3,014 | $222 | $150,044,102 | 44 |
| Sep 23, 2011 | 8 | $1,313,688 | +96% | -32% | 3,014 | $436 | $151,357,790 | 45 |
| Sep 24, 2011 | 8 | $1,908,316 | +45% | -33% | 3,014 | $633 | $153,266,106 | 46 |
| Sep 25, 2011 | 8 | $1,148,047 | -40% | -34% | 3,014 | $381 | $154,414,153 | 47 |
| Sep 26, 2011 | 8 | $412,208 | -64% | -26% | 3,014 | $137 | $154,826,361 | 48 |
| Sep 27, 2011 | 8 | $510,260 | +24% | -31% | 3,014 | $169 | $155,336,621 | 49 |
| Sep 28, 2011 | 8 | $471,593 | -8% | -25% | 3,014 | $156 | $155,808,214 | 50 |
| Sep 29, 2011 | 8 | $548,814 | +16% | -18% | 3,014 | $182 | $156,357,028 | 51 |
| Sep 30, 2011 | 12 | $891,943 | +63% | -32% | 2,505 | $356 | $157,248,971 | 52 |
| Oct 1, 2011 | 12 | $1,331,736 | +49% | -30% | 2,505 | $532 | $158,580,707 | 53 |
| Oct 2, 2011 | 12 | $792,316 | -41% | -31% | 2,505 | $316 | $159,373,023 | 54 |
| Oct 3, 2011 | 12 | $287,433 | -64% | -30% | 2,505 | $115 | $159,660,456 | 55 |
| Oct 4, 2011 | 11 | $365,782 | +27% | -28% | 2,505 | $146 | $160,026,238 | 56 |
| Oct 5, 2011 | 10 | $332,020 | -9% | -30% | 2,505 | $133 | $160,358,258 | 57 |
| Oct 6, 2011 | 10 | $349,057 | +5% | -36% | 2,505 | $139 | $160,707,315 | 58 |
| Oct 7, 2011 | 13 | $561,665 | +61% | -37% | 2,064 | $272 | $161,268,980 | 59 |
| Oct 8, 2011 | 13 | $827,902 | +47% | -38% | 2,064 | $401 | $162,096,882 | 60 |
| Oct 9, 2011 | 13 | $555,481 | -33% | -30% | 2,064 | $269 | $162,652,363 | 61 |
| Oct 10, 2011 | 13 | $326,096 | -41% | +13% | 2,064 | $158 | $162,978,459 | 62 |
| Oct 11, 2011 | 12 | $238,588 | -27% | -35% | 2,064 | $116 | $163,217,047 | 63 |
| Oct 12, 2011 | 12 | $232,737 | -2% | -30% | 2,064 | $113 | $163,449,784 | 64 |
| Oct 13, 2011 | 10 | $268,504 | +15% | -23% | 2,064 | $130 | $163,718,288 | 65 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 5, 2011 | 8 | $9,873,826 | 2,511 | $3,932 | $9,873,826 | 1 | |
| Aug 12, 2011 | 1 | $41,448,344 | +320% | 2,534 | $16,357 | $51,322,170 | 2 |
| Aug 19, 2011 | 1 | $30,975,135 | -25% | 2,690 | $11,515 | $82,297,305 | 3 |
| Aug 26, 2011 | 1 | $22,093,248 | -29% | 2,778 | $7,953 | $104,390,553 | 4 |
| Sep 2, 2011 | 1 | $24,011,105 | +9% | 2,843 | $8,446 | $128,401,658 | 5 |
| Sep 9, 2011 | 2 | $12,525,096 | -48% | 2,935 | $4,267 | $140,926,754 | 6 |
| Sep 16, 2011 | 4 | $9,117,348 | -27% | 3,014 | $3,025 | $150,044,102 | 7 |
| Sep 23, 2011 | 8 | $6,312,926 | -31% | 2,695 | $2,342 | $156,357,028 | 8 |
| Sep 30, 2011 | 12 | $4,350,287 | -31% | 2,505 | $1,737 | $160,707,315 | 9 |
| Oct 7, 2011 | 11 | $3,010,973 | -31% | 2,064 | $1,459 | $163,718,288 | 10 |
| Oct 14, 2011 | 14 | $1,758,548 | -42% | 1,267 | $1,388 | $165,476,836 | 11 |
| Oct 21, 2011 | 17 | $1,034,565 | -41% | 776 | $1,333 | $166,511,401 | 12 |
| Oct 28, 2011 | 18 | $583,260 | -44% | 450 | $1,296 | $167,094,661 | 13 |
| Nov 4, 2011 | 20 | $493,581 | -15% | 358 | $1,379 | $167,588,242 | 14 |
| Nov 11, 2011 | 28 | $345,688 | -30% | 278 | $1,243 | $167,933,930 | 15 |
| Nov 18, 2011 | 23 | $508,474 | +47% | 357 | $1,424 | $168,442,404 | 16 |
| Nov 25, 2011 | 18 | $418,296 | -18% | 283 | $1,478 | $168,860,700 | 17 |
| Dec 2, 2011 | 26 | $257,600 | -38% | 262 | $983 | $169,118,300 | 18 |
| Dec 9, 2011 | 34 | $155,352 | -40% | 212 | $733 | $169,273,652 | 19 |
| Dec 16, 2011 | 37 | $117,126 | -25% | 156 | $751 | $169,390,778 | 20 |
| Dec 23, 2011 | 45 | $70,788 | -40% | 65 | $1,089 | $169,461,566 | 21 |
| Jan 13, 2012 | 56 | $22,924 | 28 | $819 | $169,591,130 | 24 | |
| Jan 20, 2012 | 63 | $12,546 | -45% | 22 | $570 | $169,603,676 | 25 |
| Feb 10, 2012 | 67 | $15,855 | 13 | $1,220 | $169,659,227 | 28 | |
| Feb 17, 2012 | 71 | $15,512 | -2% | 13 | $1,193 | $169,674,739 | 29 |
| Feb 24, 2012 | 68 | $28,203 | +82% | 138 | $204 | $169,702,942 | 30 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.