The House Bunny (2008)
| Theatrical Performance | ||
| Domestic Box Office | $48,237,389 | Details |
| International Box Office | $23,153,212 | |
| Worldwide Box Office | $71,390,601 | |
| Domestic Physical Disc Sales | ||
| DVD Sales (estimated) | $17,098,483 | |
| Total | $17,098,483 | |
| Further financial details... | ||
Synopsis
Shelley is living a carefree life until a rival gets her tossed out of the Playboy Mansion. With nowhere to go, fate delivers her to the sorority girls from Zeta Alpha Zeta. Unless they can sign a new pledge class, the seven socially clueless women will lose their house to the scheming girls of Phi Iota Mu. In order to accomplish their goal, they need Shelley to teach them the ways of makeup and men; at the same time, Shelley needs some of what the Zetas have—a sense of individuality. The combination leads all the girls to learn how to stop pretending and start being themselves.
Metrics
| Opening Weekend: | $14,533,702 (30.1% of total gross) |
| Legs: | 3.32 (domestic box office/biggest weekend) |
| Domestic Share: | 67.6% (domestic box office/worldwide) |
| Production Budget: | $25,000,000 (worldwide box office is 2.9 times production budget) |
| Theater counts: | 2,714 opening theaters/2,763 max. theaters, 5.9 weeks average run per theater |
| Infl. Adj. Dom. BO | $80,350,856 |
Movie Details
| Domestic Releases: | August 22nd, 2008 (Wide) by Sony Pictures |
| Video Release: | December 19th, 2008 by Sony Pictures Home Entertainment |
| MPA Rating: | PG-13 for sex-related humor, partial nudity and brief strong language. |
| Running Time: | 97 minutes |
| Cast, crew, or production detail: | Female Lead |
| Plot point: | Riches to Rags, Romance |
| Social setting: | College, Fraternity/Sorority, Porn Business |
| Subgenre: | Farcical / Slapstick Comedy |
| Source: | Original Screenplay |
| Genre: | Comedy |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Columbia Pictures, Relativity Media, Happy Madison, Alta Loma Entertainment |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 22, 2008 | 2 | $14,533,702 | 2,714 | $5,355 | $14,533,702 | 1 | |
| Aug 29, 2008 | 4 | $8,317,426 | -43% | 2,714 | $3,065 | $27,868,669 | 2 |
| Sep 5, 2008 | 4 | $5,512,870 | -34% | 2,736 | $2,015 | $36,611,667 | 3 |
| Sep 12, 2008 | 6 | $4,154,427 | -25% | 2,763 | $1,504 | $42,008,459 | 4 |
| Sep 19, 2008 | 10 | $2,662,650 | -36% | 2,675 | $995 | $45,587,131 | 5 |
| Sep 26, 2008 | 15 | $1,247,662 | -53% | 1,918 | $651 | $47,358,203 | 6 |
| Oct 3, 2008 | 25 | $353,149 | -72% | 695 | $508 | $48,027,409 | 7 |
| Oct 10, 2008 | 38 | $111,393 | -68% | 218 | $511 | $48,237,389 | 8 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Aug 22, 2008 | 1 | $5,918,274 | 2,714 | $2,181 | $5,918,274 | 1 | ||
| Aug 23, 2008 | 2 | $5,228,893 | -12% | 2,714 | $1,927 | $11,147,167 | 2 | |
| Aug 24, 2008 | 3 | $3,386,535 | -35% | 2,714 | $1,248 | $14,533,702 | 3 | |
| Aug 25, 2008 | 2 | $1,503,894 | -56% | 2,714 | $554 | $16,037,596 | 4 | |
| Aug 26, 2008 | 2 | $1,353,668 | -10% | 2,714 | $499 | $17,391,264 | 5 | |
| Aug 27, 2008 | 2 | $1,088,393 | -20% | 2,714 | $401 | $18,479,657 | 6 | |
| Aug 28, 2008 | 2 | $1,098,393 | +1% | 2,714 | $405 | $19,578,050 | 7 | |
| Aug 29, 2008 | 3 | $2,537,293 | +131% | -57% | 2,714 | $935 | $22,088,536 | 8 |
| Aug 30, 2008 | 4 | $3,051,572 | +20% | -42% | 2,714 | $1,124 | $25,140,108 | 9 |
| Aug 31, 2008 | 5 | $2,728,561 | -11% | -19% | 2,714 | $1,005 | $27,868,669 | 10 |
| Sep 1, 2008 | 5 | $1,860,275 | -32% | +24% | 2,714 | $685 | $29,728,944 | 11 |
| Sep 2, 2008 | 6 | $533,337 | -71% | -61% | 2,714 | $197 | $30,262,281 | 12 |
| Sep 3, 2008 | 6 | $418,402 | -22% | -62% | 2,714 | $154 | $30,680,683 | 13 |
| Sep 4, 2008 | 6 | $418,114 | n/c | -62% | 2,714 | $154 | $31,098,797 | 14 |
| Sep 5, 2008 | 3 | $1,702,764 | +307% | -33% | 2,736 | $622 | $32,801,561 | 15 |
| Sep 6, 2008 | 4 | $2,622,959 | +54% | -14% | 2,736 | $959 | $35,424,520 | 16 |
| Sep 7, 2008 | 4 | $1,187,147 | -55% | -56% | 2,736 | $434 | $36,611,667 | 17 |
| Sep 8, 2008 | 7 | $286,907 | -76% | -85% | 2,736 | $105 | $36,898,574 | 18 |
| Sep 9, 2008 | 6 | $345,613 | +20% | -35% | 2,736 | $126 | $37,244,187 | 19 |
| Sep 10, 2008 | 5 | $304,462 | -12% | -27% | 2,736 | $111 | $37,548,649 | 20 |
| Sep 11, 2008 | 6 | $305,383 | n/c | -27% | 2,736 | $112 | $37,854,032 | 21 |
| Sep 12, 2008 | 5 | $1,300,592 | +326% | -24% | 2,763 | $471 | $39,154,624 | 22 |
| Sep 13, 2008 | 6 | $1,918,596 | +48% | -27% | 2,763 | $694 | $41,073,220 | 23 |
| Sep 14, 2008 | 7 | $935,239 | -51% | -21% | 2,763 | $338 | $42,008,459 | 24 |
| Sep 15, 2008 | 8 | $217,662 | -77% | -24% | 2,763 | $79 | $42,226,121 | 25 |
| Sep 16, 2008 | 8 | $241,595 | +11% | -30% | 2,763 | $87 | $42,467,716 | 26 |
| Sep 17, 2008 | 8 | $222,487 | -8% | -27% | 2,763 | $81 | $42,690,203 | 27 |
| Sep 18, 2008 | 7 | $234,278 | +5% | -23% | 2,763 | $85 | $42,924,481 | 28 |
| Sep 19, 2008 | 9 | $833,663 | +256% | -36% | 2,675 | $312 | $43,758,144 | 29 |
| Sep 20, 2008 | 10 | $1,255,022 | +51% | -35% | 2,675 | $469 | $45,013,166 | 30 |
| Sep 21, 2008 | 11 | $573,965 | -54% | -39% | 2,675 | $215 | $45,587,131 | 31 |
| Sep 22, 2008 | 11 | $122,885 | -79% | -44% | 2,675 | $46 | $45,710,016 | 32 |
| Sep 23, 2008 | 11 | $138,791 | +13% | -43% | 2,675 | $52 | $45,848,807 | 33 |
| Sep 24, 2008 | 11 | $129,961 | -6% | -42% | 2,675 | $49 | $45,978,768 | 34 |
| Sep 25, 2008 | 11 | $131,773 | +1% | -44% | 2,675 | $49 | $46,110,541 | 35 |
| Sep 26, 2008 | - | $371,985 | +182% | -55% | 2,675 | $139 | $46,482,526 | 36 |
| Sep 27, 2008 | - | $587,120 | +58% | -53% | 2,675 | $219 | $47,069,646 | 37 |
| Sep 28, 2008 | - | $288,557 | -51% | -50% | 2,675 | $108 | $47,358,203 | 38 |
| Sep 29, 2008 | - | $72,983 | -75% | -41% | 2,675 | $27 | $47,431,186 | 39 |
| Sep 30, 2008 | - | $96,926 | +33% | -30% | 2,675 | $36 | $47,528,112 | 40 |
| Oct 1, 2008 | - | $76,899 | -21% | -41% | 2,675 | $29 | $47,605,011 | 41 |
| Oct 2, 2008 | - | $69,249 | -10% | -47% | 2,675 | $26 | $47,674,260 | 42 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 22, 2008 | 2 | $19,551,243 | 2,714 | $7,204 | $19,551,243 | 1 | |
| Aug 29, 2008 | 4 | $11,547,554 | -41% | 2,714 | $4,255 | $31,098,797 | 2 |
| Sep 5, 2008 | 4 | $6,755,235 | -42% | 2,736 | $2,469 | $37,854,032 | 3 |
| Sep 12, 2008 | 7 | $5,070,449 | -25% | 2,763 | $1,835 | $42,924,481 | 4 |
| Sep 19, 2008 | 11 | $3,186,060 | -37% | 2,675 | $1,191 | $46,110,541 | 5 |
| Sep 26, 2008 | 15 | $1,563,719 | -51% | 1,918 | $815 | $47,674,260 | 6 |
| Oct 3, 2008 | 25 | $451,736 | -71% | 695 | $650 | $48,125,996 | 7 |
| Oct 10, 2008 | 39 | $111,393 | -75% | 218 | $511 | $48,237,389 | 8 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
Shelley is living a carefree life until a rival gets her tossed out of the Playboy Mansion. With nowhere to go, fate delivers her to the sorority girls from Zeta Alpha Zeta. Unless they can sign a new pledge class, the seven socially clueless women will lose their house to the scheming girls of Phi Iota Mu. In order to accomplish their goal, they need Shelley to teach them the ways of makeup and men; at the same time, Shelley needs some of what the Zetas have—a sense of individuality. The combination leads all the girls to learn how to stop pretending and start being themselves.
Metrics
| Opening Weekend: | $14,533,702 (30.1% of total gross) |
| Legs: | 3.32 (domestic box office/biggest weekend) |
| Domestic Share: | 67.6% (domestic box office/worldwide) |
| Production Budget: | $25,000,000 (worldwide box office is 2.9 times production budget) |
| Theater counts: | 2,714 opening theaters/2,763 max. theaters, 5.9 weeks average run per theater |
| Infl. Adj. Dom. BO | $80,350,856 |
Movie Details
| Domestic Releases: | August 22nd, 2008 (Wide) by Sony Pictures |
| Video Release: | December 19th, 2008 by Sony Pictures Home Entertainment |
| MPA Rating: | PG-13 for sex-related humor, partial nudity and brief strong language. |
| Running Time: | 97 minutes |
| Cast, crew, or production detail: | Female Lead |
| Plot point: | Riches to Rags, Romance |
| Social setting: | College, Fraternity/Sorority, Porn Business |
| Subgenre: | Farcical / Slapstick Comedy |
| Source: | Original Screenplay |
| Genre: | Comedy |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Columbia Pictures, Relativity Media, Happy Madison, Alta Loma Entertainment |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 22, 2008 | 2 | $14,533,702 | 2,714 | $5,355 | $14,533,702 | 1 | |
| Aug 29, 2008 | 4 | $8,317,426 | -43% | 2,714 | $3,065 | $27,868,669 | 2 |
| Sep 5, 2008 | 4 | $5,512,870 | -34% | 2,736 | $2,015 | $36,611,667 | 3 |
| Sep 12, 2008 | 6 | $4,154,427 | -25% | 2,763 | $1,504 | $42,008,459 | 4 |
| Sep 19, 2008 | 10 | $2,662,650 | -36% | 2,675 | $995 | $45,587,131 | 5 |
| Sep 26, 2008 | 15 | $1,247,662 | -53% | 1,918 | $651 | $47,358,203 | 6 |
| Oct 3, 2008 | 25 | $353,149 | -72% | 695 | $508 | $48,027,409 | 7 |
| Oct 10, 2008 | 38 | $111,393 | -68% | 218 | $511 | $48,237,389 | 8 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Aug 22, 2008 | 1 | $5,918,274 | 2,714 | $2,181 | $5,918,274 | 1 | ||
| Aug 23, 2008 | 2 | $5,228,893 | -12% | 2,714 | $1,927 | $11,147,167 | 2 | |
| Aug 24, 2008 | 3 | $3,386,535 | -35% | 2,714 | $1,248 | $14,533,702 | 3 | |
| Aug 25, 2008 | 2 | $1,503,894 | -56% | 2,714 | $554 | $16,037,596 | 4 | |
| Aug 26, 2008 | 2 | $1,353,668 | -10% | 2,714 | $499 | $17,391,264 | 5 | |
| Aug 27, 2008 | 2 | $1,088,393 | -20% | 2,714 | $401 | $18,479,657 | 6 | |
| Aug 28, 2008 | 2 | $1,098,393 | +1% | 2,714 | $405 | $19,578,050 | 7 | |
| Aug 29, 2008 | 3 | $2,537,293 | +131% | -57% | 2,714 | $935 | $22,088,536 | 8 |
| Aug 30, 2008 | 4 | $3,051,572 | +20% | -42% | 2,714 | $1,124 | $25,140,108 | 9 |
| Aug 31, 2008 | 5 | $2,728,561 | -11% | -19% | 2,714 | $1,005 | $27,868,669 | 10 |
| Sep 1, 2008 | 5 | $1,860,275 | -32% | +24% | 2,714 | $685 | $29,728,944 | 11 |
| Sep 2, 2008 | 6 | $533,337 | -71% | -61% | 2,714 | $197 | $30,262,281 | 12 |
| Sep 3, 2008 | 6 | $418,402 | -22% | -62% | 2,714 | $154 | $30,680,683 | 13 |
| Sep 4, 2008 | 6 | $418,114 | n/c | -62% | 2,714 | $154 | $31,098,797 | 14 |
| Sep 5, 2008 | 3 | $1,702,764 | +307% | -33% | 2,736 | $622 | $32,801,561 | 15 |
| Sep 6, 2008 | 4 | $2,622,959 | +54% | -14% | 2,736 | $959 | $35,424,520 | 16 |
| Sep 7, 2008 | 4 | $1,187,147 | -55% | -56% | 2,736 | $434 | $36,611,667 | 17 |
| Sep 8, 2008 | 7 | $286,907 | -76% | -85% | 2,736 | $105 | $36,898,574 | 18 |
| Sep 9, 2008 | 6 | $345,613 | +20% | -35% | 2,736 | $126 | $37,244,187 | 19 |
| Sep 10, 2008 | 5 | $304,462 | -12% | -27% | 2,736 | $111 | $37,548,649 | 20 |
| Sep 11, 2008 | 6 | $305,383 | n/c | -27% | 2,736 | $112 | $37,854,032 | 21 |
| Sep 12, 2008 | 5 | $1,300,592 | +326% | -24% | 2,763 | $471 | $39,154,624 | 22 |
| Sep 13, 2008 | 6 | $1,918,596 | +48% | -27% | 2,763 | $694 | $41,073,220 | 23 |
| Sep 14, 2008 | 7 | $935,239 | -51% | -21% | 2,763 | $338 | $42,008,459 | 24 |
| Sep 15, 2008 | 8 | $217,662 | -77% | -24% | 2,763 | $79 | $42,226,121 | 25 |
| Sep 16, 2008 | 8 | $241,595 | +11% | -30% | 2,763 | $87 | $42,467,716 | 26 |
| Sep 17, 2008 | 8 | $222,487 | -8% | -27% | 2,763 | $81 | $42,690,203 | 27 |
| Sep 18, 2008 | 7 | $234,278 | +5% | -23% | 2,763 | $85 | $42,924,481 | 28 |
| Sep 19, 2008 | 9 | $833,663 | +256% | -36% | 2,675 | $312 | $43,758,144 | 29 |
| Sep 20, 2008 | 10 | $1,255,022 | +51% | -35% | 2,675 | $469 | $45,013,166 | 30 |
| Sep 21, 2008 | 11 | $573,965 | -54% | -39% | 2,675 | $215 | $45,587,131 | 31 |
| Sep 22, 2008 | 11 | $122,885 | -79% | -44% | 2,675 | $46 | $45,710,016 | 32 |
| Sep 23, 2008 | 11 | $138,791 | +13% | -43% | 2,675 | $52 | $45,848,807 | 33 |
| Sep 24, 2008 | 11 | $129,961 | -6% | -42% | 2,675 | $49 | $45,978,768 | 34 |
| Sep 25, 2008 | 11 | $131,773 | +1% | -44% | 2,675 | $49 | $46,110,541 | 35 |
| Sep 26, 2008 | - | $371,985 | +182% | -55% | 2,675 | $139 | $46,482,526 | 36 |
| Sep 27, 2008 | - | $587,120 | +58% | -53% | 2,675 | $219 | $47,069,646 | 37 |
| Sep 28, 2008 | - | $288,557 | -51% | -50% | 2,675 | $108 | $47,358,203 | 38 |
| Sep 29, 2008 | - | $72,983 | -75% | -41% | 2,675 | $27 | $47,431,186 | 39 |
| Sep 30, 2008 | - | $96,926 | +33% | -30% | 2,675 | $36 | $47,528,112 | 40 |
| Oct 1, 2008 | - | $76,899 | -21% | -41% | 2,675 | $29 | $47,605,011 | 41 |
| Oct 2, 2008 | - | $69,249 | -10% | -47% | 2,675 | $26 | $47,674,260 | 42 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 22, 2008 | 2 | $19,551,243 | 2,714 | $7,204 | $19,551,243 | 1 | |
| Aug 29, 2008 | 4 | $11,547,554 | -41% | 2,714 | $4,255 | $31,098,797 | 2 |
| Sep 5, 2008 | 4 | $6,755,235 | -42% | 2,736 | $2,469 | $37,854,032 | 3 |
| Sep 12, 2008 | 7 | $5,070,449 | -25% | 2,763 | $1,835 | $42,924,481 | 4 |
| Sep 19, 2008 | 11 | $3,186,060 | -37% | 2,675 | $1,191 | $46,110,541 | 5 |
| Sep 26, 2008 | 15 | $1,563,719 | -51% | 1,918 | $815 | $47,674,260 | 6 |
| Oct 3, 2008 | 25 | $451,736 | -71% | 695 | $650 | $48,125,996 | 7 |
| Oct 10, 2008 | 39 | $111,393 | -75% | 218 | $511 | $48,237,389 | 8 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.