Imaginary (2024)

Imaginary
Theatrical Performance
Domestic Box Office $28,009,161Details
International Box Office $15,664,455Details
Worldwide Box Office $43,673,616
Domestic Physical Disc Sales
DVD Sales (estimated) $904,689
Blu-ray Sales (estimated) $1,202,250
Total $2,106,939
OpusData ID: 598020100 More info...
Further financial details...

Synopsis

When Jessica moves back into her childhood home with her family, her youngest stepdaughter Alice develops an eerie attachment to a stuffed bear named Chauncey she finds in the basement. Alice starts playing games with Chauncey that begin playful and become increasingly sinister. As Alice’s behavior becomes more and more concerning, Jessica intervenes only to realize Chauncey is much more than the stuffed toy bear she believed him to be.

Metrics

Opening Weekend:$9,912,713 (35.4% of total gross)
Legs:2.83 (domestic box office/biggest weekend)
Domestic Share:64.1% (domestic box office/worldwide)
Production Budget:$13,000,000 (worldwide box office is 3.4 times production budget)
Theater counts:3,118 opening theaters/3,118 max. theaters, 3.9 weeks average run per theater
Infl. Adj. Dom. BO $29,618,880

Movie Details

Domestic Releases: March 8th, 2024 (Wide) by Lionsgate
International Releases: March 6th, 2024 (Wide) (France)
March 6th, 2024 (Wide) (Belgium)
March 7th, 2024 (Wide), released as Imaginary (ΕΝΑΣ ΦΑΝΤΑΣΤΙΚΟΣ ΦΙΛΟΣ) (Greece)
March 7th, 2024 (Wide) (Netherlands)
March 7th, 2024 (Wide), released as Imaginario (Argentina)
... Show all releases
Video Release: March 26th, 2024 by Lionsgate Home Entertainment
MPA Rating: PG-13 for some violent content, drug material and language.
(Rating bulletin 2820 (cert #54729), 2/7/2024)
Running Time: 104 minutes
Filming location (city or town): New Orleans, LA
Filming location (country): United States
Filming location (state or county): Louisiana, United States
Plot point: Living Toys, Step-Family, You Can't Go Home Again
Social setting: Supernatural
Subgenre: Supernatural Horror
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Blumhouse, Lionsgate, Tower of Babble
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 8, 2024 3 $9,912,713   3,118 $3,179   $9,912,713 1
Mar 15, 2024 4 $5,552,010 -44% 3,118 $1,781   $19,033,678 2
Mar 22, 2024 7 $2,781,299 -50% 2,513 $1,107   $23,606,097 3
Mar 29, 2024 10 $1,391,371 -50% 1,956 $711   $26,226,425 4
Apr 5, 2024 - $539,220 -61% 924 $584   $27,423,628 5
Apr 12, 2024 - $232,548 -57% 405 $574   $27,804,300 6
Apr 19, 2024 - $103,985 -55% 201 $517   $27,966,026 7

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Mar 7, 2024 P $725,000     0     $725,000  
Mar 8, 2024 3 $3,623,574     3,118 $1,162   $3,623,574 1
Mar 9, 2024 3 $3,930,359 +8%   3,118 $1,261   $7,553,933 2
Mar 10, 2024 3 $2,358,780 -40%   3,118 $757   $9,912,713 3
Mar 11, 2024 3 $845,423 -64%   3,118 $271   $10,758,136 4
Mar 12, 2024 3 $1,101,768 +30%   3,118 $353   $11,859,904 5
Mar 13, 2024 3 $810,997 -26%   3,118 $260   $12,670,901 6
Mar 14, 2024 3 $810,767 n/c   3,118 $260   $13,481,668 7
Mar 15, 2024 4 $1,677,445 +107% -54% 3,118 $538   $15,159,113 8
Mar 16, 2024 4 $2,452,196 +46% -38% 3,118 $786   $17,611,309 9
Mar 17, 2024 4 $1,422,369 -42% -40% 3,118 $456   $19,033,678 10
Mar 18, 2024 4 $454,830 -68% -46% 3,118 $146   $19,488,508 11
Mar 19, 2024 4 $563,631 +24% -49% 3,118 $181   $20,052,139 12
Mar 20, 2024 - $438,141 -22% -46% 3,118 $141   $20,490,280 13
Mar 21, 2024 6 $334,518 -24% -59% 3,118 $107   $20,824,798 14
Mar 22, 2024 7 $756,783 +126% -55% 2,513 $301   $21,581,581 15
Mar 23, 2024 6 $1,281,730 +69% -48% 2,513 $510   $22,863,311 16
Mar 24, 2024 6 $742,786 -42% -48% 2,513 $296   $23,606,097 17
Mar 25, 2024 - $291,779 -61% -36% 2,513 $116   $23,897,876 18
Mar 26, 2024 6 $361,631 +24% -36% 2,513 $144   $24,259,507 19
Mar 27, 2024 - $305,558 -16% -30% 2,513 $122   $24,565,065 20
Mar 28, 2024 9 $269,989 -12% -19% 2,513 $107   $24,835,054 21
Mar 29, 2024 - $505,773 +87% -33% 1,956 $259   $25,340,827 22
Mar 30, 2024 - $565,251 +12% -56% 1,956 $289   $25,906,078 23
Mar 31, 2024 - $320,347 -43% -57% 1,956 $164   $26,226,425 24
Apr 1, 2024 - $211,508 -34% -28% 1,956 $108   $26,437,933 25
Apr 2, 2024 - $176,368 -17% -51% 1,956 $90   $26,614,301 26
Apr 3, 2024 - $160,499 -9% -47% 1,956 $82   $26,774,800 27
Apr 4, 2024 - $109,608 -32% -59% 1,956 $56   $26,884,408 28
Apr 5, 2024 - $152,362 +39% -70% 924 $165   $27,036,770 29
Apr 6, 2024 - $253,782 +67% -55% 924 $275   $27,290,552 30
Apr 7, 2024 - $133,076 -48% -58% 924 $144   $27,423,628 31
Apr 8, 2024 - $34,763 -74% -84% 924 $38   $27,458,391 32
Apr 9, 2024 - $45,361 +30% -74% 924 $49   $27,503,752 33
Apr 10, 2024 - $41,422 -9% -74% 924 $45   $27,545,174 34
Apr 11, 2024 - $26,578 -36% -76% 924 $29   $27,571,752 35
Apr 12, 2024 - $60,783 +129% -60% 405 $150   $27,632,535 36
Apr 13, 2024 - $112,525 +85% -56% 405 $278   $27,745,060 37
Apr 14, 2024 - $59,240 -47% -55% 405 $146   $27,804,300 38
Apr 15, 2024 - $13,851 -77% -60% 405 $34   $27,818,151 39
Apr 16, 2024 - $17,268 +25% -62% 405 $43   $27,835,419 40
Apr 17, 2024 - $16,741 -3% -60% 405 $41   $27,852,160 41
Apr 18, 2024 - $9,881 -41% -63% 405 $24   $27,862,041 42
Apr 19, 2024 - $29,579 +199% -51% 201 $147   $27,891,620 43
Apr 20, 2024 - $47,732 +61% -58% 201 $237   $27,939,352 44
Apr 21, 2024 - $26,674 -44% -55% 201 $133   $27,966,026 45
Apr 22, 2024 - $9,430 -65% -32% 201 $47   $27,975,456 46
Apr 23, 2024 - $13,902 +47% -19% 201 $69   $27,989,358 47
Apr 24, 2024 - $9,533 -31% -43% 201 $47   $27,998,891 48
Apr 25, 2024 - $10,270 +8% +4% 201 $51   $28,009,161 49

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 8, 2024 3 $13,481,668   3,118 $4,324   $13,481,668 1
Mar 15, 2024 4 $7,343,130 -46% 3,118 $2,355   $20,824,798 2
Mar 22, 2024 7 $4,010,256 -45% 2,513 $1,596   $24,835,054 3
Mar 29, 2024 8 $2,049,354 -49% 1,956 $1,048   $26,884,408 4
Apr 5, 2024 12 $687,344 -66% 924 $744   $27,571,752 5
Apr 12, 2024 19 $290,289 -58% 405 $717   $27,862,041 6
Apr 19, 2024 23 $147,120 -49% 201 $732   $28,009,161 7

Top International Territories

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens/Theaters
Maximum
Screens/Theaters
Theatrical
Engagements
Total
Box Office
Report
Date
Australia 3/7/2024 $311,658 246 246 759 $856,035 7/8/2024
Croatia 3/8/2024 $27,472 57 57 120 $56,318 4/5/2024
Czech Republic 3/14/2024 $52,211 101 101 170 $91,280 4/2/2024
Italy 3/14/2024 $322,241 0 0 0 $688,408 4/1/2024
Mexico 3/14/2024 $407,456 0 0 0 $771,305 3/26/2024
Netherlands 3/7/2024 $194,214 86 86 344 $577,431 4/9/2024
New Zealand 3/7/2024 $41,989 59 59 176 $107,775 4/8/2024
Portugal 3/7/2024 $81,488 64 66 190 $213,870 4/9/2024
Romania 3/8/2024 $68,615 82 82 257 $191,736 4/24/2024
Russia (CIS) 3/14/2024 $83,655 111 326 534 $55,981 4/4/2026
Slovakia 3/7/2024 $38,114 61 61 114 $76,097 3/26/2024
South Korea 8/28/2024 $81,780 216 216 312 $182,027 9/11/2024
Spain 3/15/2024 $306,569 290 290 1,046 $1,249,634 4/18/2024
Turkey 3/8/2024 $118,149 326 326 571 $188,728 4/4/2024
United Kingdom 3/8/2024 $838,977 513 513 1,406 $2,527,486 4/8/2024
  
Rest of World $7,830,344
  
International Total $15,664,455 4/4/2026

Note: Territories vary in whether they report screens or theaters. Full details on international box office data are available via our OpusData service.

Leading

DeWanda Wise    Jessica
Pyper Braun    Alice

Production and Technical Credits

Jeff Wadlow    Director
Jeff Wadlow    Screenwriter
Jason Oremland    Screenwriter
Greg Erb    Screenwriter
Bryce McGuire    Screenwriter
Jason Blum    Producer
Jeff Wadlow    Producer

Cast and crew with above-the-line roles are marked in bold. The line marks the division between above-the-line and below-the-line roles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.


Synopsis

When Jessica moves back into her childhood home with her family, her youngest stepdaughter Alice develops an eerie attachment to a stuffed bear named Chauncey she finds in the basement. Alice starts playing games with Chauncey that begin playful and become increasingly sinister. As Alice’s behavior becomes more and more concerning, Jessica intervenes only to realize Chauncey is much more than the stuffed toy bear she believed him to be.

Metrics

Opening Weekend:$9,912,713 (35.4% of total gross)
Legs:2.83 (domestic box office/biggest weekend)
Domestic Share:64.1% (domestic box office/worldwide)
Production Budget:$13,000,000 (worldwide box office is 3.4 times production budget)
Theater counts:3,118 opening theaters/3,118 max. theaters, 3.9 weeks average run per theater
Infl. Adj. Dom. BO $29,618,880

Movie Details

Domestic Releases: March 8th, 2024 (Wide) by Lionsgate
International Releases: March 6th, 2024 (Wide) (France)
March 6th, 2024 (Wide) (Belgium)
March 7th, 2024 (Wide), released as Imaginary (ΕΝΑΣ ΦΑΝΤΑΣΤΙΚΟΣ ΦΙΛΟΣ) (Greece)
March 7th, 2024 (Wide) (Netherlands)
March 7th, 2024 (Wide), released as Imaginario (Argentina)
... Show all releases
Video Release: March 26th, 2024 by Lionsgate Home Entertainment
MPA Rating: PG-13 for some violent content, drug material and language.
(Rating bulletin 2820 (cert #54729), 2/7/2024)
Running Time: 104 minutes
Filming location (city or town): New Orleans, LA
Filming location (country): United States
Filming location (state or county): Louisiana, United States
Plot point: Living Toys, Step-Family, You Can't Go Home Again
Social setting: Supernatural
Subgenre: Supernatural Horror
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Blumhouse, Lionsgate, Tower of Babble
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 8, 2024 3 $9,912,713   3,118 $3,179   $9,912,713 1
Mar 15, 2024 4 $5,552,010 -44% 3,118 $1,781   $19,033,678 2
Mar 22, 2024 7 $2,781,299 -50% 2,513 $1,107   $23,606,097 3
Mar 29, 2024 10 $1,391,371 -50% 1,956 $711   $26,226,425 4
Apr 5, 2024 - $539,220 -61% 924 $584   $27,423,628 5
Apr 12, 2024 - $232,548 -57% 405 $574   $27,804,300 6
Apr 19, 2024 - $103,985 -55% 201 $517   $27,966,026 7

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Mar 7, 2024 P $725,000     0     $725,000  
Mar 8, 2024 3 $3,623,574     3,118 $1,162   $3,623,574 1
Mar 9, 2024 3 $3,930,359 +8%   3,118 $1,261   $7,553,933 2
Mar 10, 2024 3 $2,358,780 -40%   3,118 $757   $9,912,713 3
Mar 11, 2024 3 $845,423 -64%   3,118 $271   $10,758,136 4
Mar 12, 2024 3 $1,101,768 +30%   3,118 $353   $11,859,904 5
Mar 13, 2024 3 $810,997 -26%   3,118 $260   $12,670,901 6
Mar 14, 2024 3 $810,767 n/c   3,118 $260   $13,481,668 7
Mar 15, 2024 4 $1,677,445 +107% -54% 3,118 $538   $15,159,113 8
Mar 16, 2024 4 $2,452,196 +46% -38% 3,118 $786   $17,611,309 9
Mar 17, 2024 4 $1,422,369 -42% -40% 3,118 $456   $19,033,678 10
Mar 18, 2024 4 $454,830 -68% -46% 3,118 $146   $19,488,508 11
Mar 19, 2024 4 $563,631 +24% -49% 3,118 $181   $20,052,139 12
Mar 20, 2024 - $438,141 -22% -46% 3,118 $141   $20,490,280 13
Mar 21, 2024 6 $334,518 -24% -59% 3,118 $107   $20,824,798 14
Mar 22, 2024 7 $756,783 +126% -55% 2,513 $301   $21,581,581 15
Mar 23, 2024 6 $1,281,730 +69% -48% 2,513 $510   $22,863,311 16
Mar 24, 2024 6 $742,786 -42% -48% 2,513 $296   $23,606,097 17
Mar 25, 2024 - $291,779 -61% -36% 2,513 $116   $23,897,876 18
Mar 26, 2024 6 $361,631 +24% -36% 2,513 $144   $24,259,507 19
Mar 27, 2024 - $305,558 -16% -30% 2,513 $122   $24,565,065 20
Mar 28, 2024 9 $269,989 -12% -19% 2,513 $107   $24,835,054 21
Mar 29, 2024 - $505,773 +87% -33% 1,956 $259   $25,340,827 22
Mar 30, 2024 - $565,251 +12% -56% 1,956 $289   $25,906,078 23
Mar 31, 2024 - $320,347 -43% -57% 1,956 $164   $26,226,425 24
Apr 1, 2024 - $211,508 -34% -28% 1,956 $108   $26,437,933 25
Apr 2, 2024 - $176,368 -17% -51% 1,956 $90   $26,614,301 26
Apr 3, 2024 - $160,499 -9% -47% 1,956 $82   $26,774,800 27
Apr 4, 2024 - $109,608 -32% -59% 1,956 $56   $26,884,408 28
Apr 5, 2024 - $152,362 +39% -70% 924 $165   $27,036,770 29
Apr 6, 2024 - $253,782 +67% -55% 924 $275   $27,290,552 30
Apr 7, 2024 - $133,076 -48% -58% 924 $144   $27,423,628 31
Apr 8, 2024 - $34,763 -74% -84% 924 $38   $27,458,391 32
Apr 9, 2024 - $45,361 +30% -74% 924 $49   $27,503,752 33
Apr 10, 2024 - $41,422 -9% -74% 924 $45   $27,545,174 34
Apr 11, 2024 - $26,578 -36% -76% 924 $29   $27,571,752 35
Apr 12, 2024 - $60,783 +129% -60% 405 $150   $27,632,535 36
Apr 13, 2024 - $112,525 +85% -56% 405 $278   $27,745,060 37
Apr 14, 2024 - $59,240 -47% -55% 405 $146   $27,804,300 38
Apr 15, 2024 - $13,851 -77% -60% 405 $34   $27,818,151 39
Apr 16, 2024 - $17,268 +25% -62% 405 $43   $27,835,419 40
Apr 17, 2024 - $16,741 -3% -60% 405 $41   $27,852,160 41
Apr 18, 2024 - $9,881 -41% -63% 405 $24   $27,862,041 42
Apr 19, 2024 - $29,579 +199% -51% 201 $147   $27,891,620 43
Apr 20, 2024 - $47,732 +61% -58% 201 $237   $27,939,352 44
Apr 21, 2024 - $26,674 -44% -55% 201 $133   $27,966,026 45
Apr 22, 2024 - $9,430 -65% -32% 201 $47   $27,975,456 46
Apr 23, 2024 - $13,902 +47% -19% 201 $69   $27,989,358 47
Apr 24, 2024 - $9,533 -31% -43% 201 $47   $27,998,891 48
Apr 25, 2024 - $10,270 +8% +4% 201 $51   $28,009,161 49

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 8, 2024 3 $13,481,668   3,118 $4,324   $13,481,668 1
Mar 15, 2024 4 $7,343,130 -46% 3,118 $2,355   $20,824,798 2
Mar 22, 2024 7 $4,010,256 -45% 2,513 $1,596   $24,835,054 3
Mar 29, 2024 8 $2,049,354 -49% 1,956 $1,048   $26,884,408 4
Apr 5, 2024 12 $687,344 -66% 924 $744   $27,571,752 5
Apr 12, 2024 19 $290,289 -58% 405 $717   $27,862,041 6
Apr 19, 2024 23 $147,120 -49% 201 $732   $28,009,161 7

Top International Territories

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens/Theaters
Maximum
Screens/Theaters
Theatrical
Engagements
Total
Box Office
Report
Date
Australia 3/7/2024 $311,658 246 246 759 $856,035 7/8/2024
Croatia 3/8/2024 $27,472 57 57 120 $56,318 4/5/2024
Czech Republic 3/14/2024 $52,211 101 101 170 $91,280 4/2/2024
Italy 3/14/2024 $322,241 0 0 0 $688,408 4/1/2024
Mexico 3/14/2024 $407,456 0 0 0 $771,305 3/26/2024
Netherlands 3/7/2024 $194,214 86 86 344 $577,431 4/9/2024
New Zealand 3/7/2024 $41,989 59 59 176 $107,775 4/8/2024
Portugal 3/7/2024 $81,488 64 66 190 $213,870 4/9/2024
Romania 3/8/2024 $68,615 82 82 257 $191,736 4/24/2024
Russia (CIS) 3/14/2024 $83,655 111 326 534 $55,981 4/4/2026
Slovakia 3/7/2024 $38,114 61 61 114 $76,097 3/26/2024
South Korea 8/28/2024 $81,780 216 216 312 $182,027 9/11/2024
Spain 3/15/2024 $306,569 290 290 1,046 $1,249,634 4/18/2024
Turkey 3/8/2024 $118,149 326 326 571 $188,728 4/4/2024
United Kingdom 3/8/2024 $838,977 513 513 1,406 $2,527,486 4/8/2024
  
Rest of World $7,830,344
  
International Total $15,664,455 4/4/2026

Note: Territories vary in whether they report screens or theaters. Full details on international box office data are available via our OpusData service.

Leading

DeWanda Wise    Jessica
Pyper Braun    Alice

Production and Technical Credits

Jeff Wadlow    Director
Jeff Wadlow    Screenwriter
Jason Oremland    Screenwriter
Greg Erb    Screenwriter
Bryce McGuire    Screenwriter
Jason Blum    Producer
Jeff Wadlow    Producer

Cast and crew with above-the-line roles are marked in bold. The line marks the division between above-the-line and below-the-line roles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.