The Incredible Hulk (2008)

Theatrical Performance
Domestic Box Office $134,806,913Details
International Box Office $130,766,946
Worldwide Box Office $265,573,859
Domestic Physical Disc Sales
DVD Sales (estimated) $66,933,784
Blu-ray Sales (estimated) $13,467,739
Total $80,401,523
Further financial details...

Synopsis

In this new beginning, scientist Bruce Banner desperately hunts for a cure to the gamma radiation that poisoned his cells and unleashes the unbridled force of rage within him: The Hulk. Living in the shadows--cut off from a life he knew and the woman he loves, Betty Ross—Banner struggles to avoid the obsessive pursuit of his nemesis, General Thunderbolt Ross and the military machinery that seeks to capture him and brutally exploit his power. As all three grapple with the secrets that led to the Hulk’s creation, they are confronted with a monstrous new adversary known as the Abomination, whose destructive strength exceeds even the Hulk's own. One scientist must make an agonizing final choice: accept a peaceful life as Bruce Banner or find heroism in the creature he holds inside—The Incredible Hulk.

Metrics

Opening Weekend:$55,414,050 (41.1% of total gross)
Legs:2.43 (domestic box office/biggest weekend)
Domestic Share:50.8% (domestic box office/worldwide)
Production Budget:$137,500,000 (worldwide box office is 1.9 times production budget)
Theater counts:3,505 opening theaters/3,508 max. theaters, 5.0 weeks average run per theater
Infl. Adj. Dom. BO $212,349,050

Movie Details

Domestic Releases: June 13th, 2008 (Wide) by Universal
Video Release: October 21st, 2008 by Universal Home Entertainment
MPA Rating: PG-13 for sequences of intense action violence, some frightening sci-fi images, and brief suggestive content.
Running Time: 112 minutes
Franchise: Hulk, Marvel Cinematic Universe
Cast, crew, or production detail: Gratuitous Cameos, Intertitle, Motion Capture Performance
Film format: IMAX: DMR
Geographical setting: Brazil
Plot point: Fugitive / On the Run, Human Experimentation, Medical and Hospitals, Mutants, Special Ops, Super Soldier Serum, Super Soldiers
Source material: Marvel Comics
Subgenre: Heroic Adventure
Source:Based on Comic/Graphic Novel
Genre:Adventure
Production Method:Live Action
Creative Type:Super Hero
Production/Financing Companies: Universal Pictures, Marvel Studios, Valhalla Motion Pictures
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 13, 2008 1 $55,414,050   3,505 $15,810   $55,414,050 1
Jun 20, 2008 2 $22,136,060 -60% 3,508 $6,310   $97,055,430 2
Jun 27, 2008 5 $9,577,245 -57% 3,349 $2,860   $115,859,210 3
Jul 4, 2008 6 $4,899,280 -49% 3,043 $1,610   $124,841,395 4
Jul 11, 2008 9 $2,324,345 -53% 1,945 $1,195   $129,905,435 5
Jul 18, 2008 15 $626,515 -73% 656 $955   $131,767,165 6
Jul 25, 2008 16 $423,150 -32% 403 $1,050   $132,541,330 7
Aug 1, 2008 17 $477,840 +13% 362 $1,320   $133,283,170 8
Aug 8, 2008 21 $308,790 -35% 332 $930   $133,844,335 9
Aug 15, 2008 34 $180,120 -42% 228 $790   $134,189,490 10
Aug 22, 2008 42 $103,435 -43% 151 $685   $134,387,500 11
Aug 29, 2008 43 $73,495 -29% 100 $735   $134,500,425 12

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jun 13, 2008 1 $21,468,125     3,505 $6,125   $21,468,125 1
Jun 14, 2008 1 $18,383,725 -14%   3,505 $5,245   $39,851,850 2
Jun 15, 2008 1 $15,562,200 -15%   3,505 $4,440   $55,414,050 3
Jun 16, 2008 1 $6,010,405 -61%   3,505 $1,715   $61,424,455 4
Jun 17, 2008 1 $4,801,850 -20%   3,505 $1,370   $66,226,305 5
Jun 18, 2008 1 $4,503,925 -6%   3,505 $1,285   $70,730,230 6
Jun 19, 2008 1 $4,189,140 -7%   3,505 $1,195   $74,919,370 7
Jun 20, 2008 2 $6,665,335 +59% -69% 3,508 $1,900   $81,584,705 8
Jun 21, 2008 2 $8,559,520 +28% -53% 3,508 $2,440   $90,144,225 9
Jun 22, 2008 3 $6,911,205 -19% -56% 3,508 $1,970   $97,055,430 10
Jun 23, 2008 3 $2,649,125 -62% -56% 3,508 $755   $99,704,555 11
Jun 24, 2008 3 $2,333,405 -12% -51% 3,508 $665   $102,037,960 12
Jun 25, 2008 3 $2,122,340 -9% -53% 3,508 $605   $104,160,300 13
Jun 26, 2008 3 $2,121,665 n/c -49% 3,508 $605   $106,281,965 14
Jun 27, 2008 5 $2,930,375 +38% -56% 3,354 $874   $109,212,340 15
Jun 28, 2008 5 $3,749,985 +28% -56% 3,354 $1,118   $112,962,325 16
Jun 29, 2008 5 $2,896,885 -23% -58% 3,354 $864   $115,859,210 17
Jun 30, 2008 5 $1,323,125 -54% -50% 3,354 $394   $117,182,335 18
Jul 1, 2008 6 $1,039,225 -21% -55% 3,354 $310   $118,221,560 19
Jul 2, 2008 7 $723,505 -30% -66% 3,354 $216   $118,945,065 20
Jul 3, 2008 6 $997,050 +38% -53% 3,354 $297   $119,942,115 21
Jul 4, 2008 6 $1,262,845 +27% -57% 3,043 $415   $121,204,960 22
Jul 5, 2008 6 $2,114,885 +67% -44% 3,043 $695   $123,319,845 23
Jul 6, 2008 6 $1,521,550 -28% -47% 3,043 $500   $124,841,395 24
Jul 7, 2008 6 $700,225 -54% -47% 3,043 $230   $125,541,620 25
Jul 8, 2008 7 $701,005 n/c -33% 3,043 $230   $126,242,625 26
Jul 9, 2008 7 $699,435 n/c -3% 3,043 $230   $126,942,060 27
Jul 10, 2008 7 $639,030 -9% -36% 3,043 $210   $127,581,090 28
Jul 11, 2008 10 $690,475 +8% -45% 1,945 $355   $128,271,565 29
Jul 12, 2008 10 $943,395 +37% -55% 1,945 $485   $129,214,960 30
Jul 13, 2008 9 $690,475 -27% -55% 1,945 $355   $129,905,435 31
Jul 14, 2008 10 $330,650 -52% -53% 1,945 $170   $130,236,085 32
Jul 15, 2008 10 $319,995 -3% -54% 1,945 $165   $130,556,080 33
Jul 16, 2008 10 $312,125 -2% -55% 1,945 $160   $130,868,205 34
Jul 17, 2008 11 $272,445 -13% -57% 1,945 $140   $131,140,650 35
Jul 18, 2008 - $196,785 -28% -72% 661 $298   $131,337,435 36
Jul 19, 2008 - $249,280 +27% -74% 661 $377   $131,586,715 37
Jul 20, 2008 14 $180,450 -28% -74% 661 $273   $131,767,165 38
Jul 21, 2008 - $88,560 -51% -73% 661 $134   $131,855,725 39
Jul 22, 2008 - $85,280 -4% -73% 661 $129   $131,941,005 40
Jul 23, 2008 - $85,335 n/c -73% 661 $129   $132,026,340 41
Jul 24, 2008 - $91,840 +8% -66% 661 $139   $132,118,180 42
Jul 25, 2008 - $128,960 +40% -34% 403 $320   $132,247,140 43
Jul 26, 2008 - $167,245 +30% -33% 403 $415   $132,414,385 44
Jul 27, 2008 - $126,945 -24% -30% 403 $315   $132,541,330 45
Jul 28, 2008 - $64,480 -49% -27% 403 $160   $132,605,810 46
Jul 29, 2008 - $68,605 +6% -20% 403 $170   $132,674,415 47
Jul 30, 2008 - $68,450 n/c -20% 403 $170   $132,742,865 48
Jul 31, 2008 - $62,465 -9% -32% 403 $155   $132,805,330 49
Aug 1, 2008 17 $159,280 +155% +24% 362 $440   $132,964,610 50
Aug 2, 2008 17 $190,050 +19% +14% 362 $525   $133,154,660 51
Aug 3, 2008 17 $128,510 -32% +1% 362 $355   $133,283,170 52
Aug 4, 2008 17 $72,395 -44% +12% 362 $200   $133,355,565 53
Aug 5, 2008 17 $72,445 n/c +6% 362 $200   $133,428,010 54
Aug 6, 2008 19 $52,965 -27% -23% 362 $146   $133,480,975 55
Aug 7, 2008 - $54,570 +3% -13% 362 $151   $133,535,545 56
Aug 8, 2008 - $86,320 +58% -46% 332 $260   $133,621,865 57
Aug 9, 2008 - $136,115 +58% -28% 332 $410   $133,757,980 58
Aug 10, 2008 - $86,355 -37% -33% 332 $260   $133,844,335 59
Aug 11, 2008 - $41,500 -52% -43% 332 $125   $133,885,835 60
Aug 12, 2008 - $46,595 +12% -36% 332 $140   $133,932,430 61
Aug 13, 2008 - $38,495 -17% -27% 332 $116   $133,970,925 62
Sep 1, 2008 43 $17,965     100 $180   $134,518,390 81
Sep 2, 2008 - $4,995 -72%   100 $50   $134,523,385 82
Sep 3, 2008 - $5,495 +10%   100 $55   $134,528,880 83
Sep 4, 2008 - $5,005 -9%   100 $50   $134,533,885 84

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 13, 2008 1 $74,919,370   3,505 $21,375   $74,919,370 1
Jun 20, 2008 3 $31,362,595 -58% 3,508 $8,940   $106,281,965 2
Jun 27, 2008 6 $13,660,150 -56% 3,349 $4,079   $119,942,115 3
Jul 4, 2008 6 $7,638,975 -44% 3,043 $2,510   $127,581,090 4
Jul 11, 2008 10 $3,559,560 -53% 1,945 $1,830   $131,140,650 5
Jul 18, 2008 15 $977,530 -73% 656 $1,490   $132,118,180 6
Jul 25, 2008 16 $687,150 -30% 403 $1,705   $132,805,330 7
Aug 1, 2008 20 $730,215 +6% 362 $2,017   $133,535,545 8
Aug 8, 2008 24 $473,825 -35% 332 $1,427   $134,009,370 9
Aug 15, 2008 37 $274,695 -42% 228 $1,205   $134,284,065 10
Aug 22, 2008 42 $142,865 -48% 151 $946   $134,426,930 11
Aug 29, 2008 45 $106,955 -25% 100 $1,070   $134,533,885 12

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.


Synopsis

In this new beginning, scientist Bruce Banner desperately hunts for a cure to the gamma radiation that poisoned his cells and unleashes the unbridled force of rage within him: The Hulk. Living in the shadows--cut off from a life he knew and the woman he loves, Betty Ross—Banner struggles to avoid the obsessive pursuit of his nemesis, General Thunderbolt Ross and the military machinery that seeks to capture him and brutally exploit his power. As all three grapple with the secrets that led to the Hulk’s creation, they are confronted with a monstrous new adversary known as the Abomination, whose destructive strength exceeds even the Hulk's own. One scientist must make an agonizing final choice: accept a peaceful life as Bruce Banner or find heroism in the creature he holds inside—The Incredible Hulk.

Metrics

Opening Weekend:$55,414,050 (41.1% of total gross)
Legs:2.43 (domestic box office/biggest weekend)
Domestic Share:50.8% (domestic box office/worldwide)
Production Budget:$137,500,000 (worldwide box office is 1.9 times production budget)
Theater counts:3,505 opening theaters/3,508 max. theaters, 5.0 weeks average run per theater
Infl. Adj. Dom. BO $212,349,050

Movie Details

Domestic Releases: June 13th, 2008 (Wide) by Universal
Video Release: October 21st, 2008 by Universal Home Entertainment
MPA Rating: PG-13 for sequences of intense action violence, some frightening sci-fi images, and brief suggestive content.
Running Time: 112 minutes
Franchise: Hulk, Marvel Cinematic Universe
Cast, crew, or production detail: Gratuitous Cameos, Intertitle, Motion Capture Performance
Film format: IMAX: DMR
Geographical setting: Brazil
Plot point: Fugitive / On the Run, Human Experimentation, Medical and Hospitals, Mutants, Special Ops, Super Soldier Serum, Super Soldiers
Source material: Marvel Comics
Subgenre: Heroic Adventure
Source:Based on Comic/Graphic Novel
Genre:Adventure
Production Method:Live Action
Creative Type:Super Hero
Production/Financing Companies: Universal Pictures, Marvel Studios, Valhalla Motion Pictures
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 13, 2008 1 $55,414,050   3,505 $15,810   $55,414,050 1
Jun 20, 2008 2 $22,136,060 -60% 3,508 $6,310   $97,055,430 2
Jun 27, 2008 5 $9,577,245 -57% 3,349 $2,860   $115,859,210 3
Jul 4, 2008 6 $4,899,280 -49% 3,043 $1,610   $124,841,395 4
Jul 11, 2008 9 $2,324,345 -53% 1,945 $1,195   $129,905,435 5
Jul 18, 2008 15 $626,515 -73% 656 $955   $131,767,165 6
Jul 25, 2008 16 $423,150 -32% 403 $1,050   $132,541,330 7
Aug 1, 2008 17 $477,840 +13% 362 $1,320   $133,283,170 8
Aug 8, 2008 21 $308,790 -35% 332 $930   $133,844,335 9
Aug 15, 2008 34 $180,120 -42% 228 $790   $134,189,490 10
Aug 22, 2008 42 $103,435 -43% 151 $685   $134,387,500 11
Aug 29, 2008 43 $73,495 -29% 100 $735   $134,500,425 12

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jun 13, 2008 1 $21,468,125     3,505 $6,125   $21,468,125 1
Jun 14, 2008 1 $18,383,725 -14%   3,505 $5,245   $39,851,850 2
Jun 15, 2008 1 $15,562,200 -15%   3,505 $4,440   $55,414,050 3
Jun 16, 2008 1 $6,010,405 -61%   3,505 $1,715   $61,424,455 4
Jun 17, 2008 1 $4,801,850 -20%   3,505 $1,370   $66,226,305 5
Jun 18, 2008 1 $4,503,925 -6%   3,505 $1,285   $70,730,230 6
Jun 19, 2008 1 $4,189,140 -7%   3,505 $1,195   $74,919,370 7
Jun 20, 2008 2 $6,665,335 +59% -69% 3,508 $1,900   $81,584,705 8
Jun 21, 2008 2 $8,559,520 +28% -53% 3,508 $2,440   $90,144,225 9
Jun 22, 2008 3 $6,911,205 -19% -56% 3,508 $1,970   $97,055,430 10
Jun 23, 2008 3 $2,649,125 -62% -56% 3,508 $755   $99,704,555 11
Jun 24, 2008 3 $2,333,405 -12% -51% 3,508 $665   $102,037,960 12
Jun 25, 2008 3 $2,122,340 -9% -53% 3,508 $605   $104,160,300 13
Jun 26, 2008 3 $2,121,665 n/c -49% 3,508 $605   $106,281,965 14
Jun 27, 2008 5 $2,930,375 +38% -56% 3,354 $874   $109,212,340 15
Jun 28, 2008 5 $3,749,985 +28% -56% 3,354 $1,118   $112,962,325 16
Jun 29, 2008 5 $2,896,885 -23% -58% 3,354 $864   $115,859,210 17
Jun 30, 2008 5 $1,323,125 -54% -50% 3,354 $394   $117,182,335 18
Jul 1, 2008 6 $1,039,225 -21% -55% 3,354 $310   $118,221,560 19
Jul 2, 2008 7 $723,505 -30% -66% 3,354 $216   $118,945,065 20
Jul 3, 2008 6 $997,050 +38% -53% 3,354 $297   $119,942,115 21
Jul 4, 2008 6 $1,262,845 +27% -57% 3,043 $415   $121,204,960 22
Jul 5, 2008 6 $2,114,885 +67% -44% 3,043 $695   $123,319,845 23
Jul 6, 2008 6 $1,521,550 -28% -47% 3,043 $500   $124,841,395 24
Jul 7, 2008 6 $700,225 -54% -47% 3,043 $230   $125,541,620 25
Jul 8, 2008 7 $701,005 n/c -33% 3,043 $230   $126,242,625 26
Jul 9, 2008 7 $699,435 n/c -3% 3,043 $230   $126,942,060 27
Jul 10, 2008 7 $639,030 -9% -36% 3,043 $210   $127,581,090 28
Jul 11, 2008 10 $690,475 +8% -45% 1,945 $355   $128,271,565 29
Jul 12, 2008 10 $943,395 +37% -55% 1,945 $485   $129,214,960 30
Jul 13, 2008 9 $690,475 -27% -55% 1,945 $355   $129,905,435 31
Jul 14, 2008 10 $330,650 -52% -53% 1,945 $170   $130,236,085 32
Jul 15, 2008 10 $319,995 -3% -54% 1,945 $165   $130,556,080 33
Jul 16, 2008 10 $312,125 -2% -55% 1,945 $160   $130,868,205 34
Jul 17, 2008 11 $272,445 -13% -57% 1,945 $140   $131,140,650 35
Jul 18, 2008 - $196,785 -28% -72% 661 $298   $131,337,435 36
Jul 19, 2008 - $249,280 +27% -74% 661 $377   $131,586,715 37
Jul 20, 2008 14 $180,450 -28% -74% 661 $273   $131,767,165 38
Jul 21, 2008 - $88,560 -51% -73% 661 $134   $131,855,725 39
Jul 22, 2008 - $85,280 -4% -73% 661 $129   $131,941,005 40
Jul 23, 2008 - $85,335 n/c -73% 661 $129   $132,026,340 41
Jul 24, 2008 - $91,840 +8% -66% 661 $139   $132,118,180 42
Jul 25, 2008 - $128,960 +40% -34% 403 $320   $132,247,140 43
Jul 26, 2008 - $167,245 +30% -33% 403 $415   $132,414,385 44
Jul 27, 2008 - $126,945 -24% -30% 403 $315   $132,541,330 45
Jul 28, 2008 - $64,480 -49% -27% 403 $160   $132,605,810 46
Jul 29, 2008 - $68,605 +6% -20% 403 $170   $132,674,415 47
Jul 30, 2008 - $68,450 n/c -20% 403 $170   $132,742,865 48
Jul 31, 2008 - $62,465 -9% -32% 403 $155   $132,805,330 49
Aug 1, 2008 17 $159,280 +155% +24% 362 $440   $132,964,610 50
Aug 2, 2008 17 $190,050 +19% +14% 362 $525   $133,154,660 51
Aug 3, 2008 17 $128,510 -32% +1% 362 $355   $133,283,170 52
Aug 4, 2008 17 $72,395 -44% +12% 362 $200   $133,355,565 53
Aug 5, 2008 17 $72,445 n/c +6% 362 $200   $133,428,010 54
Aug 6, 2008 19 $52,965 -27% -23% 362 $146   $133,480,975 55
Aug 7, 2008 - $54,570 +3% -13% 362 $151   $133,535,545 56
Aug 8, 2008 - $86,320 +58% -46% 332 $260   $133,621,865 57
Aug 9, 2008 - $136,115 +58% -28% 332 $410   $133,757,980 58
Aug 10, 2008 - $86,355 -37% -33% 332 $260   $133,844,335 59
Aug 11, 2008 - $41,500 -52% -43% 332 $125   $133,885,835 60
Aug 12, 2008 - $46,595 +12% -36% 332 $140   $133,932,430 61
Aug 13, 2008 - $38,495 -17% -27% 332 $116   $133,970,925 62
Sep 1, 2008 43 $17,965     100 $180   $134,518,390 81
Sep 2, 2008 - $4,995 -72%   100 $50   $134,523,385 82
Sep 3, 2008 - $5,495 +10%   100 $55   $134,528,880 83
Sep 4, 2008 - $5,005 -9%   100 $50   $134,533,885 84

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 13, 2008 1 $74,919,370   3,505 $21,375   $74,919,370 1
Jun 20, 2008 3 $31,362,595 -58% 3,508 $8,940   $106,281,965 2
Jun 27, 2008 6 $13,660,150 -56% 3,349 $4,079   $119,942,115 3
Jul 4, 2008 6 $7,638,975 -44% 3,043 $2,510   $127,581,090 4
Jul 11, 2008 10 $3,559,560 -53% 1,945 $1,830   $131,140,650 5
Jul 18, 2008 15 $977,530 -73% 656 $1,490   $132,118,180 6
Jul 25, 2008 16 $687,150 -30% 403 $1,705   $132,805,330 7
Aug 1, 2008 20 $730,215 +6% 362 $2,017   $133,535,545 8
Aug 8, 2008 24 $473,825 -35% 332 $1,427   $134,009,370 9
Aug 15, 2008 37 $274,695 -42% 228 $1,205   $134,284,065 10
Aug 22, 2008 42 $142,865 -48% 151 $946   $134,426,930 11
Aug 29, 2008 45 $106,955 -25% 100 $1,070   $134,533,885 12

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.