The Incredible Hulk (2008)

The Incredible Hulk poster
Theatrical Performance
Domestic Box Office $134,806,913Details
International Box Office $130,766,946Details
Worldwide Box Office $265,573,859
Home Market Performance
Est. Domestic DVD Sales $66,916,133 Details
Est. Domestic Blu-ray Sales $13,373,667 Details
Total Est. Domestic Video Sales $80,289,800
Further financial details...

Synopsis

In this new beginning, scientist Bruce Banner desperately hunts for a cure to the gamma radiation that poisoned his cells and unleashes the unbridled force of rage within him: The Hulk. Living in the shadows--cut off from a life he knew and the woman he loves, Betty Ross—Banner struggles to avoid the obsessive pursuit of his nemesis, General Thunderbolt Ross and the military machinery that seeks to capture him and brutally exploit his power. As all three grapple with the secrets that led to the Hulk’s creation, they are confronted with a monstrous new adversary known as the Abomination, whose destructive strength exceeds even the Hulk's own. One scientist must make an agonizing final choice: accept a peaceful life as Bruce Banner or find heroism in the creature he holds inside—The Incredible Hulk.

Metrics

Opening Weekend:$55,414,050 (41.1% of total gross)
Legs:2.43 (domestic box office/biggest weekend)
Domestic Share:50.8% (domestic box office/worldwide)
Production Budget:$137,500,000 (worldwide box office is 1.9 times production budget)
Theater counts:3,505 opening theaters/3,508 max. theaters, 5.0 weeks average run per theater
Infl. Adj. Dom. BO $197,704,288

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 401-500) 496 $134,806,913
All Time International Box Office (Rank 801-900) 823 $130,766,946
All Time Worldwide Box Office (Rank 601-700) 641 $265,573,859
All Time Domestic Box Office for Super Hero Movies 71 $134,806,913
All Time International Box Office for Super Hero Movies 81 $130,766,946
All Time Worldwide Box Office for Super Hero Movies 77 $265,573,859

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play
Vudu:Vudu, Vudu

Movie Details

Domestic Releases: June 13th, 2008 (Wide) by Universal
Video Release: October 21st, 2008 by Universal Home Entertainment
MPAA Rating: PG-13 for sequences of intense action violence, some frightening sci-fi images, and brief suggestive content.
Running Time: 112 minutes
Franchise: Hulk
Marvel Cinematic Universe
Comparisons: vs. Thor
Create your own comparison chart…
Keywords: Marvel Comics, Mutants, Gratuitous Cameos, Fugitive / On the Run, Medical and Hospitals, Set in Brazil, Intertitle, Super Soldiers, Special Ops, Super Soldier Serum, Human Experimentation, Motion Capture Performance, IMAX: DMR, Heroic Adventure
Source:Based on Comic/Graphic Novel
Genre:Adventure
Production Method:Live Action
Creative Type:Super Hero
Production/Financing Companies: Universal Pictures, Marvel Studios, Valhalla Motion Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Independence Day (All Movies, 3-Day, Inflation Adjusted) 322 $7,710,566 Jul 4, 2008 24
Biggest Domestic June Weekend 42 $55,414,050 Jun 13, 2008 3
Top Based on Comic/Graphic Novel Weekend Domestic 90 $55,414,050 Jun 13, 2008 3
Top Super Hero Weekend Domestic 91 $55,414,050 Jun 13, 2008 3
Top Universal Weekend Domestic 43 $55,414,050 Jun 13, 2008 3
Top 2008 Theater Average 72 $15,810 Jun 13, 2008 3
Top Universal Day Domestic 95 $21,468,125 Jun 13, 2008 1
Biggest Domestic June Day 98 $21,468,125 Jun 13, 2008 1

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 13, 2008 1 $55,414,050   3,505 $15,810   $55,414,050 1
Jun 20, 2008 2 $22,136,060 -60% 3,508 $6,310   $97,055,430 2
Jun 27, 2008 5 $9,577,245 -57% 3,349 $2,860   $115,859,210 3
Jul 4, 2008 6 $4,899,280 -49% 3,043 $1,610   $124,841,395 4
Jul 11, 2008 9 $2,324,345 -53% 1,945 $1,195   $129,905,435 5
Jul 18, 2008 15 $626,515 -73% 656 $955   $131,767,165 6
Jul 25, 2008 16 $423,150 -32% 403 $1,050   $132,541,330 7
Aug 1, 2008 17 $477,840 +13% 362 $1,320   $133,283,170 8
Aug 8, 2008 21 $308,790 -35% 332 $930   $133,844,335 9
Aug 15, 2008 34 $180,120 -42% 228 $790   $134,189,490 10
Aug 22, 2008 42 $103,435 -43% 151 $685   $134,387,500 11
Aug 29, 2008 43 $73,495 -29% 100 $735   $134,500,425 12

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jun 13, 2008 1 $21,468,125     3,505 $6,125   $21,468,125 1
Jun 14, 2008 1 $18,383,725 -14%   3,505 $5,245   $39,851,850 2
Jun 15, 2008 1 $15,562,200 -15%   3,505 $4,440   $55,414,050 3
Jun 16, 2008 1 $6,010,405 -61%   3,505 $1,715   $61,424,455 4
Jun 17, 2008 1 $4,801,850 -20%   3,505 $1,370   $66,226,305 5
Jun 18, 2008 1 $4,503,925 -6%   3,505 $1,285   $70,730,230 6
Jun 19, 2008 1 $4,189,140 -7%   3,505 $1,195   $74,919,370 7
Jun 20, 2008 2 $6,665,335 +59% -69% 3,508 $1,900   $81,584,705 8
Jun 21, 2008 2 $8,559,520 +28% -53% 3,508 $2,440   $90,144,225 9
Jun 22, 2008 3 $6,911,205 -19% -56% 3,508 $1,970   $97,055,430 10
Jun 23, 2008 3 $2,649,125 -62% -56% 3,508 $755   $99,704,555 11
Jun 24, 2008 3 $2,333,405 -12% -51% 3,508 $665   $102,037,960 12
Jun 25, 2008 3 $2,122,340 -9% -53% 3,508 $605   $104,160,300 13
Jun 26, 2008 3 $2,121,665 n/c -49% 3,508 $605   $106,281,965 14
Jun 27, 2008 5 $2,930,375 +38% -56% 3,354 $874   $109,212,340 15
Jun 28, 2008 5 $3,749,985 +28% -56% 3,354 $1,118   $112,962,325 16
Jun 29, 2008 5 $2,896,885 -23% -58% 3,354 $864   $115,859,210 17
Jun 30, 2008 5 $1,323,125 -54% -50% 3,354 $394   $117,182,335 18
Jul 1, 2008 6 $1,039,225 -21% -55% 3,354 $310   $118,221,560 19
Jul 2, 2008 7 $723,505 -30% -66% 3,354 $216   $118,945,065 20
Jul 3, 2008 6 $997,050 +38% -53% 3,354 $297   $119,942,115 21
Jul 4, 2008 6 $1,262,845 +27% -57% 3,043 $415   $121,204,960 22
Jul 5, 2008 6 $2,114,885 +67% -44% 3,043 $695   $123,319,845 23
Jul 6, 2008 6 $1,521,550 -28% -47% 3,043 $500   $124,841,395 24
Jul 7, 2008 6 $700,225 -54% -47% 3,043 $230   $125,541,620 25
Jul 8, 2008 7 $701,005 n/c -33% 3,043 $230   $126,242,625 26
Jul 9, 2008 7 $699,435 n/c -3% 3,043 $230   $126,942,060 27
Jul 10, 2008 7 $639,030 -9% -36% 3,043 $210   $127,581,090 28
Jul 11, 2008 10 $690,475 +8% -45% 1,945 $355   $128,271,565 29
Jul 12, 2008 10 $943,395 +37% -55% 1,945 $485   $129,214,960 30
Jul 13, 2008 9 $690,475 -27% -55% 1,945 $355   $129,905,435 31
Jul 14, 2008 10 $330,650 -52% -53% 1,945 $170   $130,236,085 32
Jul 15, 2008 10 $319,995 -3% -54% 1,945 $165   $130,556,080 33
Jul 16, 2008 10 $312,125 -2% -55% 1,945 $160   $130,868,205 34
Jul 17, 2008 11 $272,445 -13% -57% 1,945 $140   $131,140,650 35
Jul 18, 2008 - $196,785 -28% -72% 661 $298   $131,337,435 36
Jul 19, 2008 - $249,280 +27% -74% 661 $377   $131,586,715 37
Jul 20, 2008 14 $180,450 -28% -74% 661 $273   $131,767,165 38
Jul 21, 2008 - $88,560 -51% -73% 661 $134   $131,855,725 39
Jul 22, 2008 - $85,280 -4% -73% 661 $129   $131,941,005 40
Jul 23, 2008 - $85,335 n/c -73% 661 $129   $132,026,340 41
Jul 24, 2008 - $91,840 +8% -66% 661 $139   $132,118,180 42
Jul 25, 2008 - $128,960 +40% -34% 403 $320   $132,247,140 43
Jul 26, 2008 - $167,245 +30% -33% 403 $415   $132,414,385 44
Jul 27, 2008 - $126,945 -24% -30% 403 $315   $132,541,330 45
Jul 28, 2008 - $64,480 -49% -27% 403 $160   $132,605,810 46
Jul 29, 2008 - $68,605 +6% -20% 403 $170   $132,674,415 47
Jul 30, 2008 - $68,450 n/c -20% 403 $170   $132,742,865 48
Jul 31, 2008 - $62,465 -9% -32% 403 $155   $132,805,330 49
Aug 1, 2008 17 $159,280 +155% +24% 362 $440   $132,964,610 50
Aug 2, 2008 17 $190,050 +19% +14% 362 $525   $133,154,660 51
Aug 3, 2008 17 $128,510 -32% +1% 362 $355   $133,283,170 52
Aug 4, 2008 17 $72,395 -44% +12% 362 $200   $133,355,565 53
Aug 5, 2008 17 $72,445 n/c +6% 362 $200   $133,428,010 54
Aug 6, 2008 19 $52,965 -27% -23% 362 $146   $133,480,975 55
Aug 7, 2008 - $54,570 +3% -13% 362 $151   $133,535,545 56
Aug 8, 2008 - $86,320 +58% -46% 332 $260   $133,621,865 57
Aug 9, 2008 - $136,115 +58% -28% 332 $410   $133,757,980 58
Aug 10, 2008 - $86,355 -37% -33% 332 $260   $133,844,335 59
Aug 11, 2008 - $41,500 -52% -43% 332 $125   $133,885,835 60
Aug 12, 2008 - $46,595 +12% -36% 332 $140   $133,932,430 61
Aug 13, 2008 - $38,495 -17% -27% 332 $116   $133,970,925 62
Sep 1, 2008 43 $17,965     100 $180   $134,518,390 81
Sep 2, 2008 - $4,995 -72%   100 $50   $134,523,385 82
Sep 3, 2008 - $5,495 +10%   100 $55   $134,528,880 83
Sep 4, 2008 - $5,005 -9%   100 $50   $134,533,885 84

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 13, 2008 1 $74,919,370   3,505 $21,375   $74,919,370 1
Jun 20, 2008 3 $31,362,595 -58% 3,508 $8,940   $106,281,965 2
Jun 27, 2008 6 $13,660,150 -56% 3,349 $4,079   $119,942,115 3
Jul 4, 2008 6 $7,638,975 -44% 3,043 $2,510   $127,581,090 4
Jul 11, 2008 10 $3,559,560 -53% 1,945 $1,830   $131,140,650 5
Jul 18, 2008 15 $977,530 -73% 656 $1,490   $132,118,180 6
Jul 25, 2008 16 $687,150 -30% 403 $1,705   $132,805,330 7
Aug 1, 2008 20 $730,215 +6% 362 $2,017   $133,535,545 8
Aug 8, 2008 24 $473,825 -35% 332 $1,427   $134,009,370 9
Aug 15, 2008 37 $274,695 -42% 228 $1,205   $134,284,065 10
Aug 22, 2008 42 $142,865 -48% 151 $946   $134,426,930 11
Aug 29, 2008 45 $106,955 -25% 100 $1,070   $134,533,885 12

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Oct 26, 200811,522,698 1,522,698$28,449,024$28,449,0241
Nov 2, 20083398,109-74% 1,920,807$7,045,216$35,494,2402
Nov 9, 20087197,342-50% 2,118,149$3,396,947$38,891,1873
Nov 16, 200811125,692-36% 2,243,841$2,135,394$41,026,5814
Nov 23, 20081489,763-29% 2,333,604$1,510,460$42,537,0415
Nov 30, 20086549,545+512% 2,883,149$6,912,946$49,449,9876
Dec 7, 200823118,266-78% 3,001,415$1,771,589$51,221,5767
Dec 14, 200823121,752+3% 3,123,167$2,004,829$53,226,4058
Dec 21, 200824147,730+21% 3,270,897$2,461,610$55,688,0159
Dec 28, 20082858,285-61% 3,329,182$869,099$56,557,11410
May 6, 20121812,596 3,511,040$113,744$59,116,087185
May 13, 20122422,426+78% 3,533,466$182,857$59,298,944186
Sep 30, 20122019,198 3,582,645$120,965$59,669,736206
Oct 7, 20122113,808-28% 3,596,453$113,540$59,783,276207
Apr 28, 2019276,345 4,225,223$51,839$65,235,658549
May 5, 20192410,260+62% 4,235,483$51,197$65,286,855550
May 12, 2019217,782-24% 4,243,265$33,307$65,320,162551
Jun 16, 2019291,946 4,267,910$9,711$65,437,896556
Jun 23, 2019309,103+368% 4,277,013$45,424$65,483,320557

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Oct 3, 2010175,557 5,557$96,030$96,030102
Apr 29, 2012189,307 105,468$118,687$1,331,775184
May 6, 2012913,372+44% 118,840$172,405$1,504,180185
May 13, 20121314,890+11% 133,730$211,289$1,715,469186
Sep 30, 20121321,387 204,093$267,087$2,541,355206
Oct 7, 20121212,563-41% 216,656$137,522$2,678,877207
Apr 15, 2018206,345 484,580$100,962$8,068,750495
Sep 13, 2020716,713 680,842$260,389$11,404,010621

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Edward Norton    Bruce Banner

Supporting Cast

Liv Tyler    Betty Ross
Tim Roth    Emil Blonsky
William Hurt    Gen. Thaddeus 'Thunderbolt' Ross
Tim Blake Nelson    Samuel Sterns
Ty Burrell    Dr. Leonard Samson
Christina Cabot    Major Kathleen 'Kat' Sparr
Peter Mensah    General Sam Greller

Cameos

Stan Lee    Milwaukee Man Drinking From Bottle
Robert Downey, Jr.    Tony Stark
Lou Ferrigno    Security Guard
Michael Kenneth Williams    Harlem Bystander

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Louis Leterrier    Director
Zak Penn    Screenwriter
Stan Lee    Story Creator
Jack Kirby    Story Creator
Avi Arad    Producer
Gale Anne Hurd    Producer
Kevin Feige    Producer
Stan Lee    Executive Producer
David Maisel    Executive Producer
Jim Van Wyck    Executive Producer
Kurt Williams    Co-Producer
Peter Menzies    Cinematographer
John Wright    Editor
Rick Shaine    Editor
Vincent Tabaillon    Editor
Craig Armstrong    Composer
Dave Jordan    Music Supervisor
Kirk M. Petruccelli    Production Designer
Dan Dorrance    Supervising Art Director
Andrew Stearn    Art Director
Clovis Bueno    Art Director
Brad Milburn    Set Designer
Michael Madden    Set Designer
David Fremlin    Set Designer
Michael Shocrylas    Set Designer
David Hirschfelder    Set Designer
Mike Stanek    Set Designer
Cal Loucks*    Set Decorator
Monica Rochlin    Set Decorator
Denise Cronenberg    Costume Designer
Renee Bravener    Costume Designer
Greg Chapman    Sound
Andy Koyama    Re-recording Mixer
Chris Carpenter    Re-recording Mixer
Kurt Williams    Visual Effects Supervisor
John Stoneham, Jr.    Stunt Coordinator
Stephen Broussard    Associate Producer
John G. Scotti    Assistant Director
Gary Capo    Second Unit Director
Ian Fox    Second Unit Camera
Laray Mayfield    Casting
Robin D. Cook    Casting
Jojo Villanueva    Music Coordinator

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Rentals - Golden Army for Rent

November 26th, 2008

While there were four new releases in the top five on the sales chart this week, it was the exact opposite on the rental charts as there was only one new release to reach top five. That new release, Hellboy II - The Golden Army, came out on top, and generated over 40% more revenue than second place Kung Fu Panda. More...

DVD Rentals - Feeling Smart

November 19th, 2008

The same two new releases that topped the sales chart this week also topped the rental chart with Get Smart generating about 40% more revenue than Kung Fu Panda. More...

DVD Sales - Tink's the Belle of the Sales Chart

November 11th, 2008

New releases were not as strong this week as they were last week, and this hurt overall sales. However, Tinker Bell still did very well, especially for a direct-to-DVD release, selling 1.94 million units and generating $30.73 million in sales during its first week of release. Had the movie opened in theaters, I would suspect it would have been a much bigger hit than Space Chimps and Star Wars: The Clone Wars, probably bigger than those two films combined, and perhaps even earned $100 million or more, depending on its release date. More...

DVD Rentals - Journey to the Top of the Rental Chart

November 11th, 2008

New releases were spread thin on the rental chart this week, but one of them, Journey to the Center of the Earth, did earn first place and earned nearly 25% more than the second place The Incredible Hulk. More...

DVD Sales - Hulk Feeling Blu

November 4th, 2008

Plenty of new releases did fantastic business this week, earning first place and three of the top five spots. That new number one release was The Incredible Hulk, which earned $51.33 million from 2.15 million units sold. More...

DVD Rentals - Hulk Brings in the Green

November 4th, 2008

Most of the new releases that charted on this week's sales chart also charted on this week's rental chart, and they even shared the same new number one film, The Incredible Hulk. More...

DVD Releases for October 21, 2008 - Part I

October 21st, 2008

The number of DVDs reaching my door is increasing each week (so are the number of ones that are late, or so it would seem). However, while there was a wide selection, the choice for DVD Pick of the Week was easy: Looney Tunes - Golden Collections - Volume 6. ... And James Bond - Blu-ray Uber Collection, as well as Casino Royale on Blu-ray. One last note, as has happened more often than not, this week's list is split into two. The second part can be seen here. More...

International Details - Zohan Messes with the International Box Office

September 7th, 2008

You Don't Mess With The Zohan slipped out of the top five with $7.96 million on 2296 screens in 33 markets for a total of $69.53 million internationally, which is more than Adam Sandler's previous film made in total internationally. This week the film opened in France landing in 10th place with just $816,000, but it was playing on just 171 screens. On the other hand, it added $1.66 million on 335 screens in Spain for a two-week total of $6.45 million. More...

International Details - Hell Pulls in the Gold

August 31st, 2008

Hellboy 2: The Golden Army returned to the international chart in sixth place with $7.20 million on 828 screens in 14 markets for a total of $32.93 million. Of that weekend haul, $5.45 million was earned on 464 screens in the U.K., where it topped the charts this past weekend. Compared to the original, this film has made more domestically and more worldwide, while it is nearing its international total with openings in Australia, Spain, Brazil, Germany, France, and other markets left ahead of it. More...

International Details - Panda Leads the Back of the Pack

August 17th, 2008

Kung Fu Panda slipped to sixth place with $9.34 million on 4736 screens in 47 markets for a total of $349.69 million internationally. The film is starting to shed theaters and markets at an accelerated pace, however, it still has openings in Italy and other smaller markets ahead of it, while it could reach $400 million internationally and $600 million worldwide before the end of its run. (The latter it a lot easier than the former.) More...

International Details - Another Milestone for Hancock

August 10th, 2008

Hancock fell from second to sixth with $12.03 million on 5425 screens in 68 markets, however, it still reached $300 million internationally since last week and now has a running tally of $319.43 million. Its best market of the weekend was Spain where it added $1.92 million on 567 screens over the weekend for a total of $20.56 million after two. Meanwhile, its best market overall remains the U.K. where it has $47.09 million after a month of release, including $900,000 on 318 screens this past weekend. With Japan and Italy still ahead, the film should become Will Smith's second $600 million movie, but it will end well back of Independence Day. More...

International Details - Milestone Weekend

August 3rd, 2008

Hancock fell 56% to $20.22 million on 7516 screens in 70 markets, however, that was still enough for second place on the international chart this week, and lifted its totals to $295.58 million internationally and $502.06 million worldwide, reaching a major milestone. The film's best market of the week was Spain where it remained in first place with $3.98 million on 575 screens for a total of $16.86 million. It is also performing well in Germany where it held on to second place with $1.70 million on 755 screens over the weekend and $33.62 million after four. However, it is starting to slip in the U.K. falling to fifth place with $1.40 million on 400 screens, but its total of $45.15 million in that market is still fantastic. Hancock likely hit $300 million early last week, and it has yet to open in Japan and Italy. More...

International Details - Panda Continues to Perform

July 27th, 2008

For the third week in a row, Kung Fu Panda performed excellently on the international scene, but was not on par with the top of the chart. Over the previous weekend, the film finished in third place with $29.02 million on 4460 screens in 51 screens for a total of $273.20 million. This week the film opened three of the four Scandinavian markets including Denmark where it opened in first place with $1.10 million on 87 screens over the weekend and $1.23 million in total. Meanwhile, the film only managed third in Norway with $834,000 on 105 screens over the weekend and $1.2 million in total and it managed third place in Sweden with $689,000 on 149 screens and $840,000 in total. Additionally, the film made $3.02 million on 466 screens over the weekend for a total of $27.57 million after three weeks. Next up for the film is Japan this weekend while it opens in Italy at the end of the month. More...

International Details - Panda Throws Its Weight Around

July 20th, 2008

Kung Fu Panda grew to its biggest yet pulling in $45.32 million on 6314 screens in 49 markets for a total of $221.64 million. This includes openings in France where it placed second with $8.64 million on 743 screens for the full week and in Spain where it topped the charts with $6.29 million on 581 screens. The film's best holdover was The U.K. where it slipped a spot to third with $5.55 million on 456 screens for a two-week total of $21.57 million. It also held well in Germany adding $4.54 million on 838 screens for a two-week total of $11.14 million while it now has $20.38 million in Australia, including $3.17 million on 361 screens during this past weekend. Meanwhile, the film has yet to open in Italy or Japan, as well as a few other smaller markets, and should have no trouble reaching $300 million before long. More...

International Details - Panda Packs on the Pounds

July 13th, 2008

Kung Fu Panda saw its weekend numbers climb by close to 70%, and its weekend haul of $40.16 million on 5325 screens in 40 markets was the best of its run so far. A run that has brought in $154.13 million so far. However, it still remained in second place thanks to the opening of Hancock. The film had a pair of second place openings including the U.K. where it made $8.63 million on 446 screens over the weekend for a total of $11.96 million. Meanwhile in Germany it was not as strong with $4.48 million on 831 screens, but it still managed second place. The film also slipped to second place in Australia, but it held well down just 24% to $3.83 million on 363 screens over the weekend for a total of $13.63 million. More...

International Details - Sex Still Popular Overseas

July 6th, 2008

Sex and the City fell more than 40% this past weekend, but still eared $12.94 million on 5991 screens in 53 markets over the weekend for a total of $198.97 million after a month of release. The film had no major, or even midlevel openings, in fact, it's only market of note where it hasn't opened in yet is Japan, where it does make its nationwide debut at the end of August. However, it still did well in a number of markets cracking $1 million in Australia ($1.58 million on 365 screens), Russia ($1.50 million on 496), U.K. ($1.18 million on 388), and Spain ($1.08 million on 359). In fact, in the U.K. the film has earned $49.24 million after a month of release, which is even better than it managed domestically, if you take into account the relative size of the two markets. More...

WALL-E has First Place Launch

July 1st, 2008

June ended on a high at the box office with the combined ticket sales reaching $185 million. That's close to 30% more than last weekend and nearly 20% more than the same weekend last year. Year-to-date, 2008 was able to extend its lead over 2007, but it is still above last year's pace by less than a percent, $4.52 billion to $4.49 billion. With almost nothing but good news recently, it's hard not to get optimistic about the state of the industry right now. More...

WALL-E About to Blast Off?

June 26th, 2008

June ends this weekend and so far there's only been one film not to match expectations, or at least come relatively close to doing so. That said, none of the films have had massive breakout success either. That should change this weekend as WALL-E is tracking well above initial expectations. More...

International Top of the Chart - Indie on the Rise

June 25th, 2008

Indiana Jones And The Kingdom of the Crystal Skull saw its prospects rise in Japan as it had the best opening of the year, pulling in $13.09 million on 789 screens. The film is still earning 7-digit weekends in the U.K. and France with $2.86 million on 493 screens and $1.30 million on 739 million respectively. After a month of release, the film has made $74,28 million in the former and $35.99 million in the latter. Overall, it made $23.75 million on 5,664 screens in 58 markets for a total of $391.21 million internationally and $682.17 million worldwide. The Kingdom of the Crystal Skull is now in the top 30 all-time, and it shouldn't have any trouble climbing a few more spots at the very least. More...

Smart Money was on the Spy Spoof

June 23rd, 2008

It was another strong weekend at the box office, at least compared to last year, and almost every film matched expectations nearly perfectly. (Get used to reading that phrase.) Overall the box office earned $143 million during the past three days, which is 20% lower than last weekend. On the other hand, it was nearly 9% higher than the same weekend last year and that was just enough to push 2008 into the lead over 2007 at $4.27 billion to $4.26 billion. Ticket sales are still down nearly 3%, but that too could change. More...

Will Smart Succeed, or will Audiences Love Guru?

June 19th, 2008

The outlook for this weekend is mixed. On the one hand, very few people are expecting this week's two new releases to match last week's openings. However, most expect them to top last year's new entries, which is the more important task. This, along with the better holdovers, could be enough to push 2008 over 2007's pace for the first time in a long time. More...

International Top of the Chart - The Incredible Happening

June 18th, 2008

The Happening launched worldwide over the weekend scoring first place on the international chart with $31.82 million on 5693 screens in 88 markets. This includes first place openings in a handful of major markets, the best of which was France at $4.90 million on 550 screens. It also topped the charts in Spain with $3.41 million on 385 screens and in Italy with $1.70 million on 363 screens over the weekend and $1.89 million in total. In all three markets, The Incredible Hulk opens in a later date, so this film didn't have to deal with it as competition. More...

Genghis Khan Encounters Little Resistance on the Per Theater Chart

June 17th, 2008

Mongol repeated atop the Per Theater Chart with an average of $22,442 in five theaters, which was 17% lower than its opening. Now the next big test is how well it can expand. The second best release of the week was Encounters at the End of the World as the documentary earned $17,730 in its lone theater. Even more impressive is the fact that the film was a Wednesday release that earned nearly $26,000 in total -- had it opened on Friday it might has topped the charts. The overall number one film, The Incredible Hulk debuted in third place on the per theater chart with $15,810. Next up was The Grocer's Son, which grew more than 30% to $13,789 in one theater. The final film to earn $10,000 or more during its run was The Happening, which surprised analysts with an average of $10,220 in just under 3,000 theaters.

More...

Contest - Incredible Prizes - Winning Announcement

June 17th, 2008

The winners of our Incredible Prizes contest were determined and they are... More...

Hulk a Smash Hit

June 16th, 2008

Another strong weekend at the box office with the new releases topping expectations, at least combined. Overall, theaters pulled in close to $180 million over the weekend, which was up nearly 3% from last weekend. More importantly, it was up nearly 24% from the same weekend last year. This helped the summer season shoot ahead of last year's pace while year-to-date 2008 is behind 2007's pace by less than 1% at $4.06 billion to $4.07 billion. Before this weekend, 2008 should take the lead in terms of raw dollars, and while it is still more than 3% behind 2007 in terms of attendance, that too could change before long. More...

Weekend Estimates: Return of the Hulk

June 15th, 2008

The Incredible Hulk made an strong debut over the weekend, according to studio estimates released on Sunday morning. Its estimated $54.54 million weekend is a little below the $62.1 million earned by the first attempt at launching the franchise, but at the high end of expectations. The Happening also did better than expected, picking up $30 million. With Kung Fu Panda holding up well with $34 million, the weekend as a whole was up again compared to last year, and the Summer season is actually ahead of last year's pace, in spite of a relative lack of sure-fire hits. More...

Movie Website Reviews for Weekend of June 13, 2008

June 15th, 2008

Not a terribly busy week in terms of new releases, which obviously limits the number of sites on this week's list. Additionally, there's only one site that was even remotely better than average: The Incredible Hulk - Official Site. Fortunately, it is up to the level of a Weekly Website Award winner. More...

Incredible Happening or Hulking Mess?

June 12th, 2008

There was a chance The Incredible Hulk and The Happening would open with nearly identical weekends of around $50 million each. However, the box office potential of the two films has diverged lately with The Incredible Hulk going up a little and The Happening going way down. Combined, they should still top last year's group of new releases, and perhaps even help close the gap on the year-to-date race. More...

Contest - Incredible Prizes

June 6th, 2008

Hulk Smash!
It's a week away from the opening The Incredible Hulk and it is this week's target film. In order to win the prizes, one must simply predict the opening weekend box office of The Incredible Hulk. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a signed poster from Mongol, as well as Grace is Gone on DVD and Invisible Target on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a signed poster from Mongol, as well as Control on DVD and Joy Division on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2008 Preview: June

June 1st, 2008

June is filled with top picks, and practically only top picks. The best schedule for the overall health of the movie industry is only two wide releases, the potential blockbuster and the counter-programming release. This month that's exactly what happens; however, almost every week the counter-programming film has a serious shot at $100 million as well. If everything goes well, then we could have 8 films opening this month that crack 9 digits and that would put 2008 back on track. Even a more conservative estimate has four $100 million movies coming out this month, but there's a lot of uncertainty involved here. On the limited front, none of May's limited releases managed to breakout and expand wide, so there's still an opening for sleeper hit of the summer. That role could be filled by The Promotion, which appears to have the best shot at escaping the art hour circuit and reaching multiplexes. More...

Cast Updates - May 15, 2008

May 15th, 2008

This week's round of new casting information contains updates for Gran Torino, Trumbo, Twilight, and more! More...

Cast Updates - March 28, 2008

March 28th, 2008

This week's round of new casting information contains updates for Crazy on the Outside, Two Lovers, W., and more! More...

Movie Website Updates for July 22 - July 28, 2007

July 29th, 2007

Server upgrades went... less smoothly than anticipated, which delayed this column, but at least there are a huge number of sites to check out. Many of these sites are making their first appearance on the list while quite a few are making their last appearance. Unfortunately, while it's a big list, there are not many that are even close to being award worthy at the moment. 30 Days of Night - Official Site comes the closest, but I'm waiting for the missing features to be added before I make that decision. More...

New Movie US Release Dates - February 11, 2007

February 11th, 2007

This week's round of new movie release information contains release dates for Indiana Jones 4, The Mummy 3, Hellboy 2 and more. More...

New Movie US Release Dates - November 12, 2006

November 12th, 2006

This week's round of new movie release information contains release dates for Halloween, Saw 4, The Incredible Hulk and more. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

In this new beginning, scientist Bruce Banner desperately hunts for a cure to the gamma radiation that poisoned his cells and unleashes the unbridled force of rage within him: The Hulk. Living in the shadows--cut off from a life he knew and the woman he loves, Betty Ross—Banner struggles to avoid the obsessive pursuit of his nemesis, General Thunderbolt Ross and the military machinery that seeks to capture him and brutally exploit his power. As all three grapple with the secrets that led to the Hulk’s creation, they are confronted with a monstrous new adversary known as the Abomination, whose destructive strength exceeds even the Hulk's own. One scientist must make an agonizing final choice: accept a peaceful life as Bruce Banner or find heroism in the creature he holds inside—The Incredible Hulk.

Metrics

Opening Weekend:$55,414,050 (41.1% of total gross)
Legs:2.43 (domestic box office/biggest weekend)
Domestic Share:50.8% (domestic box office/worldwide)
Production Budget:$137,500,000 (worldwide box office is 1.9 times production budget)
Theater counts:3,505 opening theaters/3,508 max. theaters, 5.0 weeks average run per theater
Infl. Adj. Dom. BO $197,704,288

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 401-500) 496 $134,806,913
All Time International Box Office (Rank 801-900) 823 $130,766,946
All Time Worldwide Box Office (Rank 601-700) 641 $265,573,859
All Time Domestic Box Office for Super Hero Movies 71 $134,806,913
All Time International Box Office for Super Hero Movies 81 $130,766,946
All Time Worldwide Box Office for Super Hero Movies 77 $265,573,859

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play
Vudu:Vudu, Vudu

Movie Details

Domestic Releases: June 13th, 2008 (Wide) by Universal
Video Release: October 21st, 2008 by Universal Home Entertainment
MPAA Rating: PG-13 for sequences of intense action violence, some frightening sci-fi images, and brief suggestive content.
Running Time: 112 minutes
Franchise: Hulk
Marvel Cinematic Universe
Comparisons: vs. Thor
Create your own comparison chart…
Keywords: Marvel Comics, Mutants, Gratuitous Cameos, Fugitive / On the Run, Medical and Hospitals, Set in Brazil, Intertitle, Super Soldiers, Special Ops, Super Soldier Serum, Human Experimentation, Motion Capture Performance, IMAX: DMR, Heroic Adventure
Source:Based on Comic/Graphic Novel
Genre:Adventure
Production Method:Live Action
Creative Type:Super Hero
Production/Financing Companies: Universal Pictures, Marvel Studios, Valhalla Motion Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Independence Day (All Movies, 3-Day, Inflation Adjusted) 322 $7,710,566 Jul 4, 2008 24
Biggest Domestic June Weekend 42 $55,414,050 Jun 13, 2008 3
Top Based on Comic/Graphic Novel Weekend Domestic 90 $55,414,050 Jun 13, 2008 3
Top Super Hero Weekend Domestic 91 $55,414,050 Jun 13, 2008 3
Top Universal Weekend Domestic 43 $55,414,050 Jun 13, 2008 3
Top 2008 Theater Average 72 $15,810 Jun 13, 2008 3
Top Universal Day Domestic 95 $21,468,125 Jun 13, 2008 1
Biggest Domestic June Day 98 $21,468,125 Jun 13, 2008 1

Leading Cast

Edward Norton    Bruce Banner

Supporting Cast

Liv Tyler    Betty Ross
Tim Roth    Emil Blonsky
William Hurt    Gen. Thaddeus 'Thunderbolt' Ross
Tim Blake Nelson    Samuel Sterns
Ty Burrell    Dr. Leonard Samson
Christina Cabot    Major Kathleen 'Kat' Sparr
Peter Mensah    General Sam Greller

Cameos

Stan Lee    Milwaukee Man Drinking From Bottle
Robert Downey, Jr.    Tony Stark
Lou Ferrigno    Security Guard
Michael Kenneth Williams    Harlem Bystander

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Louis Leterrier    Director
Zak Penn    Screenwriter
Stan Lee    Story Creator
Jack Kirby    Story Creator
Avi Arad    Producer
Gale Anne Hurd    Producer
Kevin Feige    Producer
Stan Lee    Executive Producer
David Maisel    Executive Producer
Jim Van Wyck    Executive Producer
Kurt Williams    Co-Producer
Peter Menzies    Cinematographer
John Wright    Editor
Rick Shaine    Editor
Vincent Tabaillon    Editor
Craig Armstrong    Composer
Dave Jordan    Music Supervisor
Kirk M. Petruccelli    Production Designer
Dan Dorrance    Supervising Art Director
Andrew Stearn    Art Director
Clovis Bueno    Art Director
Brad Milburn    Set Designer
Michael Madden    Set Designer
David Fremlin    Set Designer
Michael Shocrylas    Set Designer
David Hirschfelder    Set Designer
Mike Stanek    Set Designer
Cal Loucks*    Set Decorator
Monica Rochlin    Set Decorator
Denise Cronenberg    Costume Designer
Renee Bravener    Costume Designer
Greg Chapman    Sound
Andy Koyama    Re-recording Mixer
Chris Carpenter    Re-recording Mixer
Kurt Williams    Visual Effects Supervisor
John Stoneham, Jr.    Stunt Coordinator
Stephen Broussard    Associate Producer
John G. Scotti    Assistant Director
Gary Capo    Second Unit Director
Ian Fox    Second Unit Camera
Laray Mayfield    Casting
Robin D. Cook    Casting
Jojo Villanueva    Music Coordinator

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Rentals - Golden Army for Rent

November 26th, 2008

While there were four new releases in the top five on the sales chart this week, it was the exact opposite on the rental charts as there was only one new release to reach top five. That new release, Hellboy II - The Golden Army, came out on top, and generated over 40% more revenue than second place Kung Fu Panda. More...

DVD Rentals - Feeling Smart

November 19th, 2008

The same two new releases that topped the sales chart this week also topped the rental chart with Get Smart generating about 40% more revenue than Kung Fu Panda. More...

DVD Sales - Tink's the Belle of the Sales Chart

November 11th, 2008

New releases were not as strong this week as they were last week, and this hurt overall sales. However, Tinker Bell still did very well, especially for a direct-to-DVD release, selling 1.94 million units and generating $30.73 million in sales during its first week of release. Had the movie opened in theaters, I would suspect it would have been a much bigger hit than Space Chimps and Star Wars: The Clone Wars, probably bigger than those two films combined, and perhaps even earned $100 million or more, depending on its release date. More...

DVD Rentals - Journey to the Top of the Rental Chart

November 11th, 2008

New releases were spread thin on the rental chart this week, but one of them, Journey to the Center of the Earth, did earn first place and earned nearly 25% more than the second place The Incredible Hulk. More...

DVD Sales - Hulk Feeling Blu

November 4th, 2008

Plenty of new releases did fantastic business this week, earning first place and three of the top five spots. That new number one release was The Incredible Hulk, which earned $51.33 million from 2.15 million units sold. More...

DVD Rentals - Hulk Brings in the Green

November 4th, 2008

Most of the new releases that charted on this week's sales chart also charted on this week's rental chart, and they even shared the same new number one film, The Incredible Hulk. More...

DVD Releases for October 21, 2008 - Part I

October 21st, 2008

The number of DVDs reaching my door is increasing each week (so are the number of ones that are late, or so it would seem). However, while there was a wide selection, the choice for DVD Pick of the Week was easy: Looney Tunes - Golden Collections - Volume 6. ... And James Bond - Blu-ray Uber Collection, as well as Casino Royale on Blu-ray. One last note, as has happened more often than not, this week's list is split into two. The second part can be seen here. More...

International Details - Zohan Messes with the International Box Office

September 7th, 2008

You Don't Mess With The Zohan slipped out of the top five with $7.96 million on 2296 screens in 33 markets for a total of $69.53 million internationally, which is more than Adam Sandler's previous film made in total internationally. This week the film opened in France landing in 10th place with just $816,000, but it was playing on just 171 screens. On the other hand, it added $1.66 million on 335 screens in Spain for a two-week total of $6.45 million. More...

International Details - Hell Pulls in the Gold

August 31st, 2008

Hellboy 2: The Golden Army returned to the international chart in sixth place with $7.20 million on 828 screens in 14 markets for a total of $32.93 million. Of that weekend haul, $5.45 million was earned on 464 screens in the U.K., where it topped the charts this past weekend. Compared to the original, this film has made more domestically and more worldwide, while it is nearing its international total with openings in Australia, Spain, Brazil, Germany, France, and other markets left ahead of it. More...

International Details - Panda Leads the Back of the Pack

August 17th, 2008

Kung Fu Panda slipped to sixth place with $9.34 million on 4736 screens in 47 markets for a total of $349.69 million internationally. The film is starting to shed theaters and markets at an accelerated pace, however, it still has openings in Italy and other smaller markets ahead of it, while it could reach $400 million internationally and $600 million worldwide before the end of its run. (The latter it a lot easier than the former.) More...

International Details - Another Milestone for Hancock

August 10th, 2008

Hancock fell from second to sixth with $12.03 million on 5425 screens in 68 markets, however, it still reached $300 million internationally since last week and now has a running tally of $319.43 million. Its best market of the weekend was Spain where it added $1.92 million on 567 screens over the weekend for a total of $20.56 million after two. Meanwhile, its best market overall remains the U.K. where it has $47.09 million after a month of release, including $900,000 on 318 screens this past weekend. With Japan and Italy still ahead, the film should become Will Smith's second $600 million movie, but it will end well back of Independence Day. More...

International Details - Milestone Weekend

August 3rd, 2008

Hancock fell 56% to $20.22 million on 7516 screens in 70 markets, however, that was still enough for second place on the international chart this week, and lifted its totals to $295.58 million internationally and $502.06 million worldwide, reaching a major milestone. The film's best market of the week was Spain where it remained in first place with $3.98 million on 575 screens for a total of $16.86 million. It is also performing well in Germany where it held on to second place with $1.70 million on 755 screens over the weekend and $33.62 million after four. However, it is starting to slip in the U.K. falling to fifth place with $1.40 million on 400 screens, but its total of $45.15 million in that market is still fantastic. Hancock likely hit $300 million early last week, and it has yet to open in Japan and Italy. More...

International Details - Panda Continues to Perform

July 27th, 2008

For the third week in a row, Kung Fu Panda performed excellently on the international scene, but was not on par with the top of the chart. Over the previous weekend, the film finished in third place with $29.02 million on 4460 screens in 51 screens for a total of $273.20 million. This week the film opened three of the four Scandinavian markets including Denmark where it opened in first place with $1.10 million on 87 screens over the weekend and $1.23 million in total. Meanwhile, the film only managed third in Norway with $834,000 on 105 screens over the weekend and $1.2 million in total and it managed third place in Sweden with $689,000 on 149 screens and $840,000 in total. Additionally, the film made $3.02 million on 466 screens over the weekend for a total of $27.57 million after three weeks. Next up for the film is Japan this weekend while it opens in Italy at the end of the month. More...

International Details - Panda Throws Its Weight Around

July 20th, 2008

Kung Fu Panda grew to its biggest yet pulling in $45.32 million on 6314 screens in 49 markets for a total of $221.64 million. This includes openings in France where it placed second with $8.64 million on 743 screens for the full week and in Spain where it topped the charts with $6.29 million on 581 screens. The film's best holdover was The U.K. where it slipped a spot to third with $5.55 million on 456 screens for a two-week total of $21.57 million. It also held well in Germany adding $4.54 million on 838 screens for a two-week total of $11.14 million while it now has $20.38 million in Australia, including $3.17 million on 361 screens during this past weekend. Meanwhile, the film has yet to open in Italy or Japan, as well as a few other smaller markets, and should have no trouble reaching $300 million before long. More...

International Details - Panda Packs on the Pounds

July 13th, 2008

Kung Fu Panda saw its weekend numbers climb by close to 70%, and its weekend haul of $40.16 million on 5325 screens in 40 markets was the best of its run so far. A run that has brought in $154.13 million so far. However, it still remained in second place thanks to the opening of Hancock. The film had a pair of second place openings including the U.K. where it made $8.63 million on 446 screens over the weekend for a total of $11.96 million. Meanwhile in Germany it was not as strong with $4.48 million on 831 screens, but it still managed second place. The film also slipped to second place in Australia, but it held well down just 24% to $3.83 million on 363 screens over the weekend for a total of $13.63 million. More...

International Details - Sex Still Popular Overseas

July 6th, 2008

Sex and the City fell more than 40% this past weekend, but still eared $12.94 million on 5991 screens in 53 markets over the weekend for a total of $198.97 million after a month of release. The film had no major, or even midlevel openings, in fact, it's only market of note where it hasn't opened in yet is Japan, where it does make its nationwide debut at the end of August. However, it still did well in a number of markets cracking $1 million in Australia ($1.58 million on 365 screens), Russia ($1.50 million on 496), U.K. ($1.18 million on 388), and Spain ($1.08 million on 359). In fact, in the U.K. the film has earned $49.24 million after a month of release, which is even better than it managed domestically, if you take into account the relative size of the two markets. More...

WALL-E has First Place Launch

July 1st, 2008

June ended on a high at the box office with the combined ticket sales reaching $185 million. That's close to 30% more than last weekend and nearly 20% more than the same weekend last year. Year-to-date, 2008 was able to extend its lead over 2007, but it is still above last year's pace by less than a percent, $4.52 billion to $4.49 billion. With almost nothing but good news recently, it's hard not to get optimistic about the state of the industry right now. More...

WALL-E About to Blast Off?

June 26th, 2008

June ends this weekend and so far there's only been one film not to match expectations, or at least come relatively close to doing so. That said, none of the films have had massive breakout success either. That should change this weekend as WALL-E is tracking well above initial expectations. More...

International Top of the Chart - Indie on the Rise

June 25th, 2008

Indiana Jones And The Kingdom of the Crystal Skull saw its prospects rise in Japan as it had the best opening of the year, pulling in $13.09 million on 789 screens. The film is still earning 7-digit weekends in the U.K. and France with $2.86 million on 493 screens and $1.30 million on 739 million respectively. After a month of release, the film has made $74,28 million in the former and $35.99 million in the latter. Overall, it made $23.75 million on 5,664 screens in 58 markets for a total of $391.21 million internationally and $682.17 million worldwide. The Kingdom of the Crystal Skull is now in the top 30 all-time, and it shouldn't have any trouble climbing a few more spots at the very least. More...

Smart Money was on the Spy Spoof

June 23rd, 2008

It was another strong weekend at the box office, at least compared to last year, and almost every film matched expectations nearly perfectly. (Get used to reading that phrase.) Overall the box office earned $143 million during the past three days, which is 20% lower than last weekend. On the other hand, it was nearly 9% higher than the same weekend last year and that was just enough to push 2008 into the lead over 2007 at $4.27 billion to $4.26 billion. Ticket sales are still down nearly 3%, but that too could change. More...

Will Smart Succeed, or will Audiences Love Guru?

June 19th, 2008

The outlook for this weekend is mixed. On the one hand, very few people are expecting this week's two new releases to match last week's openings. However, most expect them to top last year's new entries, which is the more important task. This, along with the better holdovers, could be enough to push 2008 over 2007's pace for the first time in a long time. More...

International Top of the Chart - The Incredible Happening

June 18th, 2008

The Happening launched worldwide over the weekend scoring first place on the international chart with $31.82 million on 5693 screens in 88 markets. This includes first place openings in a handful of major markets, the best of which was France at $4.90 million on 550 screens. It also topped the charts in Spain with $3.41 million on 385 screens and in Italy with $1.70 million on 363 screens over the weekend and $1.89 million in total. In all three markets, The Incredible Hulk opens in a later date, so this film didn't have to deal with it as competition. More...

Genghis Khan Encounters Little Resistance on the Per Theater Chart

June 17th, 2008

Mongol repeated atop the Per Theater Chart with an average of $22,442 in five theaters, which was 17% lower than its opening. Now the next big test is how well it can expand. The second best release of the week was Encounters at the End of the World as the documentary earned $17,730 in its lone theater. Even more impressive is the fact that the film was a Wednesday release that earned nearly $26,000 in total -- had it opened on Friday it might has topped the charts. The overall number one film, The Incredible Hulk debuted in third place on the per theater chart with $15,810. Next up was The Grocer's Son, which grew more than 30% to $13,789 in one theater. The final film to earn $10,000 or more during its run was The Happening, which surprised analysts with an average of $10,220 in just under 3,000 theaters.

More...

Contest - Incredible Prizes - Winning Announcement

June 17th, 2008

The winners of our Incredible Prizes contest were determined and they are... More...

Hulk a Smash Hit

June 16th, 2008

Another strong weekend at the box office with the new releases topping expectations, at least combined. Overall, theaters pulled in close to $180 million over the weekend, which was up nearly 3% from last weekend. More importantly, it was up nearly 24% from the same weekend last year. This helped the summer season shoot ahead of last year's pace while year-to-date 2008 is behind 2007's pace by less than 1% at $4.06 billion to $4.07 billion. Before this weekend, 2008 should take the lead in terms of raw dollars, and while it is still more than 3% behind 2007 in terms of attendance, that too could change before long. More...

Weekend Estimates: Return of the Hulk

June 15th, 2008

The Incredible Hulk made an strong debut over the weekend, according to studio estimates released on Sunday morning. Its estimated $54.54 million weekend is a little below the $62.1 million earned by the first attempt at launching the franchise, but at the high end of expectations. The Happening also did better than expected, picking up $30 million. With Kung Fu Panda holding up well with $34 million, the weekend as a whole was up again compared to last year, and the Summer season is actually ahead of last year's pace, in spite of a relative lack of sure-fire hits. More...

Movie Website Reviews for Weekend of June 13, 2008

June 15th, 2008

Not a terribly busy week in terms of new releases, which obviously limits the number of sites on this week's list. Additionally, there's only one site that was even remotely better than average: The Incredible Hulk - Official Site. Fortunately, it is up to the level of a Weekly Website Award winner. More...

Incredible Happening or Hulking Mess?

June 12th, 2008

There was a chance The Incredible Hulk and The Happening would open with nearly identical weekends of around $50 million each. However, the box office potential of the two films has diverged lately with The Incredible Hulk going up a little and The Happening going way down. Combined, they should still top last year's group of new releases, and perhaps even help close the gap on the year-to-date race. More...

Contest - Incredible Prizes

June 6th, 2008

Hulk Smash!
It's a week away from the opening The Incredible Hulk and it is this week's target film. In order to win the prizes, one must simply predict the opening weekend box office of The Incredible Hulk. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a signed poster from Mongol, as well as Grace is Gone on DVD and Invisible Target on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a signed poster from Mongol, as well as Control on DVD and Joy Division on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2008 Preview: June

June 1st, 2008

June is filled with top picks, and practically only top picks. The best schedule for the overall health of the movie industry is only two wide releases, the potential blockbuster and the counter-programming release. This month that's exactly what happens; however, almost every week the counter-programming film has a serious shot at $100 million as well. If everything goes well, then we could have 8 films opening this month that crack 9 digits and that would put 2008 back on track. Even a more conservative estimate has four $100 million movies coming out this month, but there's a lot of uncertainty involved here. On the limited front, none of May's limited releases managed to breakout and expand wide, so there's still an opening for sleeper hit of the summer. That role could be filled by The Promotion, which appears to have the best shot at escaping the art hour circuit and reaching multiplexes. More...

Cast Updates - May 15, 2008

May 15th, 2008

This week's round of new casting information contains updates for Gran Torino, Trumbo, Twilight, and more! More...

Cast Updates - March 28, 2008

March 28th, 2008

This week's round of new casting information contains updates for Crazy on the Outside, Two Lovers, W., and more! More...

Movie Website Updates for July 22 - July 28, 2007

July 29th, 2007

Server upgrades went... less smoothly than anticipated, which delayed this column, but at least there are a huge number of sites to check out. Many of these sites are making their first appearance on the list while quite a few are making their last appearance. Unfortunately, while it's a big list, there are not many that are even close to being award worthy at the moment. 30 Days of Night - Official Site comes the closest, but I'm waiting for the missing features to be added before I make that decision. More...

New Movie US Release Dates - February 11, 2007

February 11th, 2007

This week's round of new movie release information contains release dates for Indiana Jones 4, The Mummy 3, Hellboy 2 and more. More...

New Movie US Release Dates - November 12, 2006

November 12th, 2006

This week's round of new movie release information contains release dates for Halloween, Saw 4, The Incredible Hulk and more. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 13, 2008 1 $55,414,050   3,505 $15,810   $55,414,050 1
Jun 20, 2008 2 $22,136,060 -60% 3,508 $6,310   $97,055,430 2
Jun 27, 2008 5 $9,577,245 -57% 3,349 $2,860   $115,859,210 3
Jul 4, 2008 6 $4,899,280 -49% 3,043 $1,610   $124,841,395 4
Jul 11, 2008 9 $2,324,345 -53% 1,945 $1,195   $129,905,435 5
Jul 18, 2008 15 $626,515 -73% 656 $955   $131,767,165 6
Jul 25, 2008 16 $423,150 -32% 403 $1,050   $132,541,330 7
Aug 1, 2008 17 $477,840 +13% 362 $1,320   $133,283,170 8
Aug 8, 2008 21 $308,790 -35% 332 $930   $133,844,335 9
Aug 15, 2008 34 $180,120 -42% 228 $790   $134,189,490 10
Aug 22, 2008 42 $103,435 -43% 151 $685   $134,387,500 11
Aug 29, 2008 43 $73,495 -29% 100 $735   $134,500,425 12

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jun 13, 2008 1 $21,468,125     3,505 $6,125   $21,468,125 1
Jun 14, 2008 1 $18,383,725 -14%   3,505 $5,245   $39,851,850 2
Jun 15, 2008 1 $15,562,200 -15%   3,505 $4,440   $55,414,050 3
Jun 16, 2008 1 $6,010,405 -61%   3,505 $1,715   $61,424,455 4
Jun 17, 2008 1 $4,801,850 -20%   3,505 $1,370   $66,226,305 5
Jun 18, 2008 1 $4,503,925 -6%   3,505 $1,285   $70,730,230 6
Jun 19, 2008 1 $4,189,140 -7%   3,505 $1,195   $74,919,370 7
Jun 20, 2008 2 $6,665,335 +59% -69% 3,508 $1,900   $81,584,705 8
Jun 21, 2008 2 $8,559,520 +28% -53% 3,508 $2,440   $90,144,225 9
Jun 22, 2008 3 $6,911,205 -19% -56% 3,508 $1,970   $97,055,430 10
Jun 23, 2008 3 $2,649,125 -62% -56% 3,508 $755   $99,704,555 11
Jun 24, 2008 3 $2,333,405 -12% -51% 3,508 $665   $102,037,960 12
Jun 25, 2008 3 $2,122,340 -9% -53% 3,508 $605   $104,160,300 13
Jun 26, 2008 3 $2,121,665 n/c -49% 3,508 $605   $106,281,965 14
Jun 27, 2008 5 $2,930,375 +38% -56% 3,354 $874   $109,212,340 15
Jun 28, 2008 5 $3,749,985 +28% -56% 3,354 $1,118   $112,962,325 16
Jun 29, 2008 5 $2,896,885 -23% -58% 3,354 $864   $115,859,210 17
Jun 30, 2008 5 $1,323,125 -54% -50% 3,354 $394   $117,182,335 18
Jul 1, 2008 6 $1,039,225 -21% -55% 3,354 $310   $118,221,560 19
Jul 2, 2008 7 $723,505 -30% -66% 3,354 $216   $118,945,065 20
Jul 3, 2008 6 $997,050 +38% -53% 3,354 $297   $119,942,115 21
Jul 4, 2008 6 $1,262,845 +27% -57% 3,043 $415   $121,204,960 22
Jul 5, 2008 6 $2,114,885 +67% -44% 3,043 $695   $123,319,845 23
Jul 6, 2008 6 $1,521,550 -28% -47% 3,043 $500   $124,841,395 24
Jul 7, 2008 6 $700,225 -54% -47% 3,043 $230   $125,541,620 25
Jul 8, 2008 7 $701,005 n/c -33% 3,043 $230   $126,242,625 26
Jul 9, 2008 7 $699,435 n/c -3% 3,043 $230   $126,942,060 27
Jul 10, 2008 7 $639,030 -9% -36% 3,043 $210   $127,581,090 28
Jul 11, 2008 10 $690,475 +8% -45% 1,945 $355   $128,271,565 29
Jul 12, 2008 10 $943,395 +37% -55% 1,945 $485   $129,214,960 30
Jul 13, 2008 9 $690,475 -27% -55% 1,945 $355   $129,905,435 31
Jul 14, 2008 10 $330,650 -52% -53% 1,945 $170   $130,236,085 32
Jul 15, 2008 10 $319,995 -3% -54% 1,945 $165   $130,556,080 33
Jul 16, 2008 10 $312,125 -2% -55% 1,945 $160   $130,868,205 34
Jul 17, 2008 11 $272,445 -13% -57% 1,945 $140   $131,140,650 35
Jul 18, 2008 - $196,785 -28% -72% 661 $298   $131,337,435 36
Jul 19, 2008 - $249,280 +27% -74% 661 $377   $131,586,715 37
Jul 20, 2008 14 $180,450 -28% -74% 661 $273   $131,767,165 38
Jul 21, 2008 - $88,560 -51% -73% 661 $134   $131,855,725 39
Jul 22, 2008 - $85,280 -4% -73% 661 $129   $131,941,005 40
Jul 23, 2008 - $85,335 n/c -73% 661 $129   $132,026,340 41
Jul 24, 2008 - $91,840 +8% -66% 661 $139   $132,118,180 42
Jul 25, 2008 - $128,960 +40% -34% 403 $320   $132,247,140 43
Jul 26, 2008 - $167,245 +30% -33% 403 $415   $132,414,385 44
Jul 27, 2008 - $126,945 -24% -30% 403 $315   $132,541,330 45
Jul 28, 2008 - $64,480 -49% -27% 403 $160   $132,605,810 46
Jul 29, 2008 - $68,605 +6% -20% 403 $170   $132,674,415 47
Jul 30, 2008 - $68,450 n/c -20% 403 $170   $132,742,865 48
Jul 31, 2008 - $62,465 -9% -32% 403 $155   $132,805,330 49
Aug 1, 2008 17 $159,280 +155% +24% 362 $440   $132,964,610 50
Aug 2, 2008 17 $190,050 +19% +14% 362 $525   $133,154,660 51
Aug 3, 2008 17 $128,510 -32% +1% 362 $355   $133,283,170 52
Aug 4, 2008 17 $72,395 -44% +12% 362 $200   $133,355,565 53
Aug 5, 2008 17 $72,445 n/c +6% 362 $200   $133,428,010 54
Aug 6, 2008 19 $52,965 -27% -23% 362 $146   $133,480,975 55
Aug 7, 2008 - $54,570 +3% -13% 362 $151   $133,535,545 56
Aug 8, 2008 - $86,320 +58% -46% 332 $260   $133,621,865 57
Aug 9, 2008 - $136,115 +58% -28% 332 $410   $133,757,980 58
Aug 10, 2008 - $86,355 -37% -33% 332 $260   $133,844,335 59
Aug 11, 2008 - $41,500 -52% -43% 332 $125   $133,885,835 60
Aug 12, 2008 - $46,595 +12% -36% 332 $140   $133,932,430 61
Aug 13, 2008 - $38,495 -17% -27% 332 $116   $133,970,925 62
Sep 1, 2008 43 $17,965     100 $180   $134,518,390 81
Sep 2, 2008 - $4,995 -72%   100 $50   $134,523,385 82
Sep 3, 2008 - $5,495 +10%   100 $55   $134,528,880 83
Sep 4, 2008 - $5,005 -9%   100 $50   $134,533,885 84

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 13, 2008 1 $74,919,370   3,505 $21,375   $74,919,370 1
Jun 20, 2008 3 $31,362,595 -58% 3,508 $8,940   $106,281,965 2
Jun 27, 2008 6 $13,660,150 -56% 3,349 $4,079   $119,942,115 3
Jul 4, 2008 6 $7,638,975 -44% 3,043 $2,510   $127,581,090 4
Jul 11, 2008 10 $3,559,560 -53% 1,945 $1,830   $131,140,650 5
Jul 18, 2008 15 $977,530 -73% 656 $1,490   $132,118,180 6
Jul 25, 2008 16 $687,150 -30% 403 $1,705   $132,805,330 7
Aug 1, 2008 20 $730,215 +6% 362 $2,017   $133,535,545 8
Aug 8, 2008 24 $473,825 -35% 332 $1,427   $134,009,370 9
Aug 15, 2008 37 $274,695 -42% 228 $1,205   $134,284,065 10
Aug 22, 2008 42 $142,865 -48% 151 $946   $134,426,930 11
Aug 29, 2008 45 $106,955 -25% 100 $1,070   $134,533,885 12

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Oct 26, 200811,522,698 1,522,698$28,449,024$28,449,0241
Nov 2, 20083398,109-74% 1,920,807$7,045,216$35,494,2402
Nov 9, 20087197,342-50% 2,118,149$3,396,947$38,891,1873
Nov 16, 200811125,692-36% 2,243,841$2,135,394$41,026,5814
Nov 23, 20081489,763-29% 2,333,604$1,510,460$42,537,0415
Nov 30, 20086549,545+512% 2,883,149$6,912,946$49,449,9876
Dec 7, 200823118,266-78% 3,001,415$1,771,589$51,221,5767
Dec 14, 200823121,752+3% 3,123,167$2,004,829$53,226,4058
Dec 21, 200824147,730+21% 3,270,897$2,461,610$55,688,0159
Dec 28, 20082858,285-61% 3,329,182$869,099$56,557,11410
May 6, 20121812,596 3,511,040$113,744$59,116,087185
May 13, 20122422,426+78% 3,533,466$182,857$59,298,944186
Sep 30, 20122019,198 3,582,645$120,965$59,669,736206
Oct 7, 20122113,808-28% 3,596,453$113,540$59,783,276207
Apr 28, 2019276,345 4,225,223$51,839$65,235,658549
May 5, 20192410,260+62% 4,235,483$51,197$65,286,855550
May 12, 2019217,782-24% 4,243,265$33,307$65,320,162551
Jun 16, 2019291,946 4,267,910$9,711$65,437,896556
Jun 23, 2019309,103+368% 4,277,013$45,424$65,483,320557

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Oct 3, 2010175,557 5,557$96,030$96,030102
Apr 29, 2012189,307 105,468$118,687$1,331,775184
May 6, 2012913,372+44% 118,840$172,405$1,504,180185
May 13, 20121314,890+11% 133,730$211,289$1,715,469186
Sep 30, 20121321,387 204,093$267,087$2,541,355206
Oct 7, 20121212,563-41% 216,656$137,522$2,678,877207
Apr 15, 2018206,345 484,580$100,962$8,068,750495
Sep 13, 2020716,713 680,842$260,389$11,404,010621

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.